scholarly journals Receptiveness and Responsiveness of Using Social Media for Safe Firearm Storage Outreach (Preprint)

2020 ◽  
Author(s):  
Esther Lam ◽  
Ali Rowhani-Rahbar ◽  
Elizabeth Bennett ◽  
Megan Moreno
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Negative Feedback ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Kappa Statistics ◽  
Effective Measure ◽  
Firearm Injury ◽  
Significant Difference ◽  
Positive And Negative Feedback

BACKGROUND Childhood and adolescent firearm injury and death have increased over the past decade and have remained as major public health concerns in the United States. Safe firearm storage has shown to be an effective measure to prevent firearm injury and death among youth. Social media has been used as an avenue to promote safe firearm storage, but perceptions of this tool still remain unknown. OBJECTIVE To determine receptiveness and responsiveness in promoting firearm lock box and trigger lock giveaway events on social media and describe METHODS We conducted a mixed-methods study combining a content analysis of Facebook comments, quantitative analysis on positive and negative feedback on social media and a descriptive analysis of event participant characteristics. Through a qualitative content analysis approach, we thematically coded comments from each event postings. Inter-rater reliability and Kappa statistics were calculated. Positive and negative feedback data were gathered. Prevalence of these measures was calculated, in addition, to calculating descriptive statistics for demographic characteristics gathered from event surveys. Chi-square and t-tests were used to examine whether there was a significant difference between collected measures based on how the participant found out about the event. RESULTS Among the 414 comments from 13 events, 7 themes emerged through the comment coding process with the most prevalent being “positive receptiveness” (71.0%). There was a greater proportion of positive feedback interactions compared to the negative ones. Among the 4,509 survey participants, approximately 35.7% found out about the event through social media. On average, the participants who found out about the event through social media were significantly younger than those who found out through other means (-6.4 years, 95% CI: [-5.5, -7.3]). A greater proportion of those who found out about the event through social media were female (54.7%) compared to those who found out through other means (32.9%; P <0.01). CONCLUSIONS Though firearm storage can be a sensitive and controversial topic, there was positive receptiveness and responsiveness towards these events when they were promoted on social media. Social media has the ability to reach those who are younger and those who identify as females. Future studies should extend this research to find out whether or not there is a difference in these findings specifically comparing rural and urban settings.

scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis

10.2196/14137 ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. e14137 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

Background Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. Objective The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 Don’t Fry Day Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. Methods Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 Don’t Fry Day campaign was conducted. The NCSCP tweeted about Don’t Fry Day and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. Results A total of 1881 Twitter accounts, largely health professionals, used the Don’t Fry Day hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. Conclusions These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals The Reach of the “Don’t Fry Day” Twitter Campaign: Content Analysis (Preprint)

2019 ◽  
Author(s):  
Jennifer Nguyen ◽  
Lauren Gilbert ◽  
Lianne Priede ◽  
Carolyn Heckman
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Prevention ◽  
Qualitative Content Analysis ◽  
The United States ◽  
Skin Cancer Prevention ◽  
National Council ◽  
Original Material ◽  
Self Interest

BACKGROUND Skin cancer is the most common cancer in the United States, disproportionately affecting young women. Since many young adults use Twitter, it may be an effective channel to communicate skin cancer prevention information. OBJECTIVE The study aimed to assess the reach of the National Council on Skin Cancer Prevention (NCSCP)’s 2018 <italic>Don’t Fry Day</italic> Twitter campaign, categorize the types of individuals or tweeters who engaged in the campaign, and identify themes of the tweets. METHODS Descriptive statistics were used, and a content analysis of Twitter activity during the 2018 <italic>Don’t Fry Day</italic> campaign was conducted. The NCSCP tweeted about <italic>Don’t Fry Day</italic> and skin cancer prevention for 14 days in May 2018. Twitter contributors were categorized into groups. The number of impressions (potential views) and retweets were recorded. Content analysis was used to describe the text of the tweets. RESULTS A total of 1881 Twitter accounts, largely health professionals, used the <italic>Don’t Fry Day</italic> hashtag, generating over 45 million impressions. These accounts were grouped into nine categories (eg, news or media and public figures). The qualitative content analysis revealed informative, minimally informative, and self-interest campaign promotion themes. Informative tweets involved individuals and organizations who would mention and give further context and information about the #DontFryDay campaign. Subthemes of the informative theme were sun safety, contextual, and epidemiologic information. Minimally informative tweets used the hashtag (#DontFryDay) and other types of hashtags but did not give any further context or original material in the tweets. Self-interest campaign promotion involved businesses, firms, and medical practices that would utilize and promote the campaign to boost their own ventures. CONCLUSIONS These analyses demonstrate the large potential reach of social media public health campaigns. However, limitations of such campaigns were also identified, for example, the relatively homogeneous groups actively engaged in the campaign. This study contributes to the understanding of the types of accounts and messages engaged in social media campaigns utilizing a hashtag, providing insight into the messages and participants that are effective and those that are not to achieve campaign goals. Further research on the potential impact of social media on health behaviors and outcomes is necessary to ensure wide-reaching implications.

scholarly journals The Impact of “Manipulated News” on Student Attitudes and Perceptions and Their Participation in the Umbrella Movement in Hong Kong

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110197
Author(s):  
Chesca Ka Po Wong ◽  
Runping Zhu ◽  
Richard Krever ◽  
Alfred Siu Choi
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Hong Kong ◽  
Survey Research ◽  
Student Attitudes ◽  
Qualitative Content Analysis ◽  
Fake News ◽  
Attitudes And Perceptions ◽  
The Impact ◽  
Potential Use

While the impact of fake news on viewers, particularly marginalized media users, has been a cause of growing concern, there has been little attention paid to the phenomenon of deliberately “manipulated” news published on social media by mainstream news publishers. Using qualitative content analysis and quantitative survey research, this study showed that consciously biased animated news videos released in the midst of the Umbrella Movement protests in Hong Kong impacted on both the attitudes of students and their participation in the protests. The findings raise concerns over potential use of the format by media owners to promote their preferred ideologies.

scholarly journals WUJUD PERSUASI DAN RESPON KAUM MILENIAL DI MEDIA SOSIAL FACEBOOK PADA PILPRES 2019 (THE FORM OF PERSUASION AND MILENNIALS RESPOND IN FACEBOOK SOCIAL MEDIA IN PRESIDENTIAL ELECTION 2019)

2020 ◽  
Vol 10 (2) ◽  
pp. 117
Author(s):  
Indrawati Indrawati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Data Analysis ◽  
Presidential Election ◽  
Qualitative Content Analysis ◽  
Data Checking ◽  
Existing Data

The Form of Persuasion and Milennials Respon in Facebook Social Media inPresidential Election 2019. This research aims to reveal how the persuasion andresponse of millennials on social media Facebook in the 2019 presidentialelection. This research uses methods of qualitative content analysis. The data theauthor takes is data on Facebook social media from February to April 2019. Formof data in the form of sentences that have a persuasion message used by millennialson social media Facebook in the presidential election 2019. The source of thisresearch data observations directly on social media Facebook which thenresearchers Screenshoot. Data analysis is done in several ways, namely: (1)Observation of the sentence upload on Facebook social media, (2) reading andunderstanding sentences that have a persuasion meaning, (3) grouping,identifying, and analyzing existing data, (4) Conclude the results of researchanalysis. Data analysis is done during and after the data is collected. This researchimplements triangulation and data checking to obtain the validity of data. Basedon the research, there are several form of persuasion in uploading sentences ofmillennials in facebook social media in presidential election 2019. Thatpersuasion form are: (1) persuasion form and millennials respond with strongarguments, (2) persuasion form and respond with neutral arguments, (3)persuasion form and millennials respond with weak arguments, (4) persuasionform and millennials respond with peripheral.Key words: persuasion, milenialls, facebook social media AbstrakWujud Persuasi dan Respon Kaum Milenial di Media Sosial Facebook padaPilpres 2019. Penelitian ini bertujuan mengungkapkan bagaimana wujud persuasidan respon kaum milenial di media sosial facebook pada pilpres 2019. Penelitianini menggunakan metode analisis isi kualitatif. Data yang penulis ambil adalahdata yang terdapat di media sosial facebook dari bulan Februari sampai denganApril 2019. Wujud data berupa kalimat yang memiliki pesan persuasi yang dipakaikaum milenial di media sosial facebook pada pilpres 2019. Sumber data penelitianini pengamatan langsung di media sosial facebook yang kemudian penelitiscreenshoot. Analisis data dilakukan dengan beberapa cara, yaitu: (1)pengamatan terhadap unggahan kalimat di media sosial facebook, (2) membacadan memahami kalimat yang memiliki makna persuasi, (3) mengelompokkan,mengidentifikasi, dan menganalisis data yang ada, (4) menyimpulkan hasilanalisis penelitian. Analisis data dilakukan selama dan setelah data terkumpul.Penelitian ini menerapkan triangulasi dan pengecekan data untuk memperolehkeabsahan data. Berdasarkan hasil penelitian, ditemukan beberapa wujudpersuasi dalam kalimat unggahan kaum mileniual di media sosial facebook padapilpres 2019. Wujud persuasi tersebut meliputi: (1) Wujud persuasi dan responkaum milenial dengan argumen kuat (strong argumens); (2) Wujud persuasi danrespon kaum milenial dengan argumen netral (neutral argumens);(3) Wujudpersuasi dan respon kaum milenial dengan argumen lemah (weak argumens); dan(4) wujud persuasi dan respon kaum milenial dengan argumen sampingan(peripheral).Kata-kata kunci: persuasi, kaum milenial, media sosial facebook

scholarly journals DAKWAH MILENIAL ERA DIGITAL: ANALISIS LINGUISTIK KOGNITIF PADA LAGU BALASAN JARAN GOYANG

2019 ◽  
Vol 4 (2) ◽  
pp. 235
Author(s):  
Dwi Kurniasih
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Digital Era ◽  
Cognitive Linguistic ◽  
Cognitive Semantic ◽  
Analyze Data ◽  
Descriptive Qualitative

This study aims to deliver the message of representation for the milenial generation in the digital era. The method used in this research is descriptive qualitative, which describe the objects based on reality. Data from this research are the lyrics of Jaran Goyang song and The Reply Song of Jaran Goyang. The technique used to analyze data is qualitative content analysis. Results of this study indicate that the milenial generation utilizes Youtube social media accounts to carry out da'wa activities by changing the song Jaran Goyang which is titled The Reply Song of Jaran Goyang intos lyrics filled with da’wa messages. Results of this study indicate that the da'wa language in the songs analyzed uses cognitive-linguistic aspects in a cognitive semantic perspective that contains the meaning of da'wa, namely the invitation to perform night prayers, recites the Al-Qur’an, and avoid shirk.

scholarly journals Contextualizing the Impact of Snakebite Envenoming on Patients: A Qualitative Content Analysis of Patient-Specific Functional Scale Activities Using the International Classification of Functioning, Disability and Health

2021 ◽  
Vol 18 (18) ◽  
pp. 9608
Author(s):  
Anna Tupetz ◽  
Ashley J. Phillips ◽  
Patrick E. Kelly ◽  
Loren K. Barcenas ◽  
Eric J. Lavonas ◽  
...  
Keyword(s):  
Content Analysis ◽  
Treatment Approach ◽  
Qualitative Content Analysis ◽  
The United States ◽  
International Classification ◽  
Patient Specific ◽  
Functional Scale ◽  
Icf Model ◽  
The Impact

To categorize the Patient-specific Functional Scale (PSFS) activities in snakebite envenoming (SBE) using the International Classification of Function (ICF) model in order to describe the impact of SBE on patients’ activities and daily lives and to develop a theoretical SBE model of functioning, we performed a post-hoc analysis of two multi-center, prospective studies, conducted at 14 clinical sites in the United States with consecutive SBE patients presenting to the emergency department. Qualitative content analysis and natural language processing were used to categorize activities reported in the PSFS using the ICF model. Our sample included 93 patients. The mean age was 43.0 (SD 17.9) years, most had lower extremity injuries (59%). A total of 99 unique activities representing eight domains came within the Activity and Participation component of the ICF model, with the majority in the Mobility and General Tasks and Demands domains. The main concerns of SBE patients are the ability to perform daily activities and to engage within their social environment. Applying the ICF model to SBE can facilitate the creation of a patient-centered treatment approach, moving beyond body-structural impairments towards a function-based treatment approach and facilitate early integration of rehabilitation services.

scholarly journals Degrees of Freedom: Exploring Agency, Narratives, and Technological Affordances in the #TakeAKnee Controversy

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511982612 ◽  
Author(s):  
Judith E. Rosenbaum
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Degrees Of Freedom ◽  
Qualitative Content Analysis ◽  
Structuration Theory ◽  
The Social ◽  
American National Identity ◽  
Social Media Platforms ◽  
Media Narratives ◽  
Technological Affordances

This study extends current research into social media platforms as counterpublic spaces by examining how the social media narratives produced by the #TakeAKnee controversy negotiate technological affordances and existing discourses surrounding American national identity. Giddens’ Structuration Theory is used to explore the nature of user agency on social media platforms and the extent to which this agency is constrained or enabled by the interplay between the systems and structures that guide social media use. Exploratory qualitative content analysis was used to analyze and compare tweets and Instagram posts using the #TakeAKnee hashtag shared in September 2017. Results showed that narratives are dominated by four themes, freedom, unity, equality and justice, and respect and honor. Users actively employ technological affordances to create highly personalized meanings, affirming that agency operates at the intersection of reflexivity and self-efficacy.

scholarly journals The battle to end fake news: A qualitative content analysis of Facebook announcements on how it combats disinformation

2019 ◽  
Vol 82 (1) ◽  
pp. 60-81 ◽  
Author(s):  
Petros Iosifidis ◽  
Nicholas Nicoli
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Culture Media ◽  
Qualitative Content Analysis ◽  
Digital Culture ◽  
Fake News ◽  
Digital Democracy ◽  
Descriptive Account ◽  
The World ◽  
Social Media Platforms

The recent spread of online disinformation has been profound and has played a central role in the growth of populist sentiments around the world. Facilitating its progression has been politically and economically motivated culprits who have ostensibly taken advantage of the digital freedoms available to them. At the heart of these freedoms lie social media organisations that only a few years earlier techno-optimists were identifying as catalysts of an enhanced digital democracy. In order to curtail the erosion of information, policy reform will no doubt be essential. The UK's Department of Digital, Culture, Media and Sport Disinformation and ‘fake news’ Report and Cairncross Review, and the European Commission's Report on Disinformation are three recent examples seeking to investigate how precisely such reform policy might be implemented. Just as important is how social media organisations take on more responsibility and apply self-regulating mechanisms that stifle disinformation across their platforms (something the aforementioned reports identify). Doing so will go a long way in restoring legitimacy in these significant institutions. Facebook (which includes Instagram and Whatsapp), is the largest social media organisation in the world and must primarily bear the burden of this responsibility. The purpose of this article is to offer a descriptive account of Facebook's public announcements regarding how it tackles disinformation and fake news. Based on a qualitative content analysis covering the period November 16th 2016–March 4th 2019, this article will set out some groundwork on how to hold social media platforms more accountable for how they handle disinformation.

scholarly journals #Hookahlife: The Rise of Waterpipe Promotion on Instagram

2018 ◽  
Vol 46 (1) ◽  
pp. 106-113 ◽  
Author(s):  
Ziyad Ben Taleb ◽  
Linnea I. Laestadius ◽  
Taghrid Asfar ◽  
Brian A. Primack ◽  
Wasim Maziak
Keyword(s):  
Public Health ◽  
Social Media ◽  
Qualitative Content Analysis ◽  
Social Activity ◽  
The United States ◽  
User Generated Content ◽  
Policy Makers ◽  
Public Health Challenges ◽  
Hookah Smoking ◽  
Positive Light

Introduction. Hookah smoking is becoming increasingly popular worldwide, especially among young adults. The growth of social media has also enabled sharing of opinions, experiences, and marketing related to hookah via user-generated content. Aim. To evaluate the portrayal and promotion of hookah on Instagram and to highlight public health challenges created by this content. Method. A qualitative content analysis was performed on a sample of 301 Instagram posts made with the hashtags #hookah or #shisha in October 2016. Results. Of the 301 coded posts, 279 were relevant to hookah. These posts were most commonly made by hookah lounges/bars (29.2%) and individual users (27.6%). Posters were most commonly from Russia (38.5%), the United States (18.6%), and Germany (10.7%). A total of 63.8% of the posts were promotional in nature; 19.7% of posts contained hashtags that expressed hookah identity or community (e.g., #hookahlife); 35.5% of posts associated nightlife activities with hookah smoking and 33.0% portrayed hookah smoking as a social activity. Only one post (0.4%) mentioned that hookah might have negative health effects. Likes were more common on posts depicting novel rather than traditional hookah designs ( p = .027). Conclusions. Images from Instagram may help in understanding health behaviors such as hookah smoking. Our results suggest that domestic and international hookah promotion is common on Instagram. Instagram posts cast hookah in an overwhelmingly positive light and may normalize hookah use through associations with nightlife, community, and hookah identity. Policy makers and researchers should explore approaches for reducing the volume of promotional posts and tailoring counter-marketing to the specific themes presented on social media.

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