scholarly journals ESTIMATION OF CONSUMERS’ WILLINGNESS TO PAY FOR CAVENDISH BANANA USING CONTINGENT VALUATION METHOD IN SPECIAL PROVINCE YOGYAKARTA

Agro Ekonomi ◽  
2019 ◽  
Vol 30 (2) ◽  
Author(s):  
Novia Dewi Karisyawati ◽  
Any Suryantini ◽  
Arini Wahyu Utami

Banana is a fruit with the highest consumption level in Indonesia. There are many types of bananas in Indonesia, but only a few types are sold in modern markets and fruit shops, among other Cavendish banana. The Cavendish is known to consumers by their attractive appearance, superior quality and relatively higher prices. This study aims to assess the value of the consumers’ willingness to pay (WTP) for Cavendish banana and its determinant factors. There are two methods used, i.e., contingent valuation method to evaluate the consumers’ willingness to pay, and multiple regression to analyse its determinant factors. Primary data were obtained from 100 respondents by purposive sampling and interviewed in Yogyakarta Special Region between April and June 2019. The results indicate that the consumers’ willingness to pay (WTP) for Cavendish banana is IDR 24,485/kg, which is above the market price. The determinant factors of the consumers’ willingness to pay include the Cavendish banana price, quality of the Cavendish, monthly frequency of consuming banana, family size, income and marital status. The high value of the consumers’ willingness to pay indicates the good opportunity to expand the Cavendish banana market in Special Province Yogyakarta, by taking into account quality and market segmentation.

Agro Ekonomi ◽  
2021 ◽  
Vol 32 (1) ◽  
Author(s):  
Puspita Dewi Hidayaningtyas ◽  
Irham Irham ◽  
Arini Wahyu Utami

This study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant factors of the chrysanthemum consumers’ WTP. There is a total of 120 respondents who participated in this study, i.e., 40 in each city selected with accidental sampling. The consumers’ WTP was assessed using contingent valuation method, and its determinant factors was analyzed using multiple regression. The results showed that the majority of chrysanthemum consumers in the three cities were 17-25 years old, were female, held a bachelor degree, owned a job, were single and had no dependent. The value of wilingness to pay from the three cities shows higher results than the market price of IDR 30,000. The highest WTP value is in Semarang City and the lowest WTP value is in Yogyakarta City. Based on the results of the regression, the determinants that influence the value of WTP differ in each city, but income is a significant determinant in all cities. The value of willingness to pay chrysanthemum Pasopati cultivar can be used as a reference to set the selling price of chrysanthemum flowers. Chrysanthemum such as Pasopati cultivar in Indonesia, needs to be developed more by looking at the willingness of consumers to pay.


2020 ◽  
Vol 12 (7) ◽  
pp. 2825
Author(s):  
Won Seok Lee

The purpose of this study is to estimate the economic value of Geomun Oreum (GO), a parasitic volcanic sieve, for sustainable management by using the dichotomous choice contingent valuation method. To address the exaggeration tendency of willingness to pay (WTP), the contingent valuation method’s (CVM’s) traditional threshold, respondents’ WTP answers were reconfirmed to screen only true responses for our analysis. In addition to estimating the economic value, the causal relationship between the tour guide’s quality of explanation and the respondents’ payment intention is examined in the study. The results reveal that the estimated preservation value of GO is 35,881 KRW (33.28 USD), and the quality of the tour guide’s narrative is statistically related to the respondents’ payment intention.


2017 ◽  
Vol 1 (3) ◽  
pp. 130 ◽  
Author(s):  
Heru Setiyadi ◽  
Slamet Hartono ◽  
Dwidjono Hadi Darwanto

Organic rice is claimed as one of staples food alternative choice. Consuming organic rice is not only about fulfilling the quality needs but also a part of life style. Organic rice is also available in many modern retails in Pontianak so that it is affordable enough to be consumed by Pontianak’s residents. The aims of study were to analyze Willingness To Pay (WTP) of consumers with Contingent Valuation Method (CVM) and find factors affected consumers WTP value of organic rice . Primary data were collected during March to April 2016 and analyzed by multiple regression. The samples of Pontianak’s residents were used as respondents. The result showed that willingness to pay rate of organic rice in Pontianak was low. The age, price of organic rice, ergonomic packaging, respondent expenditure in month, and non-organic rice price affected WTP  with marked positive, while marital status factor had negative marked.


2019 ◽  
Vol 2 (2) ◽  
pp. 461-468
Author(s):  
Tionarta Bakara ◽  
Prasetyo Ari Bowo

Waste volume in Semarang City increases every year. Local Regulation Number 6 Year 2012 forces households to reduce waste through 3R. 83% pre-survey citizens in West Semarang District have not done it yet. It needs an improvement on waste management. The purpose of this research is to know the citizen’s willingness to pay rate of West Semarang District on waste management improvement and to analyze the factors affecting willingness to pay. The data used in this research is Primary Data. The population in this research is 100 households in West Semarang District. Data collection method is using interview. Data analysis method is using Contingent Valuation Method and multiple  linear regression. The result shows that 68 respondents are willing to pay and 32 respondents are not. The amount of willingness to pay is Rp16.838. Influencing factors of willingness to pay are education level and staying duration. The recommendation of this research is the higher willingness to pay should be followed by better management service. Citizens can improve willingness to pay by having higher education level so that they realize the importance of maintaining environment. To increase willingness to pay, the higher family members the more they should have a good knowledge so that their perception about the payment based on head of the family will decrease. Volume sampah di Kota Semarang meningkat setiap tahun. Peraturan Daerah Nomor 6 Tahun 2012 memaksa rumah tangga untuk mengurangi limbah melalui 3R. 83% warga pra-survei di Kabupaten Semarang Barat belum melakukannya. Perlu perbaikan dalam pengelolaan limbah. Tujuan dari penelitian ini adalah untuk mengetahui kesediaan warga untuk membayar tarif Kabupaten Semarang Barat pada peningkatan pengelolaan limbah dan untuk menganalisis faktor-faktor yang mempengaruhi kesediaan untuk membayar. Data yang digunakan dalam penelitian ini adalah Data Primer. Populasi dalam penelitian ini adalah 100 rumah tangga di Kabupaten Semarang Barat. Metode pengumpulan data menggunakan wawancara. Metode analisis data menggunakan Metode Contingent Valuation dan regresi linier berganda. Hasilnya menunjukkan bahwa 68 responden bersedia membayar dan 32 responden tidak. Jumlah kemauan untuk membayar adalah Rp16.838. Faktor-faktor yang mempengaruhi kemauan untuk membayar adalah tingkat pendidikan dan durasi tinggal. Rekomendasi dari penelitian ini adalah semakin tinggi kesediaan untuk membayar harus diikuti oleh layanan manajemen yang lebih baik. Warga dapat meningkatkan kemauan untuk membayar dengan memiliki tingkat pendidikan yang lebih tinggi sehingga mereka menyadari pentingnya menjaga lingkungan. Untuk meningkatkan kemauan membayar, semakin tinggi anggota keluarga semakin mereka harus memiliki pengetahuan yang baik sehingga persepsi mereka tentang pembayaran berdasarkan kepala keluarga akan berkurang.


Author(s):  
Eko Yulianto Widhi Hertomo ◽  
Nunung Kusnadi ◽  
A. Faroby Falatehan

ABSTRACTBekasi is a city which has a a large population because it lies in the strategic position to support Jakarta city. The higher the population, the more waste it produces. The potential revenue from the household waste retribution as a source of Bekasi city’s local revenue will be high and need to be maximized. The objectives of this research were to analyze the contribution of waste retribution in accordance to Bekasi city’s local revenue; to estimate the household Willingness to Pay (WTP) in paying the household waste retribution by Contingent Valuation Method (CVM) and factors that affect the WTP; and to determine the hierarchy of strategies for increasing the household waste retribution. The result indicated that the contribution of waste retribution still very low, 1,2 percent in year 2010 and dropped to 0,5 percent in 2016. It was caused by the low tariff in the waste retribution collection system, the lack of quantity and quality of human resources, the low awareness of the community in participating to waste retribution and the lack of facilities in waste services. Based on the CVM analysis, the WTP average for each household is equal to IDR35.000, affected by the house category, frequency of waste transported, and other expense paid together with the waste retribution. The hierarchy of strategies based on AHP method were improvement of facilities and infrastructures, revision of Bekasi waste tariff regulation, improvement of human resources in quantity and quality, dissemination and law enforcement, and  incentives in waste reduction.Keywords: Contribution, Retribution, Strategies, Waste, WTPABSTRAKKota Bekasi adalah kota yang padat penduduk karena terletak di posisi strategis sebagai penyangga kota Jakarta. Semakin padatnya populasi penduduk maka sampah yang dihasilkan semakin banyak. Potensi penerimaan dari retribusi sampah rumah tangga sebagai salah satu komponen Pendapatan Asli Daerah (PAD) kota Bekasi akan tinggi dan perlu ditingkatkan semaksimal mungkin. Tujuan dari penelitian ini adalah untuk menganalisis peran retribusi sampah terhadap PAD kota Bekasi, untuk mengestimasi Willingness to Pay (WTP)/kesediaan rumah tangga dalam membayar retribusi sampah dengan Contingent Valuation Method (CVM) dan menentukan faktor-faktor yang mempengaruhinya, dan menentukan prioritas strategi dalam meningkatkan retribusi sampah rumah tangga di kota Bekasi. Hasil penelitian menunjukkan bahwa kontribusi sampah masih sangat rendah yaitu 1,2 persen pada tahun 2010 dan menurun menjadi 0,5 persen pada tahun 2016. Hal ini diakibatkan oleh rendahnya tarif retribusi dalam sistem pemungutan, rendahnya kuantitas dan kualitas sumber daya manusia (SDM), rendahnya kesadaran dan partisipasi masyarakat dalam membayar retribusi dan rendahnya sarana prasarana pelayanan. Berdasarkan analisis CVM, rata-rata WTP rumah tangga sebesar Rp35.000,00, dipengaruhi oleh kategori rumah, frekuensi sampah diangkut dan biaya lain yang dibayarkan bersamaan dengan pembayaran retribusi sampah. Prioritas strategi berdasarkan metode Analytical Hierarchy Process (AHP) adalah peningkatan sarana dan prasarana, revisi peraturan daerah mengenai struktur tarif retribusi, peningkatan kuantitas dan kualitas SDM, penyuluhan dan penegakan hukum dan insentif pengurangan sampah.        Kata Kunci: Kontribusi, Retribusi, Sampah, Strategi, WTP


Author(s):  
Huynh Viet Khai ◽  
Tran Thi Thu Duyen ◽  
Huynh Thi Dan Xuan

This chapter applied the approach of contingent valuation method to analyze consumers' willingness to pay for proposed safe pork. The data was collected by face-to-face interview with 884 urban households in the Vietnamese Mekong Delta. The results revealed that the majority of consumers (about 64%) paid attention to the proposed safe pork. Their willingness to pay was about VND 176,000 ($ 7.65) per kg, nearly double compared to the market price of conventional pork. Consumers who had higher household income, the elderly and children in family, paid higher price of a conventional pork, and more knowledge on the safe pork tended to buy, while those who have more family members are less likely to pay for the proposed safe pork.


2020 ◽  
Vol 4 (2) ◽  
pp. 118-128
Author(s):  
Sundari Anda Arista ◽  
Endah Saptutyningsih

This research aims to find out how big the willingness of Kebun Raya Liwa visitors to pay for the ticket and to find the factors influencing that willingness. Visitors of Kebun Raya Liwa who are 20 years old or above are the subject of this report. This study uses primary data and uses a purposive sampling method to interview the subject with 304 people. The instrument used for the analysis is the Contingent Valuation Method (CVM). Each person is Rp 6.500 according to the average results of willingness to pay using Dichotomous Choice. Results of the analysis show that variables in age, education and income positively affect the willingness to pay. The perception of the visitors negatively affects the willingness to pay. While distance and frequency of visits do not affect the payment will.


2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers

2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.


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