scholarly journals The Opinions of European Companies on Corporate Social Responsibility and Its Relation to Innovation

2007 ◽  
Vol 1 (2) ◽  
pp. 276 ◽  
Author(s):  
M. Victoria López-Pérez ◽  
Mª Carmen Perez-Lopez ◽  
Lazaro Rodriguez-Ariza

In recent years there has been greater concern among companies to include responsible practices in their goals. To achieve this aim, companies are beginning to manage economic, social and environmental factors following socially responsible practices. Adopting a strategy of Corporate <br />Social Responsibility (CSR) may influence the different policies implemented by the company, one of which is that regarding innovation.  In this study, we analyze the opinions of 95 European companies, 42 of which form part of the Dow Jones Sustainability Index (DJSI) and 53 of which belong to the Dow Jones General Index (DJGI), concerning their CSR policy, the innovation carried out and the relation between the two concepts. Our results show that the DJSI companies, unlike those belonging to the DJGI, consider their CSR strategy to be a key factor in generating competitive advantages and profits. Moreover, the companies surveyed have implemented innovations that are more incremental than radical, and these innovation practices are found to be influenced by CSR strategies. <br /><br />

2020 ◽  
Vol 10 (2) ◽  
pp. 261
Author(s):  
Dimitrios J. Dimitriou

The key objective of this paper is to present the dimensions and the characteristics of an airport enterprise management engagement in Corporate Social Responsibility (CSR). By analyzing different strategies and plans towards CSR, applied in a sample of 15 European airports, the comprehensiveness is defined, providing the assessment framework of the airports CSR effectiveness and efficiency. Conventional wisdom is to provide a CSR assessment framework applied on airport industry. The methodology based on the competitive analysis framework, driven by benchmarking analysis applied to a group of European airports engaged in different CSR strategies. Defining the key actions of the airports CSR strategy, an assessment framework to review how this strategy meets social goals is developed. The airport strategy is reviewed considering the aviation business characteristics such as, traffic and regional GDP. Based on data collected from 15 busy European airports, the comprehensiveness of CSR strategy for this business sector considering stakeholders’ theory is investigated. The outputs provide key messages to decision makers, managers, and stakeholders towards CSR comprehensiveness of the airport operators.


2011 ◽  
Vol 21 (3) ◽  
pp. 59-72
Author(s):  
Marzena Syper-Jędrzejak

Regulations on corporate social responsibility, are instruments that fill the space between the codes of law and tradition, and morality. In this way the ethics of the company builds customer confidence, investor interest and pride in employees. Business activities in a global world result in many threats associated with loss of reputation of the company, exposure to the accusation of unethical actions. In this situation, conducting a long-term CSR strategy can become a tool for prevention and building competitive advantage. Among the tools used by organizations, to build socially responsible business the most popular are: eco-labelling, social marketing programs, including the ethics programs for staff and corporate governance. It should be noted that a huge responsibility for the effectiveness of programs and tools for CSR rests with the managers.


Author(s):  
Cesar SÁNCHEZ-OCAMPO ◽  
Hirana GUTIÉRREZ-KURUMILLA ◽  
Miguel Ángel CANALES-RODRÍGUEZ

Currently, a new company is claimed that includes the principles of sustainability and results in its actions, generating satisfaction for all stakeholders. Corporate social responsibility (CSR) seeks to create a balance between economic benefits and social welfare directly impacting various operational levels. This analysis concludes that companies must stop viewing CSR as an additional cost, since they can obtain sustainable competitive advantages by developing proactive strategies, based on the possession of certain resources and capabilities, because they can innovate to be socially responsible , increase their productivity and expand their markets in search of new growth opportunities using as a competitive strategy various social responsibility programs that include the participation of their own employees and that these programs are for the benefit of society in general, such as afforestation campaigns , assistance or prevention programs for various social health programs, promotion of youth entrepreneurship, technology products, national and international travel, etc.


Author(s):  
Dolores Gallardo Vazquez ◽  
Luis Enrique Valdez Juárez ◽  
Juan de la Cruz Sánchez Domínguez

Corporate social responsibility (CSR) is a current important strategy in organizations today. Numerous factors that affect the global functioning of organizations have determined the need to incorporate a look towards sustainable development. This implies considering the integration of not only economic, but also social and environmental concerns in the day-to-day of the companies. We move, therefore, under the perspective of the Triple Bottom Line. In addition, the exercise of CSR will motivate the achievement of competitive advantages for organizations. Given this, this article seeks to analyze the numerous benefits derived from the implementation of socially responsible actions in companies. These are structured from different organizational approaches: personal sphere, organizational field, personal and organizational fields and financial area. Together with them, the implementation of the CSR may entail the need to incur certain costs, which are also referred to in the study. Finally, we propose some future lines of research


2020 ◽  
Vol 8 (11) ◽  
pp. 27-35
Author(s):  
Samia JIRARI ◽  
Mounime El Kabbouri ◽  
Sidi Mohamed Rigar

Corporate social responsibility (CSR) is a very popular concept that hits the headline recently, companies face the obligation, not only to maintain their viability to ensure the sustainability of their business by continuing to create value, but to adopt a mode of governance that combines interests of all stakeholders. A CSR strategy is becoming more and more an obligation than just a wise choice. The strong involvement of Moroccan companies in CSR strategies is not by coincidence; but fits perfectly into the Kingdom's strategy, which adheres to the principles of sustainable development and CSR, for a sustainable economy and an inclusive growth. The purpose of this empirical study is to examine the shareholder’s engagement and the degree of involvement in CSR strategy, of a sample of 45 Moroccan companies listed on the Casablanca Stock Exchange and belonging to all sectors other than banking, insurance and equity investments, that claim to be socially responsible, through an analysis of the redistribution of their created value towards five categories of primary stakeholders, that are: lenders of funds, customers, suppliers, shareholders and employees.


2017 ◽  
Vol 43 (9) ◽  
pp. 982-998 ◽  
Author(s):  
Marwa Samet ◽  
Anis Jarboui

Purpose The purpose of this paper is to investigate whether and how corporate social responsibility (CSR) performance contributes to shape firms’ payout policy. In particular, it examines the influence of CSR performance on payout level and payout channel choice (dividend payment or share repurchases). Additionally, it examines the moderating role of CSR performance in the relationship between dividends and share repurchases. Design/methodology/approach Using 397 European companies listed in the STOXX Europe 600 over the period from 2009 to 2014, the authors employ regression analysis to explore the link between CSR performance and payout policy. Findings The first result shows that firms with high CSR performance engage more in payout policy. Second, when choosing between paying dividends and repurchasing stocks, firms with high CSR performance tend to prefer share repurchases. Finally, CSR performance plays an important role in determining the relationship between dividends and repurchases. Specifically, dividends and share repurchases seem to be more substitutable among socially responsible firms. Practical implications Firms that are able to develop successful CSR strategies can generate tangible benefits for their shareholders in the form of high payout levels. An increase in CSR expenditure does not lead to cut or minimize the cash flow paid out to shareholders. In addition, government and regulators have to oblige or at least encourage socially responsible firms to use executive stock option that are dividend protected, in order to reduce distortions in dividend policy. Originality/value This is the first attempt to investigate the association between CSR performance and share repurchase activities.


Author(s):  
José Antonio Martínez Navarrete ◽  
María Isabel Sánchez Hernández

<p>El ejercicio de la Responsabilidad Social y la divulgación de sus resultados son aspectos a tener en cuenta por las empresas en el contexto actual. Su importancia se encuentra en las diferentes ventajas competitivas que puedan obtener de la puesta en marcha voluntaria de medidas socialmente responsables, lo cual proporcionará ventajas competitivas a la empresa. Uno de los aspectos fundamentales de la responsabilidad es de índole interna, consistente en una gestión eficiente de los Recursos Humanos, proporcionando mayores índices de calidad laboral y repercutiendo directamente en la competitividad de la empresa. Con esta base teórica este trabajo analiza el sector del automóvil en España intentando determinar hasta qué punto la divulgación de acciones responsables de las empresas del sector están considerando las políticas de gestión del capital humano como un eje vertebrador de la misma.</p><p>The exercise of social responsibility and disclosure of results are issues to be considered by companies in the current context. Its importance lies in the different competitive advantages they can get from the start up of socially responsible voluntary measures, which will provide the company competitive advantages. One of the fundamental aspects of accountability is internal, consisting in the efficient management of human resources by providing higher rates of labor quality and directly affecting the competitiveness of the company. With this theoretical basis, this paper analyzes the automobile sector in Spain trying to determine to what extent the disclosure of responsible actions of companies in the sector are considering policies to manage human capital as a backbone of it</p>


2020 ◽  
Author(s):  
Boris Miethlich

Work enables participation in society. However, people with disabilities are particularly often affected by unemployment and thus by social exclusion. The social inclusion of people with disabilities, by promoting employment, can only be achieved by companies themselves. Deliberately employing people with disabilities, therefore, represents an important social responsibility of companies towards society. Evidence from the literature shows that corporate social responsibility (CSR) initiatives, as well as social inclusion, are more than just a commitment and can bring various benefits to a company. The aim of the present study is therefore to analyse the case for promoting the employment of people with disabilities to show whether and to what extent social inclusion as part of the CSR strategy can contribute to strengthening the competitiveness of companies. The topic is viewed and analysed from different perspectives, using five dedicated journal papers, mainly based on qualitative data. The results reveal first insights as well as trends and tendencies and provide a basis for subsequent studies. They show that social inclusion as part of the CSR strategy can increase a company's competitiveness and business performance, presumed the company succeeds in creating a corporate culture that accepts and promotes social inclusion on one hand and creates awareness for CSR initiatives among stakeholders on the other. Simultaneously, governmental frameworks that respond positively to and expect sustainable development or social inclusion can provide additional and significant support to these concerns. Due to the limited literature and research on the subject, further research is necessary. In particular, there is a lack of best practice approaches on how social inclusion can be promoted in companies and implemented in CSR strategies.


Author(s):  
Hristina Vilhelm Blagoycheva

It has already been proven that digitization creates economic growth. But a key factor for the future of society is its perception from the social point of view. Digitization leads to changes that will inevitably affect aggregate demand, employment, and labor costs. Therefore, the purpose of this chapter is to investigate how the digitization interacts with the corporate social responsibility to increase the positive effects over the society. Corporate social responsibility is the sphere that implements the non-economic aspects of the digitization. But before its full deployment, there are still a number of obstacles. Numerous studies have shown that digitization can provide tools to facilitate the socially responsible activities. At the same time, it can also serve as a push for corporate social responsibility, as the formation of a socially conscious market leads to socially committed employees and to increasing their demands on the social responsibility of the business.


2017 ◽  
Vol 13 (8) ◽  
pp. 134
Author(s):  
Jebari Bouchra

Mainly associated with the private sector, Corporate Social Responsibility -CSR- can also play a big and important role for public organizations; regardless of their size, type, orientation(s) or mission(s), these organizations tend to pursue more and more effective initiatives in order to be socially responsible. In health sector, hospital centers are organizations where “social” is part of their basic missions, two more aspects “environmental” and “economic” can be added in order to establish CSR basis, combining these aspects through an effective communication should be at the heart of any CSR strategy. In order to study CSR content communicated online through official moroccan hospital centers’ websites and social media, we conducted this study by using different indicators from various analysis grids related to the key areas of our research (CSR, health and communication). Opting for digital communication via websites and social media can be a useful and practical way to help hospital centers be socially responsible.


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