scholarly journals THE ROLE OF SOCIAL CAPITAL IN THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY (CSR): LESSON LEARNED FROM PT. UNILEVER INDONESIA TBK

2018 ◽  
Vol 1 (01) ◽  
pp. 1
Author(s):  
Kartika Dewi Sri Susilowati

This study was conducted to provide an overview on how the multi-stakeholders partnership model on the Black Soybeans Project capable of creating economic value to all parties involved in the project. This paper focuses strongly on the role of social capital in multi-stakeholders partnership model which was developed by PT. Unilever Indonesia Tbk in the implementation of corporate social responsibility in Bantul, Yogyakarta.  In this research context social capital is defined as the networks, trust, norms and commitment that enable Unilever and its stakeholders to achieve mutual defined goals through collaboration. This is a post-positivist paradigm phenomenology-interpretive research. Data were collected by conducting in-depth interviews with key informants involved in the project e.g. university’s academicians, NGO, financial institutions, farmers, women/wives of farmers and Unilever of Indonesia Foundation. The study shows that the partnership was created based on the principle of symbiosis-mutualism, where each partner gets some benefits from its partnership. The partnership was developed to empower black soy beans farmers to provide a guarantee supply of black soybeans with a quantity, quality and price in accordance with the standards established by the Unilever. In cooperation with various stakeholders, Unilever has developed some production centers of black soybeans to fulfill it needs. By doing this, the company is able to improve the quality of life of the farmers. Therefore, this project has fulfilled two different values: economics (business) value and social value.

2018 ◽  
Vol 1 (01) ◽  
pp. 1
Author(s):  
Kartika Dewi Sri Susilowati

This study was conducted to provide an overview on how the multi-stakeholders partnership model on the Black Soybeans Project capable of creating economic value to all parties involved in the project. This paper focuses strongly on the role of social capital in multi-stakeholders partnership model which was developed by PT. Unilever Indonesia Tbk in the implementation of corporate social responsibility in Bantul, Yogyakarta.  In this research context social capital is defined as the networks, trust, norms and commitment that enable Unilever and its stakeholders to achieve mutual defined goals through collaboration. This is a post-positivist paradigm phenomenology-interpretive research. Data were collected by conducting in-depth interviews with key informants involved in the project e.g. university’s academicians, NGO, financial institutions, farmers, women/wives of farmers and Unilever of Indonesia Foundation. The study shows that the partnership was created based on the principle of symbiosis-mutualism, where each partner gets some benefits from its partnership. The partnership was developed to empower black soy beans farmers to provide a guarantee supply of black soybeans with a quantity, quality and price in accordance with the standards established by the Unilever. In cooperation with various stakeholders, Unilever has developed some production centers of black soybeans to fulfill it needs. By doing this, the company is able to improve the quality of life of the farmers. Therefore, this project has fulfilled two different values: economics (business) value and social value.


2021 ◽  
Vol 13 (19) ◽  
pp. 10517
Author(s):  
Haeyoung Ryu ◽  
Soo-Joon Chae ◽  
Bomi Song

Corporate social responsibility (CSR) involves multiple activities and is influenced by the cultural and legal environment of the country in which a firm is located. This study examines the role of audit committees’ (AC) financial expertise in the relationship between CSR and the earnings quality of Korean firms with high levels of CSR. Using a multivariate analysis, it investigates whether the ACs that include members with accounting expertise, finance expertise, or supervisory expertise individually affect a firm’s decision making. It also examines how ACs with diverse expertise contribute toward improving the financial reporting quality of firms with high levels of CSR. The results demonstrate that when there is a certified accountant in the AC of a firm that practices CSR based on ethical motivation, the earnings management through discretionary accruals is more strictly controlled. This is more effective when the AC comprises members with accounting and non-accounting expertise. This finding implies that the AC plays a positive role in improving the accounting information quality of firms with CSR excellence. Moreover, while the role of accounting experts in the AC is important for maintaining high earnings quality, combining other types of expertise creates synergy.


Author(s):  
Estrella Barrio-Fraile ◽  
Ana-María Enrique-Jiménez

Corporate social responsibility (CSR) has become the central theme of many debates on the role of organizations in society in recent years. The voluntary incorporation of strategies that influence economic profitability and in turn social and environmental issues is already a reality in companies. This article has several aims: (1) to analyse whether CSR is strategic and cross-cutting for companies and whether there exists a true dialogue between companies and stakeholders; (2) to identify the functions, relationships and quality of CSR or sustainability directors; (3) to determine the main challenges for the future; (4) to reflect on the impact that Covid-19 has had on the development of CSR in businesses. The study was based on the Delphi method and employed a sample of 20 experts: 10 academics (lecturers and researchers) and 10 professionals (communication and CSR directors, and CSR and reputation consultants). The results reveal that: (1) with the exception of SMEs, CSR management in companies is strategic and cross-cutting; (2) there is no reciprocal dialogue between companies and stakeholders; (3) the functions carried out by CSR directors can be classified as analytical, strategic, tactical and communicative; (4) the most outstanding qualities of the CSR director are communication skills, deep knowledge of the company and a willingness to work as part of a team; (5) the main challenge for senior management for the future is to be more strategic; (6) Covid-19 has changed the focus in CSR areas of action and in the prioritization of stakeholders. In short, we conclude that CSR management is well rooted in companies and represents a true transformation for businesses as social entities.


2017 ◽  
Vol 16 (1) ◽  
pp. 53-74
Author(s):  
Ilona V. Oisina Situmeang

AbstractThe Government requires that any companyoperating in Indonesia to undertake CSR programsfor the surrounding community, which programsare not only charity but also to empowercommunities, so that the surrounding communitiesbe empowered; and this has been done by PTPertamina Balongan. This study used a qualitativeapproach that is descriptive. Primary datacollection is done by in-depth interviews and groupdiscussions while secondarily conducted throughthe study of literature. The result is that Pertaminaconducting activities in various areas of public life,including in the field leads to more social charityactivities, in economics with a focus on communitydevelopment activities needed by the communityand in the environmental field is directed to acleaner environment and comfortable as it mayimprove the quality of life as well as in the field ofreligion and education. This activity is routinelymaintained by Pertamina by listening to the keyneeds of the community.Keywords: Corporate Social Responsibility (CSR),People Empowerment, Charity, Clean Environment AbstrakPemerintah mewajibkan setiap perusahaan yangberoperasi di Indonesia untuk melakukan programCSR bagi masyarakat sekitar, dimana programyang dilakukan tidak hanya sekedar perbuatanamal namun lebih kepada pemberdayaanmasyarakat, sehingga masyarakat sekitar menjadiberdaya. Hal ini sudah dilakukan oleh PT PertaminaBalongan. Penelitian ini menggunakan pendekatankualitatif yang bersifat deskriptif. Pengumpulandata primer dilakukan dengan wawancaramendalam dan diskusi kelompok sedangkan datasekunder dilakukan dengan studi literatur. Hasilyang diperoleh bahwa Pertamina melakukankegiatan di berbagai bidang kehidupanmasyarakat, yaitu bidang sosial lebih mengarahkepada kegiatan amal, di bidang ekonomi fokuspemberdayaan masyarakat dengan berbagaikegiatan yang dibutuhkan oleh masyarakat dandibidang lingkungan mengarah kepada lingkunganyang bersih, nyaman dan dapat meningkatkankualitas hidup serta di bidang agama danpendidikan. Kegiatan ini rutin dilakukan Pertaminadengan mendengarkan kebutuhan-kebutuhanutama dari masyarakat.Kata kunci: CSR, Tanggung Jawab SosialMasyarakat, Pemberdayaan Masyarakat, Amal,Lingkungan Bersih


2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Fauziyah Nur Afifah ◽  
Imron Rosyidi ◽  
Encep Dulwahab

ABSTRAK Tujuan penelitian ini menghasilkan data kualitatif dalam studi kasus Pengelolaan Corporate Sosial Responsibility Bank Indonesia melalui Pemberian Beasiswa. Tujuannya untuk mengetahui proses Mendefinisikan Masalah, proses perumusan Perencanaan, Mengambil Tindakan, dan Mengevaluasi dari program beasiswa Bank Indonesia. Penelitian ini menggunakan konsep Four Steps PR Process. Metode yang digunakan yaitu metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data skripsi ini observasi, wawancara mendalam dan dokumentasi. Hasil penelitian: 1) Mendefinisikan masalah yaitu menentukan siapa saja yang berhak mendapatkan beasiswa. 2) Merencanakan sasaran dan informasi, pengelolaan GenBI. 3) Menenentukan penerima menerima beasiswa, menentukan peran GenBI dalam keikutsertaanya dalam setiap kegiatan BI, dan struktur kepengurusan organisasi GenBI. 4) Evaluasi program beasiswa BI. Kata Kunci : Pengelolaan, Corporate Sosial Responsibility, Beasiswa. ABSTRACT The purpose of this study was to produce qualitative data in a case study of the Management of Corporate Social Responsibility at Bank Indonesia through the Granting of Scholarships. The aim is to find out the process of defining the problem, the process of formulating planning, taking action, and evaluating from the Bank Indonesia scholarship program. This study uses the concept of the Four Steps PR Process. The method used is the case study method with a qualitative approach. This thesis data collection technique is observation, in-depth interviews and documentation. Research results: 1)Defining the problem is to determine who is entitled to a scholarship. 2)Planning goals and information, managing GenBI. 3)Determine the recipient to receive a scholarship, determine the role of GenBI in its participation in every BI activity, and the management structure of the GenBI organization. 4)Evaluation of the BI scholarship program. Keywords : Management, Corporate Social Responsibility, Scholarship


Author(s):  
Fawad Rauf ◽  
Cosmina L. Voinea ◽  
Nadine Roijakkers ◽  
Khwaja Naveed ◽  
Hammad Bin Azam Hashmi ◽  
...  

AbstractThis study investigated the relationship between executive turnover (ET) and quality of corporate social responsibility disclosure (CSRD) at the firm level. The role of political embeddedness (PE) in the association between ET and CSRD quality in Chinese listed A-share firms is also inspected. We employed 20,850 firm’s/year observations between 2010 and 2016. An inverse relationship was found between ET and CSRD quality as well as PE and CSRD quality. In addition, the study findings disclose that corporate PE moderates the relationship between ET and a firm’s CSRD quality whilst the impact of ET on a company's CSRD quality was found more pronounced for firms with a low level of corporate PE. This examination adds to the literature on CSRD quality under the premise of normative stakeholder theory and leads to the conclusion that the political link of departing executives is an active participant in the exacerbation of CSRD quality in PE firms of China. This implies a reinvigoration of the roles of decision-makers for sustainable CSR assurance.


Author(s):  
S. K. Khatik

Corporate Social Responsibility (CSR) is not a new concept in the present scenario. CSR is a continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large. After replacement of the Company Act 1956 by Corporate Act 2013, certain changes have been made. Earlier CSR was not mandatory for the Indian companies but after enforcement of Corporate Act 2013 it has become mandatory for those companies whose turnover is more than Rs. 1000 crore or net worth is more than Rs. 500 crore or net profit is more than Rs 5 crore. Such companies implement the CSR practice in their business and expend on CSR activities which should be 2% of their net profit. CSR is a concept where an organization considers the interest of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders. CSR policies, practices, and programmes are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. This research paper highlights the concept, philosophy, role of CSR in value creation. How Indian companies are treating CSR activities in contemporary environment. In this study we found that community welfare, education and enlightening rural youth is the top priority areas for most Indian Companies.


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