Social value orientation and conspicuous conservation: A moderated mediation analysis

2021 ◽  
Vol 49 (6) ◽  
pp. 1-15
Author(s):  
Yoon Y. Cho
Keyword(s):  
Value Orientation ◽  
Social Value ◽  
Self Awareness ◽  
Social Value Orientation ◽  
Purchasing Behavior ◽  
Psychological Benefits ◽  
Social Visibility ◽  
Indirect Relationship ◽  
The Relationship ◽  
Conspicuous Conservation

Conspicuous conservation is hard to explain using conventional altruistic theories. In this study I explored whether the relationship between environmental behaviors and proself value was mediated by public self-awareness. Further, I examined the moderating effect of social visibility in the direct and indirect relationship between a proself social value orientation and environmentally beneficial purchasing behavior. Participants in the study were two groups who were presented with two products that had different levels of social visibility. The results demonstrate that proself value was positively related to environmentally beneficial purchasing behavior both directly and also indirectly through public self-awareness. In addition, when consumption of the product was socially visible, the relationship between proself value and environmentally beneficial purchase was strengthened. These findings imply that when product consumption has a high level of social visibility, emphasizing the psychological benefits for the consumer could be an effective persuasive technique in promoting green consumerism.

The Effects of Reciprocity and Self-Awareness on Honesty in Managerial Reporting: Social Value Orientation Matters

2018 ◽  
Vol 31 (1) ◽  
pp. 85-103 ◽  
Author(s):  
Bruce I. Davidson
Keyword(s):  
Personality Characteristic ◽  
Value Orientation ◽  
Social Value ◽  
Self Awareness ◽  
Social Value Orientation ◽  
Situational Cues ◽  
Reporting Decisions ◽  
Budgetary Control ◽  
Managerial Reporting ◽  
Recruitment And Selection

ABSTRACT This study examines the effects of reciprocity, self-awareness, and social value orientation on honesty in managerial reporting. I measure each manager's social value orientation personality characteristic and conduct an experimental study that manipulates two contextual factors: a hiring choice and a signature requirement. I find that managers are not homogeneous in their reporting decisions. Pro-socials provide more honest reports when they are required to sign the budget report or when they are endogenously hired. Pro-selfs provide more honest reports when they are endogenously hired, and the level of honesty incrementally increases when pro-selfs sign the budget report. I find no support for the signature requirement alone increasing the level of honesty exhibited by pro-selfs. The differences in intrinsic preferences between SVO types exposed to situational cues common in a participative budget setting have the potential to inform employee recruitment and selection by organizations to allow for efficient budgetary control.

Is stress good for negotiation outcomes? The moderating effect of social value orientation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jimena Y. Ramirez-Marin ◽  
Adrian Barragan Diaz ◽  
Sinem Acar-Burkay
Keyword(s):  
Experimental Studies ◽  
Daily Basis ◽  
Positive Influence ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Content Type ◽  
Interdependence Theory ◽  
The Relationship ◽  
Practical Implications

Purpose Negotiations are often conducted under stress. Previous studies show that stress can help or hurt negotiation outcomes. This study suggests that individual differences explain these effects, and the purpose of this study is to examine the effect of social value orientation (SVO) and stress on negotiation outcomes. Design/methodology/approach Two experimental studies and a pilot investigate the influence of stress and SVO (prosocial vs proself) on negotiation offers and outcomes. The authors’ studies are grounded on social interdependence theory and arousal literatures to explain the effects of stress on negotiation. Findings Stress has a positive influence on integrative offers (S1) and joint outcomes (S2). SVO moderates the effect of stress on joint negotiation outcomes (S2), such that, under stress, prosocials fare better than proselfs. Research limitations/implications Managers negotiating under stress should pay attention to their own as well as the others’ SVOs. Managers could also build their negotiation teams considering this individual difference and favor the presence of prosocials in stressful negotiations. Practical implications The findings have practical implications for managers who are under stress on a daily basis. Social implications This research contributes to managers that need to understand how to reach integrative agreements under stress. This is especially important when negotiators are representatives of employees or companies, as the outcomes can affect many individuals. Originality/value To the best of the authors’ knowledge, this is the first study examining the relationship between stress, SVO and negotiation offers and outcomes.

How face consciousness reverse pro-self-behavior? A study on ecological consumption from the perspective of social value orientation

2018 ◽  
Vol 1 (1) ◽  
pp. 117-144
Author(s):  
Zhuomin Shi ◽  
Lufang Wu ◽  
Zaoying Kuang
Keyword(s):  
Sustainable Consumption ◽  
Group Identification ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Chinese Consumers ◽  
Content Type ◽  
Intercept Survey ◽  
The Relationship ◽  
Chinese Face

PurposeThe purpose of this paper is to focus on ecological consumption and test the effect of social value orientation on ecological consumption. What is more, this paper explores how Chinese consumers choose between prosocial and non-prosocial products under the influence of Chinese face culture.Design/methodology/approachThe authors assume that social value orientation will change individual’s ecological consumption through the in-group identification, and simultaneously predict that the influence in pro-self and pro-social consumer groups will vary. Furthermore, Chinese face consciousness will moderate the relationship between ecological consumption and social value orientation. Online research and intercept survey are employed to collect data. In total, 600 questionnaires were distributed.FindingsThe results indicate that pro-social individuals prefer sustainable consumption than pro-self-individuals, and in-group identification mediates the effect of social value orientation on ecological consumption. Interestingly, pro-self-individuals’ behaviors have changed dramatically by the influence of face consciousness.Originality/valueThe authors discovered that social value orientation has a deep impact on ecological consumption through in-group identification. The authors tested and verified the dominance of Chinese face culture. Besides, four key elements of China’s “face” construct are proposed, namely, holism, synergy, synchronicity and dynamics, which enlarge the horizon of the theory of face.

scholarly journals THE RELATIONSHIP BETWEEN DISPOSITIONAL ENVY AND KNOWLEDGE SHARING

2020 ◽  
Vol 8 (1) ◽  
pp. 419-437
Author(s):  
Fitnat Nazlı SAYĞAN YAĞIZ
Keyword(s):  
Knowledge Sharing ◽  
Quantitative Research ◽  
Banking Sector ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Quantitative Research Methods ◽  
Orientation Model ◽  
The Social ◽  
The Relationship

According to the “Social Value Orientation” model, the value orientation of individuals is divided into two categories as prosocial and proself. Proselfs (individuals with proself value orientation) are reluctant to share their knowledge. Within the scope of this study, individuals with dispositional envy are described as proselfs. There are studies in the literature in which envy is considered as a feeling and associated with sharing knowledge. However, no study is found on the relationship between knowledge sharing and dispositional envy which is a personality trait. In this study, based on the “Social Value Orientation” model, the relationship between dispositional envy and knowledge sharing is investigated. Knowledge sharing is vital in the banking sector, where knowledge management technologies are used extensively. For this reason, this study was carried out on 175 bank employees in the banking sector. Quantitative research methods were used in the study. Findings show that dispositional envy is negatively related to knowledge sharing.

scholarly journals Peer Relationships and College Students’ Cooperative Tendencies: Roles of Interpersonal Trust and Social Value Orientation

2021 ◽  
Vol 12 ◽  
Author(s):  
Gaofeng Wang ◽  
Weiwei Hu
Keyword(s):  
College Students ◽  
Peer Relationships ◽  
Interpersonal Trust ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Mediating Role ◽  
The Relationship ◽  
Moderating Role

The current study investigated the relationship between peer relationships and cooperative tendencies in college students, and explored the mediating role of interpersonal trust and the moderating role of social value orientation in that relationship. A questionnaire was distributed to 406 college students, and the results showed that: (1) peer relationships significantly positively predicted cooperative tendencies; (2) interpersonal trust partially mediated the relationship between peer relationships and cooperative tendencies; and (3) social value orientation moderated the relationship between peer relationships and cooperative tendencies. In particular, prosocial college students were more susceptible to peer relationships than pro-self college students. The findings of the current study indicated that college students with good peer relationships and prosocial value orientation are more likely to show the willingness to cooperate.

scholarly journals An individual difference in betrayal aversion: Prosociality predicts more risky choices in social but not natural domains

2015 ◽  
Vol 6 (1) ◽  
pp. 5-8 ◽  
Author(s):  
Asuka Komiya ◽  
Nobuhiro Mifune
Keyword(s):  
Social Trust ◽  
Value Orientation ◽  
Social Value ◽  
Social Value Orientation ◽  
Economic Games ◽  
Social Risks ◽  
The Relationship ◽  
Natural Domains ◽  
Risky Option ◽  
Betrayal Aversion

The present study investigated the relationship between betrayal aversion, i.e., the tendency to avoid specifically social risks (and not non-social, or “natural” risks), and social value orientation using economic games. Participants engaged in the Faith Game, which requires social trust, and a standard gambling game. Individuals denoted as “proself” were less likely to choose the risky option during the Faith Game as compared to individuals noted as “prosocial”; there was no difference between the groups during the gambling game. We discuss these results in terms of individual differences in betrayal aversion.

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