WHAT PRICE DO YOU ASK FOR THE “EXTRA ONE”?: A SOCIAL VALUE ORIENTATION PERSPECTIVE

2007 ◽  
Vol 35 (1) ◽  
pp. 9-18 ◽  
Author(s):  
Chien-Huang Lin ◽  
Hung-Ming Lin

The concept of social value orientation was used to explore individuals' decisions in asking price when they had an “extra one” that someone wanted to buy. Results from an experimental study indicated that competitors' asking price was higher than those of individualists, who in turn asked higher prices than did prosocials. Regardless of the social value orientation, participants charged a significantly lower price for the “extra one” if the buyer was a friend rather than a stranger. In addition, for prosocials, market price was not an important consideration when they decided the asking price, and they exhibited cooperative behavior only under the situation of no loss.

2019 ◽  
Vol 35 (1) ◽  
pp. 245-252
Author(s):  
Agus Mulyana ◽  
Aulia Iskandarsyah ◽  
Ahmad Gimmy Prathama Siswadi ◽  
Wilis Srisayekti

Social value orientation is a psychological factor that can influence cooperative behavior. In social values orientation, the prosocial type promotes cooperation while proself type is not. A social dilemma is a situation where to be cooperative or not. Corruption behavior is one of the contexts of social dilemmas. Someone who commits corruption means he/she shows non-cooperative behavior. It is hypothesized that someone who commits corruption is a self-type social values orientation because he/she prioritizes personal interests and is not cooperative. This study aims to explore how social value orientation types on corruption prisoners. Data collection in this study used a questionnaire distributed to participants and interview. The study found that not all corruptors are proself types and focused on personal interest. Individuals of prosocial types who focus on common interests can also commit corruption. Corruption perpetrators believe that anyone who is in their position will commit corruption. There is another psychological aspect that can encourage someone to commit corruption.


2020 ◽  
Vol 8 (1) ◽  
pp. 419-437
Author(s):  
Fitnat Nazlı SAYĞAN YAĞIZ

According to the “Social Value Orientation” model, the value orientation of individuals is divided into two categories as prosocial and proself. Proselfs (individuals with proself value orientation) are reluctant to share their knowledge. Within the scope of this study, individuals with dispositional envy are described as proselfs. There are studies in the literature in which envy is considered as a feeling and associated with sharing knowledge. However, no study is found on the relationship between knowledge sharing and dispositional envy which is a personality trait. In this study, based on the “Social Value Orientation” model, the relationship between dispositional envy and knowledge sharing is investigated. Knowledge sharing is vital in the banking sector, where knowledge management technologies are used extensively. For this reason, this study was carried out on 175 bank employees in the banking sector. Quantitative research methods were used in the study. Findings show that dispositional envy is negatively related to knowledge sharing.


2010 ◽  
Vol 13 (6) ◽  
pp. 701-713 ◽  
Author(s):  
Carsten K.W. de Dreu

In intergroup conflict, individual cooperation may be directed at strengthening the ingroup, thus undermining the effectiveness and sustainability of the competing outgroup. Reversely, cooperation directed towards the competing outgroup indirectly undermines the viability of the ingroup and is often seen by ingroup members as disloyal, non-cooperative behavior. Using the Intergroup Prisoner’s Dilemma—Maximizing Differences Game to model intergroup conflict, the experiment reported here shows that compared to individuals with a chronic pro-self orientation, those with a chronic prosocial orientation display stronger ingroup trust and ingroup love—they self-sacrifice to benefit their ingroup—but not more or less outgroup distrust and outgroup hate. Furthermore, in this situation pro-social individuals were driven more by ingroup fairness considerations when contributing to their ingroup. Path analyses suggest that effects of social value orientation on ingroup love are mediated by ingroup trust and not by fairness considerations. Implications for research on social value orientations, and intergroup conflict and competition are discussed.


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