scholarly journals RELATIONSHIP MARKETING AND ITS ROLE IN THE EXPERIENCE OF INTERNATIONAL STUDENTS IN THE UNITED KINGDOM HIGHER EDUCATION INSTITUTIONS

2019 ◽  
Vol 18 (4) ◽  
pp. 69-76
Author(s):  
Trevor Omoruyi ◽  
Grażyna Rembielak

The purpose of this study is to investigate the role of the RM approach in the experience of international students in business schools within the UK Higher Education Institutions (HEIs). The Relationship Marketing (RM) strategy has gained recognition over the years, especially within the last decade, which can be seen in the Higher Education (HE) sector. The HE sector has in recent times been highly competitive, especially in the global market. Despite this growth in competition, there has been little or no effort in the application of RM strategy by HE Institutions competing in the global marketplace for international students. The growing competition has been driven by the goal HEI’s have to internationalise and attract, recruit and retain the best international students. Higher Education Institutions have become aware of the contributions that international students bring to these institutions. Hence, efforts are geared towards retaining international students. This study considers the role of using RM with international students. The relevant data was collected from face-to-face semi-structured interviews and focus groups, which were conducted with university managers and international students across four universities in the UK. The study identifies several impacts of using RM on international students’ overall experience. It further highlights aspects of the RM approach that are more significant to international students’ experience. The study concluded that the RM approach positively affects international student experience if effectively developed and implemented.

Author(s):  
Kathrine Angela Jackson ◽  
Fay Harris ◽  
Russell Crawford

This paper investigates the perceptions of members of our international student community by giving them a voice and a platform to explore their feelings as part of a Higher Education institute in the UK and whether they consider that the university is a global environment. Our data is based on a series of structured interviews with twelve students from twelve different countries, inclusive of four postgraduate research students. Our findings reveal that our international students commonly feel part of multiple smaller communities but interestingly, they were less sure of their part within an institute-wide community. The postgraduate students’ perceptions of community were quite divergent when compared to the undergraduate perceptions, which we will continue to explore in our future work. Our data supports the perception from international students that their university is a global community, but there were distinct differences in how individuals defined it and some limitations to consider. Some defined it as students and staff of different nationalities being present at a university whilst other definitions relied on cultural characteristics within the institution as a whole. We reflect upon the implications of our research as these perceptions shape international student opinion of Higher Education institutes and what is understood by the term ‘global community’.


2020 ◽  
Author(s):  
◽  
Mohammed Dirisu

International student migration makes a significant contribution to higher education in the United Kingdom (UK). They comprise a fifth of all students in the sector, and account for 14 per cent of universities' total income in 2017/18. Yet these students' impact on the UK is far more profound than simply adding a revenue stream to the university sector. Their cultural, social and economic contributions are less easy to quantify but no less important and enriching. Three quarters of international students are from non-EU countries with China sending the single most students to the UK. However, West Africa, and Nigeria in particular, is responsible for 2 per cent of the overall number of international students and is positioned joint sixth in the top ten of sending countries. Many of these student-migrants, in supplementing their finances to fund their studies in the UK, undertake employment. Temporary and/or part-time employment is integral to the student-migrant experience, despite the express purpose of their admission into the UK designated for study purposes and not work. This explicit object is reflected in restrictions affixed to international students' employment rights whilst studying; they are generally restricted to a maximum of 20 hours of work per week during term time and proscribed from working full-time or as independent contractors. Given the scant regard this topic has received in the existing literature, this study offers an examination of students' lived employment experiences under these rules. There is a dearth of insight and knowledge available on students' everyday mobilities as transnational actors, and those studies which do offer some insights are inherently fragmented. This is pertinent because any bid, albeit by the state or Higher Education Institutions, to improve the holistic experiences of international students in the UK is best served when informed by nuanced empirical accounts of their subjective experiences within specified contexts, including temporary employment. More so, considering the significant economic and socio-cultural benefits of their presence, this insight is integral to efforts towards attracting more international students to the country and strengthening the UK's position as a prime study destination. This study adopts a qualitative methodology through interviews and ethnographic observations with cohorts of international student workers from sub-Saharan Africa to present a holistic picture of the lived experiences, through employment practices, of this group of student-migrant-workers. The study aims to offer contributions to the existing body of literature in two principal ways. First, it accounts for the employment experiences of student-migrants through the analytical framework of 'precarity' by examining the various manifestations of insecurity in the students' lived realities, nuanced by structures of migration control and labour market temporalities. I discover that these students are forced to contend with intersecting forms of insecurities in their labour market encounters. This reifies their dependence on certain forms of employment and relationships, and renders them increasingly susceptible to unfavourable work conditions including low pay, exploitation, discrimination and abuse. I conclude this aspect of the study by advancing an argument that Higher Education Institutions, as the primary sponsors of these students, must do more to forearm them with candid insights on what to expect of the temporary employment market, and furnish them with a comprehensive knowledge of their accruable employment rights. For the second contribution, adopting the socio-legal schema of legal consciousness, this study considers the student-migrants' relationship with the law by way of the legal restrictions on their employment and interrogate their agency in their efforts to derogate from these rules. These derogations are conceptualised as 'semi-legality', an analytical construct that marks an indeterminate halfway point between utter illegality and compliance, as it applies to labour. I find that there are two discernible plots towards enabling semi-legal employment and evading detection thereof. The first involves the students undertaking work with different employers simultaneously, meanwhile the second entails students contracting for work through the use of private limited companies as a trading structure. I argue that the specifics of the student's violation of visa rules has profound distinctive implications for their legal consciousness disposition and more so the manner in which they simultaneously resist and make recourse to the law and its institutions towards resolving workplace grievances


2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Muhammad Sharif Uddin

Andrade and James Hartshorn (2019) surrounds the transition that international students encounter when they attend universities in developed countries in pursuit of higher education. Andrade and James Hartshorn (2019) describe how some countries like Australia and the United Kingdom host more international students than the United States (U.S.) and provides some guidelines for the U.S. higher education institutions to follow to host more international students. This book contains seven chapters.


2019 ◽  
Vol 80 (2) ◽  
pp. 373-389 ◽  
Author(s):  
Josef Ploner ◽  
Cosmin Nada

AbstractWhilst the presence of international students from so-called ‘developing’ or ‘newly industrialised’ countries has become a ubiquitous phenomenon in European higher education, few scholars have explored the underlying postcolonial trajectories that facilitate student migration to many European countries today. In this article, we seek to narrow this gap by critically engaging with the postcolonial heritage of European higher education and the ways in which it informs much student migration in today’s era of neoliberal globalisation. We propose a three-fold approach to reading this postcolonial heritage of higher education which comprises its historical, epistemic, and experiential (or ‘lived’) dimensions. Whilst such an approach requires a close examination of existing postcolonial theory in higher education studies, we also draw on qualitative research with student migrants in Portugal and the UK to show how the postcolonial heritage of European higher education is negotiated in everyday contexts and may become constitutive of students’ identity formations.


10.29007/nptx ◽  
2019 ◽  
Author(s):  
Seapei Nozimbali Mogoane ◽  
Salah Kabanda

This study examines the role of higher education institutions (HEIs) in addressing cybersecurity challenges, in the wake of a prominent shortage of skills, specifically those related to information and cybersecurity professionals. Using qualitative semi structured interviews, the study sought to identify the factors influencing the offering of an information and cybersecurity curriculum at HEIs. The findings show that internal influencing factors were top management and individual academic’s awareness of information and cybersecurity, internal expertise, offering the program only at postgraduate level, and the workload and bureaucracy associated with having the program. External factors perceived to influence information and cybersecurity curriculum at HEIs include pressure from industry and stakeholders as well as institutional bodies that help shape curriculum development.


Author(s):  
Momodou Sallah

Global youth work (GYW) may be considered as encompassing forms of education with young people which are variously referred to as development education, global citizenship, education for sustainable development, and humanitarian education amongst others. This article reports on primary research in relation to how GYW is conceptualised and addressed in those Higher Education Institutions (HEIs) that deliver youth and community work qualifications across the UK. The research reports specifically on perceived issues of pedagogy, and asks what skills, knowledge and resources are required to deliver an effective curriculum. The article further explores to what extent HEIs are meeting the needs of the field in regards to addressing a global dimension. The research was based on semi-structured interviews with 43 programme/module leaders in HEIs across Britain, 28 recent youth and community development (YCD) graduates and a focus group comprised of 11 representatives of leading international nongovernmental organisations, HEIs and statutory organisations involved in the delivery of GYW. The research concludes that the conceptualisation of and importance attached to global youth work varies greatly both between and within HEIs. The extent to which current YCD students are enabled to 'think globally and act locally' may be subject to the vagaries of particular tutors' interests. In addition, there is no definitive agreement as to whether lecturers need additional skills to deliver effective GYW training. There is agreement, however, that there is a need for the development of suitable GYW curricula and appropriate learning resources within HEIs delivering youth and community work courses.


2018 ◽  
Vol 17 (2) ◽  
pp. 164-178 ◽  
Author(s):  
Josef Ploner

With the increasing mobility of international students to UK universities, the appropriate facilitation of their transition remains a critical issue in terms of higher education practice and research. Much existing research and practice is characterised by assimilationist approaches to transition where international students are seen to ‘adapt to’ and ‘fit in’ seemingly uniform host environments. This study however draws on the concept of ‘academic hospitality’ (Bennett, 2000; Phipps & Barnett, 2007) to develop a more nuanced stance which emphasises reciprocity between academic ‘hosts’ and ‘guests’. The findings presented here emerge from semi-structured interviews with a diverse group of international students who spent their first year abroad at a well-established UK university. Elaborating on different experiences and forms of academic hospitality (material, virtual, epistemological, linguistic and touristic), the paper contributes to a refined theorisation of international student transition. It also offers valuable insights for academic practitioners and policy makers who seek sensible approaches to internationalisation.


2019 ◽  
Vol 24 (3-4) ◽  
pp. 271-278 ◽  
Author(s):  
Chris Knifton ◽  
Rhoda MacRae ◽  
Anna Jack-Waugh ◽  
Margaret Brown ◽  
Claire Surr ◽  
...  

2017 ◽  
Vol 7 (2) ◽  
pp. 367-394 ◽  
Author(s):  
Susana Ambrósio ◽  
João Filipe Marques ◽  
Lucília Santos ◽  
Catarina Doutor

We present a study to comprehend if the support given by higher education institution (HEI) to international students coming from the PortugueseSpeaking African Countries meets their academic and social hindrances. Our starting point was a set of semi-structured interviews focused on the perspectives of these students, their Professors and Course Directors as well as on the perspectives of HEI’ staff. Despite findings indicate a positive institutional support, it seems there is still much to do in order to do it properly with these students. These different perspectives will allow us to reflect on the impact that those actions/resources have on the path of students from Portuguese-Speaking African Countries and to systematize suggestions to enhance their experiences in HE.


2020 ◽  
Vol 22 (3) ◽  
pp. 567-590
Author(s):  
Hans De Wit ◽  
Fernanda Leal ◽  
Lisa Unangst

The increased immersion of global higher education in a competitive, economy-oriented paradigm calls for perspectives on international interaction that are explicitly aimed at shaping cooperative, sustainable, and alternative futures. In Brazil, higher education internationalization efforts driven by the Brazilian government have historically been attached to the State’s development interests. As they have consolidated in a hegemonic way (mainly focused on Brazil’s integration in the capitalist global market), initiatives pursued by individual higher education institutions themselves gain relevance in that context. In this article, we explore the projects developed by two Brazilian federal universities – the Universidade Federal de Santa Catarina (UFSC) and the Universidade Federal do Paraná (UFPR) – seeking to integrate refugees and displaced populations into higher education and the Brazilian society more generally. Our approach combines bibliographic and document analysis with interviews of key actors. Based on the results, we emphasize: 1. The role of Brazilian higher education institutions’ autonomy in order to develop internationalization strategies that are both contextually relevant and aimed at promoting global social justice; 2. The importance of linking existing university outreach activities aimed at marginalized groups to institutional policy for internationalization, so that internationalization efforts do not end up suppressing the more direct social role of those institutions.


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