scholarly journals Marketingowe determinanty wprowadzania na rynek nowych produktów w przedsiębiorstwach sektora zbożowego

2015 ◽  
pp. 43-60
Author(s):  
Hanna Górska-Warsewicz ◽  
Monika Świątkowska
Keyword(s):  
Empirical Research ◽  
New Products ◽  
Point Of View ◽  
Medium Size ◽  
Computer Assisted ◽  
Small Companies ◽  
Development Fund ◽  
Telephone Interviews ◽  
European Regional Development Fund ◽  
European Regional

The aim of this study was to analyze selected marketing conditions of introducing new products into market in cereals sector companies. Special attention was given to promotional and branding activities. Empirical research was conducted via computer assisted telephone interviews in project POIG.01-14-041/12 of European Regional Development Fund. The research sample of 200 companies was selected due to the size of companies: 20% of the sample were micro-companies, 30% small companies, 30% medium size companies, and 20% large companies. This study refers to the data concerning the marketing determinants of new products development and introduction into market in the cereals sector. Introducing new products concerned mostly bread and the like – 90% of the companies stated so. The highest expected effectiveness of promotional activities was noticed in the case of advertising in purchasing places, price promotion and degustation. The brand was the most important from the point of view of maintaining consumers, company development, improving sales, as well as possibilities of gaining new consumers.

Hartwalzen von Lagerringen zur Lebensdauersteigerung/Hard rolling of bearing rings to increase service life

2020 ◽  
Vol 110 (06) ◽  
pp. 368-374
Author(s):  
Kirk Jahnel ◽  
Sebastian Hähnel ◽  
Tim Grunwald ◽  
Thomas Bergs
Keyword(s):  
Service Life ◽  
Rolling Process ◽  
Rolling Bearings ◽  
Development Fund ◽  
European Regional Development Fund ◽  
Compressive Stresses ◽  
Fraunhofer Institute ◽  
Increase Service Life ◽  
Bearing Rings ◽  
European Regional

Zur Steigerung der Lagerlebensdauer von Hybridwälzlagern hat das Fraunhofer Institut für Produktionstechnologie IPT gemeinsam mit Cerobear GmbH, Hegenscheidt-MFD (A Member of the NSH-Group) und Schmitz-Metallographie GmbH an der Qualifizierung und Implementierung des Verfahrens Hartwalzen in die Prozesskette zur Herstellung von Hybridwälzlagern gearbeitet. Durch die Induzierung von Druckeigenspannungen in die Lagerlauffläche konnte die Lebensdauer nachweislich erhöht werden. Die Arbeiten wurden im Rahmen des geförderten Forschungsvorhabens „Hartwalzen von Lagerringen“ durchgeführt, das aus Mitteln des europäischen Fonds für regionale Entwicklung (EFRE) gefördert wurde.   To increase the service life of hybrid rolling bearings, the Fraunhofer Institute for Production Technology IPT together with Cerobear GmbH, Hegenscheidt-MFD (A Member of the NSH Group) and Schmitz-Metallographie GmbH successfully qualified and implemented the hard rolling process in the process chain for manufacturing hybrid rolling bearings. By inducing residual compressive stresses in the bearing running surface, the service life has been demonstrably increased. The work was carried out as part of the funded research project „Hard Rolling of Bearing Rings“, which was supported by the European Regional Development Fund (EFRE).

Origini e sfide della politica regionale comunitaria: dagli studi preliminari all'Atto unico europeo (1957-1986)

2009 ◽  
pp. 47-57
Author(s):  
Laura Grazi
Keyword(s):  
Regional Development ◽  
Regional Policy ◽  
Regional Economies ◽  
Development Fund ◽  
European Regional Development Fund ◽  
The Sixties ◽  
Single European Act ◽  
Community Programmes ◽  
Definition Of ◽  
European Regional

- The article describes the different stages which marked the elaboration of the EEC regional policy starting from the preliminary studies in the Sixties to the formal inclusion of this domain in the Single European Act (1986). The creation of the European Regional Development Fund (1975) and its reforms are crucial events in the definition of the EEC regional policy which highlight the slow and difficult passage from a system redistributing money among Member States to the launch of new form of supranational territorial solidarity. The ERDF, that was initially linked to the need to rearrange the financial benefits of membership/accession to the EEC for some members States (in particular, Italy and Great Britain), was later rearranged in order to allow more autonomous policy choices at the Community level (Community programmes). The Integrated Mediterranean Programmes, adopted in the Eighties, are the symbol of this new approach because they linked EEC regional measures to common problems arising from economic integration and increased the coordinating functions of the Commission.Parole chiave: Politica regionale della CEE, Commissione europea, Economie regionali, FESR, Programmi comunitari, PIM EEC Regional Policy; European Commission, Regional Economies, European Regional Development Fund, Community Programmes, Integrated Mediterranean Programmes

The European Economic Community's regional policy during the ‘age of disorder'. From ‘harmonious development' to market-oriented policies (1972-1987)

2021 ◽  
pp. 127-154
Author(s):  
Antonio Bonatesta
Keyword(s):  
Regional Policy ◽  
Demand Side ◽  
Public Intervention ◽  
Development Fund ◽  
European Economic ◽  
Scarce Resources ◽  
European Regional Development Fund ◽  
Single European Act ◽  
European Regional

This article examines the transformation of the European Economic Community's (EEC) regional policy paradigms from the early 1970s, when negotiations for the creation of the European Regional Development Fund (ERDF) began, until the approval of the Single European Act. The article identifies this period as the beginning of a deep transition from demand-side "interventionist" and "neo-mercantilist" models — typical of certain regional policies used up to that time by member states (primarily by Italy) — towards more openly neoliberal models. My analysis of the harsh conflicts within the Regional Policy Committee (the national technocracies' representative body in charge of managing the ERDF) and between the committee and the European Commission demonstrate that this outcome was not at all taken for granted. It was determined, above all, by the overload of objectives of EEC regional policy in a context of scarce resources, and by the progressive lack of trust in the role of public intervention.

Initial Price Strategies of Polish Micro and Small Enterprises

2017 ◽  
pp. 126-143
Author(s):  
Mariusz Maciejczak ◽  
Adrian Słodki
Keyword(s):  
Game Theory ◽  
Point Of View ◽  
Medium Size ◽  
Small Enterprises ◽  
Small Companies ◽  
Case Scenario ◽  
Worst Case ◽  
The Game Theory ◽  
Real Market ◽  
And Performance

The sector of micro, small and medium size enterprises is important for any economy. It is important also for Poland. Analyzing the industrial organization of this sector it was confirmed that the owners and managers of such companies are applying strategies, which are rational from their point of view, but not from the perspective of real market conditions. It is argued therefore that the game theory is for them a solution in enhancing competences and performance of their organizations. Based on randomized sample of Polish micro and small companies the paper aimed to find out if the managers apply the game theory rationales when choosing price strategy when enter the market. It was confirmed that they do not and that they don't play Nash equilibrium in the strategic interaction when it comes to the price level. There was applied maxmin strategy, which maximises the worst - case scenario from the game. Thus there is a real chance that if entrepreneurs would analyze the situation with respect of game theory, their strategies would be more accurate and provide better outcomes.

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