scholarly journals The evaluative dimension of metaphor in discourse: Nn the possibilities of bringing together conceptual metaphor theory and appraisal theory

2020 ◽  
Vol 76 (1) ◽  
pp. 123-142
Author(s):  
Ksenija Bogetic

The mechanisms of metaphorical evaluation have to date been little explored in the study of evaluative language and the study of metaphor, despite some earlier attempts to place them more firmly on the linguistic science agenda. The founders of Conceptual Metaphor Theory have argued that metaphor structures thought by influencing not only our understanding of concepts, but also our ability of criticising, evaluating and stance taking (Lakoff, Johnson 1999: 2), which is sporadically mentioned in approaches to linguistic evaluation, but with no theoretical or practical interaction with existing analyses of metaphor in discourse. The present paper explores the nature of metaphorical evaluation, drawing on the example of metaphorical representations of language in newspaper discourse. The analysis of the discourse on language is used to discuss metaphorical evaluation, to empirically examine its prominence in the discourse, and its contribution to the construction of meaning, as well as to discuss the broader theoretical and methodological implications. The findings point to the importance of metaphor in the evaluative subsystem of graduation, seen in the interaction of metaphorical and hyperbolic meanings. More broadly, it is argued that bringing together conceptual metaphor analysis and Appraisal Theory analysis offers a rich theoretical apparatus for socio-cognitive discourse analysis.

2021 ◽  
Vol 11 (2) ◽  
pp. 135-157
Author(s):  
Anne Golden ◽  
Toril Opsahl ◽  
Ingebjørg Tonne

In this article, we analyze the use of the term ‘morsmål’ (‘mother tongue’) in official Norwegian documents and in media texts to identify if and how its conceptualization has changed in the era of increasing globalization. Our point of view is explorative. When examining our data, we highlight the importance of reflecting openly about the instability of powerful concepts. We highlight two partly conflicting conceptualizations that we name the ‘traditional use’ and the ‘novel use’, respectively. Building on critical discourse analysis and conceptual metaphor theory we explore how the conceptualizations reveal certain aspects of ideologies and the potential management of multilingualism in society. A broader understanding of how conceptualizations of mother tongue(s) are played out in the Norwegian context may contribute to the dialogue about multilingualism as it is understood and recognized across diverse contexts.


2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.


2021 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Abidi Hajer

The present paper re-addresses metaphor based on Conceptual Metaphor Theory from a Critical Discourse Analysis perspective. The metaphors selected pertain to political discourse, precisely Trump’s statements on different occasions and from different sources (Twitter, YouTube). Analyzing metaphors was achieved by recourse to the identification of the source and target domains. It has been found that metaphors, albeit multi-functional persuasive tools, on so many occasions, are based on quibbles and clichéd linguistic expressions trajectories. Additionally, it has been found that metaphors acquire their effectiveness from contextual and lexical cues, in conjunction with the parameter of recipients’ knowledge. Interestingly, in some other cases, the implications of metaphors transcended the target of the speaker or writer to include some more unexpected dimensions of meaning like acquiring positive implications at the time when negative ones are anticipated, in addition to the fact that they are also a matter of feelings.Keywords: critical discourse analysis, conceptual metaphor.


Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.


2020 ◽  
Vol 10 ◽  
Author(s):  
Wei-lun Lu ◽  
Xu Wen

The paper introduces the possible contribution that Cognitive Linguistics can make in Chinese studies at the time of Covid-19. It proposes several Covid-19 related research topics from the perspective of Conceptual Metaphor Theory (CMT), a useful theoretical apparatus that allows for systematic research of the discourse around various social phenomena.


Author(s):  
Zoltán Kövecses

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.


2020 ◽  
Vol 12 (4) ◽  
pp. 65
Author(s):  
Omar Bani Mofarrej ◽  
Ghaleb Rabab'ah

The present paper examines the metaphorical and metonymical conceptualizations of the heart in Jordanian Arabic (JA) within the framework of Conceptual Metaphor Theory developed by Lakoff and Johnson (1980). The main aim is to explore how the human heart is conceptualized in JA, and to test the applicability of the different general cognitive mechanisms proposed by Niemeier (2003 and 2008) to those found in JA. The data were extracted from Idioms and Idiomatic Expressions in Levantine Arabic: Jordanian Dialect (Alzoubi, 2020), and other resources including articles, dissertations and books of Arabic proverbs. The findings revealed that all the four general cognitive mechanisms suggested by Niemeier (2003 and 2008) are applicable to JA. The findings also showed that the similarity derives from the universal aspects of the human body, which lends tremendous support to the embodiment hypothesis proposed by cognitive linguists. 


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