Conceptual Metaphor Theory and Political Discourse Analysis

2013 ◽  
pp. 12-38
Author(s):  
Maria-Ionela Neagu
Keyword(s):  
Discourse Analysis ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Political Discourse Analysis ◽  
Metaphor Theory

scholarly journals Metaphors Trump’s Discourse ‘Lives by’: are they Mere Pervasive Linguistic Clichés or Persuasive Tools?

2021 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Abidi Hajer
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Critical Discourse ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Lexical Cues ◽  
Different Sources

The present paper re-addresses metaphor based on Conceptual Metaphor Theory from a Critical Discourse Analysis perspective. The metaphors selected pertain to political discourse, precisely Trump’s statements on different occasions and from different sources (Twitter, YouTube). Analyzing metaphors was achieved by recourse to the identification of the source and target domains. It has been found that metaphors, albeit multi-functional persuasive tools, on so many occasions, are based on quibbles and clichéd linguistic expressions trajectories. Additionally, it has been found that metaphors acquire their effectiveness from contextual and lexical cues, in conjunction with the parameter of recipients’ knowledge. Interestingly, in some other cases, the implications of metaphors transcended the target of the speaker or writer to include some more unexpected dimensions of meaning like acquiring positive implications at the time when negative ones are anticipated, in addition to the fact that they are also a matter of feelings.Keywords: critical discourse analysis, conceptual metaphor.

scholarly journals “One, Two, Many = One too many?” Conceptualizations of mother tongue

2021 ◽  
Vol 11 (2) ◽  
pp. 135-157
Author(s):  
Anne Golden ◽  
Toril Opsahl ◽  
Ingebjørg Tonne
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Conceptual Metaphor ◽  
Mother Tongue ◽  
Point Of View ◽  
Critical Discourse ◽  
The Novel ◽  
Conceptual Metaphor Theory ◽  
Traditional Use ◽  
Metaphor Theory

In this article, we analyze the use of the term ‘morsmål’ (‘mother tongue’) in official Norwegian documents and in media texts to identify if and how its conceptualization has changed in the era of increasing globalization. Our point of view is explorative. When examining our data, we highlight the importance of reflecting openly about the instability of powerful concepts. We highlight two partly conflicting conceptualizations that we name the ‘traditional use’ and the ‘novel use’, respectively. Building on critical discourse analysis and conceptual metaphor theory we explore how the conceptualizations reveal certain aspects of ideologies and the potential management of multilingualism in society. A broader understanding of how conceptualizations of mother tongue(s) are played out in the Norwegian context may contribute to the dialogue about multilingualism as it is understood and recognized across diverse contexts.

scholarly journals ‘Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals Images of Ukraine-EU relations in conceptual metaphors of Ukrainian mass media

2018 ◽  
Keyword(s):  
Mass Media ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Conceptual Spaces ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Depth Study ◽  
The Eu

This paper discusses the system of conceptual metaphors reconstructed via analysis of metaphorical expressions (ME) employed by eight popular Ukrainian newspapers (Holos Ukrainy, Uriadovyi Kurier, Den', Dzerkalo Tyzhnya, Gazeta Po-Ukrains'ky, Segodnya, Ukraina Moloda, and Kommmentarii) published in January – June, 2016. The ME describe perceptions of the EU, Ukraine, and their cooperation in the target conceptual spaces of POLITICS and ECONOMY. The data are processed according to an authentic methodology applicable to multiple metaphorical expressions [Zhabotynska 2013a; 2013b; 2016]. Grounded on the findings of Conceptual Metaphor Theory [Lakoff and Johnson 1980], this methodology represents an algorithm for exposure and further description of conceptual metaphors applied in a thematically homogeneous discourse, and manifested by multiple ME. Their analysis, aiming to portray some metaphorical system as a whole, provides an in-depth study of its target and source conceptual spaces and an empirically rigorous account of their cross-mapping influenced by the discourse type. In this study focused on mass media political discourse, the reconstructed system of conceptual metaphors demonstrates Ukraine’s stance on its relations with the EU and contributes to understanding the role of political metaphor as a mind-shaping device.

Political metaphor, a matter of purposeful style

2015 ◽  
Vol 5 (1) ◽  
pp. 82-101 ◽  
Author(s):  
Carola Schoor
Keyword(s):  
Political Discourse ◽  
Speech Act ◽  
Political Identity ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Political Processes ◽  
Original Definition ◽  
Metaphor Theory ◽  
Set Up ◽  
Definition Of

There are currently attempts to dovetail classical and conceptual metaphor to improve analyses of metaphor in political discourse, but the results, to date, are not robust or sufficiently comprehensive. In this article, I return to Aristotle’s original definition of metaphor in order to set up a framework for the analysis of political metaphors. I first designate the exact position of Aristotle’s theory within conceptual metaphor theory, in order to avoid a lack of coherence between classical and conceptual metaphor theory. In the combination of the two theories I am able to define three styles of purposeful political use of metaphor: reason-based, emotion-based and strategy-based usage of (conceptual) metaphor. These styles are significant, because using a political metaphor is performing a political speech-act, and an important purpose of that speech-act, besides persuasion, is establishing a political identity and style. Examples of the three metaphor purposes and styles show how they can be identified in political discourse. The framework can be used in further political analysis to assess what the role of rhetorical style is in political processes.

scholarly journals Light’ as a Source Domain for Metaphors in the Holy Quran

2021 ◽  
Vol 5 (3) ◽  
pp. 169-184
Author(s):  
Marwa Ibrahim Elamin ◽  
Albatool Ahmed Alhazmi
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Conceptual Metaphor ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Identification Procedure ◽  
Source Domain ◽  
Metaphor Theory ◽  
Holy Quran ◽  
The Holy Quran

Conceptual Metaphor Theory (CMT) sees metaphor as a means to conceptualize abstracts in everyday discourse employing concrete. This research investigates the use of “Light” (Nur in Arabic) metaphorically as a source domain to several concepts (target domains) in the Quran, for instance, “THE QURAN IS LIGHT”. The study explores the power of metaphor in non-literary discourse relying on Conceptual Metaphor Theory and its hypotheses. Additionally, it will identify the target domains to which light is used as a source domain. Furthermore, it will examine whether ‘Light’ has been used as a target domain or it is a unidirectional relation that made it a source domain only in all the occurrences in the Quran. For the purpose of this study, the researchers used a descriptive-analytical approach in discourse analysis. Metaphor Identification Procedure (MIP) is used as a tool for checking metaphor. The search in the sacred text resulted in (43) occurrences of the word ‘Nur.’ This research proved that metaphor of light is used ubiquitously and creatively to explain different crucial concepts in the Quran.

scholarly journals The evaluative dimension of metaphor in discourse: Nn the possibilities of bringing together conceptual metaphor theory and appraisal theory

2020 ◽  
Vol 76 (1) ◽  
pp. 123-142
Author(s):  
Ksenija Bogetic
Keyword(s):  
Discourse Analysis ◽  
Conceptual Metaphor ◽  
Appraisal Theory ◽  
Theory Analysis ◽  
Conceptual Metaphor Theory ◽  
Evaluative Dimension ◽  
Metaphor Theory ◽  
Construction Of Meaning ◽  
Evaluative Language ◽  
Theoretical Apparatus

The mechanisms of metaphorical evaluation have to date been little explored in the study of evaluative language and the study of metaphor, despite some earlier attempts to place them more firmly on the linguistic science agenda. The founders of Conceptual Metaphor Theory have argued that metaphor structures thought by influencing not only our understanding of concepts, but also our ability of criticising, evaluating and stance taking (Lakoff, Johnson 1999: 2), which is sporadically mentioned in approaches to linguistic evaluation, but with no theoretical or practical interaction with existing analyses of metaphor in discourse. The present paper explores the nature of metaphorical evaluation, drawing on the example of metaphorical representations of language in newspaper discourse. The analysis of the discourse on language is used to discuss metaphorical evaluation, to empirically examine its prominence in the discourse, and its contribution to the construction of meaning, as well as to discuss the broader theoretical and methodological implications. The findings point to the importance of metaphor in the evaluative subsystem of graduation, seen in the interaction of metaphorical and hyperbolic meanings. More broadly, it is argued that bringing together conceptual metaphor analysis and Appraisal Theory analysis offers a rich theoretical apparatus for socio-cognitive discourse analysis.

scholarly journals Speak Louder Than the Ballot: A Cognitive Study to Election Abstention Metaphors

k ta ◽  
2021 ◽  
Vol 23 (2) ◽  
pp. 69-76
Author(s):  
Muhammad Adam
Keyword(s):  
Cultural Context ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Mental Image ◽  
Conceptual Metaphor Theory ◽  
Essential Components ◽  
Metaphor Theory ◽  
Foreign Media ◽  
Media Reports ◽  
Cognitive Study

There have been few studies that highlight the use of metaphor in political discourse and election, but none of those studies focus on the election abstention –known in Indonesia as Golput phenomena- and the discussion of the intertwined components in metaphor. This research aims to investigate various metaphor components in the metaphorical description used to describe the abstention during the Indonesian election 2019 within the Conceptual Metaphor Theory (Lakoff and Johnson, 1980). Kovecses (2003) highlighted components of metaphor are also used to examine the essential components of conceptual metaphor in the use. The sources of data were from five foreign media reports that discuss the Indonesian issue of election abstention. The result shows there few essential components that can be revealed behind a metaphor such as the importance of mental image, cultural context, and highlighted elements in metaphor that contribute to the metaphorical function and interpretation

scholarly journals The Role of the “Path” and the “Container” Image Schemas in Political Discourse in Kenya

2019 ◽  
Vol 1 (2) ◽  
pp. p123
Author(s):  
Dr. Raphael Francis Otieno
Keyword(s):  
Political Discourse ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Schema Theory ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Image Schemas ◽  
Metaphor Theory ◽  
Image Schema

The study of conceptual interaction has attracted the attention of many scholars in Cognitive Linguistics. Primarily, the analysis has focused on the role of image-schemas in the construction of metaphors. This study explores the PATH and the CONTAINER image-schemas and the role they play in conceptual formation of metaphors in political discourse in Kenya. The study presents the PATH and its subsidiary image schemas of Verticality, Process and Force-Motion and the CONTAINER image-schema and the subsidiary image-schemas of Excess and In-Out. The analysis reveals that both the PATH and the CONTAINER image-schemas structure the relationship between the source domains (journey and container) and the target domain (politics) by activating subsidiary image-schemas in metaphors of politics in Kenya. The study further reveals that image-schemas provide the axiological value (positive or negative) of metaphorical expressions in political discourse. A positive political environment is a key ingredient for green growth and knowledge economy. The study contributes to the field of metaphor in political discourse by examining the politicians’ conceptualization of politics as a journey, which consists of four structural elements (a source, a destination, contiguous locations which connect the source and the destination and a direction) and as a container, which consists of an interior, an exterior and a boundary. The study used the Conceptual Metaphor Theory (CMT) as a tool to establish conceptual metaphors used during the 2005 Draft Constitution referendum campaigns in Kenya and the Image-Schema Theory to account for the presence of image-schemas in political discourse in Kenya. Lakoff and Johnson’s (1980) Conceptual Metaphor Theory is the locus classicus of the image schema theory.

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