Le Bon’s crowd psychology and post-truth

2021 ◽  
Vol 64 (1) ◽  
pp. 149-160
Author(s):  
Dusko Prelevic

The phenomenon of post-truth, in which truth (or facts or the best scientific evidence) is brushed aside in public debates, has recently caught the eye of many philosophers, who typically see it as a threat to deliberative democracy. In this paper, it is argued that Gustave Le Bon?s remarks on crowd psychology, which had been very popular in past (and brushed aside later on), might be relevant for a better understanding of psychological mechanisms that lead to post-truth. According to Le Bon, crowds are often irrational, whereas those who try to convince them to do something should use specific techniques of persuasion, such as affirmation, repetition, contagion and prestige, of which the last one can be undermined either by fiasco (the fastest way), or by critique (a bit slower, but nonetheless effective way). It is the age of posttruth that goes towards the neutralization of any critique (Le Bon himself considered such neutralization devastating for democratic societies), which has been, according to some authors, affected to a great extent by technological innovations in media, such as social media that some authors consider anti-social due to their negative impact on society. I argue that Le Bon?s insights might be useful to members of scientific and philosophical community in their attempts to eliminate the spreading of quasi-scientific views in public discourse.

2022 ◽  
Author(s):  
Joshua May ◽  
Victor C C Kumar

How can we make moral progress on factory farming? Part of the answer lies in human moral psychology. Meat consumption remains high, despite increased awareness of its negative impact on animal welfare. Weakness of will is part of the explanation: acceptance of the ethical arguments doesn’t always motivate changes in dietary habits. However, we draw on scientific evidence to argue that many consumers aren’t fully convinced that they morally ought to reduce their meat consumption. We then identify two key psychological mechanisms—motivated reasoning and social proof—that lead people to resist the ethical reasons. Finally, we show how to harness these psychological mechanisms to encourage reductions in meat consumption. A central lesson for moral progress generally is that durable social change requires socially-embedded reasoning.


Author(s):  
Диана Юрьевна Кульчицкая ◽  
Анастасия Олеговна Фольц

The article analyzes the public discourse on social media regarding the only female candidate in the 2018 Russian presidential election. Ksenia Sobchak is a famous Russian public figure who started as a TV personality and subsequently changed her image to become a serious journalist and finally a politician. The figure of Sobchak is an interesting topic to study for a number of reasons. Firstly, the issue of women in politics is poorly studied in communication research due to their low representation in political sphere. Secondly, Sobchak undermines traditional views about women in society; that is why looking at Sobchak as a presidential candidate allows a researcher not only to consider this case study through the lens of Sobchak’s image as a politician but also to understand the public attitudes towards women with an active civic position in the Russian society. The paper examines the public discussion on social media related to the Sobchak campaign. The authors analyze the messages within five top social media websites (Facebook, Instagram, Odnoklassniki, Vkontakte, Twitter). Computer-assisted sentiment analysis shows that Sobchak’s background as a scandalous TV host has had a negative impact on her political career. Public discourse in the sample under consideration was predominantly focused on the scandals related to Sobchak’s past and least related to her statements during the electoral competition.


10.2196/26780 ◽  
2021 ◽  
Vol 7 (4) ◽  
pp. e26780
Author(s):  
Mohammad Al-Ramahi ◽  
Ahmed Elnoshokaty ◽  
Omar El-Gayar ◽  
Tareq Nasralah ◽  
Abdullah Wahbeh

Background Despite scientific evidence supporting the importance of wearing masks to curtail the spread of COVID-19, wearing masks has stirred up a significant debate particularly on social media. Objective This study aimed to investigate the topics associated with the public discourse against wearing masks in the United States. We also studied the relationship between the anti-mask discourse on social media and the number of new COVID-19 cases. Methods We collected a total of 51,170 English tweets between January 1, 2020, and October 27, 2020, by searching for hashtags against wearing masks. We used machine learning techniques to analyze the data collected. We investigated the relationship between the volume of tweets against mask-wearing and the daily volume of new COVID-19 cases using a Pearson correlation analysis between the two-time series. Results The results and analysis showed that social media could help identify important insights related to wearing masks. The results of topic mining identified 10 categories or themes of user concerns dominated by (1) constitutional rights and freedom of choice; (2) conspiracy theory, population control, and big pharma; and (3) fake news, fake numbers, and fake pandemic. Altogether, these three categories represent almost 65% of the volume of tweets against wearing masks. The relationship between the volume of tweets against wearing masks and newly reported COVID-19 cases depicted a strong correlation wherein the rise in the volume of negative tweets led the rise in the number of new cases by 9 days. Conclusions These findings demonstrated the potential of mining social media for understanding the public discourse about public health issues such as wearing masks during the COVID-19 pandemic. The results emphasized the relationship between the discourse on social media and the potential impact on real events such as changing the course of the pandemic. Policy makers are advised to proactively address public perception and work on shaping this perception through raising awareness, debunking negative sentiments, and prioritizing early policy intervention toward the most prevalent topics.


2019 ◽  
Vol 1 ◽  
pp. 35-52 ◽  
Author(s):  
Rūta Sutkutė

Social media websites, such as Facebook and Twitter, are starting to become places, where people present and evaluate various events in the world: terrorist attacks in London, Barcelona, Berlin, Brussels. What is more, these websites influence values of their users and readers. Technologies allow people to exchange views at the very moment of the event. The time zone, area, or other physical aspects of the platform participants do not matter. However, this ability might cause negative impact on the discussed social groups. The aim of this article – to analyse the discourse formation in media regarding refugees’ integration and humanitarian crisis in Europe. The goals of this study are: to figure out how the practices of public participation evidences in the context of communication through social media; to form a methodology according to up-to-date communicational concepts and analyse how the images of refugees are formed in social media; to reveal the main actors, involved in the formation of the discourse on refugees in Lithuania, by analysing the content in Facebook pages “Priimsiu pabėgėlį” (eng. “Refugees Welcome”) and “Visuomeninis komitetas prieš priverstinę imigraciją” (eng. “Public Committee against Forced Immigration”).


2020 ◽  
Vol 9 (2) ◽  
pp. 240-261
Author(s):  
Iman Dawood

Abstract In this article, I trace the history of the label ‘Salafi’ in the UK to show that there has been a marked change in its desirability and use within some ‘Salafi’ circles. Drawing on interviews conducted with members of various streams of the Salafi movement as well as content analysis of the websites, social media pages and audio-visual content of ‘Salafi’ groups, I argue that while the oftentimes unqualified association between Salafism and terrorism in public discourse may have had a negative impact on the label’s desirability, intra-Salafi politics shed more light on why some ‘Salafis’ adopt the label while others do not.


2020 ◽  
Author(s):  
Mohammad Al-Ramahi ◽  
Ahmed Elnoshokaty ◽  
Omar El-Gayar ◽  
Tareq Nasralah ◽  
Abdullah Wahbeh

BACKGROUND Despite scientific evidence supporting the importance of wearing masks to curtail the spread of COVID-19, wearing masks has stirred up a significant debate particularly on social media. OBJECTIVE This study aimed to investigate the topics associated with the public discourse against wearing masks in the United States. We also studied the relationship between the anti-mask discourse on social media and the number of new COVID-19 cases. METHODS We collected a total of 51,170 English tweets between January 1, 2020, and October 27, 2020, by searching for hashtags against wearing masks. We used machine learning techniques to analyze the data collected. We investigated the relationship between the volume of tweets against mask-wearing and the daily volume of new COVID-19 cases using a Pearson correlation analysis between the two-time series. RESULTS The results and analysis showed that social media could help identify important insights related to wearing masks. The results of topic mining identified 10 categories or themes of user concerns dominated by (1) constitutional rights and freedom of choice; (2) conspiracy theory, population control, and big pharma; and (3) fake news, fake numbers, and fake pandemic. Altogether, these three categories represent almost 65% of the volume of tweets against wearing masks. The relationship between the volume of tweets against wearing masks and newly reported COVID-19 cases depicted a strong correlation wherein the rise in the volume of negative tweets led the rise in the number of new cases by 9 days. CONCLUSIONS These findings demonstrated the potential of mining social media for understanding the public discourse about public health issues such as wearing masks during the COVID-19 pandemic. The results emphasized the relationship between the discourse on social media and the potential impact on real events such as changing the course of the pandemic. Policy makers are advised to proactively address public perception and work on shaping this perception through raising awareness, debunking negative sentiments, and prioritizing early policy intervention toward the most prevalent topics.


2020 ◽  
Author(s):  
Alistair Soutter ◽  
René Mõttus

Although the scientific evidence of anthropogenic climate change continues to grow, public discourse still reflects a high level of scepticism and political polarisation towards anthropogenic climate change. In this study (N = 499) we attempted to replicate and expand upon an earlier finding that environmental terminology (“climate change” versus “global warming”) could partly explain political polarisation in environmental scepticism (Schuldt, Konrath, & Schwarz, 2011). Participants completed a series of online questionnaires assessing personality traits, political preferences, belief in environmental phenomenon, and various pro-environmental attitudes and behaviours. Those with a Conservative political orientation and/or party voting believed less in both climate change and global warming compared to those with a Liberal orientation and/or party voting. Furthermore, there was an interaction between continuously measured political orientation, but not party voting, and question wording on beliefs in environmental phenomena. Personality traits did not confound these effects. Furthermore, continuously measured political orientation was associated with pro-environmental attitudes, after controlling for personality traits, age, gender, area lived in, income, and education. The personality domains of Openness, and Conscientiousness, were consistently associated with pro-environmental attitudes and behaviours, whereas Agreeableness was associated with pro-environmental attitudes but not with behaviours. This study highlights the importance of examining personality traits and political preferences together and suggests ways in which policy interventions can best be optimised to account for these individual differences.


2020 ◽  
Author(s):  
Aleksandra Urman ◽  
Stefania Ionescu ◽  
David Garcia ◽  
Anikó Hannák

BACKGROUND Since the beginning of the COVID-19 pandemic, scientists have been willing to share their results quickly to speed up the development of potential treatments and/or a vaccine. At the same time, traditional peer-review-based publication systems are not always able to process new research promptly. This has contributed to a surge in the number of medical preprints published since January 2020. In the absence of a vaccine, preventative measures such as social distancing are most helpful in slowing the spread of COVID-19. Their effectiveness can be undermined if the public does not comply with them. Hence, public discourse can have a direct effect on the progression of the pandemic. Research shows that social media discussions on COVID-19 are driven mainly by the findings from preprints, not peer-reviewed papers, highlighting the need to examine the ways medical preprints are shared and discussed online. OBJECTIVE We examine the patterns of medRxiv preprint sharing on Twitter to establish (1) whether the number of tweets linking to medRxiv increased with the advent of the COVID-19 pandemic; (2) which medical preprints were mentioned on Twitter most often; (3) whether medRxiv sharing patterns on Twitter exhibit political partisanship; (4) whether the discourse surrounding medical preprints among Twitter users has changed throughout the pandemic. METHODS The analysis is based on tweets (n=557,405) containing links to medRxriv preprint repository that were posted between the creation of the repository in June 2019 and June 2020. The study relies on a combination of statistical techniques and text analysis methods. RESULTS Since January 2020, the number of tweets linking to medRxiv has increased drastically, peaking in April 2020 with a subsequent cool-down. Before the pandemic, preprints were shared predominantly by users we identify as medical professionals and scientists. After January 2020, other users, including politically-engaged ones, have started increasingly tweeting about medRxiv. Our findings indicate a political divide in sharing patterns of the top-10 most-tweeted preprints. All of them were shared more frequently by users who describe themselves as Republicans than by users who describe themselves as Democrats. Finally, we observe a change in the discourse around medRxiv preprints. Pre-pandemic tweets linking to them were predominantly using the word “preprint”. In February 2020 “preprint” was taken over by the word “study”. Our analysis suggests this change is at least partially driven by politically-engaged users. Widely shared medical preprints can have a direct effect on the public discourse around COVID-19, which in turn can affect the societies’ willingness to comply with preventative measures. This calls for an increased responsibility when dealing with medical preprints from all parties involved: scientists, preprint repositories, media, politicians, and social media companies. CONCLUSIONS Widely shared medical preprints can have a direct effect on the public discourse around COVID-19, which in turn can affect the societies’ willingness to comply with preventative measures. This calls for an increased responsibility when dealing with medical preprints from all parties involved: scientists, preprint repositories, media, politicians, and social media companies.


Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 735
Author(s):  
Schoultz Mariyana ◽  
Leung Janni ◽  
Bonsaksen Tore ◽  
Ruffolo Mary ◽  
Thygesen Hilde ◽  
...  

Background: Due to the COVID-19 pandemic and the strict national policies regarding social distancing behavior in Europe, America and Australia, people became reliant on social media as a means for gathering information and as a tool for staying connected to family, friends and work. This is the first trans-national study exploring the qualitative experiences and challenges of using social media while in lockdown or shelter-in-place during the current pandemic. Methods: This study was part of a wider cross-sectional online survey conducted in Norway, the UK, USA and Australia during April/May 2020. The manuscript reports on the qualitative free-text component of the study asking about the challenges of social media users during the COVID-19 pandemic in the UK, USA and Australia. A total of 1991 responses were included in the analysis. Thematic analysis was conducted independently by two researchers. Results: Three overarching themes identified were: Emotional/Mental Health, Information and Being Connected. Participants experienced that using social media during the pandemic amplified anxiety, depression, fear, panic, anger, frustration and loneliness. They felt that there was information overload and social media was full of misleading or polarized opinions which were difficult to switch off. Nonetheless, participants also thought that there was an urge for connection and learning, which was positive and stressful at the same time. Conclusion: Using social media while in a shelter-in-place or lockdown could have a negative impact on the emotional and mental health of some of the population. To support policy and practice in strengthening mental health care in the community, social media could be used to deliver practical advice on coping and stress management. Communication with the public should be strengthened by unambiguous and clear messages and clear communication pathways. We should be looking at alternative ways of staying connected.


Author(s):  
David A. Craig

Social media have amplified and accelerated the ethical challenges that communicators, professional and otherwise, face worldwide. The work of ethical journalism, with a priority of truthful communication, offers a paradigm case for examining the broader challenges in the global social media network. The evolution of digital technologies and the attendant expansion of the communication network pose ethical difficulties for journalists connected with increased speed and volume of information, a diminished place in the network, and the cross-border nature of information flow. These challenges are exacerbated by intentional manipulation of social media, human-run or automated, in many countries including internal suppression by authoritarian regimes and foreign influence operations to spread misinformation. In addition, structural characteristics of social media platforms’ filtering and recommending algorithms pose ethical challenges for journalism and its role in fostering public discourse on social and political issues, although a number of studies have called aspects of the “filter bubble” hypothesis into question. Research in multiple countries, mostly in North America and Europe, has examined social media practices in journalism, including two issues central to social media ethics—verification and transparency—but ethical implications have seldom been discussed explicitly in the context of ethical theory. Since the 1980s and 1990s, scholarship focused on normative theorizing in relation to journalism has matured and become more multicultural and global. Scholars have articulated a number of ethical frameworks that could deepen analysis of the challenges of social media in the practice of journalism. However, the explicit implications of these frameworks for social media have largely gone unaddressed. A large topic of discussion in media ethics theory has been the possibility of universal or common principles globally, including a broadening of discussion of moral universals or common ground in media ethics beyond Western perspectives that have historically dominated the scholarship. In order to advance media ethics scholarship in the 21st-century environment of globally networked communication, in which journalists work among a host of other actors (well-intentioned, ill-intentioned, and automated), it is important for researchers to apply existing media ethics frameworks to social media practices. This application needs to address the challenges that social media create when crossing cultures, the common difficulties they pose worldwide for journalistic verification practices, and the responsibility of journalists for countering misinformation from malicious actors. It is also important to the further development of media ethics scholarship that future normative theorizing in the field—whether developing new frameworks or redeveloping current ones—consider journalistic responsibilities in relation to social media in the context of both the human and nonhuman actors in the communication network. The developing scholarly literature on the ethics of algorithms bears further attention from media ethics scholars for the ways it may provide perspectives that are complementary to existing media ethics frameworks that have focused on human actors and organizations.


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