scholarly journals Manajemen Isu dan Tantangan Masa Depan: Pendekatan Public Relations

2013 ◽  
Vol 4 (1) ◽  
Author(s):  
Prayudi .

Abstract : Issues Management is the management process whose goal is to help preserve markets, reduce risk, create opportunities and manage image as an organizational asset for the benefit of both an organization and its primary stakeholders. This is accomplished by: anticipating, researching and prioritizing issues; assessing the impact of issues on the organization: recommending policies and strategies to minimize risk and seize opportunities, participating and implementing strategy; evaluating program impact. Issues management both as a science and managerial practice has developed dynamically in the past three decades. This paper examines approaches to issues management as a science, corporate social responsibility as a pre-emptive policy of issues management, and issues management as skill for public relations practitioners.

2019 ◽  
Vol 11 (12) ◽  
pp. 3438 ◽  
Author(s):  
Xinming Deng ◽  
Xianyi Long

Based on the behavioral theory of firm and prospect theory, we investigate how corporate social responsibility (CSR) activities will respond to underperformance in past and in future. Using samples of Chinese listed firms from 2011 to 2016, this paper found that CSR increases with the distance by which financial performance in the last year falls below goals and decreases with the distance by which expected financial performance will fall below targets. In addition, the future underperformance will weaken the effect of the past underperformance on CSR. Besides, the value of financial performance in the last year will weaken the impact of underperformance in the last year on CSR and strengthen the impact of underperformance in the next year on CSR. The findings suggest that future studies should take both value of financial performance and performance gaps into consideration to have a better understanding of organizational decisions and behaviors.


2018 ◽  
Vol 15 (1) ◽  
pp. 203-220 ◽  
Author(s):  
Paul van der Heijden

Throughout the 20th century, the International Labour Organization (‘ILO’) has played a significant and successful role in the international advancement of social justice. However, in the past 10–15 years the impact of the organization has decreased. Its legislative machinery seems to have come to a standstill. Hardly any influential modern legal instruments have been developed in these years. The ILO’s monitoring system via the Committee of Experts is in danger to be weakened, mainly due to questions from within the organization. The boat that passed by flying the corporate social responsibility (‘CSR’) flag, has been missed. A powerful and unanimous signal, for instance by adopting a Framework Convention on Decent Work, is necessary if the organization is to survive in the 21st century.


2021 ◽  
Vol 13 (1) ◽  
pp. 16-23
Author(s):  
Benedetta De Maio

The following paper is aimed at understanding how the COVID-19 pandemic has changed consumers’ attitude towards consumption of luxury and discretionary goods, what are the consequences of these disruptions, and what strategies brand can employ in order to survive in a post-pandemic future. This situation served as a catalyst to accelerate some of the True Luxury Consumer trends that were beginning to gain popularity in the past few years, such as the prioritization of experiences over physical items, resulting in a tendency towards minimalism; the increased interest in sustainability, ethics, and the Corporate Social Responsibility commitments of brands; the enhanced use of online distribution channels, and the consequential need for a seamless omnichannel strategy which could effortlessly and efficiently replicate the offline, in-store experience on digital platforms; and, finally, the emergence of new ways to experience luxury goods which prioritize accessibility over ownership, such as the second-hand market for luxury as well as luxury rental services, like Rent The Runway. The pandemic has highlighted a series of issues in society, healthcare, and businesses; the consequences of these issues have been tragic, but also eye-opening for brands as well as consumers. In the clients’ perspective, big companies hold the responsibility to not only provide a product or a service, but also to be helpful assets to their communities. Brands should live up to these expectations, not just to survive in the “new normal”, but also to genuinely help build a better future once the dust settles.


2021 ◽  
pp. 2046147X2110329
Author(s):  
Virginia S Harrison

A qualitative content analysis of corporate social responsibility (CSR) webpages of top-ranked corporations was conducted to determine the ethical nature of online communications surrounding nonprofit partnerships. Are corporations giving nonprofits their fair share of online publicity? All CSR-related webpages from the top 30 Fortune’s 500 Most Admired Corporations for 2017 were examined. Ethical principles from public relations communications regarding open, honest, and transparent information sharing guided textual analysis. Evidence shows that CSR website communications often engage in self-promotion rather than genuine and mutually beneficial support for nonprofit partners. Through corporate branding of CSR activities, advertising through philanthropy stories, and exploiting employee volunteerism and donations, the balance of CSR relationships tilts heavily in the corporation’s favor. Yet, public relations practitioners have a special calling to be the “ethical conscience” of their organizations. Understanding how corporations can provide ethical communications about their nonprofit partners helps guide ethical voice of the practice. This study is unique for looking specifically at the ethics of corporate CSR communications themselves and for addressing the nonprofit perspective of CSR, which is often overlooked. While nonprofits may benefit from CSR relationships, this article shows that opportunities for mutually beneficial communications about these relationships may be lacking.


2013 ◽  
Vol 1 (2) ◽  
Author(s):  
G. Arum Yudarwati

 Community relations is performed as an institution’s planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community. Community relations will reduce conflict and help to discover the best policy that lead to wellbeing community through the establishment of social capital as part of corporate social responsibility. At the macro level, the system approach and communitarian approach give perspectives to explain the interaction between organization with its environment. At the mezzo level, the community relations should be supported by its function in organization. Finally at the micro level, public relations practitioners should take a significant role in organizations.


2005 ◽  
Vol 5 (1) ◽  
Author(s):  
D. J. Theron

In the modern business environment organisations need to address two important aspects affecting their operations: the quality of management and the impact of their operations on the well-being of the society in which they operate. This dualism often results in economic, political and social dilemmas influencing the viability of organisations in general, and more specifically and recently, local and international pharmaceutical organisations operating in South Africa. This article considers the aspect of corporate social responsibility (CSR) in general and attempts to identify the social-related issues impacting on the pharmaceutical industry by means of content analysis - a research technique for making replicable and valid inferences from data. It furthermore describes the re-action of pharmaceutical organisations when confronted with such social demands, and finally analyses the management of CSR against four criteria of CSR. The article confirms the importance of managers to manage CSR towards society in a proactive manner. It furthermore suggests that the "hard" factors of strategic management and financial performance should be balanced with "soft" social/people issues. It also recommends that the industry should consider - and if applicable - endorse the concept of Issues Management as an approach to the proactive management of CSR.


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