scholarly journals GURILEM : A Novel Design of Customer Rating Model using K-Means and RFM

Author(s):  
Rolly Maulana Awangga ◽  
Syafrial Fachri Pane ◽  
Diana Asri Wijayanti

A rating system or reviews are generally used to assist in making decisions. Rating system widely used as a technique in the recommendation of one of them used by the customer, as in determining the resort to be used. However, the credibility of the rating looks vague because the rating could only represent some points of service. So that customer preference with each other is very different. Personalized recommendation systems offer more personalized advice, precisely knowing the preferences or tastes of the customers. Especially for customers who have a transaction history or reservation as at their resorts provide good information used by managers to design a recommendation model for their customers. In this study aims to create a model of resort recommendations based on a rating of frequency. This frequency is the number of resort use by the customer within the specified time frame. With the frequency can represent the preferences of customers. The RFM method is used to measure the reservation frequency value of the customer. The K-Means method is used to categorize customer data with its frequency and classify the type of resort. Recommendation resort to the customer based on the dominant use in one of the resort types. The recommended type of resort based on the similarity between the types of resorts used with other types of resorts.

2017 ◽  
Vol 45 (3) ◽  
pp. 130-138 ◽  
Author(s):  
Basit Shahzad ◽  
Ikramullah Lali ◽  
M. Saqib Nawaz ◽  
Waqar Aslam ◽  
Raza Mustafa ◽  
...  

Purpose Twitter users’ generated data, known as tweets, are now not only used for communication and opinion sharing, but they are considered an important source of trendsetting, future prediction, recommendation systems and marketing. Using network features in tweet modeling and applying data mining and deep learning techniques on tweets is gaining more and more interest. Design/methodology/approach In this paper, user interests are discovered from Twitter Trends using a modeling approach that uses network-based text data (tweets). First, the popular trends are collected and stored in separate documents. These data are then pre-processed, followed by their labeling in respective categories. Data are then modeled and user interest for each Trending topic is calculated by considering positive tweets in that trend, average retweet and favorite count. Findings The proposed approach can be used to infer users’ topics of interest on Twitter and to categorize them. Support vector machine can be used for training and validation purposes. Positive tweets can be further analyzed to find user posting patterns. There is a positive correlation between tweets and Google data. Practical implications The results can be used in the development of information filtering and prediction systems, especially in personalized recommendation systems. Social implications Twitter microblogging platform offers content posting and sharing to billions of internet users worldwide. Therefore, this work has significant socioeconomic impacts. Originality/value This study guides on how Twitter network structure features can be exploited in discovering user interests using tweets. Further, positive correlation of Twitter Trends with Google Trends is reported, which validates the correctness of the authors’ approach.


Author(s):  
Başar Öztayşi ◽  
Ahmet Tezcan Tekin ◽  
Cansu Özdikicioğlu ◽  
Kerim Caner Tümkaya

Recommendation systems have become very important especially for internet based business such as e-commerce and web publishing. While content based filtering and collaborative filtering are most commonly used groups in recommendation systems there are still researches for new approaches. In this study, a personalized recommendation system based on text mining and predictive analytics is proposed for a real world web publishing company. The approach given in this chapter first preprocesses existing web contents, integrate the structured data with history of a specific user and create an extended TDM for the user. Then this data is used for prediction of the users interest in new content. In order to reach that point, SVM, K-NN and Naïve Bayesian methods are used. Finally, the best performing method is used for determining the interest level of the user in a new content. Based on the forecasted interest levels the system recommends among the alternatives.


2019 ◽  
Vol 57 (9) ◽  
pp. 2239-2260 ◽  
Author(s):  
Guotai Chi ◽  
Bin Meng

Purpose The purpose of this paper is to propose a debt rating index system for small industrial enterprises that significantly distinguishes the default state. This debt rating system is constructed using the F-test and correlation analysis method, with the small industrial enterprise loans of a Chinese commercial bank as the data sample. This study establishes the weighting principle for the debt scoring model: “the more significant the default state, the larger is the weight.” The debt rating system for small industrial enterprises is constructed based on the standard “the higher the debt rating, the lower is the loss given default.” Design/methodology/approach In this study, the authors selected indexes that pass the homogeneity of variance test based on the principle that a greater deviation of the default sample’s mean from the whole sample’s mean leads to greater significance in distinguishing the default samples from the non-default samples. The authors removed correlated indexes based on the results of the correlation analysis and constructed a debt rating index system for small industrial enterprises that included 23 indexes. Findings Among the 23 indexes, the weights of 12 quantitative indexes add up to 0.547, while the weights of the remaining 11 qualitative indexes add up to 0.453. That is, in the debt rating of the small industry enterprises, the financial indexes are not capable of reflecting all the debt situations, and the qualitative indexes play a more important role in debt rating. The weights of indexes “X17 Outstanding loans to all assets ratio” and “X59 Date of the enterprise establishment” are 0.146 and 0.133, respectively; both these are greater than 0.1, and the indexes are ranked first and second, respectively. The weights of indexes “X6 EBIT-to- current liabilities ratio,” “X13 Ratio of capital to fixed” and “X78 Legal dispute number” are between 0.07 and 0.09, these indexes are ranked third to fifth. The weights of indexes “X3 Quick ratio” and “X50 Per capital year-end savings balance of Urban and rural residents” are both 0.013, and these are the lowest ranked indexes. Originality/value The data of index i are divided into two categories: default and non-default. A greater deviation in the mean of the default sample from that of the whole sample leads to greater deviation from the non-default sample’s mean as well; thus, the index can easily distinguish the default and the non-default samples. Following this line of thought, the authors select indexes that pass the F-test for the debt rating system that identifies whether or not the sample is default. This avoids the disadvantages of the existing research in which the standard for selecting the index has nothing to do with the default state; further, this presents a new way of debt rating. When the correlation coefficient of two indexes is greater than 0.8, the index with the smaller F-value is removed because of its weaker prediction capacity. This avoids the mistake of eliminating an index that has strong ability to distinguish default and non-default samples. The greater the deviation of the default sample’s mean from the whole sample’s mean, the greater is the capability of the index to distinguish the default state. According to this rule, the authors assign a larger weight to the index that exhibits the ability to identify the default state. This is different from the existing index system, which does not take into account the ability to identify the default state.


2010 ◽  
Vol 121-122 ◽  
pp. 447-452
Author(s):  
Qing Zhang Chen ◽  
Yu Jie Pei ◽  
Yan Jin ◽  
Li Yan Zhang

As the current personalized recommendation systems of Internet bookstore are limited too much in function, this paper build a kind of Internet bookstore recommendation system based on “Strategic Data Mining”, which can provide personalized recommendations that they really want. It helps us to get the weight attribute of type of book by using AHP, the weight attributes spoken on behalf of its owner, and we add it in association rules. Then the method clusters the customer and type of book, and gives some strategies of personalized recommendation. Internet bookstore recommendation system is implemented with ASP.NET in this article. The experimental results indicate that the Internet bookstore recommendation system is feasible.


Author(s):  
Ruobing Xie ◽  
Zhijie Qiu ◽  
Jun Rao ◽  
Yi Liu ◽  
Bo Zhang ◽  
...  

Real-world integrated personalized recommendation systems usually deal with millions of heterogeneous items. It is extremely challenging to conduct full corpus retrieval with complicated models due to the tremendous computation costs. Hence, most large-scale recommendation systems consist of two modules: a multi-channel matching module to efficiently retrieve a small subset of candidates, and a ranking module for precise personalized recommendation. However, multi-channel matching usually suffers from cold-start problems when adding new channels or new data sources. To solve this issue, we propose a novel Internal and contextual attention network (ICAN), which highlights channel-specific contextual information and feature field interactions between multiple channels. In experiments, we conduct both offline and online evaluations with case studies on a real-world integrated recommendation system. The significant improvements confirm the effectiveness and robustness of ICAN, especially for cold-start channels. Currently, ICAN has been deployed on WeChat Top Stories used by millions of users. The source code can be obtained from https://github.com/zhijieqiu/ICAN.


2020 ◽  
Vol 9 (2) ◽  
pp. 197
Author(s):  
Yan Liu

Based on the context-aware environment, in this paper, the adaptive interest models are reviewed. And the academic information intelligent recommendation systems of university libraries are presented based on the situational awareness-related theory method, where the current situation and trend of situational awareness-related theory and service of intelligent recommendation systems are investigated. Meanwhile, the potential research directions, basic ideas and methods are also presented. The adaptive model and architecture of the academic information recommendation system are built based on situational awareness, and the collaborative filtering information recommendation algorithm is studied based on spatial-temporal similarity relationship to obtain the interest of scientific and technological scholars. Combining with the adaptive interest model, an academic information demand model is established. On this basis, the prototype system of academic information recommendation is further studied to realize personalized recommendation of academic information based on the situational perception. This paper will provide effective solutions to the digital resources service of university libraries and the academic information recommendation needs of scientific and technological scholars.


2019 ◽  
Vol 9 (15) ◽  
pp. 3141
Author(s):  
Li Bai ◽  
Mi Hu ◽  
Yunlong Ma ◽  
Min Liu

The last two decades have witnessed an explosive growth of e-commerce applications. Existing online recommendation systems for e-commerce applications, particularly group-buying applications, suffer from scalability and data sparsity problems when confronted with exponentially increasing large-scale data. This leads to a poor recommendation effect of traditional collaborative filtering (CF) methods in group-buying applications. In order to address this challenge, this paper proposes a hybrid two-phase recommendation (HTPR) method which consists of offline preparation and online recommendation, combining clustering and collaborative filtering techniques. The user-item category tendency matrix is constructed after clustering items, and then users are clustered to facilitate personalized recommendation where items are generated by collaborative filtering technology. In addition, a parallelized strategy was developed to optimize the recommendation process. Extensive experiments on a real-world dataset were conducted by comparing HTPR with other three recommendation methods: traditional CF, user-clustering based CF, and item-clustering based CF. The experimental results show that the proposed HTPR method is effective and can improve the accuracy of online recommendation systems for group-buying applications.


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