scholarly journals Understanding Purchase Intention for Different Personality Traits in Social Networking Services

2021 ◽  
Vol 10 (2) ◽  
Author(s):  
Azrin Ali
Keyword(s):  
Social Networking ◽  
Personality Traits ◽  
Big Five ◽  
Purchase Intention ◽  
Factor Model ◽  
Five Factor Model ◽  
Purchase Intentions ◽  
Social Networking Services ◽  
Big Five Model ◽  
Fine Tune

What prompts users to readably purchase online compared to others is a beneficial insight for successful marketing campaigns. Purchase intention forecasts actual purchase act thus is desirable to be scrutinised. Furthermore, in social networking services settings, ample factors surface to observe purchase intentions from the user’s standpoint. While there are many facets to an individual makeup, understanding personality traits could be an excellent interplay in explaining purchase intention. The Big Five Factor Model (BFM) is utilised to predict the effect of personality traits in the aspect of business, specifically in the angle of purchase intention in social networking services (SNS). Personality traits (N=133) from the Big Five Model were found to be significant for SNS users’ using multiple regression analysis. Descriptive analyses were included to interpret the data. The value of this study showed that as a group, personality traits were significant on purchase intention, and proved that different versions of a similar message could be churned in a campaign to maximise conversion. The findings can fine-tune marketers’ way of handling different types of messages conveyed in SNS, and this research empirically investigated different personality types drawing from Big Five Model to understand purchase intention in SNS. Keywords: Personality Traits, Social Networking Services, Big Five Model

Personality Traits of Successful Free Innovators

2016 ◽  
Author(s):  
Eric von Hippel
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Innovation Process ◽  
Peer To Peer ◽  
Household Sector ◽  
Big Five Model ◽  
Personal Use

This chapter identifies personality traits significantly associated with successful free innovation in the household sector. It draws upon a 2016 study conducted among a sample of 546 German consumers, focusing on three successive innovation process stages: having an idea for an innovation for personal use; building a prototype for personal use; and diffusing the innovation either by free, peer-to-peer transfer or to a producer firm. In addition, this study uses the five-factor model of personality (also known as the Big Five model) consisting of five underlying traits in personality that display minimal overlap: openness, extraversion, conscientiousness, agreeableness, and neuroticism. Based on this study, the chapter suggests two possible ways to increase the amount of successful free innovation.

scholarly journals Predicting SNS addiction with the Big Five and the Dark Triad

2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Soon-Li Lee
Keyword(s):  
University Students ◽  
Social Networking ◽  
Personality Traits ◽  
Big Five ◽  
Social Networking Sites ◽  
Factor Model ◽  
Five Factor Model ◽  
Dark Triad ◽  
Effect Sizes ◽  
Facebook Addiction

A considerable amount of literature has widely discussed the issue in regard to the prediction of social networking sites (SNS) addiction with personality traits. One of the existing issues is the small effect sizes that showed that the traits outlined by the Five-Factor model are lacking the required specificity to predict specific behaviours such as SNS addiction. In light of this issue, the present research attempted to predict SNS addiction with the Dark Triad traits that have been linked to impulsivity that is central to the development of SNS addiction. In this study, a sample of 204 (Male = 77, 38%; Female = 124, 60%; Not mentioned = 3, 2%; Mage = 22.94, SDage = 3.43) university students in Malaysia completed the Big Five Inventory, the Short Dark Triad, and the adapted Bergen Facebook Addiction Scale. Results indicated that SNS addiction was significantly predicted by the measured psychopathy of the Dark Triad. In predicting SNS addiction, the inclusion of the Dark Triad traits contributed significant amount of variance after controlling the Five-Factor model. Finally, the implications of the results were discussed in this manuscript.

Linking the Big Five personality constructs to organizational justice

2009 ◽  
Vol 37 (2) ◽  
pp. 209-222 ◽  
Author(s):  
Junqi Shi ◽  
Han Lin ◽  
Lei Wang ◽  
Mo Wang
Keyword(s):  
Procedural Justice ◽  
Personality Traits ◽  
Organizational Justice ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Big Five Personality ◽  
Field Sample ◽  
Informational Justice ◽  
Practical Implications

Although extensive research has been conducted to investigate various factors related to organizational justice, few studies have examined the link between personality traits and organizational justice. Using a field sample, we explored the relationships between the five-factor model of personality and organizational justice. Results indicated that agreeableness and neuroticism were important correlates of organizational justice. Specifically, agreeableness was found to be positively related to all four organizational justice components proposed by Colquitt (2001). Neuroticism was found to be negatively related to procedural justice and informational justice. Theoretical and practical implications of the results are discussed.

The Mini—IPIP Scale: Psychometric Features and Relations with PTSD Symptoms of Chinese Earthquake Survivors

2012 ◽  
Vol 111 (2) ◽  
pp. 641-651 ◽  
Author(s):  
Zhongquan Li ◽  
Zhiqin Sang ◽  
Li Wang ◽  
Zhanbiao Shi
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Factor Model ◽  
Short Form ◽  
Five Factor Model ◽  
Fit Indices ◽  
Ptsd Symptoms ◽  
Five Factors ◽  
Disaster Survivors ◽  
Earthquake Survivors

The present purpose was to validate the Mini—IPIP scale, a short measure of the five-factor model personality traits, with a sample of Chinese earthquake survivors. A total of 1,563 participants, ages 16 to 85 years, completed the Mini—IPIP scale and a measure of posttraumatic stress disorder (PTSD) symptoms. Confirmatory factor analysis supported the five-factor structure of the Mini—IPIP with adequate values of various fit indices. This scale also showed values of internal consistency, Cronbach's alphas ranged from .79 to .84, and McDonald's omega ranged from .73 to .82 for scores on each subscale. Moreover, the five personality traits measured by the Mini—IPIP and those assessed by other big five measures had comparable patterns of relations with PTSD symptoms. Findings indicated that the Mini—IPIP is an adequate short-form of the Big-Five factors of personality, which is applicable with natural disaster survivors.

Leader personality traits and employee job satisfaction in the media sector, Kenya

2017 ◽  
Vol 29 (1) ◽  
pp. 133-146 ◽  
Author(s):  
Mary Agnes Wambui Kiarie ◽  
Loice C. Maru ◽  
Thomas Kimeli Cheruiyot
Keyword(s):  
Job Satisfaction ◽  
Personality Traits ◽  
Organizational Performance ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Business Environment ◽  
Emotional Stability ◽  
Content Type ◽  
Employee Job Satisfaction

Purpose The purpose of this paper is to determine the effect of leader personality traits on employee job satisfaction. A leader personality trait on employee job satisfaction remains a cause of concern in the contemporary business environment. Design/methodology/approach The study employed an explanatory research design to establish the cause-effects between leader personality traits and employee job satisfaction. Path goal theory and Big Five-factor model of personality traits underpinned the study. Questionnaire was used to obtain data pertaining to the model’s constructs. A multiple regression equation model tested the hypotheses. Findings The study showed that leader extraversion; openness to new experiences; emotional stability; conscientiousness and agreeableness have significant effects on employee job satisfaction. The study thus concluded that leaders who portray extraversion; openness to new experiences; emotional stability; conscientiousness and agreeableness enhance employee job satisfaction. Research limitations/implications This study was only limited to leader personality traits and employee job satisfaction; as such further research area could be undertaken in leader personality traits and organizational adaptation to change. Practical implications Leaders need to communicate to employees effectively, listen to their input and feedback, mentoring and empowering them, be innovative and creative, embracing the determination of standards for task performance and be empathetic. Social implications As organizations are exposed to changes, not only to prosper but also to survive in the current dynamic changing environment, leaders must be cognizant of the fact that employee job satisfaction is the bedrock of sustainable organizational performance. Originality/value The paper enhances on how leader personality traits (Big Five-factor model of personality traits) affects employee job satisfaction and performance in organizations.

scholarly journals Development and preliminary validation of a Five Factor Model measure of Machiavellianism

2018 ◽  
Author(s):  
Katherine Collison ◽  
Colin Vize ◽  
Josh Miller ◽  
Donald Lynam
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
Promising Alternative ◽  
Preliminary Validation ◽  
Expert Ratings

Machiavellianism is characterized by planfulness, the ability to delay gratification, and interpersonal antagonism (i.e., manipulativeness and callousness). Although its theoretically positive relations with facets of conscientiousness should help distinguish Machiavellianism from psychopathy, current measurements of Machiavellianism are indistinguishable from those of psychopathy due mostly to their assessment of low conscientiousness. The goal of the present study was to create a measure of Machiavellianism that is more in line with theory using an expert-derived profile based on the thirty facets of the Five Factor Model (FFM) and then test the validity of that measure by comparing it to relevant constructs. Previously collected expert ratings of the prototypical Machiavellian individual on FFM facets yielded a profile of 13 facets including low agreeableness and high conscientiousness. Items were written to represent each facet, resulting in a 201-item Five Factor Machiavellianism Inventory (FFMI). Across two studies, with a total of 710 participants recruited via MTurk, the FFMI was reduced to its final 52-item form and was shown to relate as expected to measures of Big Five personality traits, current Machiavellianism measures, psychopathy, narcissism, ambition, and impulsivity. The FFMI is a promising alternative Machiavellianism measure.

scholarly journals Big Five Personality Detection Using Deep Convolutional Neural Networks

2021 ◽  
Author(s):  
Waiel Tinwala ◽  
Shristi Rauniyar
Keyword(s):  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Ocean Model ◽  
Big Five Personality ◽  
Unconscious Bias ◽  
Deep Convolutional Neural Networks ◽  
Convolutional Network ◽  
Critical Feature ◽  
Big Five Model

Personality is the most critical feature that tells us about an individual. It is the collection of the individual’s thoughts, opinions, emotions and more. Personality detection is an emerging field in research and Deep Learning models have only recently started being developed. There is a need for a larger dataset that is unbiased as the current dataset that is used is in the form of questionnaires that the individuals themselves answer, hence increasing the chance of unconscious bias. We have used the famous stream-of-consciousness essays collated by James Pennbaker and Laura King. We have used the Big Five Model often known as the five-factor model or OCEAN model. Document-level feature extraction has been performed using Google’s word2vec embeddings and Mairesse features. The processed data has been fed into a deep convolutional network and a binary classifier has been used to classify the presence or absence of the personality trait. Hold- out method has been used to evaluate the model, and the F1 score has been used as the performance metric.

Linking job performance and big five personality traits of employees in Chandigarh IT sector

2018 ◽  
Vol 6 (26) ◽  
Author(s):  
Neelu Tuteja ◽  
P. K. Sharma
Keyword(s):  
Job Performance ◽  
Personality Traits ◽  
Performance Appraisal ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Measuring Instruments ◽  
Big Five Personality

Present study investigates employees fromselectedIT companies in Chandigarh to explore the predictive validity of big five personality traits on their job performance and identify the relationship between personality traits and job performance. The Big Five Personality dimensions, commonly known as five factor model consists of extraversion, agreeableness, conscientiousness, openness to experience and neuroticism. The BFI-Personality Inventory – Revised and self structured Performance Appraisal Questionnaire were used as measuring instruments. A Correlation analysis and Causal Study (Multiple Regression Analysis) was conducted on 404 employees of selected IT companies in Chandigarh to analyzepredictive relationship. Openness to Experience, Agreeableness and Extraversion emerged as significant correlates and predictors of job performance and explained 35.2% of the variance in participants’ management performance.Neuroticism was found to be a negative correlate. On the other hand, Conscientiousness trait had insignificant relation to the model. Theoretical and managerial implications are discussed.

The Five-Factor Model of Personality and Generalized Self Efficacy

2021 ◽  
pp. 1-11
Author(s):  
Urszula Barańczuk
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Self Efficacy ◽  
Factor Model ◽  
Current Knowledge ◽  
Five Factor Model ◽  
Meta Analysis ◽  
Big Five Personality Traits ◽  
Big Five Personality ◽  
The Relationship

Abstract. The aim of the study was to evaluate the relation between the Big Five personality traits and generalized self-efficacy. Data for the meta-analysis were collected from 53 studies, which included 60 independent samples, 188 effect sizes, and 28,704 participants. Lower neuroticism and higher extraversion, openness to experience, agreeableness, and conscientiousness were associated with greater generalized self-efficacy. Personality traits and generalized self-efficacy measurements, as well as age, moderated the relationship between the Big Five personality traits and generalized self-efficacy. The study extends current knowledge on the associations between personality traits and generalized self-efficacy.

Personality Neuroscience and the Five Factor Model

2016 ◽  
Author(s):  
Timothy A. Allen ◽  
Colin G. DeYoung
Keyword(s):  
Best Practices ◽  
Personality Traits ◽  
Big Five ◽  
Factor Model ◽  
Five Factor Model ◽  
Personality Psychology ◽  
Personality Research ◽  
Neuroscience Research ◽  
Behavior Motivation ◽  
Psychological Functions

Personality psychology seeks both to understand how individuals differ from one another in behavior, motivation, emotion, and cognition and to explain the causes of those differences. The goal of personality neuroscience is to identify the underlying sources of personality traits in neurobiological systems. This chapter reviews neuroscience research on the traits of the Five Factor Model (the Big Five: Extraversion, Neuroticism, Openness/Intellect, Conscientiousness, and Agreeableness). The review emphasizes the importance of theoretically informed neuroscience by framing results in light of a theory of the psychological functions underlying each of the Big Five. The chapter additionally reviews the various neuroscientific methods available for personality research and highlights pitfalls and best practices in personality neuroscience.

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