Sustaining Job Performance through Technology Acceptance with Usage of Whatsapp Mobile Application

2020 ◽  
Vol 5 (1) ◽  
pp. 123
Author(s):  
Nor Hayati Kassim ◽  
Norlina Mohamed Noor ◽  
Jati Kasuma ◽  
Juliza Saleh ◽  
Ceaser Dealwis ◽  
...  
Keyword(s):  
Job Performance ◽  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Maximum Efficiency ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
Willingness To Use

Companies are now recognizing that their employees require a spectrum of mobile applications in order to achieve maximum efficiency at the workplace. Mobile applications such as WeChat, Twitter and WhatsApp via smartphones have become influential tools and extensively used by employees at the workplace. This state-of-the-art technology in communication has penetrated various fields, including routine administrative jobs at the workplace. The objective of this research is toinvestigate the acceptance of the WhatsApp mobile application for formal use among support staff at The Commission of the City of Kuching North, Sarawak (DBKU). Perceived usefulness, perceived ease of use and behavioral intention of the users in using WhatsApp are the variables measured for job performance. The researchers utilized convenience sampling, whereby a total of 105 employees from two departments participated in the investigation. Data was collected using a set of selfadministered questionnaires which was adapted from Davis. The findings revealed that perceived usefulness and perceived ease of use of WhatsApp as a means of communication were significant for job performance at DBKU. The employees felt more competent during their formal interaction at the workplace as less effort was needed while using WhatsApp. The existence of features which were user-friendly and easy operational functions helped to create positive attitudes when utilizing the application. Faster feedback, ease of use, and convenience were some of the reasons for the employees’ willingness to use WhatsApp for communication at the workplace.

The Use of Mobile Applications for Travel Booking: Impacts of Application Quality and Brand Trust

2021 ◽  
pp. 135676672110665
Author(s):  
Tahir Albayrak ◽  
M. Rosario González-Rodríguez ◽  
Meltem Caber ◽  
Sezer Karasakal
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Mobile Application ◽  
Theoretical Background ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Brand Trust ◽  
Perceived Ease Of Use ◽  
Managerial Strategies ◽  
Acceptance Model

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ behaviours. This research combines the Stimulus-Organism-Response (S-O-R) framework and Technology Acceptance Model (TAM) to develop a theoretical background in examining travel booking behaviour of mobile application users. The conceptual model suggests that mobile application quality (MAQ) directly affects perceived ease of use (PEOU) and perceived usefulness (PU) which influence the intention to use (IU) mobile applications. Moreover, the offline brand trust (BT) has been hypothesised as a moderator between PEOU and PU's impacts on IU mobile applications. Analyses results indicated that system and service quality dimensions of MAQ significantly affect IU mobile application via PEOU and PU. Moreover, offline BT had both direct and moderator influences on the formation of IU mobile application. The study findings contributed to the theory in understanding mobile application users’ behaviours and suggested valuable managerial strategies in the m-commerce context.

scholarly journals Brand placement in Web Series: Assessing consumer attitudes in India

2021 ◽  
Vol 17 (2) ◽  
pp. 33-44
Author(s):  
Kavitha Venkatasubramany Iyer ◽  
Anupam Siddhartha
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Self Report ◽  
Perceived Ease Of Use ◽  
Brand Placement ◽  
Communication Plan ◽  
Web Series ◽  
Positive Attitudes ◽  
Acceptance Model

Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire adapted from F Davis’s Perceived Usefulness, Perceived Ease of Use and User Acceptance of TAM questionnaire (1989). The study supports TAM and recognizes that the frequency of viewing Web Series directly relates to brand recall (R = 0.57, p < .001). Product/brand placement yields brand awareness for unknown or unpopular brands and provide evidence for higher engagement with the placement when the audiences have pre-existing positive attitudes towards the brand (t (277) = 27.11, p = .01). This study also confirms that TAM as a relevant model can be applied to understand how regularity and duration of viewing affect attitudes towards brands and their placement in Web Series. Brand placement in Web Series is perceived as useful and largely determines brand name recall. Thus, marketers should strategically consider using brand placement in Web Series as a part of their marketing communication plan, especially as this media with other related forms of advertisement are important for brands to keep up with the industry’s communication challenges.

scholarly journals E-GOVERNANCE DIMENSIONS IN THE REPUBLIC OF MAURITIUS

2019 ◽  
Vol 7 (5) ◽  
pp. 279 ◽  
Author(s):  
Dr. Chintamanee Sanmukhiya
Keyword(s):  
Technology Acceptance ◽  
Correlation Coefficients ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Four Dimensions ◽  
Positive Attitudes ◽  
The Republic ◽  
Government Websites ◽  
The Government

Purpose: This study is the first attempt to examine the attitudes of citizens towards six key dimensions of e-governance in the Republic of Mauritius namely: ‘Perceived Ease of Use’ (PEOU) and ‘Perceived Usefulness’ (PU) of the Technology Acceptance Model (Davis,1989); ‘Collaboration’ and ‘Participation’ inspired by Al Athmay (2013); ‘Trust’ from Belanger & Carter, 2008; and ‘Transparency’ from Bhatnagar (2003).  Methodology: A random survey was conducted across all districts and among e-government users only.  Structured questionnaires were filled by 157 citizens mainly on a face to face basis.  Pearson’s correlation coefficients, independent samples T-tests, one way/Welch ANOVA and Games-Howell post hoc tests were used. Main Findings: The respondents revealed positive attitudes towards PEOU and PU but unveiled negative attitudes towards the remaining four dimensions of e-governance.  Citizens’ perceptions were only influenced by age, education, and frequency of e-government use. Lack of trust, absence of online democratic dialog, inadequate e-consultation and non-transparent decision-making may eventually lower trust in the government.   Implications/Applications: This study has generated key insights into the factors influencing citizens’ perceptions towards the six e-governance dimensions (PEOU, PU, Collaboration, Trust, Participation, and Transparency) and these insights were non-existence prior to this research.  Thus this study may aid policymakers to rethink and redesign their e-government initiatives to sustain existing users and attract more users of government websites.

scholarly journals Persepsi Peserta Terhadap Aplikasi Mobile JKN Berbasis Technology Acceptance Model Di Klinik Pratama Surya Medika Semarang

2021 ◽  
Vol 9 (2) ◽  
pp. 191-200
Author(s):  
Harsono Harsono ◽  
Sigit Sugiharto ◽  
Rinayati Rinayati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Application ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Analysis Model ◽  
Cross Sectional ◽  
Quantitative Descriptive ◽  
Acceptance Model

The JKN Mobile Application is an application designed by BPJS Health to balance the current increasing use of mobile technology and to provide easy acces and convenience for JKN participants online.   This study aims to determine the extent to which JKN participants perceptions of the JKN Mobile Application are measured using the TAM (Technology Acceptance Model) analysis model based on the usefulness (perceived usefulness) and ease of use (perceived ease of use)  This research is a quantitative descriptive study using a cross-sectional research design with a research sample of 38 JKN participants registered at the Pratama Surya Medika Clinic Semarang through random sampling with the research instrument used is a questionnaire.   The results showed that the overall JKN mobile application was rated 82,5% as very useful and 84% very easy to operate so it was very helpful and supportive for JKN participants in getting health services at the Pratama Surya Medika Clinic Semarang Keywords: JKN Participant Perception, JKN Mobile Application, TAM (Technology Acceptance Model)

An Empirical Investigation of the Impact of Demographic Factors on E-Government Services Adoption

2018 ◽  
Vol 10 (2) ◽  
pp. 17-35 ◽  
Author(s):  
Isaac Kofi Mensah ◽  
Jianing Mi
Keyword(s):  
Technology Acceptance ◽  
Demographic Factors ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Direct Impact ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
And Gender ◽  
Willingness To Use ◽  
The Impact

This article investigates the impact of demographic factors on the adoption of e-government services. The Technology Acceptance Model (TAM) was used as the theoretical framework for the study. SPSS was used to analyze the data. The results indicate that gender was significant in moderating the positive impacts of both perceived usefulness and perceived ease of use on the willingness to use e-government services. Age and education, however, were not significant in moderating the impact of perceived usefulness and perceived ease of use on the adoption of e-government services. Also, age, gender, and education have no direct impact on PU. Education has a direct impact on PEOU but age and gender do not. This article further has demonstrated that a perceived usefulness and perceived ease of use of e-government services are positive predictors of the willingness of citizens to use e-government services. The implications of these findings are further discussed.

How does health consciousness influence attitudes of elderly people towards traceable agricultural products? Perspectives of the technology acceptance model

2019 ◽  
Vol 40 (8) ◽  
pp. 1808-1821
Author(s):  
Hung-Chou Lin ◽  
Su-Hui Kuo
Keyword(s):  
Technology Acceptance ◽  
Elderly People ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Elderly Adults ◽  
Perceived Ease Of Use ◽  
Health Consciousness ◽  
Positive Attitudes ◽  
Acceptance Model

AbstractRecently, internet usage among elderly adults has been increasing and becoming more mainstream; with the ageing population in Taiwan, concerns over health are on the rise, and this is directly related to the products that people eat. The main objectives of this study were to develop an integrated extensibility model incorporating the technology acceptance model and to investigate the impact of health consciousness on elderly adults’ acceptance of technology in relation to traceability information websites in Taiwan. This study used structural equation modelling to analyse the data. The results revealed that elderly people with high health consciousness and high perceived usefulness had more positive attitudes towards products than those with low health consciousness and low perceived usefulness, and those with high health consciousness and high perceived ease of use had more positive attitudes than those with low health consciousness and low perceived ease of use in relation to the agricultural product traceability system.

Assessing timebanking use and coordination: implications for service exchange tools

2019 ◽  
Vol 32 (2) ◽  
pp. 344-363 ◽  
Author(s):  
Chien Wen Yuan ◽  
Benjamin V. Hanrahan ◽  
John M. Carroll
Keyword(s):  
Technology Acceptance ◽  
Large Scale ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Study ◽  
Perceived Ease Of Use ◽  
Voluntary Service ◽  
Content Type ◽  
Positive Attitudes ◽  
Service Exchange

PurposeTimebanking is a generalized, voluntary service exchange that promotes use of otherwise idle resources in a community and facilitates community building. Participants offer and request services through the mediation of the timebank software. In timebanking, giving help and accepting help are both contributions; contributions are recognized and quantified through exchange of time-based currency. The purpose of this paper is to explore how users perceive timebank offers and requests differently and how they influence actual use.Design/methodology/approachThis survey study, conducted in over 120 timebanks across the USA, examines users’ timebanking participation, adapting dimensions of Technology Acceptance Model (TAM).FindingsThe authors found that perceived ease of use in timebanking platforms was positively associated with positive attitudes toward both requests and offers, whereas perceived usefulness was negatively associated with positive attitudes toward requests and offers. The authors also found that having positive attitudes toward requests was important to elicit behavioral intention to make a request, but that positive attitudes toward offers did not affect behavioral intentions to make offers.Practical implicationsThe authors discussed these results and proposed design suggestions for future service exchange tools to address the issues the authors raised.Originality/valueThe study is among the first few studies that examine timebanking participation using large-scale survey data. The authors evaluate sociotechnical factors of timebanking participation through adapting dimensions of TAM.

scholarly journals Cognitive Assistance to Support Maintenance and Assembly Tasks: Results on Technology Acceptance of a Head-Mounted Device

2021 ◽  
pp. 276-284
Author(s):  
Cornelia Gerdenitsch ◽  
Lisa Deinhard ◽  
Bettina Kern ◽  
Philipp Hold ◽  
Sebastian Egger-Lampl
Keyword(s):  
Assistive Technology ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Head Mounted Display ◽  
Head Mounted Displays ◽  
Routine Tasks ◽  
Willingness To Use ◽  
Assembly Tasks

AbstractThis paper presents a study investigating the user acceptance (i.e. the perceived ease of use, willingness to use the system over time, and perceived usefulness) of a smart head-mounted device that can be used as assistive technology for maintenance and assembly. In particular, we focus on the head-mounted display named HMT-1 from RealWear. The uniqueness of this technology is, among other things, that it offers the possibility to fold away the display with the instructions, allowing more control over the appearance of assistive content than in other head-mounted displays. Overall, 48 participants took part in this interview study. They mentioned some advantages (e.g., that the hands are free and that one can see the instructions while working on something else at the same time) and disadvantages of the technology (such as usability issues). They also suggested that the technology is suitable for non-routine tasks and tasks of medium-to-high complexity. Our findings highlight that a cognitive assistive technology is perceived as positive when direct assistance is available (in the visual field of the worker) with a possibility to control the system.

scholarly journals Mobile Applications in Tourism

2022 ◽  
Vol 18 (1) ◽  
pp. 0-0
Keyword(s):  
Technology Acceptance ◽  
Mobile Applications ◽  
Structural Equation ◽  
Mobile App ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Personal Innovativeness

Based on an extended version of the Technology Acceptance Model (TAM), this study aims to understand the intention to use tourism mobile applications. WOM about app and personal innovativeness was added to the original model along with perceived usefulness, perceived ease of use and attitude. A questionnaire was distributed through the convenience sampling method and 440 valid respondents were retained and analysed using Structural Equation Modeling (SEM). The results of this study show that WOM about app represents the strongest predictor of the intention to use of tourism mobile applications followed respectively by perceived usefulness, attitude toward using tourism mobile applications and personal innovativeness. The findings provide implications that would benefit managers in the hospitality and tourism sector as well as mobile app developers in order to ensure the effectiveness of their marketing and communication strategies and adapt their activities to the needs of a customer of the digital age.

Implementation of Artificial Intelligence in Fashion: Are Consumers Ready?

2019 ◽  
Vol 38 (1) ◽  
pp. 3-18 ◽  
Author(s):  
Yuli Liang ◽  
Seung-Hee Lee ◽  
Jane E. Workman
Keyword(s):  
Artificial Intelligence ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
New Technologies ◽  
The United States ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
And Performance

Given the growing interest in combinations of fashion and digital innovations, it is critical for both researchers and retailers to understand how consumers respond to new technologies, especially artificial intelligence (AI). The purpose of the study was to examine consumers’ attitudes and purchase intention toward an AI device. By adapting the technology acceptance model, a conceptual model was constructed and tested related to consumers’ attitudes and purchase intention toward an AI device—Echo Look. A total of 313 subjects (61% female) between 18 and 65 years old in the top 10 metropolitan areas in the United States participated in the study. The results indicated that perceived usefulness, perceived ease of use, and performance risk were significant in consumers’ attitude toward AI. Positive attitudes toward technology positively influenced the purchase intention. Based on these results, theoretical and practical implications are discussed.

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