Pengaruh Giro Wajib Minimum Dan Loan To Deposit Ratio Terhadap Return On Asset

This study aims to determine the effect of the Giro Wajib Minimum and Loan to Deposit Ratio on Return On Assets in banking companies included in Book IV for the period 2014-2019. The method was used a descriptive qualitative method with data obtained secondary from the financial statements of each bank. Data were analyzed using descriptive qualitative analysis methods with multiple linear regression analysis, determination analysis, simultaneous significance test (F test) and partial significance test (t test). The results of this study indicate that: 1) Statutory Reserves have no effect on ROA, 2) Loan to Deposit Ratio has a negative and significant effect on ROA 3) The Statutory Reserves and Loan to Deposit Ratio have a significant effect on Return On Assets. Keywords: Statutory Reserves, Loan to Deposit Ratio, dan Return On Assets

Pengaruh Keterlibatan Merek, Komunikasi Merek, Dan Interaktivitas Merek Pada Keterikatan Merek Media Sosial

This study aims to explain the effect of brand involvement, brand communication, and brand interactivity on brand engagement J.CO Indonesia Instagram. The population of this study is J.CO Donuts & Coffee customers, and the sample is J.CO Donuts & Coffee customers that follow company official Instagram. Using purposive sampling technique, a total of 120 respondents is asked to fill the questionaire as main survey data sources. The results show that partially Brand Involvement has a positive and significant effect on Social Media Brand Engagement, Brand Communication has a positive and significant effect on Social Media Brand Engagement, and Brand Interactivity has a positive and significant effect on on Social Media Brand Engagement, and simultaneously Brand Involvement, Brand Communication, and Brand Interactivity have a positive and significant effect on Social Media Brand Engagement.

KINERJA LAYANAN DAN KEPUASAN NASABAH MASA PANDEMI COVID-19 PADA BANK BNI CABANG BOGOR

The research is aimed at describing service quality and customer satisfaction with PT Bank BNI services during the COVID-19 pandemic. The study used 60 customers to be selected randomly as samples. The analysis method uses Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the analysis found that the performance of services provided by PT Bank BNI Bogor Branch has been able to meet the interests of customers by 83.07%. Then it is known that several attributes are the main priority because their performance is still below the interests of customers, namely the queuing system during the Covid-19 pandemic, the speed of customer service during the Covid-19 pandemic, bank operational schedules during the Covid-19 pandemic, guarantees of getting quality service. the Covid-19 pandemic, the completeness of the facilities/equipment provided, the alertness to customer complaints during the Covid-19 pandemic, the speed in resolving the Covid-19 pandemic problems, the readiness to overcome queues during the Covid-19 pandemic and the readiness of officers when needed. From the results of the CSI analysis, it is known that the level of customer satisfaction is 77.61% which is included in the satisfied category. Thus the services provided by PT Bank BNI Bogor Branch during the Covid-19 pandemic can be said to be good but they still have to continue to make improvements so that their service performance is getting better.

Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Dengan Trustworthiness Sebagai Variabel Intervening

This study aims to determine the effect of brand ambassador and brand image on purchasing decisions with trustworthiness as an intervening variable in the Yogyakarta Starcross distribution. the type of research used in this research is descriptive quantitative. The population used is the customer of the Starcross Yogyakarta distribution as many as 100 people. The sample used in this study is 100 customers using the sampling technique used is non-probability sampling using a data collection method using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, brand ambassadors have a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, brand ambassadors have a significant positive effect on trustworthiness, brand image has a significant positive effect on trustworthiness, trustworthiness has a significant positive effect on purchasing decisions. In this case, trustworthiness as an intervening variable is able to mediate the relationship between brand ambassadors on purchasing decisions, and brand image on purchasing decisions.

Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME

Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision

Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Konsumen Terhadap Keputusan Pembelian Motor Yamaha Mio

This study aims to determine whether the effect of Product Quality, Brand Image, and Consumer Trust partially and simultaneously influence the Purchase Decision. The population in this study are consumers who use or have used Yamaha Mio in Bogor City with a total sample of 170 people. Data testing is done using SPSS 23 software. The results of this study are as follows: (1) Product quality partially influences purchasing decisions with a t count value greater than t table (2,996 > 1.65). (2) Brand Image partially influences purchasing decisions with the t-count value greater than t-table (2.892 < 1.65). (3) Consumer Confidence partially influences purchasing decisions with a t-count value greater than t-table (3.903 > 1.65). (4) Product Quality, Brand Image, and Consumer Trust simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table (45.189 > 2.66) and a significance value of 0.000. Keywords : Effect of Product Quality, Brand Image, Consumer Trust and Purchase Decision.

Pengaruh Media Social Marketing Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Produk Sepatu Converse Pada Mahasiswa FEB Universitas Prof Dr Hamka

Penelitian ini bertujuan untuk mengetahui pengaruh Sosial Media Marketing Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Sepatu Converse Pada Mahasiswa Feb Universitas Prof. DR. HAMKA. Teori yang digunakan dalam penelitian ini yaitu teori Manajemen Pemasaran yang berhubungan dengan sosial media marketing dan e-word of mouth. Metode penelitian yang digunakan yaitu metode survey dengan teknik pengumpulan data melalui kuesioner, sedangkan jenis penelitiannya deskriptif kuantitatif. Sampel pada penelitian ini berjumlah 155 responden. Untuk menguji hipotesis digunakan analisis regresi linier berganda dengan melakukan uji T dan uji F. Hasil penelitian dengan menggunakan software SPSS 20.0 menunjukan bahwa 1). Sosial Media Marketing berpengaruh positif dan signifikan secara parsial terhadap Minat Beli. 2). E-Word Of Mouth berpengaruh positif dan signifikan secara parsial terhadap Minat Beli. 3).Sosial Media Marketing dan E-Word Of Mouth berpengaruh secara simultan terhadap Minat Beli. Karena nilai t hitung sosial media marketing (5,923) lebih besar dari t tabel (1,975) dan e-word of mouth (4,480) lebih besar dari t tabel (1,975) dan f hitung variabel independen (97,157) lebih besar dari f tabel (3,06). Nilai koefisien determinasi (Adjusted R)2 diperoleh nilai sebesar 55,5% menunjukan bahwa kontribusi pengaruh sosial media marketing dan e-word of mouth secara bersama-sama dapat mempengaruhi minat beli. Sedangkan sisanya sebesar 44,5% dipengaruhi oleh faktor-faktor lain diluar penelitian.

Pengaruh Nilai Tukar, Suku Bunga dan Inflasi terhadap Indeks Harga Saham Gabungan

ABSTRACT This study aims to determine the effect of exchange rates, Interest Rates Sertificates of Bank Indonesia and inflation on the Composite Stock Price Index in the Indonesian stock exchange. The sampling technique was purposive sampling. The samples obtained were 60 samples. Based on the results of data analysis, it shows that the exchange rate has a negative and significant effect on the Composite Stock Price Index. Interest Rates Certificates of Bank Indonesia and Inflation has a negative and unsignificant effect on the Composite Stock Price Index. Collectively exchange rate, Interest Rates, Certificate of Bank Indonesia and inflation have a positive and significant effect on the Composite Stock Price Index. Keywords: Exchange rates, Interest Rates Certificates of Bank Indonesia, inflation and Composite Stock Price Index. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Nilai Tukar, Suku Bunga SBI dan Inflasi terhadap Indeks Harga Saham Gabungan di Bursa Efek Indonesia. Teknik pengambilan sampel adalah purposive sampling. Sampel diperoleh sejumlah 60 sampel. Berdasarkan hasil analisis data menunjukan bahwa Nilai Tukar berpengaruh negatif dan signifikan terhadap Indeks Harga Saham Gabungan, Suku Bunga SBI dan Inflasi berpengaruh negatif dan tidak signifikan terhadap Indeks Harga Saham Gabungan. Secara bersama Nilai Tukar, Suku Bunga SBI dan Inflasi berpengaruh positif dan signifikan terhadap Indeks Harga Saham Gabungan. Kata Kunci : Nilai Tukar, Suku Bunga SBI, Inflasi dan IHSG.

Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media

The rapid development of technology has made business competition in the e-commerce sector even tighter. Consumer purchasing decision making is influenced by several factors such as Trust Online. Tokopedia is an Indonesian company that is engaged in e-commerce. The problems of this research are worry, uncertainty and fear of the risks received when faced withshopping online. For this reason, in this study, the researcher wanted to know what factors influence generation Y. Researchers narrowed down three variables, E-Wom, Security, E-Trust This study used a quantitative research type and selected 150 people (male & female, 18-28 years old, and using e-commerce Tokopedia) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influencing factor in influencing purchasing decisions when doingshopping online application-basedwas Electronic Trust, followed by Electronic Word Of Mouth, and the last which had the least effect was Security. Keywords: E-commerce, E-Wom, Security, E-Trust, Buying Decision