Why do Malaysian Young Adults Buy Health Insurance?

2021 ◽  
Vol 6 (2) ◽  
pp. 46
Author(s):  
Co-Nee Yeow ◽  
Lee-Ying Tay ◽  
Chun-Teck Lye ◽  
Eka Perwitasari Fauzi
Keyword(s):  
Young Adults ◽  
Health Insurance ◽  
Purchase Intention ◽  
Sampling Method ◽  
Transitional Period ◽  
Financial Benefits ◽  
Managerial Implications ◽  
Convenience Sampling ◽  
The Unemployed ◽  
Insight Into

The spread of the COVID-19 pandemic has amplified the importance of health insurance. Although most of the companies in Malaysia usually provide employee benefit plans such as medical coverage to their employees, the COVID-19 pandemic that severely impacted the economy and employment has also abruptly exposed the unemployed and retrenched workers to the risk of high medical costs. Thus, this study aims to identify the factors that affect the purchase intention of health insurance among Malaysian young adults in the transitional period of life and could be vulnerable to potentially catastrophic expenses in severe injury or illness. Using a convenience sampling method, a set of self-administered questionnaires was distributed to 200 young adults in Malaysia who are aged between 18 to 25 years old. The results show that attitude, perceived behavioural control, and perceived financial benefits significantly influence health insurance's purchase intention. This study offers an insight into the rationale of buying health insurance among Malaysian young adults, mainly from the behavioural perspective. The finding also suggests important managerial implications to the associated parties, particularly in reinforcing a positive attitude towards health insurance's purchase intention among Malaysian young adults.

scholarly journals Predicting Muslim consumers’ purchase intention of previously retracted and recertified Halal products

2019 ◽  
Vol 7 (1) ◽  
pp. 55
Author(s):  
Nurul Syuhada Mohd Yunus ◽  
Raja Nerina Raja Yusof
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Subjective Norms ◽  
Convenience Sampling ◽  
Insight Into

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification.

scholarly journals Pengaruh Dukungan Selebriti, Kepercayaan, Dan Pemasaran Dari Mulut Ke Mulut Secara Elektronik Terhadap Niat Beli Pengguna Shopee Di Jakarta

2021 ◽  
Vol 3 (2) ◽  
pp. 559
Author(s):  
Willyana Cendrawati ◽  
Carunia Mulya Firdausy
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Sampling Method ◽  
Purchase Intentions ◽  
Celebrity Endorsement ◽  
Convenience Sampling

This study aims at  examining  the influences of celebrity endorsement, trust, and e-WOM on purchase intentions of shopee users in Jakarta. The population of this study were 300 respondents who used the Shopee application in Jakarta. The convenience sampling method is used by distributing questionnaires online which are then processed using the SPSS version 25 program. The results showed that celebrity support had no significant influence effec tothe purchase intention of shopee users in Jakarta, while trust and e-WOM had  significant and positive influences  to the purchase intention of Shopee application users in Jakarta. Therefor, Shopee needs to pay attention to those two variables to improve purchase intention of their products’ users. Penelitian ini bertujuan untuk menguji pengaruh dukungan selebriti, kepercayaan, dan pemasaran dari mulut ke mulut secara elektronik terhadap niat beli pengguna shopee di Jakarta. Populasi dari penelitian ini adalah 300 responden yang menggunakan aplikasi shopee di Jakarta. Metode convenience sampling digunakan dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan bahwa dukungan selebriti tidak berpengaruh signifikan terhadap niat beli pengguna Shopee di Jakarta, sedangkan kepercayaan dan Pemasaran dari Mulut ke Mulut Secara Elektronik berpengaruh signifikan dan positif terhadap niat beli pengguna aplikasi Shopee di Jakarta. Oleh karena itu, Shopee perlu memperhatikan kedua variabel tersebut untuk meningkatkan niat beli pengguna produknya.

scholarly journals Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang

2021 ◽  
Vol 2 (3) ◽  
pp. 150-159
Author(s):  
Budi Lestari ◽  
Ivo Novitaningtyas
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Product Variety ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Managerial Implications ◽  
Product Variation ◽  
Convenience Sampling ◽  
Improve Health

Abstract This study aims to examine the effect of product variation and service quality on consumer repurchase interest at the Coffeville-Oishi Pan Magelang cafe. This study uses a quantitative approach. This study uses primary data obtained from 100 respondents as a sample selected based on the convenience sampling method. The data that has been collected was analyzed based on multiple linear regression analysis using SPSS. The results showed that product variations and service quality had a significant simultaneous effect on consumers' repurchase interest. The product variation has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Coffeville-Oishi Pan Magelang to increase product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increasing interest in repurchasing consumers, it is hoped that the cafe business that is run can develop and be sustainable. Abstrak Penelitian ini bertujuan untuk menguji pengaruhi variasi produk dan kualitas pelayanan terhadap minat beli ulang konsumen pada cafe Coffevillage-Oishi Pan Magelang. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari 100 responden sebagai sampel yang dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa variasi produk dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap minat beli ulang konsumen. Adapun variasi produk memiliki pengaruh yang positif dan signifikan terhadap minat beli ulang konsumen, tetapi kualitas pelayanan memiliki pengaruh positif dan tidak signifikan terhadap minat beli ulang konsumen. Hasil memberikan implikasi manajerial bagi Coffevillage-Oishi Pan Magelang untuk meningkatkan variasi produknya dan meningkatkan layanan berbasis protokol kesehatan agar dapat meningkatkan minat beli ulang konsumen. Dengan meningkatnya minat beli ulang konsumen maka diharapkan agar bisnis cafe yang dijalankan dapat berkembang dan berkelanjutan.

scholarly journals Prediksi Brand Equity Dan Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 2 (3) ◽  
pp. 783
Author(s):  
Richard Tan ◽  
Herlina Budiono
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) brand image can predict purchase intention of consumers Aice in West Jakarta.2) brand awareness can predict purchase intention of consumers Aice in West Jakarta.3) perceived quality can predict purchase intention of consumers Aice in West Jakarta.4) perceived value can predict purchase intention of consumers Aice in West Jakarta. Sample was selected using convenience sampling method amounted to 150 respondents at West Jakarta. The result of this study show that brand image has significant effect to predict purchase intention, brand awareness and perceived value have significant effect to predict purchase intention, and perceived quality has no significant effect to predict purchase intention.  Tujuan dari penelitian ini adalah untuk menguji apakah 1) citra merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 2) kesadaran merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 3) persepsi kualitas dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 4) persepsi nilai dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling berjumlah 150 responden di Jakarta Barat. Hasil penelitian ini menunjukkan bahwa citra merek memiliki pengaruh signifikan untuk memprediksi niat pembelian, kesadaran merek dan persepsi nilai memiliki pengaruh signifikan untuk memprediksi niat pembelian, dan persepsi kualitas terbukti tidak mampu memprediksi niat pembelian.

The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive, Affective, and Conative Responses

2018 ◽  
Vol 36 (2) ◽  
pp. 62-77 ◽  
Author(s):  
Desiree Hazel ◽  
Jiyun Kang
Keyword(s):  
Corporate Responsibility ◽  
Purchase Intention ◽  
Online Survey ◽  
Behavioral Outcomes ◽  
Cognitive Beliefs ◽  
Managerial Implications ◽  
Corporate Social ◽  
Hierarchy Of Effects ◽  
Insight Into

We aim to provide companies an insight into what to consider when communicating their corporate social responsibility (CSR) practices with their consumers. We developed a model, grounded in the hierarchy of effects theory, to determine whether the extent to which information perceived to be substantial delivers significant predictability of consumers’ cognitive beliefs, affect, and behavioral intentions toward an apparel brand when exposed to the brand’s CSR information. Through modeling with data collected from an online survey with 340 nationwide consumers, we demonstrated the significant direct effects of perceived CSR information substantiality on perceived quality of corporate responsibility and brand trustworthiness as well as its indirect effects on brand likability, purchase intention, and social media word-of-mouth intention. We offer managerial implications for firms to maximize the effects of their CSR efforts in drawing positive perceptions and behavioral outcomes among their consumers and therefore gain the momentum to continue such efforts.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)

2020 ◽  
Vol 2 (3) ◽  
pp. 603
Author(s):  
Jeremi Francis Setiadi ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived quality. Sample was selected by convenience sampling method with a total of 100 samples. And the results of this study indicate that the brand image has a positive and significant effect on the perceived price and perceived quality of Toyota Agya car consumers, the perceived price has a positive but not significant effect on the purchase intention of Toyota Agya car consumers, perceived quality has a positive and significant effect on the purchase intention of Toyota car consumers Agya, brand image has a positive but not significant effect on consumer purchase intentions mediated by perceived prices, and brand image has a positive and significant effect on consumer purchase intentions mediated by perceived qualityTujuan dari penelitian ini adalah untuk mengetahui apakah 1) Brand image berpengaruh secara signifikan terhadap perceived price konsumen mobil Toyota Agya. 2) Brand image berpengaruh secara signifikan terhadap perceived quality konsumen mobil Toyota Agya. 3) Perceived price berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 4) Perceived quality berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 5) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived price. 6) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived quality. Sampel dipilih dengan metode convenience sampling dengan jumlah sebanyak 100 sampel. Dan hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap perceived price dan perceived quality konsumen mobil Toyota Agya, perceived price berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen mobil Toyota Agya, perceived quality berpengaruh positif dan signifikan terhadap purchase intention konsumen mobil Toyota Agya, brand image berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived price, dan brand image berpengaruh positif dan signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived quality

The Impact of Brand Image and Brand Conscious on Perceived Price and Purchase Intention

2021 ◽  
Vol 9 (2) ◽  
pp. 389-405
Author(s):  
Sinan Çavuşoğlu ◽  
Bülent Demirağ ◽  
Yakup Durmaz ◽  
Gül Çıkmaz
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Positive Relationship ◽  
Brand Image ◽  
The Other ◽  
Validity And Reliability ◽  
Perceived Price ◽  
Convenience Sampling ◽  
The Impact

In this research, the effect of brand image and brand conscious on perceived price and purchase intention are examined. The role of perceived price on purchase intention is also investigated. The sample of the research is the customers using a mobile phone in Turkey. In this study, the convenience sampling method was used which is the non-probability sampling method. According to the convenience sampling method, 450 customers were reached and 409 questionnaires were found suitable for data analysis. The collected data was analyzed with SPSS and AMOS programs and the validity and reliability of the scales were tested. According to the results of the research, there was a positive relationship between brand image and perceived price and purchase intention. On the other hand, brand-conscious did not affect the perceived price and purchase intention. It was also found that there was a positive relationship between perceived price and purchase intention.

scholarly journals Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Generasi Y Dan Z Pada Produk Makanan Ketucky Fried Chicken

2021 ◽  
Vol 3 (1) ◽  
pp. 204
Author(s):  
Selvi Selvi ◽  
Carunia Mulya Firdausy
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Sampling Method ◽  
Positive Relationship ◽  
Brand Image ◽  
Data Retrieval ◽  
Brand Value ◽  
Media Usage ◽  
Convenience Sampling

The brand value of KFC occupy number three in the world and number two in Indonesia. It means that KFC is quite popular among Indonesian people. This research aims to test whether brand image variable, E-WOM, and social media usage of Instagram have a positive relationship towards purchase intention in generation Y and Z on KFC food products at Citra Garden 6, West Jakarta. This study used 100 samples with a convenience sampling method. Data retrieval techniques are performed using questionnaires and analyzed using PLS-SEM. The results showed indicate brand image variable and social media usage had a positive relationship with purchase intention, whereas E-WOM variable had no positive relationship towards purchase intention.Nilai merek KFC menempati posisi nomor tiga di dunia dan nomor dua di Indonesia. Hal ini berarti bahwa KFC cukup popular di kalangan masyarakat Indonesia. Penelitian ini bertujuan untuk menguji apakah variabel citra merek, E-WOM, dan penggunaan media sosial Instagram memiliki hubungan positif terhadap minat beli konsumen generasi Y dan Z pada produk makanan KFC di Citra Garden 6, Jakarta Barat. Penelitian ini menggunakan 100 sampel dengan metode convenience sampling. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan dianalisis menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa variabel citra merek dan penggunaan media sosial memiliki hubungan positif dengan minat beli, sedangkan variabel E-WOM tidak memiliki hubungan positif terhadap minat beli.

scholarly journals Pengaruh Brand Experience, Customer Satisfaction, Dan E-Wom Terhadap Purchase Intention Pengguna Aplikasi Happy Fresh Di Jakarta Barat

2021 ◽  
Vol 3 (4) ◽  
pp. 990
Author(s):  
Ganesia Ganesia ◽  
Carunia Mulya Firdausy
Keyword(s):  
Customer Satisfaction ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Experience ◽  
Probability Sampling ◽  
Convenience Sampling

This study aims to examine brand experience, customer satisfaction, and E-WOM on the purchase intention of Happy Fresh application users in West Jakarta. Method used to collect the sample was by using non-probability sampling method. The instrument to collect the data was by distributing a questionnaire, while method to analyze the data was by employing PLS-SEM. The results indicate that brand experience, customer satisfaction, and E-WOM positively influence the purchase intention of Happy Fresh application users in West Jakarta. Therefore, the Happy Fresh application must maintain the brand experience, customer satisfaction, and E-WOM to increase the purchase intention of Happy Fresh application users in West Jakarta. Penelitian ini bertujuan untuk meneliti pengaruh brand experience, customer satisfaction, dan E-WOM terhadap purchase intenton pengguna aplikasi Happy Fresh di Jakarta Barat. Dalam penelitian ini, populasinya adalah pengguna aplikasi Happy Fresh di Jakarta Barat dan digunakan sampel sebanyak 100 sampel dengan menggunakan metode non probability sampling dengan teknik convenience sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner dan data teserbut dianalisis dengan menggunakan PLS-SEM. Hasilnya ini menunjukkan bahwa brand experience, customer satisfaction, dan E-WOM memberikan pengaruh positif terhadap purchase intention pengguna aplikasi Happy Fresh di Jakarta Barat. Oleh karena itu, aplikasi Happy Fresh harus mempertahankan brand experience, customer satisfaction, dan E-WOM untuk meningkatkan purchase intention pengguna aplikasi Happy Fresh di Jakarta Barat.

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