Pengaruh Mutu Produk, Persepsi Harga Dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus Pada Toko Serba 45.000 Ditenggarong)

The purpose of this study was to determine the effect of product quality and price perception partially or simultaneously on consumer perceptions at 45,000 Convenience Stores in Tenggarong and to determine the dominant variables in influencing consumer perceptions between the two independent variables. The analytical tool used in this research is multiple regression method with the help of SPSS 20.0 For Window's, with a population of 150 respondents and a sample of 70 respondents. Based on the results of the study, it can be concluded that the variables of product quality, price perception and product variations simultaneously affect consumer purchasing decisions. Product quality variable has a partial effect on consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. Price perception variable (X2) partially influences consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong, Product variation variable (X3) partially affects consumer purchasing decisions at 45,000 Convenience Stores in Tenggarong. From the three partial correlation test results, it can be seen that the value of the product quality variable has the greatest influence compared to the price perception variable and product variation, so that the product quality variable is the most dominant variable influencing consumer purchasing decisions. Keywords: Product Quality, Price Perception, Product Variation, Purchase Decision

Analysis of Product Variation and Service Quality on Repurchase Intention Mediated by Customer Satisfaction

The purpose of this study was to determine customer satisfaction as a mediating variable through product variations and service quality to repurchase intention. This research uses a quantitative method with 92 respondents of TB Triguna customers, this research uses a simple random sampling technique. Data collection techniques are using a questionnaire and data analysis used is using SmartPLS (SEM). The analysis technique used is the path analysis test with the aim to find out how much influence customer satisfaction as a mediating variable through product variation and service quality variables on repurchase intention. The results showed that product variation and service quality significantly influenced repurchase intention mediated by customer satisfaction. With each p-value < 0.05 so that the five hypotheses are accepted and indicate that the variable repurchase intention and customer satisfaction can be explained by variable variations in product and overall service quality by 89.7% and the rest is influenced by other factors outside the research model this is 10.3%.

Pengaruh Variasi Produk Dan Citra Merek Terhadap Keputusan Pembelian Ulang Pada Susu Setia Di Tenggarong

The purpose of this study was to analyze the effect of product variations and brand image simultaneously, to analyze product variations and brand image to partial repurchase decisions, and to determine the independent variables that had the most dominant influence on repurchase decisions at Susu Setia. The analytical tool used in this research is multiple regression analysis. Samples were taken using the Slovin formula as many as 99.61 or 100 people. The results showed that the variable product variation and brand image had a simultaneous and partial effect on repurchase decisions at Susu Setia in Tenggarong. In addition, the Brand Image variable has the most dominant influence as seen from the B coefficient value of the Brand Image which is the largest compared to other variables. Based on the characteristics of respondents in the categories of gender, occupation, and age, it is proven that consumers are dominated by the female gender, millennial age with student status. Thus, the promotions carried out by Susu Loyal to increase repurchase decisions are targeted at this segment. Keywords: Product Variation, Brand Image and Repurchase Decision

Effect of Instagram Social Media With Guest Purchase Decisions At Ibis Style Hotel Bogor Raya

<p align="center"><strong><em>ABSTRACK</em></strong></p><p><em> </em></p><p><em>During the Covid-19 Pandemic, the government limited people's activities outside the home, causing an increase in the use of Instagram social media, especially as a means of promotion. This phenomenon is exploited by the Ibis Style Hotel Bogor Raya manager with a strategy of maximizing attractive photos and videos with only a few promotional sentences but can attract consumer interest. This study aims to determine the correlation between the use of promotions through Instagram social media and the decision to purchase guests at the Ibis Style Hotel Bogor Raya.</em></p><p><em>By using quantitative research methods, using a sample of 100 people, namely hotel guests who have stayed at this hotel. Collecting data using a questionnaire that has been tested for validity and reliability. Data were analyzed using simple linear regression analysis. The data is processed using the SPSS version 25.0 application</em></p><p><em>Based on the results of this study, it was concluded that there was a strong correlation between Instagram Social Media and purchasing decisions and proved significant with R correlation number of 0.729. Meanwhile, the percentage contribution of the product variation variable to repurchase is 53.1% and the remaining 46.9% is influenced by other variables not examined in this study.</em></p><strong><em>Keywords</em></strong><em>: Instagram Social Media, Purchase Decision, Ibis Style Hotel Bogor Raya</em>

Syngas Fermentation for the Production of Bio-Based Polymers: A Review

Increasing environmental awareness among the general public and legislators has driven this modern era to seek alternatives to fossil-derived products such as fuel and plastics. Addressing environmental issues through bio-based products driven from microbial fermentation of synthetic gas (syngas) could be a future endeavor, as this could result in both fuel and plastic in the form of bioethanol and polyhydroxyalkanoates (PHA). Abundant availability in the form of cellulosic, lignocellulosic, and other organic and inorganic wastes presents syngas catalysis as an interesting topic for commercialization. Fascination with syngas fermentation is trending, as it addresses the limitations of conventional technologies like direct biochemical conversion and Fischer–Tropsch’s method for the utilization of lignocellulosic biomass. A plethora of microbial strains is available for syngas fermentation and PHA production, which could be exploited either in an axenic form or in a mixed culture. These microbes constitute diverse biochemical pathways supported by the activity of hydrogenase and carbon monoxide dehydrogenase (CODH), thus resulting in product diversity. There are always possibilities of enzymatic regulation and/or gene tailoring to enhance the process’s effectiveness. PHA productivity drags the techno-economical perspective of syngas fermentation, and this is further influenced by syngas impurities, gas–liquid mass transfer (GLMT), substrate or product inhibition, downstream processing, etc. Product variation and valorization could improve the economical perspective and positively impact commercial sustainability. Moreover, choices of single-stage or multi-stage fermentation processes upon product specification followed by microbial selection could be perceptively optimized.

The Impact of President Election, Celebrity Endorsement, and Product Variation to Brand Image and Purchase Intention on Sang Pisang Business

The situation of the 2019 presidential election was enough to take the attention of many parties in Indonesia because there were several conflicts. With the situation of the last presidential election, the researchers wants to examine the impact of it to the business of Sang Pisang that owned by Kaesang Pangarep who is the son of the Presidential Candidates in the 2019 presidential election, and also examine does Kaesang Pangarep's popularity as a celebrity or influencers, the variety of products and brand image have influenced the Sang Pisang Business. The findings of this study indicate that there is a direct effect of President Election, Celebrity Endorsement, Product Variation, and Brand Image towards Purchase Intention, there is direct effect of the Celebrity Endorsement towards Brand Image and also there is indirect effect of Celebrity Endorsement towards Purchase Intention mediated by Brand Image of Sang Pisang in Jabodetabek, and all of the effect is significant.

Marketing Communication Strategy of Online Shop to take advantage of Instagram Application (Case Study on Online Shop @cutrizkyhijab1)

This study aims to find out online shop marketing communications @cutrizkyhijab1 on instagram and to find out the advantages and disadvantages of online shop@cutrizkyhijab1on marketing through Instagram media. The theory used in this study is the theory of social media, Instagram, marketing communication, and the Marketing Mix. The subjects of this research are Owners and 10 permanent consumers cutrizkyhijab1 listen research time from April to August. The method used in this research is the Qualitative Method with In-depth Interview (in-depth interview). Technical analysis used is descriptive qualitative analysis. The results of this study indicate that the marketing communication strategy carried out through Instagram media is used by online shop owner @cutrizkyhijab1through promotions on the Instagram application. Of the various supporting features on Instagram, the features that are most often used are the Instagram photo upload feature and Story Highlights. The advantages of online shop@cutrizkyhijab1Compared to other online shops, it lies in conveying messages to consumers by using the features available on Instagram, prices and up to date products for each product variation. Disadvantages of online shop@cutrizkyhijab1 in the form of competition between other online shops, thus making the owner @cutrizkyhijab1 must be diligent to post photos or videos so that their products can be seen by consumers.

Pengaruh Promosi Makanan Tradisional Ngai Soya Beancurd Lewat Sosial Media Instagram Terhadap Minat Beli Warga Duta Garden

Over time, the culinary world has also experienced significant developments, both from nontraditional foods and traditional foods. Therefore, product variation is one of the things that is not taboo in the culinary world, this can be seen from the many product variations that are dominated by non-traditional foods from various forms of food through the taste and appearance of the product itself. This makes one of the traditional food brands, namely Ngai Soya BeanCurd, want to make product variations, especially for bean curd products, where the presentation given is different from bean curd in general, which is served with ginger sauce as a complement and with hot temperatures but Ngai Soya BeanCurd makes variations in terms of presentation, which is served with a cold temperature. This is a challenge in itself for Ngai Soya BeanCurd in determining promotions to increase people's buying interest in tofu products, one of which is by using Instagram social media as a means to promote these products to be known by the wider community because social media is also a good place or place. for a means of promoting a product. So this research was conducted to determine whether there is an effect of promotion strategies through social media Instagram in increasing purchasing power of the tofu flower brand, namely Ngai Soya Bean Curd. Seiring perkembangan jaman, dunia kuliner pun mengalami perkembangan yang signifikan, baik dari makanan non tradisional maupun makanan traditional. Oleh karena itu variasi produk merupakan salah satu hal yang tidak tabu dalam dunia kuliner, hal ini dapat dilihat dari banyaknya variasi-variasi produk yang didominasi oleh makanan non tradisional dari berbagai bentuk makanan melalui rasa, dan penampilan dari produk tersebut sendiri. Hal ini membuat salah satu brand makanan tradisional yaitu Ngai Soya BeanCurd ingin melakukan variasi produk khususnya untuk produk kembang tahu, dimana penyajian yang diberikan berbeda dengan kembang tahu pada umumnya yaitu disajikan dengan kuah jahe sebagai pelengkap dan dengan suhu yang panas tetapi Ngai Soya BeanCurd melakukan variasi dalam hal penyajiannya yaitu disajikan dengan suhu yang dingin. Hal ini menjadi tantangan tersendiri untuk Ngai Soya BeanCurd dalam menentukan promosi untuk meningkatkan minat beli masyarakat terhadap produk kembang tahu, salah satunya dengan menggunakan media sosial Instagram sebagai sarana untuk mempromosikan produk tersebut agar dikenal oleh masyarakat luas dikarenakan media sosial juga merupakan wadah atau tempat yang baik untuk sarana mempromosikan sebuah produk. Sehingga penelitian ini dilakukan untuk mengetahui apakah ada pengaruh strategi promosi lewat sosial media instagram dalam meningkatkan minat beli pada brand kembang tahu yaitu Ngai Soya BeanCurd.

Pengaruh Variasi Produk dan Kualitas Pelayanan terhadap Minat Beli Ulang Konsumen pada Coffeeville-Oishi Pan Magelang

This study aims to examine the effect of product variation and service quality on consumer repurchase interest at the Coffeville-Oishi Pan Magelang cafe. This study uses a quantitative approach. This study uses primary data obtained from 100 respondents as a sample selected based on the convenience sampling method. The data that has been collected was analyzed based on multiple linear regression analysis using SPSS. The results showed that product variations and service quality had a significant simultaneous effect on consumers' repurchase interest. The product variation has a positive and significant effect on consumer repurchase interest, but service quality has a positive and insignificant effect on consumer repurchase interest. The results provide managerial implications for Coffeville-Oishi Pan Magelang to increase product variety and improve health protocol-based services in order to increase consumer repurchase interest. With the increasing interest in repurchasing consumers, it is hoped that the cafe business that is run can develop and be sustainable. Abstrak Penelitian ini bertujuan untuk menguji pengaruhi variasi produk dan kualitas pelayanan terhadap minat beli ulang konsumen pada cafe Coffevillage-Oishi Pan Magelang. Penelitian ini menggunakan pendekatan kuantitatif. Penelitian ini menggunakan data primer yang diperoleh dari 100 responden sebagai sampel yang dipilih berdasarkan metode convenience sampling. Data yang telah terkumpul dianalisis berdasarkan analisis regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa variasi produk dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap minat beli ulang konsumen. Adapun variasi produk memiliki pengaruh yang positif dan signifikan terhadap minat beli ulang konsumen, tetapi kualitas pelayanan memiliki pengaruh positif dan tidak signifikan terhadap minat beli ulang konsumen. Hasil memberikan implikasi manajerial bagi Coffevillage-Oishi Pan Magelang untuk meningkatkan variasi produknya dan meningkatkan layanan berbasis protokol kesehatan agar dapat meningkatkan minat beli ulang konsumen. Dengan meningkatnya minat beli ulang konsumen maka diharapkan agar bisnis cafe yang dijalankan dapat berkembang dan berkelanjutan.

Development of Multi-Disciplinary Green-BOM to Maintain Sustainability in Reconfigurable Manufacturing Systems

The reconfigurable manufacturing system (RMS) appears to be eco-friendly while coping with rapidly changing market demands. However, there remains a lack of discussion or research regarding sustainability or environment-friendly functions within RMS. In this study, the reconfiguration planning problem is introduced to represent the core issues within the RMS. Reconfiguration occurs depending on new demands or conditions in the company by reconfiguring machines, such as removing, adding, or changing parts, giving considerable consideration to arrangement of machines, known as configurations in RMS. Therefore, reconfiguration process is always strongly connected to cost, energy consumption, and, more importantly, data management. The complexity of reconfiguration, product variation, and development processes requires tools that are capable of managing multi-disciplinary bill-of-material(BOM) or product data and providing a better collaboration support for data/information tracking while maintaining sustainability. This paper proposes a multi-disciplinary green bill-of-material (MDG-BOM)—an improved Green-BOM concept—with an additional multi-disciplinary feature to minimize emissions and hazardous materials during product development, as well as manage product information across multiple disciplines during the reconfiguration process. A smart spreadsheet for managing MDG-BOM was developed to allow multiple departments to integrate multiple sources of CAD design data and monitor/track changes throughout each step of the process.