scholarly journals Predicting Muslim consumers’ purchase intention of previously retracted and recertified Halal products

2019 ◽  
Vol 7 (1) ◽  
pp. 55
Author(s):  
Nurul Syuhada Mohd Yunus ◽  
Raja Nerina Raja Yusof
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Subjective Norms ◽  
Convenience Sampling ◽  
Insight Into

The purpose of this paper is to test the influence of attitude, subjective norms, brand image and halal knowledge on the purchase intention of previously retracted and recertified Halal products among Muslim consumers. This study used self-administered questionnaires that were distributed using convenience sampling. A total of 200 questionnaires were collected from respondents in Kelantan, Negeri Sembilan, Selangor and Perak. The findings of the study revealed that attitude, subjective norms and brand image significantly predict Muslim consumers’ purchase intention of previously retracted and recertified Halal products. However, halal knowledge was found to be insignificant towards purchase intention. The findings are primarily beneficial for the marketers of halal products by offering an insight into the intention of consumers to purchase products that had previously been retracted off their Halal certification.

scholarly journals Analisis Pengaruh Harga, Citra Merek, dan Kredibilitas Perusahaan terhadap Niat Membeli Konsumen pada Produk Kawasaki di Kota Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 209-220
Author(s):  
Pamuji Hari Santoso
Keyword(s):  
Data Collection ◽  
Multiple Regression ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Analytical Tool ◽  
Validity And Reliability ◽  
Corporate Credibility ◽  
Convenience Sampling ◽  
Yogyakarta City

The low sales of Kawasaki motorcycles in comparison with its competitors leads to further analysis of the factors that influence it. This study aims to determine the effect of price, brand image, and the credibility of the company to purchase intentions. The population in this study is the entire population or people who live in the region of Yogyakarta. Convenience sampling is the researchers choice in sampling. For data collection, the authors disseminate 250 questionnaires to the respondents, but only 217 data is feasible to use. The analytical tool used is the test of validity and reliability, multiple regression, classical assumptions and double determination. The results show that there is influence of price, brand image and credibility of the company towards consumers purchase intention on Kawasaki products in Yogyakarta city. Keywords: Price, Brand Image, Corporate Credibility, and Intention to Buy

scholarly journals Prediksi Brand Equity Dan Perceived Value Terhadap Purchase Intention

2020 ◽  
Vol 2 (3) ◽  
pp. 783
Author(s):  
Richard Tan ◽  
Herlina Budiono
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Convenience Sampling

The purpose of this research is to examine whether 1) brand image can predict purchase intention of consumers Aice in West Jakarta.2) brand awareness can predict purchase intention of consumers Aice in West Jakarta.3) perceived quality can predict purchase intention of consumers Aice in West Jakarta.4) perceived value can predict purchase intention of consumers Aice in West Jakarta. Sample was selected using convenience sampling method amounted to 150 respondents at West Jakarta. The result of this study show that brand image has significant effect to predict purchase intention, brand awareness and perceived value have significant effect to predict purchase intention, and perceived quality has no significant effect to predict purchase intention.  Tujuan dari penelitian ini adalah untuk menguji apakah 1) citra merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 2) kesadaran merek dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 3) persepsi kualitas dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. 4) persepsi nilai dapat memprediksi niat pembelian es krim Aice di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling berjumlah 150 responden di Jakarta Barat. Hasil penelitian ini menunjukkan bahwa citra merek memiliki pengaruh signifikan untuk memprediksi niat pembelian, kesadaran merek dan persepsi nilai memiliki pengaruh signifikan untuk memprediksi niat pembelian, dan persepsi kualitas terbukti tidak mampu memprediksi niat pembelian.

scholarly journals Pengaruh Brand Image dan Service Quality terhadap Purcahse Intention

2021 ◽  
Vol 5 (1) ◽  
pp. 82
Author(s):  
Ilman Prasetyo
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Positive Impact ◽  
Coffee Shop ◽  
Convenience Sampling

The aim of this study are: First, to explore the effect of brand image on purchase intntion. Second, to explore the effect of service quality on purchase intention. The method of data collection is convenience sampling. The samples of this research are collected from 150 respondens, who are the customers of Coffee shop in Jakarta. The technique of data analysis used in this study was multiple regression analysis and classic assumption test. Testing the result of Hypoteses used the F-test, t-test, and R2. The results are: (a) the effect between brand image have a significant and positive impact toward purchase intention; (b) the effect between service quality have a significant and positive impact toward purchase intention. Tujuan dari penelitian ini adalah : pertama, untuk menguji efek dari brand image terhadap minat beli. Kedua, untuk menguji efek dari kualitas pelayanan terhadap minat beli. Metode dari pengambilan data adalah convenience sampling. Sampel merupakan pelanggan kedai kopi di Jakarta. Sampel dari penelitian ini adalah 150 responden. Teknik dari data analisis penelitian ini adalah analisis regresi berganda dan Uji asumsi klasik. Pengujian hasil hipotesis menggunakan Uji-F, Uji-t, dan R2.. Hasilnya adalah : Hasilnya adalah (a) brand image mempunyai pengaruh positif terhadap purchase intention. (b) service quality mempunyai pengaruh positif terhadap purchase intention.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

2021 ◽  
Vol 5 (5) ◽  
pp. 453
Author(s):  
Thania Pramitha
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sem Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Convenience Sampling ◽  
Data Collection Technique

Purchase intention is an intention that arises in a person before making a purchase of a product based on experience in using the product, then based on an assessment of the product that has been proven before or can also occur because of an assessment of external factors that affect the purchase decision process. The purpose of this study is to determine the country of origin, brand image, and brand awareness have a positive influence on the purchase intention. This research is a customer who knows about those skincare products and lives in Jakarta. The sample in this study was 212 people using the convenience sampling technique. The data collection technique was carried out by distributing questionnaires using Google Forms through Whatsapp and Line. Data were analyzed using SEM with PLS-SEM analysis media. The results in this study indicate that country of origin and brand awareness affect purchase intention positively and significantly, but the brand image doesn’t affect purchase intention. Purchase intention adalah intensi yang timbul dalam diri seseorang sebelum melakukan pembelian terhadap suatu produk berdasarkan pengalaman dalam menggunakan produk tersebut, lalu berdasarkan penilaian atas suatu produk tersebut yang sudah dibuktikan sebelumnya atau dapat pula terjadi karena adanya penilaian dari faktor eskternal sehingga mempengaruhi proses keputusan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui apakah brand image dan brand awareness memiliki pengaruh positif terhadap purchase intention. Sampel penelitian ini adalah customer yang mengetahui produk skincare tersebut dan berdomisili di Jakarta. Sampel pada penelitian ini adalah sebanyak 212 orang dengan menggunakan teknik convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form melalui media Whatsapp dan Line. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa country of origin dan brand awareness mempengaruhi purchase intention secara positif dan signifikan, namun brand image tidak mempengaruhi purchase intention.

scholarly journals Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)

2020 ◽  
Vol 2 (3) ◽  
pp. 603
Author(s):  
Jeremi Francis Setiadi ◽  
Tommy Setiawan Ruslim
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Purchase Intentions ◽  
Perceived Price ◽  
Convenience Sampling

The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived quality. Sample was selected by convenience sampling method with a total of 100 samples. And the results of this study indicate that the brand image has a positive and significant effect on the perceived price and perceived quality of Toyota Agya car consumers, the perceived price has a positive but not significant effect on the purchase intention of Toyota Agya car consumers, perceived quality has a positive and significant effect on the purchase intention of Toyota car consumers Agya, brand image has a positive but not significant effect on consumer purchase intentions mediated by perceived prices, and brand image has a positive and significant effect on consumer purchase intentions mediated by perceived qualityTujuan dari penelitian ini adalah untuk mengetahui apakah 1) Brand image berpengaruh secara signifikan terhadap perceived price konsumen mobil Toyota Agya. 2) Brand image berpengaruh secara signifikan terhadap perceived quality konsumen mobil Toyota Agya. 3) Perceived price berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 4) Perceived quality berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya. 5) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived price. 6) Brand image berpengaruh secara signifikan terhadap purchase intention konsumen mobil Toyota Agya yang dimediasi oleh perceived quality. Sampel dipilih dengan metode convenience sampling dengan jumlah sebanyak 100 sampel. Dan hasil penelitian ini menunjukkan bahwa brand image berpengaruh positif dan signifikan terhadap perceived price dan perceived quality konsumen mobil Toyota Agya, perceived price berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen mobil Toyota Agya, perceived quality berpengaruh positif dan signifikan terhadap purchase intention konsumen mobil Toyota Agya, brand image berpengaruh positif tetapi tidak signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived price, dan brand image berpengaruh positif dan signifikan terhadap purchase intention konsumen yang dimediasi oleh perceived quality

Why do Malaysian Young Adults Buy Health Insurance?

2021 ◽  
Vol 6 (2) ◽  
pp. 46
Author(s):  
Co-Nee Yeow ◽  
Lee-Ying Tay ◽  
Chun-Teck Lye ◽  
Eka Perwitasari Fauzi
Keyword(s):  
Young Adults ◽  
Health Insurance ◽  
Purchase Intention ◽  
Sampling Method ◽  
Transitional Period ◽  
Financial Benefits ◽  
Managerial Implications ◽  
Convenience Sampling ◽  
The Unemployed ◽  
Insight Into

The spread of the COVID-19 pandemic has amplified the importance of health insurance. Although most of the companies in Malaysia usually provide employee benefit plans such as medical coverage to their employees, the COVID-19 pandemic that severely impacted the economy and employment has also abruptly exposed the unemployed and retrenched workers to the risk of high medical costs. Thus, this study aims to identify the factors that affect the purchase intention of health insurance among Malaysian young adults in the transitional period of life and could be vulnerable to potentially catastrophic expenses in severe injury or illness. Using a convenience sampling method, a set of self-administered questionnaires was distributed to 200 young adults in Malaysia who are aged between 18 to 25 years old. The results show that attitude, perceived behavioural control, and perceived financial benefits significantly influence health insurance's purchase intention. This study offers an insight into the rationale of buying health insurance among Malaysian young adults, mainly from the behavioural perspective. The finding also suggests important managerial implications to the associated parties, particularly in reinforcing a positive attitude towards health insurance's purchase intention among Malaysian young adults.

The Impact of Brand Image and Brand Conscious on Perceived Price and Purchase Intention

2021 ◽  
Vol 9 (2) ◽  
pp. 389-405
Author(s):  
Sinan Çavuşoğlu ◽  
Bülent Demirağ ◽  
Yakup Durmaz ◽  
Gül Çıkmaz
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Positive Relationship ◽  
Brand Image ◽  
The Other ◽  
Validity And Reliability ◽  
Perceived Price ◽  
Convenience Sampling ◽  
The Impact

In this research, the effect of brand image and brand conscious on perceived price and purchase intention are examined. The role of perceived price on purchase intention is also investigated. The sample of the research is the customers using a mobile phone in Turkey. In this study, the convenience sampling method was used which is the non-probability sampling method. According to the convenience sampling method, 450 customers were reached and 409 questionnaires were found suitable for data analysis. The collected data was analyzed with SPSS and AMOS programs and the validity and reliability of the scales were tested. According to the results of the research, there was a positive relationship between brand image and perceived price and purchase intention. On the other hand, brand-conscious did not affect the perceived price and purchase intention. It was also found that there was a positive relationship between perceived price and purchase intention.

scholarly journals Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Generasi Y Dan Z Pada Produk Makanan Ketucky Fried Chicken

2021 ◽  
Vol 3 (1) ◽  
pp. 204
Author(s):  
Selvi Selvi ◽  
Carunia Mulya Firdausy
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Sampling Method ◽  
Positive Relationship ◽  
Brand Image ◽  
Data Retrieval ◽  
Brand Value ◽  
Media Usage ◽  
Convenience Sampling

The brand value of KFC occupy number three in the world and number two in Indonesia. It means that KFC is quite popular among Indonesian people. This research aims to test whether brand image variable, E-WOM, and social media usage of Instagram have a positive relationship towards purchase intention in generation Y and Z on KFC food products at Citra Garden 6, West Jakarta. This study used 100 samples with a convenience sampling method. Data retrieval techniques are performed using questionnaires and analyzed using PLS-SEM. The results showed indicate brand image variable and social media usage had a positive relationship with purchase intention, whereas E-WOM variable had no positive relationship towards purchase intention.Nilai merek KFC menempati posisi nomor tiga di dunia dan nomor dua di Indonesia. Hal ini berarti bahwa KFC cukup popular di kalangan masyarakat Indonesia. Penelitian ini bertujuan untuk menguji apakah variabel citra merek, E-WOM, dan penggunaan media sosial Instagram memiliki hubungan positif terhadap minat beli konsumen generasi Y dan Z pada produk makanan KFC di Citra Garden 6, Jakarta Barat. Penelitian ini menggunakan 100 sampel dengan metode convenience sampling. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan dianalisis menggunakan PLS-SEM. Hasil penelitian ini menunjukkan bahwa variabel citra merek dan penggunaan media sosial memiliki hubungan positif dengan minat beli, sedangkan variabel E-WOM tidak memiliki hubungan positif terhadap minat beli.

scholarly journals Pengaruh Kepercayaan, Popularitas, Dan Citra Merek Terhadap Minat Beli Produk Kamera Sony

2021 ◽  
Vol 3 (4) ◽  
pp. 953
Author(s):  
Dheeran Nathani ◽  
Herlina Budiono
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Research Data ◽  
Online Questionnaire ◽  
Convenience Sampling

The purpose of the research is to 1) find out the influence of Trust on Purchase Intention 2) find out the influence of Popularity on Purchase Intention 3) find out the influence of Brand Image on Purchase Intention.  The method used in this study is convenience sampling. Data was taken using an online questionnaire distribution with Google Form as a media of collecting the data. With a total of 115 respondents, research data was processed using smart pls. The results of this study are 1) Trust does not affect Purchase Interest positively and significantly. 2) Popularity does not affect Buying Interest positively and significantly. 3) Brand Image can influence Buying Interest in a positive and significant way. Tujuan dari penelitian yang dibuat adalah untuk 1) Mengetahui pengaruh Kepercayaan terhadap Minat Beli 2) Mengetahui pengaruh Popularitas terhadap Minat Beli 3) Mengetahui pengaruh Citra Merek terhadap Minat Beli. Metode yang digunakan dalam penelitian ini adalah convenience sampling. Pengambilan data menggunakan penyebaran kuesioner online dengan Google Form sebagai media pengumpulan data.. Dengan jumlah responden sebanyak 115 responden. Pengolahan data penelitian menggunakan Smart PLS. Hasil dari penelitian ini yaitu 1) Kepercayaan tidak mempengaruhi Minat Beli secara positif dan signifikan. 2) Popularitas tidak mempengaruhi Minat Beli secara positif dan signifikan. 3) Citra Merek dapat mempengaruhi Minat Beli secara positif dan signifikan.

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