Consistency in the Expression of Aesthetic Preference in Line Partitioning

1997 ◽  
Vol 84 (3_suppl) ◽  
pp. 1151-1154
Author(s):  
W. D. K. Macrosson ◽  
G. C. Strachan

In experimental enquiries into the aesthetic properties of the golden section, investigators have tended to employ tests which either require the subjects to generate an artifact or require the subjects to choose between artifacts shown to them. These researchers have assumed that the findings from each type of test are equally valid. This assumption was investigated and shown to be tenable for the partitioning of line segments. Experimental subjects ( N=57) expressed an aesthetic preference for the same line partitioning ratios irrespective of the type of test employed.

Psihologija ◽  
2003 ◽  
Vol 36 (3) ◽  
pp. 313-330 ◽  
Author(s):  
Oliver Toskovic ◽  
Slobodan Markovic

In this study three hypothesis were evaluated. The first claims that the golden section position is an ideal position of an object on a picture and that this position does not depend on picture shape, or on the number of objects on it. According to the second hypothesis, the aesthetically optimal effect is achieved when the focus is on the right side of the picture ( for asymmetrically composed pictures). According to the third hypothesis, there is an influence of previous stimulation on aesthetic experience; that is, because of the monotony, the aesthetic preference of observers will change. An experiment was done, with two sections. In the first section, subjects were asked to put a little black circle, on three different shapes of cards (square, golden rectangle and rectangle), in a such way that the given configuration is the most beautiful one in their own opinion. The second section of the experiment was almost identical to the first one, with the exception that the subjects were asked to put two circles on each of the cards. Each one of the three hypothesis was confirmed by the results of this experiment. The preferred position of the circle is the same as the position of the golden section and it does not change with the change of card shape and number of objects. There is a clear preference of the upper-right corner of cards. The preferred position of an object is changed with repetition of the same stimulation (the same shape of cards and the same number of circles).


Perception ◽  
1995 ◽  
Vol 24 (8) ◽  
pp. 937-968 ◽  
Author(s):  
Christopher D Green

Since at least the time of the Ancient Greeks, scholars have argued about whether the golden section—a number approximately equal to 0.618—holds the key to the secret of beauty. Empirical investigations of the aesthetic properties of the golden section date back to the very origins of scientific psychology itself, the first studies being conducted by Fechner in the 1860s. In this paper historical and contemporary issues are reviewed with regard to the alleged aesthetic properties of the golden section. In the introductory section the most important mathematical occurrences of the golden section are described. As well, brief reference is made to research on natural occurrences of the golden section, and to ancient and medieval knowledge and application of the golden section, primarily in art and architecture. Two major sections then discuss and critically examine empirical studies of the putative aesthetic properties of the golden section dating from the mid-19th century up to the 1950s, and the empirical work of the last three decades, respectively. It is concluded that there seems to be, in fact, real psychological effects associated with the golden section, but that they are relatively sensitive to careless methodological practices.


2019 ◽  
Vol 96 (1) ◽  
pp. 19-36 ◽  
Author(s):  
Robert Stecker

In this paper, I ask: what is the role of function in appreciating artifacts? I will argue that several distinguishable functions are relevant to the aesthetic appreciation of artifacts, and sometimes more than one of these must be taken into account to adequately appreciate these objects. Second, I will claim that, while we can identify something we might call functional aesthetic value or functional beauty, the aesthetic properties that contribute to this value neither need to enhance the object’s performance of its primary function nor manifest that function. There are broader criteria for what properties are relevant to functional beauty. Finally, I suggest that the aesthetic appreciation of artifacts may contribute to a larger appreciative project: the understanding and evaluation of a way of life, or social or cultural practices in which the artifact plays a role.


2019 ◽  
Vol 23 (4) ◽  
pp. 587-607
Author(s):  
Lina M. Ceballos ◽  
Nancy Nelson Hodges ◽  
Kittichai Watchravesringkan

Purpose There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature is the MAYA principle, which suggests that consumers seek a balance of typicality and novelty in products. The purpose of this paper is to test the MAYA principle specific to various categories of apparel. By drawing from the MAYA principle as a two-factor theory, the effects of specific aesthetic properties (i.e. typicality and novelty) of apparel products on consumer response were examined. Design/methodology/approach An experimental design in three phases was implemented. Findings Results revealed that typicality is the primary predictor of aesthetic preference relative to pants and jackets, while both typicality and novelty are significant predictors of aesthetic preference relative to shirts, suggesting that the MAYA principle better explains aesthetic preference relative to shirts. Research limitations/implications Understanding consumers’ reactions to product design provides potential value for academics as well as practitioners. Practical implications Consideration of both aesthetic properties is needed when implementing the MAYA principle in apparel design. Originality/value Although studies have examined the MAYA principle relative to consumer products, few have examined how the principle operates relative to apparel products. The definition of a design principle, such as the MAYA principle, assumes that the logic proposed should apply to all types of products. Yet, this empirical study reveals that this is not the case when applied across different apparel categories.


2015 ◽  
Vol 38 (4) ◽  
pp. 414-421 ◽  
Author(s):  
Takashi Murakami ◽  
Tomoki Kataoka ◽  
Junpei Tagawa ◽  
Takashi Yamashiro ◽  
Hiroshi Kamioka

2020 ◽  
Vol 7 (3) ◽  
pp. 7-13
Author(s):  
Md. Zahid Hasan

Fading increases the aesthetic properties of garments produced from denim fabrics. Different fading processes (e.g., laser fading, hand sand brushing, and potassium permanganate (PP) spraying) are applied on denim fabric to modify fabric appearance. A new approach was developed using gamma irradiation prior to the fading process. A design was produced using a CO2 laser for 130 μs. The same design was produced by hand sand brushing and PP spraying. Physical, mechanical, color, and other aesthetic properties were tested, including fabric grams per square meter (GSM), fastness to rubbing and abrasion resistance, tensile and tearing strength, color change (ΔE) values, yellowness index (YI), and color strength (K/S).


1997 ◽  
Vol 15 (2) ◽  
pp. 143-151 ◽  
Author(s):  
John Benjafield ◽  
Keith McFarlane

The debate over the aesthetic pleasingness of the golden section is still ongoing, over 100 years after Fechner's pioneering investigations. The present study attempts to advance the debate by investigating the role of context in determining which rectangular proportions are preferred. Participants were shown three different ranges of proportions in three different orders. The order of presentation of ranges influenced aesthetic preferences most when the first range presented contained relatively “thin” rectangles. However, when the first range presented contained relatively “thick” rectangles, or had the golden section as its mid-point, then the most preferred proportion was in the vicinity of the golden section. These results are discussed in relation to the current controversy concerning the aesthetic significance of the golden section.


2018 ◽  
Author(s):  
Stephen Charles Van Hedger ◽  
Howard Nusbaum ◽  
Shannon Heald ◽  
Alex Huang ◽  
Hiroki Kotabe ◽  
...  

People across the world seek out beautiful sounds in nature, such as a babbling brook or a nightingale song, for positive human experiences. However, it is unclear whether this positive aesthetic response is driven by a preference for the perceptual features typical of nature sounds versus a higher-order association of nature with beauty. To test these hypotheses, participants provided aesthetic judgments for nature and urban soundscapes that varied on ease of recognition. Results demonstrated that the aesthetic preference for nature soundscapes was eliminated for the sounds hardest to recognize, and moreover the relationship between aesthetic ratings and several measured acoustic features significantly changed as a function of recognition. In a follow-up experiment, requiring participants to classify these difficult-to-identify sounds into nature or urban categories resulted in a robust preference for nature sounds and a relationship between aesthetic ratings and our measured acoustic features that was more typical of easy-to-identify sounds. This pattern of results was replicated with computer-generated artificial noises, which acoustically shared properties with the nature and urban soundscapes but by definition did not come from these environments. Taken together, these results support the conclusion that the recognition of a sound as either natural or urban dynamically organizes the relationship between aesthetic preference and perceptual features.


Psihologija ◽  
2017 ◽  
Vol 50 (3) ◽  
pp. 319-339
Author(s):  
Ivan Stojilovic

It is often neglected that the experience of artwork is a creative act, and one which requires the audience to be creative. This exploratory study aimed to examine whether creative activity and measures of pe rson`s creativity are correlated with the aesthetic experience of paintings. Eighty-two participants rated 21 paintings, including 7 figural traditional paintings, 7 semi-abstract works, and 7 abstract works. Participants were randomly assigned to one of two experimental groups. One group first created collages and then rated the paintings on five aesthetic preference scales, while the other group first rated the paintings and then created collages. Multilevel regression analysis with two crossed random effects (participants and paintings) was used. Results showed that performing a creative activity prior to rating artwork positively influenced ratings of artwork creativity. In addition, collage creativity was positively correlated with ratings of (semi)abstract paintings as beautiful. It is hypothesized that people become more open to new, unusual experiences, are more flexible and act more freely in their decisions when performing a creative activity, which reflects positively on stronger preferences of paintings.


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