A Further Examination of the Factors Influencing Current Identification with a Sports Team, a Response to Wann, et al. (1996)

1997 ◽  
Vol 85 (1) ◽  
pp. 257-258 ◽  
Author(s):  
Ian Jones

Wann, et al. (1996) have measured factors responsible for identification with American sports teams suggesting that success is the most important factor influencing current identification. This study identifies locality to the team as the most important factor for identification with an English professional football team. Considerable differences suggest that fans from various sporting contexts may have differing reasons for identification with a particular team.

1996 ◽  
Vol 82 (3) ◽  
pp. 995-1001 ◽  
Author(s):  
Daniel L. Wann ◽  
Kathleen B. Tucker ◽  
Michael P. Schrader

While previous work had focused on the manner in which identification with a sports team influences the reactions of spectators, research had yet to identify those factors with the greatest amount of influence on identification. This article reports on an exploratory study designed to fill this void by identifying the factors involved in the origination, continuation, and cessation of sports-team identification. Responses indicated that a wide variety of factors were perceived by fans to be important in their identification. Specifically, the success of the team, geographical reasons, the players, and affiliative reasons were all quite important in the fans' identification.


2016 ◽  
Vol 17 (4) ◽  
pp. 349-367 ◽  
Author(s):  
Bastian Popp ◽  
Claas Christian Germelmann ◽  
Benjamin Jung

Purpose Social media has promoted anti-brand communities, which build around the shared aversion to a specific brand. The purpose of this paper is to investigate social media-based anti-brand communities and their effects on the sports team brand in question. Design/methodology/approach The authors conducted a netnographic study of Facebook-based anti-brand communities that oppose a professional football team. Findings The netnographic study reveals characteristics and drivers of Facebook-based anti-brand communities that oppose a professional football team. The research further identifies co-destructive behaviours of anti-brand community members that harm the sports team brand and even its sponsors. However, the findings also reveal that anti-brand communities may play a positive role in sport, as they strengthen the relationship between fans of the opposed brand and this brand and foster rivalry among football fans. Practical implications This research establishes the relevance of social media-based anti-brand communities for sports brands. Recommendations are made for team sport brands with regards to how to deal with the phenomenon of anti-brand communities. Originality/value While the previous research on anti-brand activism focused on either offline movements or movements using traditional websites, this research is the first to investigate the pivotal role of social networking sites for anti-brand activism. The paper further uncovers unique motivational, attitudinal, and behavioral patterns of fans that meet in communities opposing not only the rival team, but also the brand associated with the team. Findings show ways to better understand and deal with such anti-brand communities in sports.


2009 ◽  
Vol 11 (4) ◽  
pp. 418-442 ◽  
Author(s):  
Francisco González-Gómez ◽  
Andrés J. Picazo-Tadeo

Author(s):  
David Casamichana ◽  
Andrés Martín-García ◽  
Antonio Gómez Díaz ◽  
Paul S Bradley ◽  
Julen Castellano

Author(s):  
Nina PASTUSHKOVA ◽  

Introduction. Necessity of increase of sports teams results requires from the coach to concen-trate not only on physical training of athletes, but taking into account the impact of psychological factor in training and competitive process. Despite the fact the athlete's ability to maximize their physical abilities and achieve high results in team performance are defined the level of psychological training, there is still not received a full justification both in the methodical plan, and in the theory of sports. The least studied are mental states that arise under the influence of competitive activities and lead to reduced results. There is not developed the system of psychological training of sports teams, including cheer-leading, that’s why we decided to study this problem. The purpose of the article is to develop and experimen-tally substantiate the method of increasing the psycholog-ical training of cheerleading sports team, taking into ac-count the personal characteristics and features of mental states its members. The methods of analyses, synthesis, induction, deduc-tion, comparison, abstraction, experiment are used in the article. Results. Our study was devoted to research psycho-logical states of gymnasts in preparation for competitions and the development of their emotional stability, balance, ability to behave adequately in tense and complicated situations that often occur in sports. 40 female gymnasts of the student team 17-22 years old were involved in the empirical study. According to the method of S. Rosenzweig a study of frustration reactions showed that there is a self-protective type and extra punitive direction of the reaction occurs most often among the athletes. R. Cattell's 16PF questionnaire showed a high level of emotional instability and frustration among female ath-letes. By the results of R. Cattell and G. Eisenko testing methods, only 36% of students are characterized by the ability to correctly place emphasis in a frustrating situa-tion. The practical implementation of the idea of psychologi-cal support of gymnasts in the formation of personality was represented in the form of a practical training-seminar. There were 16 classes, 3 hours a class. The seminar included elements of socio-psychological training, counseling sessions, thematic classes and other forms of work, which were implemented on the basis of an inte-grated approach. The program of the seminar included the following blocks: the ideal image of a successful athlete, the formation of emotional - volitional regulation of gym-nasts, self-knowledge of athletes and skills of value choice. Retesting after working with athletes showed that the attitude of gymnasts to difficult and stressful situations of sports has changed. The number of decisive behavioral strategies in difficult situations has increased, the number of self-defense has decreased. There is a positive trend in the number of positive emotions and experiences. The analysis of self-reports of the experimental group showed that more than 85% of respondents noted an increase in self-confidence, desire for self-development, reduced internal tensions. Originality. The understanding of the psychological training role and importance in the whole system of com-petitive training raises the coaches’ professional compe-tence and improve sports results of both individual ath-letes and sports team. Conclusion. The hypothesis was fully verified and we can approve that the emotional balance of female gym-nasts directly affects the effectiveness of sports activities and represents the systemic quality of their individuality. It is characterized by possibility of diverse changes under the influence of training and correctional programs. As a result of psycho-correctional work athletes increased the level of emotional stability, self-confidence, psychological competence, increased positive emotions, decreased ten-sion, stress. Athletes-gymnasts have acquired the skills of comprehensive analysis of complex and stressful situa-tions that may arise both in the training process and during competitions, increased the number of dominant behavioral strategies aimed at finding a constructive solution to such situations


Circulation ◽  
2012 ◽  
Vol 125 (suppl_10) ◽  
Author(s):  
Clare M Lenhart ◽  
Alexandra Hanlon ◽  
Youjeong Kang ◽  
Brian P Daly ◽  
Michael Brown ◽  
...  

Background: Adolescent females are significantly less likely to meet physical activity recommendations than males; this gender disparity is also evident among adults. Physical education class and sports teams represent an important opportunity for physical activity among youth. Females, in particular, may rely on these opportunities since they are less likely to be active during unstructured time as compared to males. This study examined the relative contribution of participation in physical education class and sports teams to overall levels of physical activity for females and males, independent of known correlates of physical activity in this group of adolescents. Methods: Cross-sectional data was examined from 591 9 th −12 th grade students from Philadelphia public schools who completed the 2009 Youth Risk Behavior Assessment. The relationship between the independent variables (participation in physical education class and sports teams) and other selected correlates (race, grade level, body mass index, depression symptoms and suicidal ideation, eating habits and weight concern, drug use, television watching and computer use) and physical activity was evaluated using chi-square tests. Variables with an association of p<.3 were entered into a stepwise regression model to estimate the relative association of each variable with activity levels. A final regression model stratified by gender was generated to estimate gender differences. Results: Sixty-two percent of the sample was female, 50% were African American, 19% were overweight, and 33% reported five or more days of activity in the last week. Females were less likely to be active than males (x 2 (2, N = 591) = 33.72, p = <.01): 27.9% of females were sedentary as compared to 10.6% of males. PE class was not significantly related to overall physical activity among males, while highly active females were seven times more likely to report participating in PE class every day than sedentary females (Exp(B)=7.06; p=.001). Playing on one or more sports teams was significantly associated with low-to-moderate (Exp(B)=2.14; p=.02) and highly active females (Exp(B)=3.24; p<.01). Among males, sports team participation was only associated with high levels of activity (Exp(B)=2.79; p=.05). Conclusions: Participation in sports teams and physical education class contribute more to overall activity levels in female than male adolescents. A more rigorous assessment of this hypothesis is warranted to inform efforts to promote adolescent activity levels, particularly among females.


Author(s):  
Ramon Z. Shaban ◽  
Cecilia Li ◽  
Matthew V.N. O’Sullivan ◽  
Jen Kok ◽  
Kathy Dempsey ◽  
...  

2019 ◽  
Vol 20 (3) ◽  
pp. 538-552
Author(s):  
Pytrik Schafraad ◽  
Joost W.M. Verhoeven

Purpose The purpose of this paper is to investigate the effects of a crisis situation in a sports team on the credibility of their sponsor and how the sponsor’s use of various crises response strategies may repair the damage done to their credibility. Design/methodology/approach A scenario experiment was conducted with a 2 (pre-/post-crisis) × 4 (sponsor response strategy: denial/distancing/rebuild/no response) mixed factor design. Respondents (n=191) were recruited from a research panel. Findings The results confirmed the existence of a spill-over effect: the sponsor’s credibility dropped as a result of the crisis. More interestingly, the effects of the crisis on sponsor credibility were moderated by the response strategy of the sponsor: the harm that the crisis did to the sponsor credibility was aggravated by a denial strategy, but somewhat weakened by a diminishing strategy. A rebuild response unexpectedly improved the credibility of the sponsor. Practical implications While partnerships in sports can be risky, because crises can be contagious, such partners can also help one another to protect their credibility. Therefore, this study advocates an integral approach of crisis communication. Sponsors may improve their credibility when they frame their contribution to the solution to the problems as an authentic effort to do good. Originality/value Starting from an issue arena perspective, this contribution shows how crises in sports teams also affect sponsors and how sponsors can contribute to the restoration of the damaged credibility with suitable responses to the crisis situation.


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