Content Analysis of the Globe and Mail's Coverage of the Winter Olympic Games

1997 ◽  
Vol 85 (3_suppl) ◽  
pp. 1365-1366
Author(s):  
Jim Urquhart ◽  
Jane Crossman

To collect empirical data on the Globe and Mail sports section's coverage of the Winter Olympic Games from 1924 to 1992 a content analysis was performed on 1,184 articles and 532 pictures using size, sport, location, type, and performance. One-way analysis of variance and such analysis with Newman-Keuls were used to assess significance of differences among these indices. The number and size of articles and pictures increased steadily from 1924 to 1992. Articles about Canadian medal winners were larger in size but occurred as frequently as for nonmedal winners. Most articles concerning the Olympics were found on the first two pages of the sports section. Ice hockey received the most coverage (29.5%), followed by figure skating (11.6%), alpine skiing (10.8%), and speed skating (6.2%). Their primary focus was on athletes' accomplishments, personal history, or the outcome of an event.

2018 ◽  
Vol 111 (4) ◽  
pp. 249-255 ◽  
Author(s):  
Diana Cheng ◽  
Maura Twillman

The 2018 Winter Olympic Games will take place on February 9-25, 2018, in Pyeongchang, South Korea. One of the featured Olympic sports is figure skating. Jumps are an exciting part of singles and pairs figureskating events. View a video of the 2015 and 2016 world champion Canadian pair Meagan Duhamel and Eric Radford performing their winning free skate at the 2016 World Figure Skating Championships (their side-byside jump entry begins at 1:07 in the video): http://web.icenetwork.com/video/topic/174637818/v571390583


2012 ◽  
Vol 5 (1) ◽  
pp. 87-108 ◽  
Author(s):  
John Vincent ◽  
Jane Crossman

This study compared how The Globe and Mail and The New York Times covered the Canadian and U.S. women’s and men’s ice hockey teams competing in the 2010 Winter Olympic Games. A content-analysis methodology compared the amount and prominence of coverage devoted to the women’s and men’s teams. Each newspaper provided more coverage of the men’s teams and to its own national teams, particularly in prominent locations. Textual analysis was used to analyze how the gendered themes intersected with national identity in the narratives. Theoretical insight was drawn from Connell’s theory of gender–power relations, Anderson’s concept of the imagined community, and Hobsbawm’s theory of invented traditions. Four themes emerged: the future of hockey at the Winter Olympic Games, postgame celebrations, gendered discourses, and the importance of the gold-medal games. A discussion of each theme is presented.


Author(s):  
Olan K.M. Scott ◽  
Bo (Norman) Li ◽  
Stephen Mighton

This study examined differences in the Seven Network’s primetime coverage of the 2018 PyeongChang Winter Olympic Games on all of its channels. Over 102 hr of total coverage was analyzed for clock time, name mentions, and the descriptions of athletes by announcers divided by gender. Results found that male athletes received the bulk of the clock time; 13 of the top 20 most-mentioned athletes were men. There were also gender differences in the word for word descriptors of success, failure, physicality, and personality. From a theoretical perspective, results found the framing of the 2018 PyeongChang Winter Olympic Games to favor male Olympians. The top three sports that were broadcast featuring women were ice hockey, freestyle skiing, and snowboarding, which differs from other studies in this line of scholarship, so differences in the sports covered in the Australian context provides a unique context to study the Winter Olympics. Theoretical and practical implications are provided.


2020 ◽  
pp. 216747952092576
Author(s):  
Taeyeon Oh ◽  
Seungmo Kim ◽  
Adam Love ◽  
Won Jae Seo

North and South Korea competed with a unified women’s ice hockey team at the 2018 Winter Olympic Games in PyeongChang, South Korea. Although the two nations had fielded unified teams at previous international sporting events, the decision to form a unified women’s ice hockey team in 2018 became a contentious political issue. To investigate the relationship between traditional media and social media when covering a controversial political issue in sport, the researchers in the current study examined newspaper coverage and Twitter commentary focused on the unified Korean women’s ice hockey team. Results indicated that newspapers played an important agenda-setting role; progressive newspapers were active in framing the team positively throughout the Olympic Games period, whereas conservative papers covered the team less frequently and framed it negatively. Discussion about the unified team on Twitter was initially positive but turned primarily negative when controversial statements from politicians and issues of unfairness in team selection arose. Ultimately, the results highlight elements of the symbiotic relationship between traditional media and social media.


2011 ◽  
Vol 20 (1) ◽  
pp. 39-52 ◽  
Author(s):  
Kelly Poniatowski

The purpose of the study was to focus on how hegemonic nationality, as well as hegemonic masculinity and femininity are expressed in the media commentaries about women’s sport. This study focused specifically on Olympic hockey broadcasts on NBC’s cable affiliates employing freelance journalists during the 2006 Olympics. Textual analyses of five U.S. and Canadian women’s games were conducted. Two hockey commentators of the Olympic Games were also interviewed. Results indicate that, in relationship to men, the women’s game is viewed as less physical. In regards to nationality, the U.S. women are viewed as legitimate athletes for embracing hockey and not traditional feminine sports such as figure skating. Canadian women are viewed as legitimate for initially having participated in female versions of hockey such as ringette before playing hockey. The U.S. women are described as having strength and power as well as being fit and still feminine, while their Canadian counterparts are mostly described by physical size.


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