Content Analysis of the Globe and Mail's Coverage of the Winter Olympic Games
To collect empirical data on the Globe and Mail sports section's coverage of the Winter Olympic Games from 1924 to 1992 a content analysis was performed on 1,184 articles and 532 pictures using size, sport, location, type, and performance. One-way analysis of variance and such analysis with Newman-Keuls were used to assess significance of differences among these indices. The number and size of articles and pictures increased steadily from 1924 to 1992. Articles about Canadian medal winners were larger in size but occurred as frequently as for nonmedal winners. Most articles concerning the Olympics were found on the first two pages of the sports section. Ice hockey received the most coverage (29.5%), followed by figure skating (11.6%), alpine skiing (10.8%), and speed skating (6.2%). Their primary focus was on athletes' accomplishments, personal history, or the outcome of an event.