Cooperation and Competitive Goals: A Social-Comparison Analysis
Ss' choice behavior in two types of mixed-motive games was used to classify them according to their predominant goal orientation. Ss with competitive (Relative Gain) goals and those with individualistic (Own Gain) goals were then presented with 50 decomposed Prisoner's Dilemma games in which they interacted with a conditionally cooperative other. Some Ss saw their own and the other person's outcomes displayed on each trial, while others also saw a bogus Average outcome. The latter outcome was constructed such that comparison with it made the mutually competitive outcomes “look bad” and the mutually cooperative outcomes “look good.” On the basis of social-comparisons, it was predicted that Relative-gain Ss would learn to cooperate in the “Average” condition but not in the Other condition. Own-gain Ss were expected to show high levels of cooperation over-all and to cooperate sooner in the Average condition than in the Other condition. Predictions were significant only for Own-gain Ss, though they were also in the expected direction for Relative-gain Ss. The discussion focused on problems with using social-comparison processes as a basis for training Ss to be cooperative, with special emphasis placed on the issue of the relevance of the available comparisons.