scholarly journals Educational Use of Social Media in Higher Education: Gender and Social Networking Sites as the Predictors of Consuming, Creating, and Sharing Content

2020 ◽  
Vol 10 (2) ◽  
pp. 112-132
Author(s):  
Emel Dikbaş Torun

AbstractIntroduction:This study investigates the influence of gender and social networking sites (SNSs) such as Instagram, YouTube, WhatsApp, Facebook, and Twitter on consuming, creating, and sharing content within the educational social media usage behaviors of higher education students. The survey method is applied to measure students’ social media usage for educational purposes. So that a more effective use of social media in education can be provided, it is important to understand how university students vary in their educational use of social media. The aim of this study is to examine how higher education students use social media for their educational purposes based on the content and activities with which the students engage. The aim of the research is to determine the correlations, if any, between gender, preferred SNS type, and educational social media in regard to consuming, creating and sharing content.Methods:The derived scale is administered in Turkey with the participation of a total of 365 university students. Psychometric, validation and reliability analysis of the scale which is used in the study to collect the data were done first. Principal component analysis, exploratory and confirmatory factor analysis, descriptive, correlations and multivariate analysis of variance are applied to analyze the social media usage for educational purposes. Gender and the SNS type were set as the additional predictors of the consuming, creating and sharing content on social media.Results:The validation and linguistic adaptation of the Inside School Social Media Behavior (ISSMB) scale from English to Turkish is performed first. Results showed that the three factors of the original scale were confirmed. Secondly, the derived scale is administered with the participation of a total of 365 university students. Results indicated that gender difference was a significant factor in explaining the content creation on social media. Instagram, WhatsApp, and YouTube are the most preferred SNSs for educational use among students at the higher education level. No significant effect was reported for the type of the SNS used in consuming, creating, and sharing educational content on social media. The type of the SNS used by the students was not found to influence educational social media usage; accordingly, students consume, create and share content, regardless of the type of the SNS they use.Discussion:Higher education level students prefer watching videos more than any other social media activity for their educational purposes. The second most frequently preferred social media usage activity was reported as searching for the learning resources or information pertaining to schoolwork. Creating content was the least favorable social media usage. When the social media usage purposes focus on schoolwork and are furthermore educational, males’ social media usage outperforms the females. Thus, males were more likely to create content by using social media for inside schoolwork purposes than the females. Males were also more likely to have sharing habits than the females in sharing learning resources e.g., class notes with their classmates by using social media for their inside schoolwork purposes.Limitations:The total number of participants used in the research sample is a limitation of this study. The study data were only collected in Turkey, and so the study results are only regionally generalizable.Conclusion:Higher education students are consumers of the social media when they use it for educational purposes. Accordingly, students prefer being “passive consumer social media users who avoid active content creating”. Students prefer watching the uploaded ready-to-watch videos who avoid instead of creating and uploading their own video content. When sharing items are compared with creating content items, students responded more to the latter. Students do share their information with classmates e.g. exam schedules and lecture notes. Compared to other sharing content usages, students less frequently preferred sharing extracurricular learning resources. The gender difference found herein is a predictor of social networking site usage among young people, and social networking usage changes according to gender. Males are reported as being more “giving” within a school setting when it comes to sharing the educational content with their colleagues and friends. Social media is a reality of our modern lives, one that is growing exponentially; it is highly crucial that researchers facilitate a better understanding of the ongoing changes and developments that are emerging and transforming learning.Both outside and inside school, the social media usage behaviors of young people can be examined according to different age groups do determine any age-related differences. The subject can be improved with new findings and results from different sample groups.

2016 ◽  
Vol 12 (35) ◽  
pp. 464
Author(s):  
Mubarak Alkhatnai

The aim of this paper is to investigate the use of social networking sites among learners of English as a foreign language (EFL) in Saudi institutions of higher education. The actual study was conducted at the King Saud University (KSU). Reports on the extent to which the students are familiar with social media and the manner in which they utilize the technology were obtained. The research also examines the perception of students regarding the use social networking sites in their learning. The percentage of students using the social media and their frequency of visiting the sites also form part of the discussion of this paper. This is in an attempt to draw a clear picture of how the utilization of this new technology is emerging in Saudi higher education. The findings are discussed in light of students’ actual use and their perceived beliefs about the use of such technologies in their learning and social life.


Author(s):  
Amir Manzoor

The use of social media around the globe is increasing at an exponential rate. An increasing number of individuals have become members of one or more social networking sites leading to soaring membership numbers, largely because these sites are free and easy to use. This trend is important for libraries. Being part of the community, libraries need to capitalize the potential of social media for instant and direct communication with their members. The librarians are gradually showing a positive attitude towards social media tools. The objective of this chapter is to review the social media use by libraries around the globe. The chapter also provides specific recommendations for social media use in libraries.


Author(s):  
Mariusz WOŹNIAKOWSKI ◽  

Purpose: The purpose of the article is to present the assumptions of social media and their values in the communication of local government units on the example of cities in the Lodz region. Design/methodology/approach: The conducted study consisted in analyzing the content of official websites belonging to local governments of individual cities of the Lodz voivodship to see how information about social networking sites used (plug-in location) and the profiles themselves in these media are communicated in order to check what and how is published. The survey was carried out in October 2019. Findings: The study showed that out of the 44 cities analyzed in the Łódź Voivodeship 37 use at least one of the social networking sites. Most often it is Facebook - 36 cities have their profile, then YouTube – 19, Instagram – 7 and Twitter – 6. 9 cities have 3 official profiles on different websites at the same time, and another 13 cities – 2 each. For 7 cities, no profiles were found on social networking sites. Research limitations/implications: The study did not include less popular social networking sites (e.g. TikTok, GoldenLine, Pinterest). The goals of communication activities by the promotion offices of individual cities are unknown. This can be part of further research through in-depth interviews with people responsible for promoting cities. Possible extension of research to cities of other provinces. Practical implications: Based on the author's audit of the communication activity of the cities of the region on social networking sites, this article suggests that the use of social media is an appropriate tactic in promoting cities due to the participative, interactive, open and transparent nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the cities of the Lodz voivodship in the social media


2019 ◽  
Vol 25 (1) ◽  
pp. 98-112 ◽  
Author(s):  
Ulfet Kutoglu Kuruç ◽  
Baruck Opiyo

Purpose A number of studies have documented the use and popularity of social networking sites among Millennials and late Millennials, especially in Western countries. However, the usage of these sites by non-Western young adults/late Millennials has just barely begun. Informed by literature and findings of recent research on audience information-seeking behavior and principles governing the usage of social media to obtain and disseminate crisis-related information, the purpose of this paper is to employ survey research to examine how senior PR-track non-Western late Millennial university students use social media to obtain and/or disseminate information on issues they perceived as “crises.” Design/methodology/approach A combination of survey research and critical communication methods were used to gather and analyze data from a sample of future non-Western budding PR professionals. Survey research was designed and used to investigate social media use among PR-major students studying at a large State University in the Mediterranean region to probe their perceptions of these media as forums for activism during moments of crisis. Questionnaire was designed to elicit responses on social media use and perceptions on a range of crisis-communication related issues, and their responses on the Likert scale that were later analyzed using the SPSS (version 21) program. Findings These future PR professionals appreciated the suitability of social media in disseminating crisis-communication messages. They also highlighted challenges that unethical use of such platforms pose to PR professionals. Social network sites were reported to be the most popular social media platforms used during crisis communication. Even though the respondents widely reported using social media to disseminate information during crisis situations – and answered in the affirmative that the use of social media at such times could positively contribute to social change, they did not consider themselves as activists who actively contribute to fostering of peace and justice. Originality/value A number of studies have documented the use of social networking sites among Millennials especially in Western countries. However, the usage of these sites by non-Western late Millennials has just barely begun. This paper attempts to do this. The study explored social media usage by the non-Western late Millennial PR-track university students. Attempts were also made to elicit such PR professionals’ perceptions of whether social media contribute to activist movements and social change during crisis, and whether they physically acted as activist on social media to contribute to the improvement of societal ills, and to bring local/global peace or not.


2020 ◽  
Vol 120 (2) ◽  
pp. 141-164 ◽  
Author(s):  
Syed Ali Raza ◽  
Wasim Qazi ◽  
Bushra Umer ◽  
Komal Akram Khan

PurposeSocial media experience a rapid rise in recent years and steep into almost every aspect of people's lives by altering their lifestyles and creating an impact on their wellbeing. The purpose of the present study is to examine the influence of SNSs on life satisfaction among university students by first exploring what are the key gratifications which motivates them to engage in SNSs and then focusing on the psychological outcomes including social overload and social benefit from using SNSs that affects life satisfaction among the university students.Design/methodology/approachTheory of social influence and uses and gratifications theory were used in this study to examine the motivations for using SNSs, and the impact of psychological outcomes associated with SNSs usage, i.e. social benefit and social overload on life satisfaction among university students of Pakistan. Partial least squares-structural equation modeling is used to analyze the data.FindingsThe outcomes indicate that the need for maintaining interpersonal interconnectivity, entertainment value and social enhancement value derives the students' participation in social networking sites through which they encounter social benefit and social overload. The presence of social benefit enhances life satisfaction while social overload results in decreasing life satisfaction of students. Using social networking sites influences life satisfaction in the presence of social overload and social benefit while there is no direct influence of social networking sites on life satisfaction was evidenced.Research limitations/implicationsThe present study investigated the needs that drive the use of social media through the lens of UGT & Social influence approach. The other potential determinants of social media usage intention should be analyzed by employing variables of the other models.In this study social media was examined as a general platform used by the university students of Pakistan. In future researches the driving needs should be examined in the context of specific social networking sites.Practical implicationsThe presented findings embraces the implications for the authorities of higher education institutions and policy makers as it provides the useful insights about student 2019s motivations and participation behavior in SNSs which would help in developing strategies for desirable results.Social implicationsEducational institutions can utilize the research findings by incorporating social media tools in the academic system, student's interaction with their mentors will lead towards enhanced involvement of students and intellectual skills along with upgraded academic performance which will positively influence life satisfaction of the students.Originality/valueThe scarcity of findings was observed in the local environment specifically in the context of SNSs usage and well-being of the higher education students. This study addresses the motivational factors of SNSs usage and their psychological outcomes simultaneously and focused on the investigation of social media usage drivers and its outcomes among the university students of Pakistan.


2014 ◽  
Vol 6 (3) ◽  
Author(s):  
Emily Curry ◽  
Xinning Li ◽  
Joseph Nguyen ◽  
Elizabeth Matzkin

Prior studies in other specialties have shown that social networking and Internet usage has become an increasingly important means of patient communication and referral. The purpose of this study is to evaluate the prevalence of Internet or social media usage in new patients referred to a major academic orthopedics center and to identify new avenues to optimize patient recruitment and communication. New patients were surveyed (n=752) between December 2012 to January 2013 in a major academic orthopedic center to complete a 15-item questionnaire including social media and Internet usage information. Data was collected for all orthopedic sub-specialties and statistical analysis was performed. Fifty percent of patients use social networking sites, such as Facebook. Sports medicine patients tend to be higher social networking users (35.9%) relative to other services (9.8-17.9%) and was statistically higher when compared to the joints/tumor service (P<0.0001). Younger age was the biggest indicator predicting the use of social media. Patients that travelled between 120 to 180 miles from the hospital for their visits were significantly more likely to be social media users, as were patients that did research on their condition prior to their new patient appointment. We conclude that orthopedic patients who use social media/Internet are more likely to be younger, researched their condition prior to their appointment and undergo a longer average day’s travel (120-180 miles) to see a physician. In an increasingly competitive market, surgeons with younger patient populations will need to utilize social networking and the Internet to capture new patient referrals.


Author(s):  
Arun K. Gupta

Social media are extremely popular online destinations that offer users easy ways to build and maintain relationships with each other, and to disseminate information in an activity referred to as “social networking”. Students, teachers, parents and organisations, in increasing numbers use tools available on social networking sites, to communicate with each other in a fast and cost effective manner. The use of social networking sites to support educational initiatives has also received much attention. Popular social networking sites such as Facebook, MySpace, Twitter, WhatsApp, Flickr, ResearchGate, YouTube, LinkedIn etc. demonstrates an emerging opportunity for students and educators within formal higher education contexts to share ideas, celebrate creativity and participate in an environment which offers immediate feedback from other members of the specific network. The present paper offers an introduction to social networking and emergence and growth of popular social networking sites. This is followed by an extensive review of researches on social media in the context of higher education. The scope and implications of social networking in educational context have also been discussed at length. Finally, major problems and issues involved in the use of social networking have been brought out. The inherent challenges and promises to optimize the use of social media in the context of higher education still require concerted efforts of educational technologies and academicians as conclusive evidence on the effective use of social media for attaining objectives of higher education is lacking at present.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.


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