scholarly journals Can Corporate Social Strategy Create Shared Value Toward Creative Business? “Volvo Social Strategy Model”

ECONOMICS ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 109-124
Author(s):  
Ishak Kherchi ◽  
Fellague Mohamed ◽  
Haddou Samira Ahlem

Abstract Purpose: This paper aims to provide corporate social strategies as an entrance to create shared value, in addition to that we aims to provide a theoretical and practical contributions that ground understanding the concept of creating shared value. Design/methodology/approach: The authors analyze a single case study of Volvo corporation. The objective is to evaluate whether the corporate social strategies can yields to a shared value creation. Findings: We found that corporate social strategies followed by Volvo Corporation yields to a shared value creation. Research limitations/implications: This single case study provides an entrance to create shared value; however, more research is needed to find other entrances. Practical implications: The paper has practical implications that relate to the design of shared value model. We provide practical well known strategies that could be apply by corporations to reach shared value creation. Originality/value: A unique view of corporate social strategy and creating shared value concept.

2019 ◽  
Vol 9 (3) ◽  
pp. 205-226
Author(s):  
Fara Azmat ◽  
Yuka Fujimoto ◽  
Nava Subramaniam

Purpose<br/> The purpose of this paper is to offer a greater understanding of creating shared value (CSV) in socioeconomically deprived regions. It aims to develop a normative organisational framework of shared value creation using corporate social responsibility (CSR) ideologies, to help managers design firm level CSR initiatives for use in socioeconomically deprived regions, where it is needed more.<br/> Design/methodology/approach<br/> We conducted an in-depth case study of Company X - an industry leader in the controversial paper and pulp manufacturing sector in Indonesia - drawing on multiple evidence sources, including interviews with 92 stakeholders and a review of secondary data.<br/> Findings<br/> Our study presents a context-embedded organisational CSR framework for companies operating in socioeconomically deprived regions that signifies the need for normative principles of strategic and philanthropic CSR to work 'in parallel', to create shared value in a real sense to benefit both the businesses and the society. The framework further highlights the need to address certain contextual challenges that impact on the creation of shared value in socioeconomically deprived regions, including managing stakeholder expectations, regularly communicating with stakeholders, and staff capacity building for reporting on CSR and measuring performance.<br/> Originality/value<br/> Incorporating perspectives from the Global South that reflect the experiences of a company operating in a developing country, our findings provide a useful addition to the debate on shared value creation in socioeconomically deprived regions. In doing so, our study broadens and shifts the focus on shared value creation from a managerial perspective or single project perspective to an organisational perspective.


2018 ◽  
Vol 2 (2) ◽  
pp. 7-22
Author(s):  
Ishak KHERCHI ◽  
Mohamed FELLAGUE ◽  
Samira Ahlem HADDOU

This paper aims to provide shared value as a new approach for pharmaceutical company to create social and economic value, in addition to that we aims to provide a theoretical background of the concept, then a practical contributions that ground understanding the concept of creating shared value. The authors analyse a single case study of Novo Nordisk. The objective is to show for professionals the importance of this new approach in creating social and economic value. We found that Novo Nordisk used this new approach of creating shared value by following set of social and economic programs; we also provide new approach of doing business for pharmaceutical companies. This single case study provides new approach to create social and economic value for pharmaceutical companies; however, more research is needed to find other approaches or testing the same approach in other industries. The paper has practical implications that relate to the design of shared value approach. We provide practical approach and ideas that could be applied by other companies to reach shared value creation professionals could use these ideas to create social and economic value. A professional unique approach to create social and economic value for pharmaceutical companies.


Author(s):  
Pauliina Mattila ◽  
Floris van der Marel ◽  
Maria Mikkonen

AbstractWhile the construction of knowledge hubs has gained recent traction, little is known on how networked actors perceive their collective culture. Authors looked at the topic through a single case study, the Design Factory Global Network, a network of 24 autonomous yet connected hubs for passion-based co- creation in an educational setting. Data was collected via questionnaires, asking 1) to describe their Design Factory in three distinct, words, 2) explicate these with exemplary stories, and 3) express future development wishes. 98 stories and future wishes were shared by representatives from 15 Design Factories. Excerpts reflecting cultural levels (attitudes, norms, manifestations) were identified and made sense of by looking at which level of stakeholder relationship (internal, host, network, wider environment) they targeted. 78 attitudes, 114 norms and 95 manifestations were mentioned, mostly targeting the internal community and the host levels. Authors draw some practical implications for each of the identified level or relationship, contributing to the knowledge of the creation and development of such innovation hubs. In addition, further research directions are proposed.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ananda Silva Singh ◽  
Eduardo De Carli ◽  
Luiz Aurélio Virtuoso ◽  
Andréa Paula Segatto ◽  
Fernanda Salvador Alves

Purpose The purpose of this paper is to analyze the commitment to a corporate social responsibility (CSR) practice developed by Company of Urbanization of Curitiba S/A – URBS, located in Curitiba (Paraná), Brazil. The paper observes the CSR practice developed by the company. Design/methodology/approach A descriptive study that used a qualitative approach was held. The research strategy of the research used consisted of a case study. Data were collected through semi-structured, in-depth interviews, documental analysis and direct observation. These data were further analyzed through the content analysis’ perspective. Findings The organization in question, even without obligation, develops a CSR project that contributes to the formation and awareness of young citizens, comprising ethical, voluntary, economical and legal responsibilities. Research limitations/implications Because of the fact that this is a single case study, the results cannot be generalized, representing only the reality of this case. Practical implications The practical implications of this study lies in the attention toward training of students of public schools, especially in aspects of buses and services usage and care for public equity, factors that even contribute to citizenship and the formation of better people and professionals. This will, in the future, contribute to form citizens that are more aware and who will tend to contribute to adequate usage of the transportation system as a whole, resulting in savings for the organization. Social implications The project analyzed in this study contributes to the formation of better citizens regarding the respect and ethical responsibilities they develop toward the public transportation system. Originality/value This paper demonstrates the commitment to a CSC practice made by a mixed-economy organization that develops this practice to contribute to the formation of citizens of the city. The value of this paper lies in the fact that it shows how CSR practices can be aligned with other practices of organizations, contributing to all stakeholders involved in it.


2020 ◽  
Vol 35 (1) ◽  
pp. 159-171
Author(s):  
Steffen Muxoll Bastholm ◽  
Kristin B. Munksgaard

Purpose The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier interfaces pose specific challenges. The purpose of this study is to investigate how the purchasing function handles the interplay of interface changes. Design/methodology/approach This study applies a qualitative single case study design. Data are collected through observations and interviews conducted before, during and after a concrete change of interface taking place between a buying firm and its suppliers and customers. Findings Three main findings are identified to redefine the tasks of the purchasing function. The first concerns the new ways of defining the purchasing tasks. The main issue is to balance tasks with the simultaneous changes influencing other interfaces and relationships. The second is the division and alignment of tasks in intra- and inter-organizational networks with regards to who decides and coordinates what. Third, the inter-connected performance relates to how other actors perform their tasks. For the purchasing function, managing supplier interfaces influences and is influenced by how the firm simultaneously manages its user interface. Practical implications For management, a new way to evaluate the performance of the purchasing function is needed by including relationship management and interactive capabilities. Originality/value This study contributes with new insights into how managing the dynamics of changing interfaces requires interactively defined purchasing tasks, division and alignment of tasks and inter-connected performance vis-à-vis others in the wider network setting.


Author(s):  
Greg Langridge-Thomas ◽  
Philip Crowther ◽  
Caroline Westwood

The Royal Welsh Show (RWS), which is the largest event of its kind in Europe, is used as a single case study to examine events as a catalyst in the context of networks and the knowledge economy. The long-established essence of agricultural shows is a coalescing of dispersed populations in a temporary cluster, expressed most recently as ‘rural buzz’. This paper takes a new, and emerging, perspective of value and specifically examines how the show, through its manifold platforms and fusing of resources, generates network value. The RWS operates in a 176-acre showground, with exhibitors, partners, and close to 250,000 attendees, therefore engagement platforms are many and varied, and often co-produced. Thus, the event is a canopy, both within and beyond of its 4 days each July, for incalculable planned and less planned interactions and linkages. The event has been labelled ‘the nations true cauldron’, reflecting its proven potential to engage people, and organisations alike, and consequently co-create network value. The extensive case study includes 43 interviews and 1,322 questionnaires, in addition to archival research. The analysis of the quantitative and qualitative data is used to develop a ‘Taxonomy of Platforms’, exposing the multi-layered, co-creative, and pervasive approach to the generation of network value. The findings reveal the importance of such knowledge sharing and creation. Also evident is the manifest and focal role of the RWS in merging the events value creation partners and enabling linkages which can endure and underlie the stimulation and perpetuation of networks. The study endorses the virtue of the network lens through which to examine and reveal event induced value, but also as a way of more introspectively interpreting how value is extracted by event actors.


Revista Foco ◽  
2018 ◽  
Vol 11 (3) ◽  
pp. 72
Author(s):  
Andriele Pinto Amorim ◽  
Milena Cirino Capelo ◽  
Naiderson Ferreira De Lucena ◽  
Maria Aparecida Tavares das Chagas

A integração da sustentabilidade na estratégia organizacional é um desafio para as empresas no que se refere à necessidade de racionalização de investimentos. Nesse sentido, análises multidimensionais como o Modelo de Hart e Milstein justificam-se dada a possibilidade de uma visão sistêmica das práticas sustentáveis. Este estudo objetiva a análise das práticas sustentáveis de uma construtora de Fortaleza/CE por meio do modelo de criação de valor sustentável proposto pelos teóricos mencionados. Utilizou-se pesquisa qualitativa por meio de estudo de caso único, os dados foram analisados por meio da análise de conteúdo. Conclui-se que a empresa investigada tem conseguido manter investimentos equilibrados em práticas sustentáveis e que esta caminha para a sustentabilidade de seu negócio. The integration of sustainability in the organizational strategy is a challenge for companies due to the need to rationalize investments. In this sense, multidimensional analyzes such as the Hart and Milstein Model are justified given the possibility of a systemic view of sustainable practices. Thus, this study aims to analyze the sustainable practices of a Fortaleza / CE construction company through the sustainable value creation model proposed by the mentioned theorists. We used qualitative research through a single case study, the data were analyzed through content analysis. It is concluded that the investigated company has been able to maintain balanced investments in sustainable practices and that this one walks towards the sustainability of its business.


2018 ◽  
Vol 14 (4) ◽  
pp. 917-933 ◽  
Author(s):  
Thomas Laudal

Purpose According to the paper “Creating shared value” (CSV) (Porter and Kramer, 2011), three specific strategies will expand the firm’s pool of available economic and social values and improve businesses’ competitive position over time. However, firms’ performances are not systematically compared to validate this claim. The purpose of this paper is to suggest a path towards delineating CSV to validate the claim and to contribute to the foundation of an industry-specific ranking based on CSV. Design/methodology/approach This paper attempts to delineate CSV based on relevant literature, including the critique of CSV, to measure CSV empirically. The suggested indicators of CSV are based on an interpretation of Porter and Kramer (2011) referring to a market-centric approach to corporate social responsibility (CSR). Findings None of the CSV strategies proposed by Porter and Kramer (2011) are new to the academic literature, though several scholars argue that these strategies, taken together, characterize prosperous multinational corporations (MNCs). Research limitations/implications The relevance and usefulness of the indicators presented here will vary among industries. Practical implications CSV indicators may be the source for an industry-specific ranking of MNCs. An index based on these indicators may reveal systematic differences between industries. Social implications A CSV index would include synergies between commercial and CSR-related performances of firms. If a CSV index attracts international attention, the rank of an MNC would indicate to what degree MNCs succeed in integrating their commercial and CSR-related strategies and influence the valuation of firms. Originality/value A CSV index based on these indicators enables to rank MNCs according to both commercial, social and environmental criteria, and thereby transcend the divide between CSR indexes and commercial indexes.


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