scholarly journals Persepsi Manfaat, Persepsi Kemudahan, Norma Subjektif, Kualitas Informasi dan Minat Penggunaan: Studi pada Pengguna E-commerce

2021 ◽  
Vol 31 (5) ◽  
pp. 1318
Author(s):  
I Made Fery Aditya ◽  
I Made Pande Dwiana Putra
Keyword(s):  
College Students ◽  
Technology Acceptance ◽  
Information Quality ◽  
Linear Regression Analysis ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Quality Of Information

E-commerce is a general concept in the process of buying and selling products or services through the internet network. The Technology Acceptance Model theory explains the factors that influence the behavior of users of information systems, The purpose of this study is to obtain empirical evidence of the effect of perceived usefulness, perceived ease of use, subjective norms, and quality of information on interest in using e-commerce. This research was conducted on all active college students majoring in Accounting class 2016 at the Faculty of Economics and Business, Udayana University, totaling 115 college students. The sampling method used in this study was saturated sampling and the data analysis technique in this study used multiple linear regression analysis. Based on the analysis conducted, it was found that perceived usefulness, perceived ease of use, subjective norms and quality of information had a positive effect on the interest in using e-commerce. Keywords: Perceived Usefulness; Perceived Ease Of Use; Subjective Norms; Information Quality; E-Commerce.

scholarly journals ANALISIS PENERIMAAN SISTEM UJIAN ONLINE BERBAYAR DENGAN MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN WEBQUAL

2019 ◽  
Vol 1 (1) ◽  
pp. 61-72
Author(s):  
Eko Setiawan ◽  
Darius Antoni ◽  
Ahmad Haidar Mirza
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Technology Acceptance Model (TAM) dan Webqual merupakan teori penerimaan  teknologi yang digunakan dalam penelitian ini. Terdapat lima konstruk yang  digunakan dan merupakan gabungan dari konstruk-konstruk asli yang terdapat dalam TAM dan Webqual. Kelima konstruk tersebut adalah kemudahan pengguna persepsi (perceived ease of use / PEOU), kegunaan persepsi (perceived  usefulness / PU), kualitas interaksi layanan  (Service Interaction Quality of Website/ Web-SQ), kualitas informasi (Information Quality of Website/ Web-IQ), dan minat perilaku menggunakan teknologi (behavioral intention to use / BIUS). Model gabungan ini selanjutnya digunakan untuk meneliti sistem ujian online berbayar dengan studi kasus qualitiva.id. Penelitian ini selanjutnya akan menjelaskan tentang penerimaan sistem ujian online berbayar  pada pelajar, mahasiswa dan masyarakat umum. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian eksplanatori dengan teknik analisis data menggunakan pendekatan PLS. Data diperoleh dari responden yang merupakan siswa LKP PalComTech Palembang dengan menyebarkan kuesioner tertutup. Terdapat 142 sampel penelitian yang dianalisis menggunakan metode PLS dengan software smartPLS. Berdasarkan hasil analisis data diperoleh hasil sebagai berikut: (1) Konstruk PEOU mempengaruhi konstruk AT; (2) Konstruk PU mempengaruhi konstruk AT; (3) Konstruk AT pengaruh terhadap konstruk BIUS; (4) Konstruk Web-SQ  tidak memiliki  pengaruh  terhadap  konstruk BIUS;  (5)  Konstruk Web-IQ mempengaruhi konstruk BIUS; dan (6) Konstruk BIUS tidak memiliki pengaruh terhadap konstruk BV;. Selain itu koefisien variabel laten PU terhadap AT memiliki nilai paling besar diantara nilai koefisien variabel laten pada model hubungan antar konstruk lainnya

scholarly journals THE EFFECT OF INFORMATION QUALITY ON PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE

2019 ◽  
Vol 15 (2) ◽  
pp. 131
Author(s):  
Nera Marinda Machdar
Keyword(s):  
User Satisfaction ◽  
Information Quality ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Quality Of Information ◽  
User Intent

<p><em>The purpose of this study aims to empirically test the effect of information quality on perceived usefulness, the effect of information quality on perceived ease of use, and the effect of perceived ease of use on perceived usefulness. This study uses the Technology Acceptance Model (TAM) developed by Davis (1999) to evaluate perceived usefulness and perceived ease of use.The method of data analysis in this research using analysis of Structural Equation Modeling (SEM) - Partial Least Square (PLS) with PLS 3.0.The resultd of this study showed that (1) Quality of information positively affects perceived usefulness, (2) Quality of information positively affects perceived ease of use, and (3) Perceived ease of use positively affects perceived usefulness. The limitations of this study were as follows: (1) The inherent limitations of the data obtained through the questionnaire, due to differences in the authors' perceptions ofthe research respondents, (2) Limitations of the number of accounting student respondents who are following the course of Accounting Introduction Practicum, and (3) Limitations on the selection of accounting software samples used are limited only to the use of the ACCURATE software. Subsequent research suggested that (1) Consider other independent variables that may influence perceived usefulness and perceived ease of use, such as user satisfaction and user intent, and (2) Increase the sample size of respondents in this case not only students who are taking the course Practicum Introduction to Accounting, but also students who have taken the course before</em></p>

scholarly journals Adoption of Mobile Marketing in the Telecommunication Industry of Tanzania: The Effects of Perceived Usefulness, Ease of Use, and Customer’s Knowledge

2021 ◽  
Vol 17 (12) ◽  
Author(s):  
Felix Joseph Chille ◽  
France Aloyce Shayo ◽  
Nasra Shokat Kara
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Linear Regression Analysis ◽  
Telecommunications Industry ◽  
Multiple Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Marketing ◽  
Telecommunication Industry ◽  
Perceived Ease Of Use

This paper focuses on identifying the factors affecting customer’s adoption of mobile marketing by examining the effects of perceived usefulness, perceived ease of use, and perceived customer’s knowledge in the telecommunications industry of Tanzania. The study extended the Technology Acceptance Model (TAM), with Diffusion of Innovation Theory (DOI), in predicting the customer’s mobile marketing adoption. Survey strategy was employed in data collection by administering the structured questionnaires and collected data using multi stage sampling on 406 respondents in Dar es Salaam. After then, it was analyzed using factor analysis, correlation analysis, and multiple linear regression analysis. Findings indicated that perceived usefulness, perceived ease of use, and perceived customer knowledge have significant and positive influence on the adoption of mobile marketing in the telecommunication industry in Tanzania. The study contributes to telecommunication practitioners with the integrated theoretical framework, which suggest that telecommunication practitioners need to develop mobile platforms that are easy to use, useful in solving customers’ problems and in designing products whose benefits are easily understood by customers. Through holistic mobile marketing approach, this study makes parsimonious contribution to knowledge by using few variables in predicting the customer’s adoption of mobile marketing in Telecommunication industry in Tanzania.

scholarly journals Factor Driving E-Learning Adoption in Palestine: An Integration of Technology Acceptance Model and is Success Model

e-Finanse ◽  
2021 ◽  
Vol 17 (1) ◽  
pp. 41-49
Author(s):  
Ziad Aldammagh ◽  
Rabah Abdaljawad ◽  
Tareq Obaid
Keyword(s):  
Technology Acceptance ◽  
Paradigm Shift ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Country ◽  
Is Success ◽  
E Learning ◽  
Acceptance Model

Abstract One of the most significant changes in the field of education in this information age is the paradigm shift from teacher-centered to learner-centered education. Along with this paradigm shift, understanding of students’ e-learning adoption behavior among various countries is urgently needed. Despite being one of the many countries that are still at the early stages in implementing e-learning, Palestine is a country that has recently seen an expansion in the number of students and the quality of education, which has involved high investment in e-learning. Hence, studies in this area of research interest have yet to be made known within the field of education. This study attempted to address the disparity within the literature for an individual country, Palestine, on the significant influences towards adopting e-learning. A model that investigates the effects of quality features, perceived ease of use, perceived usefulness on the intentions and satisfaction of the learners towards the effects of e-learning is proposed in this study. This model encompassed the constructs and variables embedded in TAM and ISSM along with instructor quality. The outcomes of the model, such as actual use and the moderating effect of technical support towards e-learning in Palestine, were investigated. The study proposed that the quality of the course, instructor, service and system as well as perceived usefulness determined the satisfaction among students in use e-learning.

scholarly journals Effect Of Theoretical And Institutional Factors On The Adoption Of E-Learning

2016 ◽  
Vol 12 (16) ◽  
pp. 462 ◽  
Author(s):  
Mateko Okantey ◽  
Hillar Addo
Keyword(s):  
Technology Acceptance ◽  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Institutional Factors ◽  
Perceived Ease Of Use ◽  
Private And Public ◽  
E Learning ◽  
Acceptance Model ◽  
The Relationship

This paper examined the effect of theoretical and institutional factors that influenced the adoption of e-learning in Universities in Ghana. The study sought to improve understanding of the motivational factors behind the adoption of e-learning systems. This study extended the original Technology Acceptance Model (TAM) to include institutional factors. A sample of 600 lecturers was drawn from both private and public universities in Ghana. Correlation analysis was used to determine the relationship between e-learning and the theoretical factors as well as the relationship between e-learning adoption and institutional factors. Linear regression analysis was used to determine whether the theoretical factors predict e-learning adoption. The study revealed that e-learning was positively correlated to all the theoretical factors discussed. It was observed that significant relationship existed between Perceived Usefulness (PU) and e-learning, while the weakest relationship existed between e-learning and Perceived Ease of Use (PEOU). The research concluded that a lecturer’s adoption of e-learning depended on PEOU as well as PU. However, a lecturer’s adoption of e-learning was more dependent on a lecturer’s PU, that is, the degree to which the lecturer believed that using a particular system would enhance his or her job performance.

scholarly journals Evaluation of the Acceptance of the Developer Registration System Using the TAM Framework with the Perspective of Housing Developers and Associations in Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 13-26
Author(s):  
Yekti Wirani ◽  
Elsa Nadira ◽  
M. Syaiful Romadhon
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Public Works ◽  
Perceived Ease Of Use ◽  
Registration System ◽  
Actual Usage ◽  
The Republic ◽  
Acceptance Model

The Developer Registration System (SIRENG), owned by the Ministry of Public Works and Public Housing of the Republic of Indonesia, aims to provide supervision on the quality of houses built by housing developers. Based on the interviews with the association manager PERWIRANUSA, the completeness and suitability of the information in SIRENG are still limited. It does not meet SIRENG development benefits, guaranteeing that registered developers in SIRENG are experienced and trusted. This study aims to provide recommendations for managers of SIRENG to improve the system through evaluation of acceptance of SIRENG with the association and housing developer's perspective. This study uses the Technology Acceptance Model (TAM) framework and utilizes PLS techniques to analyze respondents' data. This study used a mixed-method. This study's results are Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, and Actual Usage (AU) variables that influence the acceptance of SIRENG.

Mobile Commerce Adoption From Consumers Perspective

2018 ◽  
Vol 9 (2) ◽  
pp. 12-27 ◽  
Author(s):  
Radwan Moh'd Al-Dwairi ◽  
Laith M.K. Al-Shraideh ◽  
Emad A. Abu-Shanab
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Adoption Process ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Perceived Security ◽  
Acceptance Model

In response, to little research focused on how Jordanians perceive and respond to m-commerce and the main factors that govern its adoption and use, this article proposes a conceptual model that extends the technology acceptance model (TAM) with important factors related to consumers and companies like perceived trust, perceived security, subjective norms and service quality. The proposed model was validated and then tested utilizing a sample of 200 students. Results indicate that a perceived ease of use, a perceived usefulness and service quality are the major drivers of m-commerce adoption among Jordanian users. In contrast perceived trust, perceived security, and subjective norms are not significant toward the adoption process. A detailed analysis and results follows this article.

Combining the TAM and IS Success Models to Validate E-Learning System Satisfaction and Continuance Intention

2014 ◽  
pp. 290-301
Author(s):  
Tung-Cheng Lin
Keyword(s):  
Information Quality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Is Success ◽  
Learning Attitudes ◽  
E Learning

Many e-learning studies have evaluated learning attitudes and behaviors based on TAM. However, a successful E-Learning System (ELS) should take both system and information quality into account by applying ISM developed by Delone and McLean. In addition, the acceptance for information system depends on the perceived usefulness and ease of use according to TAM. This research combines TAM with ISM by introducing system quality, quality of platform information, and course information as an antecedent of perceived usefulness and perceived ease of use. These factors are crucial for understanding users’ intentions to continue their use of ELS. The research model was examined with data collected from 164 practicing students with ELS experiences. The results indicated that system quality, platform information, and course information had a significantly positive effect on users’ satisfaction and their intention to use ELS continuously.

scholarly journals Development and Validation of User Experience-Based E-Learning Acceptance Model for Sustainable Higher Education

2021 ◽  
Vol 13 (11) ◽  
pp. 6201
Author(s):  
Baqar Ali Zardari ◽  
Zahid Hussain ◽  
Aijaz Ahmed Arain ◽  
Wajid H. Rizvi ◽  
Muhammad Saleem Vighio
Keyword(s):  
Higher Education ◽  
Technology Acceptance ◽  
Information Quality ◽  
Research Study ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
E Learning ◽  
Acceptance Model ◽  
Learning Portal

E-learning is a convenient way of learning through a portal. E-learning is being increasingly adopted in the world; however, the factors that influence the intention of users for accepting the e-learning technology have not been sufficiently explored, particularly in developing countries. Although many e-learning acceptance models do exist, the research on a user experience (UX)-based e-learning acceptance model is still lacking. As UX is one of the crucial factors for the acceptance of an e-learning portal, this research study aims to develop and validate a UX-based e-learning acceptance framework for sustainable higher education. In this connection, a web-based responsive e-learning portal for university students has been developed. The portal can be accessed from anywhere, at any time, and on any device, making the learning sustainable. The UX-based e-learning acceptance framework is developed by integrating the selected constructs of a widely accepted UX model, technology acceptance model (TAM), and four well-known constructs from various technology acceptance models. The constructs are appeal, pleasure, satisfaction, perceived ease of use, perceived usefulness, information quality, self-efficacy, social influence, benefits, and behavioral intention, which can predict the intentions of the students for acceptance of the e-learning portal. The data were collected from 650 university students using online and manual questionnaires. After data screening, 513 valid responses were further analyzed using structural equation modeling. According to the results, the framework fits the data well. The constructs satisfaction, perceived ease of use, perceived usefulness, information quality, self-efficacy, social influence, and benefits have a statistically significant effect on the behavioral intention of the students regarding the acceptance of the e-learning portal. The construct perceived ease of use has a statistical significant impact on perceived usefulness and pleasure. The construct appeal has a statistical significant impact on pleasure and satisfaction. Similarly, the construct pleasure has also a positive statistical significant impact on satisfaction. This research study contributes to the e-learning acceptance models by developing and validating the UX-based e-learning acceptance framework for sustainable higher education. The framework provides important insights for the acceptance of university based e-learning portals in the context of developing countries.

scholarly journals Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps

2021 ◽  
Vol 13 (16) ◽  
pp. 9043
Author(s):  
Jo-Hung Yu ◽  
Gordon Chih-Ming Ku ◽  
Yu-Chih Lo ◽  
Che-Hsiu Chen ◽  
Chin-Hsien Hsu
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Fitness Application

The purpose of the study is to explore the antecedents of university students’ fitness application usage behaviours by combining the theory of planned behaviour and the technology acceptance model. An anonymous questionnaire survey was adopted to address the objectives of the study. Purposive and snowball sampling was used to select eligible students from six universities in Zhanjiang City. An online survey was used to collect data from 634 eligible subjects, and partial least squares structural equation modelling was used to analyse the collected data. The results indicated that the students’ perceived usefulness (β = 0.17, p < 0.05) and perceived ease of use (β = 0.32, p < 0.05) concerning the application and their attitude (β = 0.31, p < 0.05) toward it significantly influenced their usage intentions. Furthermore, perceived usefulness (β = 0.11, p < 0.05) and perceived ease of use (β = 0.38, p < 0.05) fully mediated the relationship between subjective norms and usage intentions. However, subjective norms and perceived behavioural control did not enhance the students’ intentions to use fitness applications. That is, students’ attitudes and fitness application design are the determinants of usage intention. Accordingly, improving students’ fitness applications usage intention requires strategies that involve customised services, social networking, and collaboration with schools; this would further increase students’ engagement in physical exercise.

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