The Effect of Product Innovation, Process Innovation, and Marketing Innovation on Innovation Capability and Knowledge Sharing of Ventures : Focusing on the Moderating Effect of Business Area

2017 ◽  
Vol 12 (4) ◽  
pp. 97-122
Author(s):  
Sang-Jib Kwon ◽  
Keyword(s):  
Knowledge Sharing ◽  
Product Innovation ◽  
Innovation Process ◽  
Process Innovation ◽  
Moderating Effect ◽  
Innovation Capability ◽  
Marketing Innovation ◽  
Business Area

scholarly journals Innovation: The Driving Force for Entrepreneurial Performance among Small Informal Businesses

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Simbarashe Muparangi ◽  
Forbes Makudza
Keyword(s):  
Product Innovation ◽  
Business Performance ◽  
Innovation Process ◽  
Positive Association ◽  
Process Innovation ◽  
Marketing Innovation ◽  
Strong Positive Association ◽  
Medium Enterprises ◽  
Organisational Factors ◽  
The Impact

The purpose of the study was to assess the impact of innovation on business performance of informal small business traders in Zimbabwe. The Open Theory of Innovation informed the study whilst data for the study was gathered using structured questionnaires where 175 informal small to medium enterprises (SME) offered validated responses. A causal, quantitative approach was assumed and data was analyzed using SPSS 22 software to identify the association, strength and direction of innovation and innovation determinants on SME performance. The results revealed that innovation is determined by product, process, marketing and organisational factors. The study thus found out that product innovation, process innovation and marketing innovation have strong positive association with SME performance (P < 0.05). However, the study found an insignificant association between organisational innovation and SMEs performance. The study thus concluded that for informal SMEs to enhance their performance and graduate from being small entities to large corporates, they should embrace product innovation, process innovation and marketing innovation.

Increasing the competitiveness of Rural Banks through an innovation approach in Bogor District

2020 ◽  
Vol 5 (02) ◽  
pp. 129
Author(s):  
Dimas Ari Darmantyo ◽  
Ratno Ratno ◽  
Yustiana Wardhani
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Business Performance ◽  
Organizational Innovation ◽  
Innovation Process ◽  
Process Innovation ◽  
Positive Influence ◽  
Community Services ◽  
Small Community ◽  
Marketing Innovation

Competition in the banking world in increasing the value of its assets is getting tighter.The presence of financial technology adds to the tight competition in the banking world. Rural Banks (BPR) which focuses on small community services and MSMEs must innovate in order to survive in the banking industry. This research aims to find out if there is an influence of product innovation, process innovation, marketing innovation and organizational innovation on business performance, with accidental sampling method to obtain 150 samples of BPR Customers Bogor District, this research uses Structural Equation Modelling (SEM) method to analyze the data obtained. The results showed that, there is a positive influence of product innovation, process innovation, marketing innovation and organizational innovation on business performance. Product innovation variables have a stronger impact on business performance than marketing innovation, organizational innovation and process innovation. Keywords : Product Innovation, Process Innovation, Marketing Innovation and Business Performance

How knowledge sharing connects interpersonal trust and innovation capability

2019 ◽  
Vol 13 (2) ◽  
pp. 276-298 ◽  
Author(s):  
Hui Lei ◽  
Thuong Thi Nguyen ◽  
Phong Ba Le
Keyword(s):  
Knowledge Sharing ◽  
Product Innovation ◽  
Interpersonal Trust ◽  
Process Innovation ◽  
Psychological State ◽  
Future Research ◽  
Service Firms ◽  
Innovation Capability ◽  
Content Type ◽  
Positive Effects

Purpose Knowledge sharing (KS) and innovation are generally believed as the antecedents of key outcomes that help firms to attain and sustain competitive advantage in long term. The purpose of this paper is to analyze the mechanism of how interpersonal trust and leader support affect KS and improve firm’s innovation capabilities. Design/methodology/approach This is a research paper which is built using empirical data collected from 68 manufacturing and service firms in China. Findings First, the findings show that leader supports moderate the correlation between interpersonal trust and KS. Second, KS serves as mediator in the relationship between interpersonal trust and firm’s innovation capabilities. Research limitations/implications KS plays a crucial role in stimulating innovation capabilities for both manufacturing and service firms. Future research should explore the effects of the motivational factors (such as positive psychological state, perceived benefits and costs) on KS and firm’s innovation capabilities. Practical implications The paper provides the evidence for the positive effects of interpersonal trust on KS, which in turn is significantly associated with product innovation and process innovation. It highlights the important role of leader supports in promoting the degree of sharing knowledge among individuals to enhance innovation capabilities for firms. Originality/value This study puts the theory of innovation forward based on exploring the key factors that have potential and positive impacts on two specific types of innovation capability, namely, product innovation and process innovation, for both manufacturing and service firms.

The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry

2014 ◽  
Vol 2 (3) ◽  
pp. 93-106
Author(s):  
Boon Liat Cheng
Keyword(s):  
Product Innovation ◽  
Service Innovation ◽  
Services Marketing ◽  
Process Innovation ◽  
Tourism Industry ◽  
Organisational Innovation ◽  
Marketing Innovation ◽  
Tourist Satisfaction ◽  
Body Of Knowledge ◽  
The Impact

Objective - This study proposed a model to test the impacts of the four dimensions of service innovation (i.e., process innovation, organisational innovation, marketing innovation and product innovation) on tourist satisfaction in the Malaysian tourism. Methodology/Technique - Measurement items for the dimensions of service innovation were developed through focus group interviews. A convenience sampling approach was adopted with the distribution of 400 questionnaires among local and foreign tourists. Statistical tolls in the Statistical Package for the Social Sciences (SPSS) were adopted to analyse the reliability of items and the hypothesised relationships in the proposed research model. Findings - The findings reveal that the respective dimensions of service innovation are significantly related to tourist satisfaction. These findings contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. Novelty - Limited studies have been done to examine the impact of service innovation dimensions on tourist satisfaction.The findings of this study contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. At the same time to address the practical implications by recommending relevant and effective service innovation strategies for the tourism industry in Malaysia. This knowledge is useful for benchmarking better service innovation practices among the industry practitioners. Type of Paper - Empirical Keywords: Service Innovation; Process Innovation; Organisational Innovation; Marketing Innovation; Product Innovation; Tourist Satisfaction

scholarly journals Product innovation, process innovation and advertising-based goodwill: A dynamic analysis in a monopoly

2021 ◽  
Vol 0 (0) ◽  
pp. 0
Author(s):  
Genlong Guo ◽  
Shoude Li
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Dynamic Control ◽  
Innovation Process ◽  
Process Innovation ◽  
Social Optimum ◽  
Social Planner ◽  
State Variables ◽  
Product Price ◽  
The Social

<p style='text-indent:20px;'>In this paper, we develop a dynamic control model to investigate a monopolist's investment strategies in product innovation, process innovation and advertising-based goodwill. The significant features of our study are: (ⅰ) considering the effect of product quality on goodwill; (ⅱ) considering the instantaneous cost of producing a quality using machinery and/or skilled labour; (ⅲ) the customers' demand function depends on product quality, product price and goodwill in a separable multiplicative way between the state variables and control variables. Our results suggest that (ⅰ) the system admits unique saddle-point steady-state equilibrium under the monopolist optimum and the social optimum; (ⅱ) and the monopolist will have an underinvestment problem as compared with the social planner; and (ⅲ) although the product price is still determined by the monopolist under the social planner optimum, the product price is higher under the monopolist optimum than that under the social planner optimum.</p>

An Investigation of the Four Dimensions of Innovation in Small Scale Firms in Lagos State, Nigeria

2013 ◽  
Vol 5 (2) ◽  
pp. 113-118 ◽  
Author(s):  
Sunday Amiolemen ◽  
Olutunde Babalola ◽  
Stephen Adegbite ◽  
Idowu Ologeh ◽  
Olapeju Adekola ◽  
...  
Keyword(s):  
New Product Development ◽  
Product Innovation ◽  
Small Firms ◽  
Organizational Innovation ◽  
Process Innovation ◽  
Manufacturing Firms ◽  
Small Scale ◽  
Four Dimensions ◽  
Marketing Innovation ◽  
Lagos State

The paper examined the dimensions of innovation in small scale manufacturing firms with a view to understanding the interaction and relationship among product innovation, process innovation, organizational innovation, and marketing innovation. It further determines the relationship that exists between sales turnover and the four dimensions of innovation. Forty-six small manufacturing firms were sampled across the 4 major small scale Industrial Estates in Lagos State. The paper observed that these small firms engaged mainly in process innovation. The correlation analysis revealed a significant relationship between marketing and process innovation (r = 0.51; p<0.01) while there is no causality between product and process innovation (r = 0.31; p<0.05); product innovation and organizational innovation (r = 0.22; p<0.05); product innovation and marketing innovation (r = 0.11; p<0.05); and process and organizational innovation (r = 0.27; p<0.05) in these firms. The paper concludes that these firms are solely interested in upgrading and renewal of products, improving new methods of production, supply and distribution. The paper finally submitted that the observed trend is not unconnected with poor R&D initiative between small firms and research institutions, poor technological innovation capability of firms, and poor linkages/collaboration among stakeholder on new product development.

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