scholarly journals Pengaruh Kesadaran Merek, Nilai Produk Dan Keunikan Merek Terhadap Loyalitas Merek Uniqlo Di Batam

2021 ◽  
Vol 3 (2) ◽  
pp. 353
Author(s):  
Enrico Yola ◽  
Louis Utama
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Measuring Instrument ◽  
Product Value ◽  
Convenience Sampling

The purpose of this study is to test whether brand awareness can influence brand loyalty, product value can affect brand loyalty, brand uniqueness can affect brand loyalty. Data analysis conducted in this study using SEM (Structural Equation Modeling), with the PLS measuring instrument. The sample was selected using convenience sampling method totaling 70 respondents. The results of this study are Brand Awareness, Product Value and Brand Uniqueness that are positive and significant towards brand loyalty. Tujuan dari penelitian ini adalah untuk menguji apakah kesadaran merek dapat loyalitas merek, Nilai produk dapat mempengaruhi loyalitas merek, Keunikan merek dapat mempengaruhi loyalitas merek,. Analisis data yang dilakukan pada penelitian ini menggunakan SEM (Structural Equation Modeling), dengan alat ukur PLS. Sampel dipilih menggunakan metode convenience sampling berjumlah 70 responden. Hasil penelitian ini adalah Kesadaran Merek, Nilai Produk dan Keunikan Merek positif dan signifikan terhadap loyalitas merek.

scholarly journals PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT

2021 ◽  
Vol 11 (1) ◽  
pp. 94
Author(s):  
Keni Keni ◽  
Callista Callista
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Equation Modeling ◽  
Brand Commitment ◽  
Loyalty Intention ◽  
Brand Credibility ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. 

scholarly journals PERAN KONSELING, PENGAWASAN, DAN PEMERIKSAAN OLEH PETUGAS PAJAK DALAM MENDORONG KEPATUHAN WAJIB PAJAKDAN DAMPAKNYA TERHADAP PENERIMAAN NEGARA

2017 ◽  
Vol 20 (2) ◽  
pp. 285
Author(s):  
Amilin Amilin
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Tax Compliance ◽  
Primary Data ◽  
Equation Modeling ◽  
Convenience Sampling

Penelitian inibertujuan untuk memperoleh bukti empiris tentang pengaruh konseling, pengawasan, dan pemeriksaan pajak terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya dan dampaknya terhadap penerimaan negara. Populasi dalam penelitian ini adalah para Wajib Pajak yang ada di wilayah Jakarta. Metode pemilihan sampel menggunakan metode convenience sampling.Pengumpulan data menggunakan kuesioner. Responden penelitian ini berjumlah 200wajib pajak dan yang layak untuk diuji sebanyak 197 kuesioner. Pengujian hopotesis menggunakan Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa kegiatan konseling dan pemeriksaan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak dalam memenuhi kewajiban perpajakannya, sedangkan pengawasan tidak memberikan dampak yang signifikan terhadap kepatuhan wajib pajak. Temuan lainnya, kepatuhan wajib pajak dapat memediasi pengaruh parsial variabel konseling, pengawasan, dan pemeriksaan terhadap penerimaan negaraThe purposes of this study to analyze the influence of counselling, supervision, and the tax examination, on the tax compliance and it’s impact on country revenue.The population of this research is Corporate Taxpayers. Primary data used in this study collected by the questionnaire in Jakarta Area. Convenience sampling method used in this study. There are any 197 from 200 questionnaires are feasible to analyzed. The Structural Equation Modeling (SEM) used to test the hyphotesis. The result of this study showed that the variable of counselling and variable of the tax examination positively influence on the tax compliance, while the supervision variable have no effect.Other findings that variable of tax compliance can mediate the influence of counselling, supervision, tax examination variebles on country revenue

scholarly journals Components of Brand Equity: The Case of Bình Thuận Dragon Fruit

2014 ◽  
Vol 222 ◽  
pp. 142-160
Author(s):  
HUYỀN NGÔ THỊ NGỌC ◽  
Bằng Nguyễn Viết ◽  
Minh Đinh Tiên
Keyword(s):  
Structural Equation Modeling ◽  
Theoretical Model ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Associations ◽  
Dragon Fruit

The paper aims at testing the theoretical model of brand equity and developing a measure for brand equity of Bình Thuận dragon fruit and relationship between components of brand equity. The research results based on Structural Equation Modeling (SEM) demonstrate relationships between the following components of the brand equity of Bình Thuận dragon fruit: Brand awareness, perceived quality, brand associations and brand loyalty. The results also show that these components do affect the overall brand equity.

scholarly journals Measuring Customer Based Brand Equity: A Case of Heineken from the Beer Market in Vietnam

2017 ◽  
Vol 13 (3) ◽  
pp. 177 ◽  
Author(s):  
Tran Trung Vinh
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Direct Effects ◽  
Brand Association ◽  
Equity Model ◽  
Structured Questionnaire

This study aims at examining the practicality of a customer-based brand equity model with a case of Heineken in the Vietnamese beer market. Based on a sample of 322 consumers by using a structured questionnaire, structural equation modeling (SEM) is applied to test hypotheses. The result reveals that perceived quality, brand awareness, brand association and brand loyalty have positive and direct effects on overall brand equity. These findings have implications for marketers.

scholarly journals PENGARUH DARI IDENTITY TERHADAP BRAND VALUE, SATISFCATION, TRUST AND BRAND LOYALTY

2016 ◽  
Vol 8 (2) ◽  
pp. 87
Author(s):  
Rahmania Asmoningsih
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Brand Identity ◽  
Equation Modeling ◽  
Brand Value ◽  
Brand Trust

<p>The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty. Respondents in this study is the beauty clinic customers in Jakarta which consists of 112 respondent . Structural Equation Modeling (SEM) with AMOS version 16 used in this study for data analysis . Results of the testing showed that the brand identity has a positive influence on brand value and brand trust, and customer satisfaction and brand value has a positive influence on brand trust that subsequently will have positive influence on brand loyalty. The results also showed that the brand identity does not have an influence on customer satisfaction</p>

scholarly journals Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Inovasi Terhadap Kinerja Usaha UKM Bidang Konveksi Di Jakarta Barat

2021 ◽  
Vol 3 (2) ◽  
pp. 500
Author(s):  
Tasya Calista Sondra ◽  
Oey Hannes Widjaja
Keyword(s):  
Structural Equation Modeling ◽  
Data Processing ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modeling ◽  
Convenience Sampling ◽  
Processing Techniques

This study aims to determine the positive and significant effect of market orientation, entrepreneurial orientation and innovation on the performance of the Convection UKM in West Jakarta. The population of this study is the SME sector of convection which is domiciled in West Jakarta. The sample was selected using convenience sampling method, amounting to 100 respondents. Data processing techniques use structural equation modeling assisted by the SmartPLS 3.2 program. The results of this study are market orientation, entrepreneurial orientation and innovation have a positive and significant effect on the performance of SMEs in the convection sector in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan orientasi pasar, orientasi kewirausahaan dan inovasi terhadap kinerja usaha UKM Konveksi Di Jakarta Barat. Populasi dari penelitian ini adalah usaha UKM bidang konveksi yang berdomisili di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling yang berjumlah 100 orang responden. Teknik pengolahan data menggunakan structural equation modeling yang dibantu dengan program SmartPLS 3.2. Hasil penelitian ini adalah Orientasi pasar, orientasi kewirausahaan dan inovasi berpengaruh positif dan signifikan terhadap kinerja usaha UKM bidang konveksi di Jakarta Barat.

scholarly journals The Role of Administrative Modernization in Shaping Tax Moral to Increase Taxpayer Compliance: Case Study in Madiun, Indonesia

2020 ◽  
Vol 23 (55) ◽  
pp. 221-238
Author(s):  
Moh Ubaidillah ◽  
Nik Amah
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Empirical Evidence ◽  
Structural Equation ◽  
Sampling Method ◽  
Equation Modeling ◽  
The City ◽  
Private Individual

The study presented in this paper aimed to find out and obtain empirical evidence about the role of administrative modernization of the tax collector entity in shaping tax morals to improve private individual taxpayer compliance. Sampling in this study used the purposive sampling method, which resulted in a sample of 244 respondents in the city of Madiun (Indonesia). Data analysis was conducted by means of Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results showed that morals were positively influential towards taxpayer compliance. Furthermore, high morals positively influence the taxpayer’s compliance with the modernization of the tax collector administration as moderation variables.

scholarly journals Brand Image dan Country of Origin untuk Memprediksi Purchase Decision Konsumen : Variabel Perceived Quality Sebagai Variabel Mediasi

2020 ◽  
Vol 4 (6) ◽  
pp. 276
Author(s):  
I Made Genta Wedangga ◽  
Keni Keni
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Method ◽  
Brand Image ◽  
Country Of Origin ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Convenience Sampling ◽  
Processing Techniques

The purpose of this research is to examine whether 1) brand image and country of origin can predict purchase decision 2) brand image can predict perceived quality 3) perceived quality can predict purchase decision and 4) perceived quality can mediate the effect of brand image on purchase decision. Sample was selected using convenience sampling method amounted to 200 respondents at Jakarta and Tangerang. Data processing techniques using structural equation modeling what helped by SmartPLS.3.2.8 program. The result of this study shows that 1) brand image and country of origin have significant effect to predict purchase decision 2) brand image have significant effect to predict perceived quality 3) perceived quality have significant effect to predict purchase decision and 4) perceived quality can mediate the effet of brand image on purchase decision.

scholarly journals MEASURING BRAND EQUITY: THE PERSPECTIVE OF STARBUCKS’ CUSTOMERS

2020 ◽  
Vol 18 (4) ◽  
pp. 825-833
Author(s):  
Astrid Puspaningrum ◽  
Keyword(s):  
Structural Equation Modeling ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Management Team ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Brand Trust ◽  
Brand Association

This study aims to analyze brand loyalty in mediating the effect of brand association and brand awareness on brand equity. The population of this study is customers of Starbucks Coffee in Malang City, with a sample of 160 respondents. The data was analyzed using Structural Equation Modeling. The results showed that brand association and brand awareness influenced brand equity, and brand loyalty was able to mediate the effect of brand awareness and brand association on brand equity. To increase brand loyalty, which in turn leads to brand equity, the management team of Starbucks Coffee has to provide a strategy in building brand awareness and brand association. Future researchers can develop this study by adding more variables, for example, is brand trust.

scholarly journals PERAN INNOVATIVENESS SEBAGAI MODERASI PADA KETERKAITAN PENGARUH SOSIAL TERHADAP MINAT PEMBELIAN KOPI STARBUCKS

2020 ◽  
Vol 4 (1) ◽  
pp. 174
Author(s):  
Miharni Tjokrosaputro ◽  
Cokki Cokki
Keyword(s):  
Structural Equation Modeling ◽  
Social Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Green Product ◽  
Convenience Sampling

Tujuan penelitian ini adalah untuk mengetahui apakah keinovatifan dapat memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbucks sebagai produk hijau. Penelitian ini menggunakan metode survey. Responden adalah 100 konsumen Starbucks. Teknik pengambilan sampel adalah convenience sampling. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling. Hasil penelitian menunjukkan bahwa pengaruh sosial berpengaruh terhadap niat membeli kopi Starbucks dan keinovatifan konsumen tidak memoderasi peran pengaruh sosial terhadap minat pembelian kopi Starbuck sebagai produk hijau. The purpose of this study was to determine whether innovativeness can moderate the role of social influence in the purchase intention of Starbucks coffee as a green product. Respondents were 100 Starbucks consumers. The sampling technique is convenience sampling. Data collection techniques using a questionnaire by survey method. Data analysis techniques using Partial Least Square-Structural Equation Modeling. The results showed that social influence had effect on Starbucks coffee purchase intentions and consumer innovativeness did not moderate the role of social influence on the purchase intention of Starbuck coffee as a green product. This might be due to brand equity factors, collectivistic culture and limited sample size, which can be suggested for future researchers.

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