scholarly journals CONSUMER PREFERENCES AND SWITCHING BEHAVIOR: AN EXPERIMENTAL TESTING OF STATUS QUO EFFECTS IN THE ELECTRICITY MARKET

Author(s):  
FABIAN GRABICKI ◽  
ROLAND MENGES
2019 ◽  
Vol 30 (2-3) ◽  
pp. 312-330
Author(s):  
Fabian Grabicki ◽  
Roland Menges

Since the 1990s, consumer research has looked for causes that could explain the absence of switching behavior of electricity consumers in liberalized electricity markets. Recent decision theory findings suggest that this absence of switching behavior is due to the so-called status quo bias. The status quo bias reflects the tendency of individuals to prefer the actual situation disproportionately (Samuelson & Zeckhauser, 1988). Using the insights of this particular bias, an economic experiment was designed to empirically test the influence of the status quo bias. In a choice-based conjoint analysis, subjects were repeatedly offered different variations of electricity contracts. 300 subjects were randomly assigned to either the control or the experimental group in four different treatments. In each of a total 15 decision-making situations, one electricity contract had to be chosen from the five different electricity contracts available. The only variation between the control and the experimental groups was that, in each decision situation of the three different status quo treatments, always one of the five electricity contracts was preselected by default. In accordance with a specific decision-making rule, this was always either the most renewable, the most local or the most expensive electricity contract. The results show significant differences between the control and the experimental group with respect to the part-worth utilities and the relative importance of the attributes. In contrast to the expectations of the model of rational choice, the type of framing of the choice task, whether an electricity contract was preselected by default as a status quo or not, seemed to influence the decision behavior of the subjects. The results are criticized as to whether competition in the liberalized electricity market is a suitable instrument to promote climate and infrastructure projects in the long term by the individual choice of electricity consumers, or whether political measures that are brought about by a collective decision should be preferred.


2012 ◽  
Vol 516-517 ◽  
pp. 1265-1271
Author(s):  
Xin Zhe Yin ◽  
Shou Jun Huang ◽  
Song Lin Tang ◽  
Yu Long Ren

A new methodology-coordinated electricity regulation is presented with coordination theory and multi-principal theory. Then a new coordinated regulation scheme is designed based on the new methodology and the status quo of China’s electricity regulation. At last, paper gives further recommends on improving China’s electricity regulation, such as establishing and ensuring the competitive electricity market, protecting environment, promoting energy efficiency, protecting social interests, etc.


2016 ◽  
Vol 07 (04) ◽  
pp. 1650010 ◽  
Author(s):  
WICHSINEE WIBULPOLPRASERT

Renewable electricity subsidies have been popular policy instruments to combat climate change because of their ability to offset emissions. This paper studies the long-run welfare benefits of optimizing the design of the existing renewable energy subsidy (the status quo) in the presence of heterogeneity in the offset emissions. In particular, I measure the welfare gain from differentiating renewable subsidies across location and time to reflect the environmental benefits from emissions offset in the context of wind energy in the Texas electricity market. I find that the welfare gain from differentiation is small compared to the gain already achieved under the status quo subsidy. In contrast, the optimal emissions tax yields much larger welfare gain because it engages in other cost-effective emissions abatement channels that renewable energy subsidies do not: namely, demand conservation and cross-plant fuel substitution.


2020 ◽  
pp. 93-120
Author(s):  
Roland Füss ◽  
Steffen Mahringer ◽  
Marcel Prokopczuk

Author(s):  
Aqidah Asri Suwarsi ◽  
Nanda Putri Wulandari

This research aims to identify potential new customers Syariah banking regarding factors that cause the customer has customer switching intention. The research methodology used is a naturalistic approach to qualitative research. Researchers using primary data sources with the techniques of data collection via an in-depth interview. The subjects of this study are the conventional banking that has customer switching intention to Islamic banks. The method of the validity used is the using the extension of observation, whereas his credibility using triangular theory. The dwarf in the taking of the sample used was snowball sampling. Researchers using the method of analysis of Milles and Huberman, namely the reduction of data, data display, conclusion. Results found in this study is the potential of the new Islamic bank clients can be identified through the factors that cause the customer switching behavior intention is extrinsic factors include; sales promotion and brand quality and intrinsic factors include: variety seeking, consumer loyalty, the perception of consumers, consumer preferences, attitudes, knowledge of consumers, quality of service and religiosity.Keywords: Customer switching intention, Variety Seeking ,Consumer perception, Consumer knowledge , Religiousity


Author(s):  
Qian Sun ◽  
Geng Wu ◽  
Lin Tian ◽  
Pengfei Fan ◽  
Yuanming Huang ◽  
...  

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