scholarly journals IDENTIFIKASI POTENSI NASABAH BARU BANK SYARIAH DITINJAU DARI CUSTOMER SWITCHING INTENTION

2018 ◽  
Vol 3 (2) ◽  
pp. 168
Author(s):  
Aqidah Asri Suwarsi ◽  
Nanda Putri Wulandari
Keyword(s):  
Consumer Preferences ◽  
Sales Promotion ◽  
Switching Behavior ◽  
Primary Data ◽  
Snowball Sampling ◽  
Variety Seeking ◽  
Extrinsic Factors ◽  
Intrinsic Factors ◽  
Brand Quality ◽  
Customer Switching

This research aims to identify potential new customers Syariah banking regarding factors that cause the customer has customer switching intention. The research methodology used is a naturalistic approach to qualitative research. Researchers using primary data sources with the techniques of data collection via an in-depth interview. The subjects of this study are the conventional banking that has customer switching intention to Islamic banks. The method of the validity used is the using the extension of observation, whereas his credibility using triangular theory. The dwarf in the taking of the sample used was snowball sampling. Researchers using the method of analysis of Milles and Huberman, namely the reduction of data, data display, conclusion. Results found in this study is the potential of the new Islamic bank clients can be identified through the factors that cause the customer switching behavior intention is extrinsic factors include; sales promotion and brand quality and intrinsic factors include: variety seeking, consumer loyalty, the perception of consumers, consumer preferences, attitudes, knowledge of consumers, quality of service and religiosity.Keywords: Customer switching intention, Variety Seeking ,Consumer perception, Consumer knowledge , Religiousity

scholarly journals A Study of Stimulating Factors in Self-Motivated Professional Development among Teachers at University Level

2019 ◽  
Vol IV (II) ◽  
pp. 73-79
Author(s):  
Fauzia Mushtaq ◽  
Iftikhar Ahmad Baig ◽  
Namra Munir
Keyword(s):  
Professional Development ◽  
Survey Design ◽  
Sampling Technique ◽  
Shared Vision ◽  
Professional Status ◽  
Snowball Sampling ◽  
Extrinsic Factors ◽  
Chi Square ◽  
Intrinsic Factors ◽  
University Level

The purpose of this study is to find out the factors which stimulate university teachers towards self-motivated professional development at university level. It was a descriptive study based on survey design; a mixed methods design was selected to collect the data through mixed method techniques. 200 questionnaires were distributed with the help of the snowball sampling technique, which helped in reaching 57 teachers for interview. Thematic Analysis, Descriptive Statistics and Chi- Square Test were applied to data. The result shows the intrinsic factors of stimulation were self-thrust towards excellence, respect, acknowledgment and inner satisfaction. On the contrary, extrinsic factors were a good salary package, promotion, better social and professional status and ability to cope with the advanced educational requirements. The study recommends that action through teachers’ consideration, reflection and shared vision may include extrinsic and intrinsic factors of motivation.

scholarly journals A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z

2021 ◽  
Vol 3 (9) ◽  
pp. 265-276
Author(s):  
Hedwika Avila Diva Putri Kuncoro ◽  
Nurrani Kusumawati
Keyword(s):  
Social Media ◽  
Sleep Disturbances ◽  
Quantitative Methods ◽  
Consumer Preferences ◽  
Positive Impact ◽  
Sales Promotion ◽  
Social Media Marketing ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions

Sleep is a major factor for human physical and mental health and abnormality in a person's sleep, this can cause sleep disturbances. The emergence of sleep disturbances makes sufferers try various sleep aids that might help sufferers to rest well. In Indonesia, many sleeping products have been created and sold in the market. The large variety of sleeping products with various functions and ways of use is a determining factor in adolescence buying sleeping products. They have several considerations before buying the sleeping products they need and want and it is because nowadays, customers have a lot of choices and considerations when they are choosing products and services. Therefore, it is necessary to understand consumer preferences because they play an important role in making purchasing decisions and in improving the marketing strategy to be implemented. For this research, researchers want to identify the important factors that influence the customers’ purchase decision towards sleeping products and find out the product attributes which become preferred by customers. The researcher uses quantitative methods by using questionnaires as primary data and a variety of literature as secondary data. This research uses non-probability sampling and requires a minimum of 200 respondents with criteria aged 17-26 years old and living in Jabodetabek and Bandung. Using Multiple Linear Regression methods, this research aims to identify the relationship between one dependent variable from five independent variables and answer the hypothesis. The overall evidence showed that product, social, personal value dimensions, sales promotion, and social media marketing have a significant positive impact on purchase decisions. Therefore, researchers suggest marketers in the sleeping product industry convey product advantages and personal values, use influencers to promote products or make price discounts and use social media to attract customers because these points influence purchasing decisions.

scholarly journals The Influenced Factors of the Switching Customer to Halal Cosmetic Products

2021 ◽  
Vol 3 (1) ◽  
pp. 27-33
Author(s):  
Rozaq M. Yasin ◽  
Siti Norjanah
Keyword(s):  
Millennial Generation ◽  
Behavior Pattern ◽  
Sales Promotion ◽  
Switching Behavior ◽  
Behavior Patterns ◽  
Cosmetic Products ◽  
Cosmetic Product ◽  
Cosmetic Industry ◽  
Customer Switching ◽  
Industry Needs

Ideally, a Muslim will easily decide to consume cosmetic product that have a halal label compared to cosmetic product that are not yet labeled halal. However, there are many people who switch use of product even though they are labeled halal. This study aims to analyze behavior patterns and factors that probability influence customers to switch away from halal cosmetic products. This study used primarly data with purposive sampling of 100 respondents in special region of Yogyakarta. Using logistic regression, the results show that the behavior pattern of customer switching for halal cosmetic products was dominated by the Millennial generation who have high curiosity and aggressiveness so that this generation's behavior tends to be disloyal, including consuming cosmetics with halal products. Pricing, sales promotion, reputation and sales ethics have probability to influence customer switching behavior of halal cosmetic products. The halal cosmetic industry needs to pay attention to the behavior patterns of millennial generation, especially in terms of factors that probability influence to switch from halal cosmetic products.

scholarly journals Employee Motivation, Recruitment Practices and Banks Performance in Nigeria

2016 ◽  
Vol 4 (2) ◽  
pp. 70-94 ◽  
Author(s):  
Mukarramah Modupe Adeola ◽  
Sulaimon Olanrewaju Adebiyi
Keyword(s):  
Employee Motivation ◽  
Primary Data ◽  
Major Influence ◽  
Organisational Performance ◽  
Extrinsic Factors ◽  
Cross Sectional ◽  
Intrinsic Factors ◽  
Recruitment Practices ◽  
Unstable Environment ◽  
Recruitment And Selection

Abstract Many organisations recognizes the use of human resource as a major influence to their success. And with today’s competitive environment, it is imperative for organisations to find ways to be more effective and efficient in utilizing their resources so as to improve their general performance. Hence, there is need to recruit and retain highly qualified and motivated employees in order to remain competitive in the unstable environment. This study evaluates the relationship between recruitment practices, employee motivation and their impact on organisational performance focusing on the Nigerian banking industry, with a view to investigating factors that motivate employees of Nigerian banks and the methods banks adopt to motivate their employees. The study also assesses recruitment and selection methods used by Nigerian banks to select effective employees. The study is a cross-sectional in time and the primary data collected from a conveniently selected sample of 60 employees each of the seven selected banks. Face-to-face survey and interview was carried out in order to achieve the research objectives and back up theoretical findings. Using correlation and thematic analysis, the results indicated that there was a strong positive relationship between employee motivation, recruitment practices and organisational performance. Findings from the analysis identified that bank employees are mostly extrinsically motivated; although intrinsic factors also motivate them, it is not as motivating as extrinsic factors. The banks also provide more of extrinsic motivators to increase the performance of their employees. The banks make use of various methods of employee selection, by dividing the methods into stages. In addition, recruiting is mostly undertaken through recruitment agencies or advert placements. The study provides future recommendations that banks in Nigeria should be firmer in their selection processes; this will allow them to identify unsuitable applicants and make room for effective employees who will improve the efficiency of the bank and be motivated. At the same time, this research also suggests that the bank should provide more accessible motivational incentives for its employees in order to boost their performance because unmotivated employees are of no use to any organisation.

scholarly journals ANALISIS KINERJA PEGAWAI PADA DINAS KOMUNIKASI DAN INFORMATIKA KOTA MAKASSAR

2020 ◽  
Vol 4 (2) ◽  
pp. 1-35
Author(s):  
Adi Siswanto
Keyword(s):  
Data Processing ◽  
Organizational Performance ◽  
Work Environment ◽  
Work Motivation ◽  
Employee Performance ◽  
Secondary Data ◽  
Skills Training ◽  
Primary Data ◽  
Extrinsic Factors ◽  
Intrinsic Factors

This study aims to analyze the performance of employees at the Department of Communication and Information Makassar. The method used in this research is to use qualitative research methods. Data processing procedures in this study use primary data processing sourced from interviews and secondary data processing through theoretical analysis sourced from books, reports, photos, data and observations. The results showed that the results of interviews and observations can be concluded that the ability of employees at the Department of Communication and Information Makassar measured as based on knowledge and skills are still in the category of good enough to support employee performance. Employees understand the work and can finish it in a timely manner. Employee work motivation at the Makassar City Office of Communication and Information in achieving employee performance measured by intrinsic factors (Personal Maturity and Job Satisfaction) and extrinsic factors (Work Environment, Compensation, and Supervision) are in quite good category. Work relations that are established are considered quite close among fellow employees, exemplary leaders who are considered capable of providing motivation. There are still employees who have never attended training in both the leadership and functional technical divisions, therefore it is necessary to immediately provide skills training to employees. It is hoped that employees will more often be given the opportunity to attend training and education. Employees' work motivation at the Makassar City Office of Communication and Information which is categorized as good also did not go unnoticed. Efforts to create a good work environment still need to be improved, especially inadequate compensation. It is hoped that leaders will pay more attention in motivating employees to achieve organizational performance.

scholarly journals Hierarchy Analysis, Leading Commodities and Community Participation in Agropolitan Areas in Trenggalek Regency, East Java Province

HABITAT ◽  
2021 ◽  
Vol 32 (2) ◽  
pp. 63-73
Author(s):  
Angga Putra ◽  
Budi Setiawan ◽  
Suhartini Suhartini
Keyword(s):  
Community Participation ◽  
Public Perception ◽  
Secondary Data ◽  
Primary Data ◽  
Green Beans ◽  
Location Quotient ◽  
Extrinsic Factors ◽  
Chi Square ◽  
Intrinsic Factors ◽  
Plantation Crops

The agropolitan area in Trenggalek Regency is one of the regional development programs that began in 2006.The objectives of this study are 1) Determining the hierarchical structure of growth and service centers in an agropolitan area, 2) Determining superior commodities that can be developed in an agropolitan area, 3) Knowing perceptions and levels of community participation as well as the factors that influence it in an effort to increase active community participation as the main actor in agropolitan area development. The research location was determined purposively. This study uses two types of data, namely primary data and secondary data. The analytical methods used in this research are 1) scalogram analysis, 2) Location Quotient / LQ analysis, 3) non-parametric chi-square statistical analysis. Based on the schalogram analysis of villages in the agropolitan area in Trenggalek Regency, it is obtained a hierarchy of regions in the agropolitan area in Trenggalek Regency, so that Tasikmadu, Pule, Jombok and Sumurup Villages are the centers of growth and service centers while the development areas of Karanggandu Village, Prigi, Watulimo, Sawahan, Watuagung, Sidomulyo, Tanggaran, and Dompyong are agropolitan areas. While other development areas, namely the Dukuh, Slawe, Gemaharjo, Pakel, Ngembel, Puyung, Joho, Kembangan, Pakel, Masaran, Sengon, Srabah, Surenlor and Botoputih development areas are hinterland areas. Based on the results of the LQ analysis, the agropolitan area in Trenggalek Regency has 34 (thirteen) commodities that have an LQ value of more than 1: leaves, potatoes, mustard greens, long beans, large chilies, bird's eye chilies, green beans and chayote, c) Fruit crop subsectors: avocado, star fruit, duku, durian, guava, water guava, orange siem, large orange, mangosteen, jackfruit, papaya, rambutan, salak, sapodilla and soursop, d) Sub-sector of plantation crops: Patchouli, sugarcane, cocoa, cloves, coffee, vanilla and cottonwood. The level of public perception towards agropolitan programs is relatively poor. The level of community participation in agropolitan programs is relatively low. The intrinsic factors that have a real influence on the level of participation are income and land area, while the extrinsic factors are socialization, assistance, openness of government, program suitability and benefits. Increasing community participation can be done by improving the factors that have a real influence.

scholarly journals Factors Affecting The Work Motivation Of BSBA Graduates Employed In Carcanmadcarlan: A Survey

2015 ◽  
Vol 2 ◽  
pp. 134-143
Author(s):  
Jeni Theresa C. Bona ◽  
Myriflor S. Avenido ◽  
Lyka Grace Ravelo ◽  
Meliza R. Pie ◽  
Neomelyn R. Lajera ◽  
...  
Keyword(s):  
Employee Satisfaction ◽  
Work Motivation ◽  
Primary Data ◽  
Extrinsic Factors ◽  
Organizational Goals ◽  
Factors Affecting ◽  
Intrinsic Factors ◽  
Motivation Factors ◽  
The Republic ◽  
Training Opportunities

Motivating employees is a way to make them give their best to the organization for the achievement of organizational goals. But choosing the strategy for motivation may differ from time to time and organization to organization because it is a psychological sensation and it is depending on the preference of employees. The study attempted to identify the intrinsic and extrinsic factors affecting the work motivation of BSBA Graduates working in different institutions here in the CarCanMadCarLan area. With a view to collect primary data, and adopted a questionnaire from the Republic of Macedonia (Employee Satisfaction Survey, 2009) was provided to 40 respondents. The study identified 11 broad categories of motivation factors such as (1) management, (2) employee competence, (3) training opportunities in the organization, (4) premises and technical working conditions, (5) remuneration, (6) relationships between employees, (7) workload, (8) influence, (9) responsibility, (10) trust and finally (11) image of the organization. The study found that intrinsic factors have a significantly higher impact on the employee’s motivation than extrinsic factors. Finally, the study concluded that the BSBA employees working in different institutions are adequately motivated. On the basis of these findings, implications of the finding for future study were stated.

scholarly journals Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

2019 ◽  
Vol 8 (2) ◽  
pp. 129-154
Author(s):  
Aasir Ali ◽  
Arshad Khushi Muhammad ◽  
Muhammad Shahid Rasheed ◽  
Rab Nawaz Lodhi
Keyword(s):  
Social Influence ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Sales Promotion ◽  
Switching Behavior ◽  
Equation Modeling ◽  
Survey Method ◽  
Variety Seeking ◽  
Brand Switching ◽  
Young Consumers

Over the years, the usage of smartphoneshas burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones,most of the consumers demonstrateerratic behavior in the selection oftheir preferred brand. Therefore,in order to understand this phenomenon further, this study wasconducted in Pakistan to examine the brand switching behavior of young consumers in the smartphoneindustry.For the purpose of this study, a theoretical framework marks out the relationships between social influence, sales promotion, variety seeking and brand switching. Themethodologyadopted for thisstudy comprised of a quantitative researchdesign,followingapositivistic research paradigm. A sample of 500 young smartphone users from the population of major cities of Pakistan was approached using purposive-sampling method,from which 482 responses were acknowledged. The data was collected via the survey method,following close ended questionnaires. The data was then analyzedby applying the structural equation modeling technique. The research findings filled in theresearch gaps by revealing apositive relationshipbetweensocial influences, variety seekingand sales promotion onbrand switching. However,brand loyalty was found to have a significantunfavorableimpacton these relationships. Brand loyalty weakens the relationship of social influence, variety seeking and salespromotion with brand switching.Hence, the presence of brand loyalty restrictsconsumers from switching theirsmartphone brand due to the influenceof the above mentionedfactors.

scholarly journals A Influência da Liderança Feminina Pela Percepção da Geração Y: um Estudo em Organizações Privadas na Cidade de Maringá/PR

2018 ◽  
Vol 22 (35) ◽  
pp. 31
Author(s):  
Drieli Dias Do Prado ◽  
Cleiciele Albuquerque Augusto
Keyword(s):  
Leadership Style ◽  
Generation Y ◽  
Female Leadership ◽  
Professional Life ◽  
Primary Data ◽  
Extrinsic Factors ◽  
Private Companies ◽  
Intrinsic Factors ◽  
Qualitative Nature ◽  
And Performance

Nos últimos anos entraram em pauta discussões acerca da liderança feminina, bem como das desigualdades entre os sexos, principalmente, no que se refere aos diferentes tipos de gerações, cargos de liderança e salários. Diante disso, o objetivo geral deste trabalho foi compreender a influência da liderança feminina da geração Y, em organizações na cidade de Maringá. Para tanto, buscou-se identificar o estilo de liderança adotado pelas entrevistadas, se as entrevistadas possuem dificuldades em se inserir no mercado de trabalho e identificar se as características típicas da geração Y influenciam as ações das entrevistadas. Para atender ao objetivo proposto, foi feita uma pesquisa de natureza qualitativa, do tipo descritiva, com abordagem teórica-empírica. Os dados primários foram coletados, por meio de entrevistas semiestruturadas realizadas com quinze líderes femininas. Os resultados obtidos revelaram que a influência da liderança feminina não versa, exclusivamente, sobre fatores extrínsecos à equipe (como resultados), mas que a liderança feminina possui influência em fatores intrínsecos, ou seja, no pessoal e no emocional de cada membro da equipe. Sendo o ser humano complexo e formado pela vida pessoal e profissional, se a vida pessoal estiver adequada, consequentemente, a vida profissional também estará adequada e tenderá ao maior desempenho. Concluiu-se, que além do gênero e da faixa etária da líder, o estilo de liderança adotado também é relevante nas características possuídas e no desempenho apresentado.Palavras-chave: Liderança feminina. Geração Y. Empresas privadas.AbstractIn recent years, discussions about female leadership entered on the agenda, as well as inequalities between the sexes, mainly in what refers to different types of generations, leadership positions and salaries. In addition, the overall objective of this work was to understand the influence of the female leadership of Generation Y in organizations in the city of Maringá. For both, it was sought to identify the leadership style adopted by the interviewees, if the interviewees have difficulties in entering the labor market and identify whether the typical characteristics of Generation Y influence the interviewees’ actions. To meet the proposed objective, a research was made of a qualitative nature, descriptive, with empirical- theoretical approach. The primary data were collected through semi-structed interviews conducted with 15 women leaders. The results obtained showed that the influence of the female leadership does not deal exclusively with extrinsic factors to the team (such as results), but that the female leadership has influence on intrinsic factors, i.e., at the personal and emotional of each member of the team. Being the human being complex and formed by the personal and professional life, if the personal life is adequate, consequently the professional life will also be appropriate and will tend to exhibit higher performance. It is concluded, that besides the gender and age of the leader, the leadership style adopted is also relevant in the characteristics possessed and performance presented.Keywords: Female leadership. Generation Y. Private companies

scholarly journals Employee motivation, recruitment practices and banks performance in Nigeria

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Mukarramah Modupe Adeola ◽  
Sulaimon Olanrewaju Adebiyi
Keyword(s):  
Employee Motivation ◽  
Primary Data ◽  
Major Influence ◽  
Organisational Performance ◽  
Extrinsic Factors ◽  
Cross Sectional ◽  
Intrinsic Factors ◽  
Recruitment Practices ◽  
Unstable Environment ◽  
Recruitment And Selection

Many organisations recognizes the use of human resource as a major influence to their success. And with today’s competitive environment, it is imperative for organisations to find ways to be more effective and efficient in utilizing their resources so as to improve their general performance. Hence, there is need to recruit and retain highly qualified and motivated employees in order to remain competitive in the unstable environment. This study evaluates the relationship between recruitment practices, employee motivation and their impact on organisational performance focusing on the Nigerian banking industry, with a view to investigating factors that motivate employees of Nigerian banks and the methods banks adopt to motivate their employees. The study also assesses recruitment and selection methods used by Nigerian banks to select effective employees. The study is a cross-sectional in time and the primary data collected from a conveniently selected sample of 60 employees each of the seven selected banks. Face-to-face survey and interview was carried out in order to achieve the research objectives and back up theoretical findings. Using correlation and thematic analysis, the results indicated that there was a strong positive relationship between employee motivation, recruitment practices and organisational performance. Findings from the analysis identified that bank employees are mostly extrinsically motivated; although intrinsic factors also motivate them, it is not as motivating as extrinsic factors. The banks also provide more of extrinsic motivators to increase the performance of their employees. The banks make use of various methods of employee selection, by dividing the methods into stages. In addition, recruiting is mostly undertaken through recruitment agencies or advert placements. The study provides future recommendations that banks in Nigeria should be firmer in their selection processes; this will allow them to identify unsuitable applicants and make room for effective employees who will improve the efficiency of the bank and be motivated. At the same time, this research also suggests that the bank should provide more accessible motivational incentives for its employees in order to boost their performance because unmotivated employees are of no use to any organisation.

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