The Effects of Hotel’s Differentiation Strategy on Perceived Risk and Booking Intention: Focused on Horizontal and Vertical Differentiation in Online Travel Agencies

2021 ◽  
Vol 30 (8) ◽  
pp. 17-34
Author(s):  
Yunsik Kim
Keyword(s):  
Perceived Risk ◽  
Vertical Differentiation ◽  
Differentiation Strategy ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Perceived Affordances and Regret in Online Travel Agencies

2021 ◽  
pp. 004728752110149
Author(s):  
Hwirim Jo ◽  
Namho Chung ◽  
Sunyoung Hlee ◽  
Chulmo Koo
Keyword(s):  
Decision Making ◽  
Regulatory Focus ◽  
Group Analysis ◽  
Cognitive Effort ◽  
Wide Range ◽  
Impulsive Buying ◽  
Travel Agencies ◽  
Effective Decision Making ◽  
Online Travel ◽  
Online Travel Agencies

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies (OTAs) try to reduce customers’ cognitive effort requirements and to induce effective decision making by triggering potential actions through perceived affordance. This study aims to explore the influence of perceived affordance on purchase decisions and postpurchase emotion in the context of OTAs. The findings show that explicit affordance and hidden affordance significantly affect impulsive buying, thus resulting in postpurchase discomfort and regret. Additionally, the outcomes of a multiple group analysis revealed a significant moderating effect of regulatory focus orientation on impulsive buying and postpurchase regret during an overall purchase process involving OTAs.

scholarly journals TURISMO E MERCADO DIGITAL: PREFERÊNCIAS DOS CONSUMIDORES DE SALVADOR QUANTO À ESCOLHA DO CANAL DE COMPRA DE SERVIÇOS

2021 ◽  
Vol 7 (1) ◽  
pp. 14
Author(s):  
Lorraine Da Silva Santos ◽  
Carolina De Andrade Spinola ◽  
Laumar Neves De Souza
Keyword(s):  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Os efeitos do processo de globalização sobre as dinâmicas econômica e sociocultural da sociedade têm sido potencializados com o avanço das Tecnologias da Informação e da Comunicação (TICs) e da Internet. Na atividade turística, o advento e popularização das plataformas digitais de comercialização de pacotes de viagens tem influenciado o comportamento de compra dos consumidores e exigido das agências convencionais a adoção de estratégias alternativas de adaptação a este novo cenário. O presente artigo pretende investigar em que medida essas mudanças têm se manifestado entre os moradores de Salvador e identificar os principais fatores que interferem em suas escolhas. Para tanto, a revisão de literatura partiu de estudos que envolvem os elementos como agência de viagens e as OTA’s (Online Travel Agencies), construído a partir do advento das novas TICs e realizou-se uma pesquisa de levantamento mediante a aplicação de questionários estruturados junto aos consumidores de viagens residentes na Cidade. Como conclusão identificou-se que a maioria dos entrevistados recorre exclusivamente às agências online para adquirir os serviços turísticos e os principais fatores que determinam essa escolha são a procura por agilidade, preço e praticidade, em especial dentre o público mais jovem.

Managing service innovations at online travel agencies: evidence from China

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yu Mu ◽  
Bart Bossink ◽  
Tsvi Vinig ◽  
Suchuan You
Keyword(s):  
Success Factors ◽  
Innovation Management ◽  
Service Innovation ◽  
Idea Generation ◽  
Analytical Framework ◽  
Service Development ◽  
Content Type ◽  
Travel Agencies ◽  
Online Travel ◽  
Online Travel Agencies

Purpose Research on service innovation management of online travel agencies (OTAs) remains relatively scarce. This study aims to illuminate the detailed components of managing service innovations at OTAs. Design/methodology/approach An in-depth case study is conducted at Trip, the largest OTA in China. A coherent framework of managing service innovations at OTAs is proposed through refining an existing framework from new service development (NSD), and concerning the success factors of service innovation. Based on theoretical synthesis and empirical analysis, the NSD framework is adapted, restructured and refined for service innovation management at OTAs. Findings The proposed framework contains three facets and associated managerial elements: (1) resources, including stakeholders, technologies and systems; (2) contexts, including innovation strategy, structure and culture; and (3) ideation, including idea generation and idea application. Different success factors are attached to the managerial elements. The facets, managerial elements and success factors serve as the components in the framework. Research limitations/implications This study provides academia with an analytical framework to understand and interpret service innovation management at OTAs, which can be used as a point of departure for future research. Practical implications The analytical framework inspires OTA managers to adopt a structured approach in service innovation management, and policymakers to design related interventions. Originality/value This study offers a first step toward the investigation of service innovation management at OTAs, specifically in China. The proposed framework is potentially applicable to other industries.

Customer Satisfaction Evaluation for Greek Online Travel Agencies

2014 ◽  
pp. 119-137 ◽  
Author(s):  
Dimitrios Drosos ◽  
Nikolaos Tsotsolas
Keyword(s):  
Customer Satisfaction ◽  
Information Technologies ◽  
Tourism Marketing ◽  
It Systems ◽  
Travel Agencies ◽  
Customer Satisfaction Evaluation ◽  
Satisfaction Evaluation ◽  
Travel Industry ◽  
Online Travel ◽  
Online Travel Agencies

The rapid development of tourist supply and demand makes Information Technologies (IT) significant, and thus, they increasingly play a more critical role in tourism marketing, distribution, promotion, and coordination. IT influences the strategic management and marketing of contemporary organisations as a paradigm-shift is experienced, transforming the best business practices globally. IT is one of the main key influences of competitiveness in the tourism/travel industry. The original purpose for adopting IT systems was simply to provide an automatic means of store and manage data (e.g. on flights and accommodation). At the same time, IT in the tourist sector enables an increased volume of transactions to be handled rapidly and effectively. This chapter presents an original customer satisfaction survey in the Greek Online Travel Agencies. For the collection of the data, a Website questionnaire was used in order to better record the customers’ views on the service overall as well as their satisfaction levels on particular aspects of the service. The survey was conducted within the period September – November 2012. Final input data consists of 510 questionnaires.

Strengths of Online Travel Agencies From the Perspective of the Digital Tourist

2019 ◽  
pp. 187-210 ◽  
Author(s):  
Mercedes Marzo-Navarro ◽  
Carmen Berne-Manero ◽  
María Gómez-Campillo ◽  
Marta Pedraja-Iglesias
Keyword(s):  
Distribution System ◽  
Mobile Technologies ◽  
Theoretical Discussion ◽  
Main Research ◽  
Literature Reviews ◽  
Travel Agencies ◽  
Research Questions ◽  
Online Travel ◽  
Online Travel Agencies

Recent tourism literature reviews the movement of the current distribution landscape toward disintermediation as the Internet and mobile technologies provide consumers with more and more tools for researching suppliers/providers and purchasing products and services directly. This calls into question the necessity and role of retailers in the industry. Focusing on online travel agencies (OTAs), this chapter is aimed at solving three main research questions: What is the current position of online tourism retailers as indirect channels in the online tourism distribution system? What are the strengths of OTAs as seen by their customers? and How should OTAs face the future? A database drawn from a survey of Spanish digital tourists is used to illustrate the initial theoretical discussion and concluding remarks.

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