Why Older Adults Show Preference for Rational Over Emotional Advertising Appeals: A U.K. Brand Study Challenges the Applicability Of Socioemotional Selectivity Theory to Advertising

2016 ◽  
Vol 56 (4) ◽  
pp. 441-455 ◽  
Author(s):  
L. Sudbury-Riley ◽  
L. Edgar
2021 ◽  
pp. 073346482199686
Author(s):  
Shoshana H. Bardach ◽  
Elizabeth K. Rhodus ◽  
Kelly Parsons ◽  
Allison K. Gibson

Social distancing guidelines during COVID can be isolating, especially for older adults, with potential for poor health outcomes. Technology offers opportunities for remote connection, yet, older adults’ use of and perspectives on technology during this time remain largely unknown. The purpose of this study was to gain insight into older adults’ technology use and preferences to inform the development of a technology training intervention to support older adult well-being. Semi-structured interviews were conducted with 30 older adults. Interviews were analyzed using an iterative, constant comparison approach. Findings were consistent with Socioemotional Selectivity Theory; respondents were primarily interested in technology to support emotionally meaningful goals. Participants indicated limited interest in technology training, referencing diminished future time perspectives to explain disinterest. Findings suggest that efforts to encourage older adults’ expanded technology adoption should highlight how use supports emotionally meaningful goals and provide low-effort, timely training, tied to specific and clear applications.


1997 ◽  
Vol 80 (2) ◽  
pp. 499-507 ◽  
Author(s):  
Jasmin Tahmaseb McConatha ◽  
Frances Marshall Leone ◽  
Jill M. Armstrong

Although it is widely believed that emotions vary with age, there is a dearth of information on emotional experiences in later adulthood. Several researchers think that older adults experience less emotional intensity than younger people while others have suggested that aging is accompanied by a decrease in positive affect and an increase in negative emotions. Sex similarities and differences in emotionality have also been documented. This study focuses on age and sex similarities and differences in emotional control. Three hundred and twenty seven men and women aged 19 to 92 years were administered two emotion measures. The results support previous research which suggests that the control of emotions increases with age. In evaluating sex differences in emotional control, women scored as more emotionally expressive than men, a finding which is consistent with previous research. Results are discussed in relation to socioemotional selectivity theory.


2021 ◽  
Author(s):  
Caoimhe McManus ◽  
David McGovern

Older adults tend to focus on positive information over negative information; a phenomenon commonly referred to as the ‘positivity effect’. Socioemotional Selectivity Theory posits that this effect stems from age-related shifts in goals and relies heavily on the active suppression of negative information. The current study tested the hypothesis that inhibitory control is a key determinant of positivity biases in older adults using anti-saccade and recognition memory tasks. Results indicated a significant correlation between levels of inhibitory control and the positivity effect. These findings highlight the key role played by inhibitory control in determining positivity biases amongst older adults.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 772-772
Author(s):  
Alexandria Ebert ◽  
Julie Hicks Patrick ◽  
Maya Huggins ◽  
Aradhita Yadava ◽  
Sarah Collett

Abstract Increases in motivation for the pursuit of emotionally meaningful goals and activities as people age (socioemotional selectivity theory; SST) necessitates the investigation of means in which these goals and activities can be realized. In the present study adults (N = 130) aged 25 to 78 (M = 53.32; SD = 15.181) watched awe-inducing (view of space) and happiness-inducing (comedian Robin Williams interacting with Koko the “talking gorilla”) videos and then completed measures associated with awe, affect, and well-being (measured via PGC Positive and Negative Affect Scales). Analyses of Variance (ANOVAs) were conducted to examine the effect of age (split by young, middle-aged, and older) on experiences of awe and positive affect in response to watching each video. There was a main effect of age on experiences of awe for both videos (ps < 05). Specifically, older adults experienced significantly higher levels of awe than young adults (p < .05) in response to video 1. They also experienced significantly higher levels of awe than young adults (p < .01) in response to video 2. Bivariate correlations among awe, well-being, and happiness were similar in strength and magnitude in each age group (ps < .05). Overall, consistent with Socioemotional Selectivity Theory, our findings suggest that affective reactions of awe and happiness, induced by videos, relate to well-being across age-groups. Future work should test whether the use of these awe-inducing videos can improve well-being.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S278-S278
Author(s):  
Amy Knepple Carney ◽  
Julie Patrick

Abstract Socioemotional selectivity theory positis that when we feel our time as limited, when a person ages, emotion based goals become a priority (Carstensen, Isaacowitz, & Charles, 1999). Although previous studies have shown that all age groups benefit from a connection to nature (CN; Bisceglia, Perlman, Schaack, & Jenkins, 2009; Han, 2008; Mayer et al., 2009), there have been no studies conducted to determine if there are age differences in CN and how that relation contributes to positive affect. Analyses were conducted with a sample size of 152 participants with an average age of 37.55 years (SD = 15.64; Range 18 -89). Age was significantly positively associated with CN, r(151)=.16, p<.05. Additionally, an ANOVA showed that middle-aged to older adults reporting significantly higher CN than younger adults. The relation of positive affect to age and CN was then examined. In the analysis examining the effects of age and CN on positive affect, the model was significant, F(3, 146)=8.48, p<.05, R2 = .15. Both, CN, and age, uniquely contributed to the variance accounted for on positive affect, although, the interaction of CN and age did not uniquely contribute to the variance. These results may be indicative of socioemotional selectively theory, in that older adults were choosing connection to nature because it fulfilled more emotional activities/goals than the younger adults in the study. Because previous research has all but ignored the association of CN and age and their relation to positive affect, it should be considered in future research.


2005 ◽  
Vol 14 (3) ◽  
pp. 117-121 ◽  
Author(s):  
Laura L. Carstensen ◽  
Joseph A. Mikels

Divergent trajectories characterize the aging mind: Processing capacity declines, while judgment, knowledge, and emotion regulation are relatively spared. We maintain that these different developmental trajectories have implications for emotion–cognition interactions. Following an overview of our theoretical position, we review empirical studies indicating that (a) older adults evidence superior cognitive performance for emotional relative to non-emotional information, (b) age differences are most evident when the emotional content is positively as opposed to negatively valenced, and (c) differences can be accounted for by changes in motivation posited in socioemotional selectivity theory.


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