scholarly journals Improving Approaches to the Formation of Enterprise's Marketing Budgets

2021 ◽  
Vol 39 (5) ◽  
Author(s):  
Olena Bondarenko ◽  
Svitlana Kovalchuk ◽  
Sergii Rodionov ◽  
Maria Miroshnik ◽  
Olena Kitchenko ◽  
...  
Keyword(s):  
Business Owners ◽  
The Face ◽  
Fierce Competition ◽  
Sales Funnel ◽  
Marketing Budgets ◽  
Marketing Budget

This article discusses the importance of optimizing advertising budgets for enterprises in the face of fierce competition for the consumer. It highlights the principles that business owners should consider when developing a marketing budget and notes the change in the influence of marketing in the sales funnel. The process of optimization of advertising budgets is presented.Also, the main approaches and methods of forming the marketing budgets of enterprises are highlighted. The method is considered in detail, taking into account the effectiveness of the use of marketing budgets. And recommendations are given on the allocation of budgets within advertising channels, depending on the goals and size of the enterprise.

scholarly journals The perception of sponsorship usefulness among South African small business owners

2014 ◽  
Vol 11 (4) ◽  
pp. 475-488
Author(s):  
Catherine Mpolokeng Sephapo ◽  
Johannes Arnoldus Wiid ◽  
Michael Colin Cant
Keyword(s):  
South Africa ◽  
Small Business ◽  
South African ◽  
Small Businesses ◽  
Brand Image ◽  
Business Owners ◽  
Small Business Owners ◽  
Web Based ◽  
Marketing Tool ◽  
Marketing Budgets

Sponsorship is a powerful marketing tool that organisations in South Africa are embracing. From the evaluation of the sponsorship growth over the years, the industry in South Africa has developed from a R63 million industry in 1985 to the value of just under R7 billion in 2011 (City Press, 2012). Small businesses in South Africa are faced with the challenge of effectively reaching target segments. These small businesses are restricted in terms of limited marketing budgets and therefore need alternative ways of improving their brands in the eyes of the consumer. Theoretically, sponsorship is considered to improve the brand image of an organisation and ultimately improve sales. However, the question that this study aims to answer is whether small business owners perceive sponsorship to be a useful tool that even they can utilise. The study made use of a quantitative approach whereby a web-based questionnaire was distributed to small business owners. The findings indicated that the general attitude towards sponsorship as a marketing tool is positive. The correlation between sponsor sincerity and sponsorship usefulness was found positive; however, average in strength. Although sponsorship is seen as a useful tool, 15.4% of the respondents indicated that they would not consider using this marketing tool. This response may provide an opportunity for further research to be conducted which may shed some light on the strategies small business owners perceive to be most effective for their unique circumstances

SPECIFICITY OF HOTEL SERVICE PERSONNEL MANAGEMENT

2020 ◽  
Vol 10 (10) ◽  
pp. 2522-2531
Author(s):  
A.K. Samadova ◽  
Keyword(s):  
Working Conditions ◽  
Stress Resistance ◽  
Staff Training ◽  
Personnel Selection ◽  
Main Task ◽  
Modern Methods ◽  
Hotel Service ◽  
The Face ◽  
Fierce Competition ◽  
Personnel Department

This article examines the effectiveness of management and quality improvement due to the various tools considered in the article; it gives recommendations for improving the efficiency of staff, training it for a new level and improve its qualifications and the efficiency of the hotel. In the face of fierce competition, hotel companies come up with and carry out new searches for modern methods of increasing competitiveness between hotel companies and creating demand for hotel services. One of the ways to make a hotel competitive is to enhance the hotel services in the enterprise. Hotel services directly depend on the competence of the staff, on their preparedness and stress resistance. In turn, the hotel company must contain satisfied employees to service hotel guests. Basically, the HR department monitors the number of personnel, their main task is to have as many employees in the company as should be in the staffing table. But now today it is important for the personnel department to achieve not only the timely filling of personnel, but to hire competent employees with good knowledge and qualifications. It is necessary to retain a good worker by offering and developing good working conditions, a system of motivation and quality management. As a result, an agreed personnel policy will be developed, which includes a system of personnel selection, training, improvement, personnel remuneration, as well as an established policy and subordination between management and subordinates. This article examines how, by applying different methods, to build good relationships between employees, to increase the motivation system, and to be a competitive hotel.

Strategical Reputation Management in PR

2017 ◽  
pp. 56-78
Author(s):  
Ayşe Kara ◽  
Hülya Ant
Keyword(s):  
Corporate Reputation ◽  
Reputation Management ◽  
Brand Value ◽  
Economic Crises ◽  
Business Operations ◽  
The Face ◽  
Fierce Competition

Corporate reputation, being one of the most important assets that affect the profitability of companies, creates a difference in helping companies to recover from economic crises, gain price advantage against their competitors, diversify their products in the face of fierce competition, and thus, raise their brand value. Non-predictable and sudden global or regional events may cause companies and organizations to make unplanned changes and these changes can inflict difficulties on business operations. This chapter addresses the sudden crises experienced by companies and illustrates their success or failure in managing these crises and the extent of reputation being affected in return. Examples are given to show how crises can be turned into opportunities when managed well and how they can lead to disaster when managed inappropriately.

Revisiting The Political Economy of Development in India

2020 ◽  
pp. 3-27
Author(s):  
Elizabeth Chatterjee ◽  
Matthew McCartney
Keyword(s):  
Political Economy ◽  
Rational Choice Theory ◽  
Choice Theory ◽  
The Political ◽  
Asian Studies ◽  
South Asian Studies ◽  
The Face ◽  
Political Economy Of Development ◽  
Fierce Competition ◽  
Analytical Tools

Pranab Bardhan’s 1984 book The Political Economy of Development in India (PEDI) has had enduring influence. For students of Indian political economy it quickly became a scholarly touchstone. In the years since publication, however, political economy has fallen out of favour in South Asian studies. The contributors to this volume revive class analysis to interrogate India’s great transformation since the 1980s. This chapter outlines Bardhan’s key analytical tools, his innovative fusion of Marxist and rational-choice theory, and his diagnosis of India’s deep collective-action problems as a result of fierce competition between dominant classes. It then surveys the chapters that follow, which together find striking continuities in contemporary Indian political economy in the face of three decades of liberalization.

Mahut Group: A Failed Case of Organizational Restructuring

2005 ◽  
Vol 09 (01) ◽  
pp. 1-23
Author(s):  
Ashok Som
Keyword(s):  
Production Capacity ◽  
Cement Industry ◽  
Top Management ◽  
Organizational Restructuring ◽  
Price Wars ◽  
The Face ◽  
Group A ◽  
Restructuring Process ◽  
Fierce Competition

Mahut Group (name disguised) was a family-owned business group that operated two cement companies, Heera and Moti (names disguised), in Gujarat, the Western part of India. Heera Cement had been making substantial losses since its inception and was currently under the consideration of Board of Industrial & Financial Reconstruction (BIFR). Moti Cement was also a loss-making company but the losses were not as substantial as that of Heera. Each of the cement companies, Heera and Moti, had a production capacity of 1.2 million tons of cement per annum. The Mahut Cement Group had about 1000 employees, out of which about 30 personnel were in the top management. As of 1999, both the cement companies competed with each other in addition to competing with other cement players operating in Gujarat. The cement industry was deregulated in India in the late 1980's which resulted in fierce competition and price wars among the cement firms. In the face of this fierce competition, the Group decided on a restructuring process, and hired an American consulting firm, in 1998, to find a "synergy" between the two companies, Heera and Moti, and help the two companies to turnaround. This case discusses the issues of the restructuring process and the various interventions undertaken by the top management of Mahut Group. The case discusses the recommendations of the consultant and the role of human resource management during the restructuring process.

scholarly journals PROBLEMS OF TAX RISK MANAGEMENT IN THE CONDITIONS OF THE COVID-19 PANDEMIC

2021 ◽  
pp. 188-200
Author(s):  
Anton SHEVCHUK
Keyword(s):  
Economic Crisis ◽  
Business Owners ◽  
The State ◽  
Business Climate ◽  
State Budget ◽  
Political Factors ◽  
Tax Revenues ◽  
The Face ◽  
Tax Benefits ◽  
The Impact

Introduction. The theoretical bases of tax risks are considered and the author's approach to interpretation of their essence is offered. The directions of the COVID-19 pandemic's impact on tax revenues to the State Budget of Ukraine have been studied and the factors of intensification of tax risks have been determined. On this basis, scientifically sound recommendations for improving the management of tax risks in Ukraine in the economic crisis. The purpose of the article is to study the areas of intensification of tax risks in the context of the COVID-19 pandemic and the development of scientifically sound proposals for improving the management of tax risks in the face of new challenges for fiscal authorities. Results. The main directions of the impact of the COVID-19 pandemic on tax revenues to the State Budget of Ukraine are assessed. It is proved that the manifestations of the economic crisis are the main factors of intensification of tax risks in Ukraine, which are expressed in significant losses of budget revenues. Ways to optimize the mechanism of VAT refunds and directions of audit of tax benefits in order to minimize tax risks are proposed. The mechanisms of obligatory fiscalization of micro and small business settlements through the introduction of registrars of settlement operations on favorable terms for business owners without the need to hire additional employees are outlined. Possibilities of realization of the project of electronic customs as one of elements of creation of a positive business climate and minimization of tax risks are considered. Perspectives. Promising areas of research may be the study of psychological, administrative, technological, political factors of tax risks in Ukraine.

scholarly journals HUBUNGAN KAPABILITAS INOVASI, BERBAGI PENGETAHUAN, DAN LUARAN PRODUK BARU PADA SEKTOR USAHA INDUSTRI KREATIF

2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Intan Zoraya ◽  
Akram Harmoni Wiardi ◽  
Sugeng Susetyo
Keyword(s):  
Knowledge Sharing ◽  
New Products ◽  
Creative Industries ◽  
Survey Method ◽  
Creative Industry ◽  
Innovation Capability ◽  
The Face ◽  
Fierce Competition ◽  
Relationship Of ◽  
The Relationship

Penelitian ini bertujuan menguji hubungan berbagi pengetahuan dan kapabilitas inovasi. Pada penelitian ini juga akan dianalisis pengukuran persepsi mengenai kepabilitas inovasi pada sektor industri kreatif. Metode dalam penelitian ini adalah metode survei, sampel penelitian yang menjadi responden dalam penelitian ini adalah karyawan yang bekerja pada industri kerajinan UMKM di Provinsi Bengkulu. Penelitian ini dilakukan pada kelompok industri kreatif yang bergerak dibidang kerajinan yang ada di Provinsi Bengkulu. Dari survei yang dilakukan, diperoleh data dari 112 responden yang merupakan karyawan industri berskala kecil dan menengah yang kemudian dianalisis lebih Pengaruh kapabilitas inovasi terhadap luaran produk baru juga didukung dalam penelitian ini. Inovasi memainkan peran penting dalam kesusksesan sebuah perusahaan di dalam kondisi persaingan yang semakin ketat. Perusahaan yang inovatif akan mampu beradaptasi dan merespon dengan lebih baik terhadap perubahan kondisi pasar. Ditambah lagi karena perusahaan yang berskala kecil dan menengah (UMKM) ini mempunyai karakteristik yang lebih fleksibel yang memungkinkan untuk mengambil keputusan yang lebih cepat dalam menghadapi kondisi pasar yang selalu berubah tersebut.Kata Kunci: Berbagi Pengetahuan, UMKM, Inovasi, Kapabilitas, Usaha The purpose of this research is to examine the relationship of knowledge sharing and innovation capabilities. We operate the measurement of perceptions concerning the reliability of innovation in the creative industry. We operate a survey method, the sample of research respondents in this study are employees who work in the MSME handicraft industry in Bengkulu Province. This research was conducted at a group of creative industries engaged in handicrafts in Bengkulu Province. The Result of the survey collected 112 respondents who are employees of small and medium scale industries. The influence of innovation capabilities on new products development is supported in this research. Innovation capability plays an important role on company’s success in an increasingly fierce competition. Innovative companies will be able to adapt and respond better on market conditions. In addition, this small and medium-sized company (MSME) has more flexible characteristics that make it possible to make decisions more quickly in the face of these rapid-changing market conditions.Keywords: Knowledge, MSME, Innovation, Capability, Business 

scholarly journals Technology cycles in the computer peripherals sector: a test of the demand heterogeneity theory

2021 ◽  
Author(s):  
Branko Olbina
Keyword(s):  
Mathematical Modeling ◽  
Product Differentiation ◽  
Product Innovation ◽  
Management Science ◽  
Science Literature ◽  
Technology Firms ◽  
The Face ◽  
Demand Heterogeneity ◽  
Fierce Competition ◽  
Technology Cycles

This study set out to test the claims of demand heterogeneity theory (Adner & Levinthal, 2001) regarding the dynamics of demand cycles in the personal computers graphics cards sector. The demand heterogeneity theory claims that technology firms continue to engage in product innovation in mature product classes and offer products featuring increasing performance at stable prices. Adner and Levinthal (2001) posit that the answer to this phenomenon lies in the demand context: technology that meets consumers' functionality and net utility thresholds leads to the emergence of technologically satisfied consumers. In the face of satiated technological needs, firms engage in product differentiation strategies and continued innovation due to fierce competition for technologically satisfied consumers. The consumers in turn enjoy additional functional benefits and luxurious bargains. The theory is based on mathematical modeling and remains empirically untested in the management science literature.

Portfolio Project Management System Architecture for a Large Corporation with Divisional Management Structure

2014 ◽  
Vol 584-586 ◽  
pp. 2313-2316 ◽  
Author(s):  
Andrey Volkov ◽  
Dmitriy Kraynov
Keyword(s):  
Project Management ◽  
System Architecture ◽  
Management System ◽  
Large Corporation ◽  
Management Structure ◽  
Project Management System ◽  
It Systems ◽  
The Face ◽  
Fierce Competition

Currently, more and more companies are coming to the point where it becomes obvious that it’s dangerous to drive investment and project activities of the enterprise without usage of specialized IT-systems in the face of fierce competition in the market.

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