Strategical Reputation Management in PR

2017 ◽  
pp. 56-78
Author(s):  
Ayşe Kara ◽  
Hülya Ant
Keyword(s):  
Corporate Reputation ◽  
Reputation Management ◽  
Brand Value ◽  
Economic Crises ◽  
Business Operations ◽  
The Face ◽  
Fierce Competition

Corporate reputation, being one of the most important assets that affect the profitability of companies, creates a difference in helping companies to recover from economic crises, gain price advantage against their competitors, diversify their products in the face of fierce competition, and thus, raise their brand value. Non-predictable and sudden global or regional events may cause companies and organizations to make unplanned changes and these changes can inflict difficulties on business operations. This chapter addresses the sudden crises experienced by companies and illustrates their success or failure in managing these crises and the extent of reputation being affected in return. Examples are given to show how crises can be turned into opportunities when managed well and how they can lead to disaster when managed inappropriately.

The Role of Financial Performance in Corporate Reputation Management: An Analysis on the Press Releases Published by Corporations During the Pandemic

2021 ◽  
Author(s):  
Deniz Akbulut ◽  
Metin Enes Dönmez
Keyword(s):  
Financial Performance ◽  
Corporate Reputation ◽  
Performance Indicator ◽  
Corporate Communication ◽  
Communication Strategy ◽  
Reputation Management ◽  
Press Releases ◽  
The Public ◽  
The Press ◽  
The Face

As with all their assets, organizations need management when it comes to their reputation. Having a successful corporate reputation is closely related to how corporations manage their existing reputation. The main components of long-term corporate reputation are categorized as appealing to emotions, product and service quality, vision and leadership, financial performance, workplace environment and social responsibility (Fombrun et al., 2013: 253). Among these components, financial performance is positioned as one of the main factors that come to the fore especially in crisis situations. Financial performance is also an effective factor in building trust in all relationships established with the target audience. Therefore, organizations should reflect their financial performance with a good corporate communication strategy in order to create a solid corporate reputation based on trust. The Covid-19 pandemic, which affected the whole world in 2019, negatively affected many corporations in Turkey economically. In the face of this situation, which can be described as a global crisis, corporations carried out corporate communication activities that support corporate reputation management in order to turn the crisis into an opportunity. It is seen that especially the financial performances of the corporations are highlighted among these activities carried out with the aim of strengthening the positive image of the corporations in the eyes of their stakeholders and the public. Within the scope of this research, the press releases published by five companies operating within the automotive sector in Turkey, among the sectors given in the Sectoral Impact of Covid 19 on the Economy report of Global Times (2020), were examined through the content analysis method in the context of financial performance indicators. The purpose of the research is to reveal how organizations reflect their strategies, which include the elements that reflect their financial performance in their press releases, to the public. As a result of the research, the financial performance indicator that took the most place in all the press releases examined was determined as “competitive advantage”.

scholarly journals Enviromental responsability and corporate social responsability

2015 ◽  
pp. 87
Author(s):  
Jesús Marí Farinós
Keyword(s):  
Environmental Sustainability ◽  
Corporate Reputation ◽  
Social Indicators ◽  
Reputation Management ◽  
Business Operations ◽  
Ethical Commitment ◽  
Potential Impact ◽  
Corporate Social ◽  
Sustainability Report ◽  
Operation And Management

<p>The environmental management of companies and organizations in general is going to be internalized in the operation and management structures, linking conceptual and chronologically to improve corporate reputation, management excellence, knowledge and innovation. Embracing, undoubtedly too, with the assumption of an ethical commitment of the company to society: environmental sustainability and generational solidarity in the transmission of culture and values of that nature. The existing need to know the potential impact of business operations on society and the environment results in the appearance of a document, which may well be called a Sustainability Report or Social Balance, which is compiled from a series social indicators, which are the instruments responsible to reflect the value of the shares held by the company in social and environmental fields.</p>

scholarly journals A Theorisation on the Impact of Responsive Corporate Social Responsibility on the Moral Disposition, Change and Reputation of Business Organisations

2018 ◽  
Vol 8 (4) ◽  
pp. 105
Author(s):  
Tan Seng Teck ◽  
Chang Jau Ho ◽  
Liau Chee How ◽  
Nanthakumar Karuppiah ◽  
William Chua
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Organisational Change ◽  
Reputation Management ◽  
General Management ◽  
Research Paradigms ◽  
External Pressures ◽  
Corporate Social ◽  
The Impact

Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly stamping from a sociological focus to a more business integrated framework and the currently growing emphasis on quantifying its performance. However, while much literatures champion the proponents of a proactive corporate social responsibility, the contributions of the more responsive version have been largely under studied. This is not an empirical paper. Far from it, this paper attempts to unveil the current literature gaps pertaining to responsive corporate social responsibility. This paper explores the intrinsic contributions of responsive corporate social responsibility on the moral discourse, organisational change and reputation management in an organisation. It theorises the concept of responsive corporate social responsibility as a moderator of external pressures, as a vector of a moral reboot in organisation change and a device for salvaging reputational damage in business organisations. This paper draws from the literature gaps between studies of normative morality and its interaction in principles of general management, organisational change concepts, branding and corporate reputation. It underwrites to examine the moral contents and discourse of business firms when faced with hostile externalities and studies the moral entrails in its organisational change processes and sequentially how this implicates the corporate reputation of a firm. This paper argues that the impacts of responsive corporate social responsibility and its ability to impact moral dispositions in business organisations deserve closer scrutiny. Study on the influence of responsive corporate social responsibility on organisation change and reputational salvage has similarly is also underscored. This article provides a theoretical review of the emerging gaps in corporate social responsibility and prompts that the concept of responsive social responsibility warrants closer attention.

Webcare als online reputatiemanagement

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Judith Huibers ◽  
Joost Verhoeven
Keyword(s):  
The Netherlands ◽  
Corporate Reputation ◽  
Organizational Legitimacy ◽  
Reputation Management ◽  
Defensive Strategies ◽  
Human Voice ◽  
Online Reputation ◽  
Stakeholder Needs ◽  
Scenario Study ◽  
Better Than

Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation Webcare as online reputation management: the use of webcare strategies and conversational human voice in the Netherlands, and its effects on the corporate reputation While Twitter offers organizations chances to improve their reputations, tweets can also threaten reputations by attacking the organizational legitimacy. In this article, we studied (1) what webcare strategies Dutch organizations use to preventing reputational damage, (2) how effective these strategies are, and (3) how conversational human voice influences the effectiveness of these strategies. A content analysis of online dialogues (Study 1) shows that we should distinguish three rather than two types of webcare strategies: Organizations use webcare to accommodate (1) their own needs (through denial or justification), (2) individual stakeholder needs (through information, sympathy and compensation), or (3) collective stakeholder needs (through apologies and corrective action). In the Netherlands, stakeholder focused strategies are used more for web care than defensive strategies. A scenario study revealed that accommodating individual needs protects reputation better than defensive strategies, and marginally better than collective accommodative strategies.

SPECIFICITY OF HOTEL SERVICE PERSONNEL MANAGEMENT

2020 ◽  
Vol 10 (10) ◽  
pp. 2522-2531
Author(s):  
A.K. Samadova ◽  
Keyword(s):  
Working Conditions ◽  
Stress Resistance ◽  
Staff Training ◽  
Personnel Selection ◽  
Main Task ◽  
Modern Methods ◽  
Hotel Service ◽  
The Face ◽  
Fierce Competition ◽  
Personnel Department

This article examines the effectiveness of management and quality improvement due to the various tools considered in the article; it gives recommendations for improving the efficiency of staff, training it for a new level and improve its qualifications and the efficiency of the hotel. In the face of fierce competition, hotel companies come up with and carry out new searches for modern methods of increasing competitiveness between hotel companies and creating demand for hotel services. One of the ways to make a hotel competitive is to enhance the hotel services in the enterprise. Hotel services directly depend on the competence of the staff, on their preparedness and stress resistance. In turn, the hotel company must contain satisfied employees to service hotel guests. Basically, the HR department monitors the number of personnel, their main task is to have as many employees in the company as should be in the staffing table. But now today it is important for the personnel department to achieve not only the timely filling of personnel, but to hire competent employees with good knowledge and qualifications. It is necessary to retain a good worker by offering and developing good working conditions, a system of motivation and quality management. As a result, an agreed personnel policy will be developed, which includes a system of personnel selection, training, improvement, personnel remuneration, as well as an established policy and subordination between management and subordinates. This article examines how, by applying different methods, to build good relationships between employees, to increase the motivation system, and to be a competitive hotel.

Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

2017 ◽  
pp. 168-186
Author(s):  
Vera Harludi
Keyword(s):  
Corporate Social Responsibility ◽  
Literature Review ◽  
Public Relations ◽  
Social Responsibility ◽  
Corporate Reputation ◽  
Corporate Social Performance ◽  
Corporate Citizenship ◽  
Social Performance ◽  
Reputation Management ◽  
Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

Sign in / Sign up

Export Citation Format

Share Document