A LOOK AT MODERN CHINA THROUGH THE PRISM OF IMAGES OF BIRDS AND ANIMALS AS A SOURCE OF PATRIOTISM AND AS “SOFT POWER” OF CHINA

Author(s):  
Natal'ya Alekseevna Zav'yalova ◽  
Klara Ivanovna Sharafadina ◽  
Xinqi Li
Keyword(s):  
2019 ◽  
Vol 28 (6) ◽  
pp. 63-74
Author(s):  
S. S. Donetskaya ◽  
Yan Zhan

The article analyzes the processes of internationalization of higher education in China at the beginning of the 21st century. Based on data from the Ministry of Education of China, legislation and publications that are publicly available on the Chinese Internet, it is shown how the number of students visiting China, their preferences in choosing universities and educational programs changed from 2000 to 2016. Information on government activities to support international students is provided.The internationalization of higher education plays an important role in the foreign-policy activities of modern China. Foreign students teaching and expanding of Chinese language teaching in foreign countries can be considered as the “soft power” of influence of Chinese national culture. Such actions from the point of view of the Chinese government should contribute to the formation of an attractive image of China, reduce the level of external threats, increase stability and economic prosperity of the country. Therefore, the government aims to attract as many foreign students as possible, especially from neighboring countries, and spends a lot of money on these purposes. The policy of internationalization of education has achieved significant results over the past 15 years. Today, students from all over the world obtain higher educationin China. The number of foreign students increased in 2016 compared to 2000 by 8.4 times, reaching almost 450 thousand people. The possibilities for foreign students to choose profession and university have expanded. Now they come to China not only to learn Chinese, but also to obtain qualifications in engineering, economics, management and Western medicine.


Communicology ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 79-88
Author(s):  
Lan Yu

The concept of “soft power”, which has entered the official lexicon of the Chinese Communist Party, has American roots. At the heart of Joseph Nye’s concept is a call for flexible use of the “intangible power resources” of culture and political ideals to influence the behavior of people in other countries. For the Chinese power groups, Nye’s concept looked like a modern development of the “Art of War” reasoning, so J. Nye’s idea received a deep cross-cultural resonance in China.The article presents two main aspects of the research carried out by the author of the article on the influence of the concept of “soft power” in the political process. Firstly, the influence of the concept of “soft power” on the political process: the fourth generation of Chinese leaders, led by President of the People’s Republic of China Hu Jintao, focused on soft power as the basis for the strategy of intercultural communication; Xi Jinping introduces the principle of cultural confidence, including values in the political discourse of modern China in a new era. This defines a new task of “soft power”. Secondly, “soft power” as a tool of political communication: the culture and ideology of Confucianism has a significant influence on the political process communication of the PRC. In these conditions, the ideology of the PRC adapts and uses Confucian concepts as a brand of intercultural communication and a kind of ideological bridge that can serve to ensure the preservation of national identity, form a positive image of the state and strengthen the country’s international position, and will become the basis for internal cohesion. Hence the authorities actively work to adapt “soft power” to the tasks of modern domestic and foreign policy. The studies carried out on this topic have shown that the concept of “soft power” of the PRC is a powerful instrument of the political culture of the PRC and a viable strategy of intercultural communication.


2019 ◽  
Vol 23 (2) ◽  
pp. 183-211
Author(s):  
Michał Witek

History, nation and nationalism: The evolution of the mission of Chinese museums in the context of the contemporary museum “fever” in the People’s Republic of ChinaThe peculiar “museum boom” in the People’s Republic of China PRC attracts much attention from Western researchers. This phenomenon is undoubtedly linked to the cultural shift towards national and cultural heritage promoted by the authorities, which in turn is an important element of the nationalist political ideology. This policy is becoming more and more important in the last three decades of the reform and opening-up period. Museums, like the concept of a “nation” and the nationalist ideology, came to China from the West at about the same time and in a similar political and intellectual context, which meant that the museums quickly became entangled in politics and propaganda. This situation, strengthened even further in the communist period, led to the creation of a very specific form of state-controlled museology. Nowadays, museums and associated thematic parks play a key role in the strategy of developing the culture of the Chinese government, the project of “management and social order.” In this context, these institutions form part of an important mission entrusted to them by the party — the mission of building a new cultural and historical narrative serving the needs of the “new China.” The mission of various types of museums in contemporary China is shaped by overlapping political, economic, ideological and even moral dimensions. It is an important element of the soft power of modern China, which is also an important global symbol of China, attracting millions of foreign tourists a year. In this dimension, the museum’s mission is significantly expanded, it becomes a tool for building an international position and prestige. The aim of the article was to look at the history of Chinese museums in the 20th century in the context of continuity and changeability of the missionary dimension of their functioning, and to conduct a critical analysis of this missionary dimension in the unique conditions of “capitalism with Chinese characteristics” in the contemporary PRC.


2019 ◽  
Vol 12 (1) ◽  
pp. 34-46 ◽  
Author(s):  
Chengcheng You

This article reviews four major Chinese animated adaptations based on the classic Journey to the West. It shows how these adaptations, spanning four historical phases of modern China, encapsulate changes in Chinese national identity. Close readings underpin a developmental narrative about how Chinese animated adaptations of this canonical text strive to negotiate the multimodal expressions of homegrown folklore traditions, technical influences of western animation, and domestic political situations across time. This process has identified aesthetic dilemmas around adaptations that oscillate between national allegory and individual destiny, verisimilitude and the fantastic quest for meaning. In particular, the subjectivisation of Monkey King on the screen, embodying the transition from primitivistic impulse, youthful idealism and mature practicality up to responsible stewardship, presents how an iconic national figure encapsulates the real historical time of China.


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