scholarly journals PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN

2021 ◽  
Vol 10 (3) ◽  
pp. 227
Author(s):  
Ken Sudarti ◽  
Okky Wardhiani
Keyword(s):  
Market Performance ◽  
Sampling Technique ◽  
Social Value ◽  
Frontline Staff ◽  
Customer Data ◽  
External Resources ◽  
Beauty Salon ◽  
Central Java ◽  
Emotional Value

ABSTRACTThis study focuses on the role of Individual and Relational Interaction Capability in increasing Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value Co-Creation is one of the service organization's strategies in utilizing external resources from customers. This strategy is crucial because the performance of service organizations is mostly determined by the ability of the frontline staff who interact with customers during service meetings. This research belongs to explanatory research with a population of beauty salon customers in Central Java. The sample consisted of 203 customers, and it was determined using the purposive sampling technique. The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.JEL  Codes: D20, L10, M20.Keywords : individual interaction capability, relational interaction capability, emotional value co-creation, social value co-creation, market performance. ABSTRAKStudi ini fokus pada peran Individual dan Relational Interaction Capability dalam meningkatkan Emotional dan Social Value Co-Creation menuju Market Performance pada jasa salon kecantikan. Value Co-Creation merupakan salah satu strategi organisasi jasa dalam memanfaatkan sumberdaya eksternal yang berasal dari pelanggan. Strategi ini sangat penting karena performa organisasi jasa sangat ditentukan oleh kemampuan frontline staff dalam berinteraksi dengan pelanggan pada saat pertemuan jasa. Jenis penelitian bersifat explanatory research dengan populasi pelanggan salon kecantikan di Jawa Tengah. Ukuran sampel yang digunakan sebanyak 203 pelanggan. Teknik pengambilan sampel menggunakan pPurposive sSampling. Peneliti mengumpulkan data pelanggan melalui penyebaran kuisioner secara offline dan online. Alat analisis data menggunakan regresi berbasis SPSS 23.0. Studi ini telah berhasil membuktikan bahwa Emotsional dan Social Value Co-Creation mampu memediasi antara Individuasl dan Relational Capability dengan Market Performance Nilai emosional dan soscial yang dikreasikan bersama akan bermanfaat bagi pihak-pihak yang terlibat. Bagi pelanggan, interaksi selama proses value co-creation akan meningkatan kepuasannya karena kebutuhan dan keinginannya dapat terpenuhi. Studi ini juga telah membuktikan peran individual dan relational capability dalam meningkatkan keinginan pelanggan terlibat dalam interaksi penciptaan nilai bersama.

scholarly journals The Role of Religiosity on The Influence of Muslim Customer Perceived Value To Customer Satisfaction of Islamic Banking

2018 ◽  
pp. 253
Author(s):  
Yayuk Sri Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Perceived Value ◽  
Sampling Technique ◽  
Global Market ◽  
Social Value ◽  
Islamic Banking ◽  
Validity And Reliability ◽  
Customer Perceived Value ◽  
Emotional Value

The successfull of Islamic Banking on the global market depends on the company’s commitment to provide excellent service to their customers. The concept of Muslim customer perceived value (MCPV) is composed of six dimensions that consists of  quality, price, emotional value, social value, Islamic phisical attribute, and Islamic non phisical attribute. The purposes of this research are to determine the influence of MCPV to customer satisfaction of Islamic Banking at Malang Raya dan the role of religiosity in moderating those effects. One hundred and four respondents, who are customers of Islamic Banking, were involved in this research. Accidental sampling was used as sampling technique and instrument was tested by validity and reliability testing. Futhermore, data were analized by moderated regression analysis (MRA). The results of this research shows (1) Simoultaneously, Muslim customer perceived value (MCPV) influences the customer satisfaction and partially, there are only three variables that influence customer satisfaction such as price, social value, and Islamic non phisical attribute. Other variables such as quality, emotional value, and Islamic phisical attribute does not influence customer satisfaction; (2) Religiosity as a moderating variable on the influence Islamic non phisical attribute to the customer satisfaction. The moderating effect is streghtening the existing influence.

Are functional, emotional and social values interrelated? A study of traditional guesthouses in Iran

2020 ◽  
Vol 32 (9) ◽  
pp. 2857-2880 ◽  
Author(s):  
S. Mostafa Rasoolimanesh ◽  
Mohmmad Iranmanesh ◽  
Muslim Amin ◽  
Kashif Hussain ◽  
Mastura Jaafar ◽  
...  
Keyword(s):  
Structural Equation ◽  
Social Values ◽  
Perceived Value ◽  
Social Value ◽  
Equation Modeling ◽  
Content Type ◽  
Theoretical Contribution ◽  
Emotional Value ◽  
Moderating Role

Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

scholarly journals The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction

2021 ◽  
Vol 187 (1-2) ◽  
pp. 189-196
Author(s):  
Moh Nasuka ◽  
◽  
Tony Wijaya ◽  
Anas Hidayat ◽  
◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Measurement Model ◽  
Marketing Ethics ◽  
Ethical Behaviour ◽  
Islamic Banks ◽  
Marketing Concept ◽  
Central Java

This study aims to build a conceptual and empirical model of Islamic marketing ethics’ influence on Islamic banks’ customer loyalty through customer satisfaction on salesperson services and customer satisfaction to Islamic banks over the year 2020. This study develops a new theoretical model, namely the ethical behaviour of Islamic marketing which is predicted to influence customer loyalty in Islamic banks by integrating customer satisfaction variables. The marketing ethics measurement model in the current research was built employing the Islamic marketing concept approach. The research paradigm used in this study is post-positivistic. The data were collected from 217 customers of Islamic banks in Central Java utilizing the purposive sampling technique. The results showed that Islamic ethical behaviour has a significant impact on customer loyalty directly or indirectly through customer satisfaction. Customer satisfaction with core services has a direct impact on customer loyalty at Islamic banks.

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals The Empowerment of Households towards Independence through Social Capital in Program Keluarga Harapan (PKH)

Society ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 268-280
Author(s):  
Widia Lestari ◽  
Drajat Tri Kartono ◽  
Argyo Demartoto ◽  
Khabib Bima Setiyawan
Keyword(s):  
Social Capital ◽  
Cultural Values ◽  
Social Services ◽  
Sampling Technique ◽  
District Office ◽  
Key Informants ◽  
Study Approach ◽  
Central Java ◽  
Poor Households

This article aims to reveal 1) The Role of Program Keluarga Harapan or known as PKH (Family of Hope Program) in empowering beneficiary households or known as KPM (Keluarga Penerima Manfaat), 2) The Role of Social Capital in realizing the independence of KPM-PKH in Sukoharjo district, Central Java Province, Indonesia. This research is qualitative by using a case study approach. The determination of informants used a purposive sampling technique. The informants were eight beneficiary households and four key informants they were the Head of Sukoharjo district office of the Ministry of Social Services, coordinator of Sukoharjo district, PKH supervisor, PKH facilitator, and two key informants to support any information. Data were collected through observation, interviews, and documentation. The data were analyzed into three stages; data reduction, data display, and conclusion drawing. The data were verified by observation and source triangulation and time. The result showed that 1) The Role of PKH in empowering the beneficiary households by providing social assistance, strengthening by the regular meeting of Family Development Session, known as P2K2 (Pertemuan Peningkatan Kemampuan Keluarga), strengthening by PKH cooperative, and joint business group, known as KUBE (Kelompok Usaha Bersama), 2) The Role of social capital to build independence of KPM-PKH by adopting cultural values, trust, reciprocity, participation, communication system, and venture networks of beneficiary households. This is caused by the relevance of social bonding, social bridging and social linking carried out by KPM-PKH. To conclude, livelihoods choice of KPM-PKH by employing social capital becomes strategic and productive opportunities to empower independence among poor households as beneficiary of PKH.

THE ROLE OF ORIGINAL REGIONAL INCOME AND BALANCE FUNDS IN EFFECTIVE CAPITAL SHOPPING TO INCREASE REGIONAL INDEPENDENCE IN CENTRAL PROVINCE

ProBank ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 111-136
Author(s):  
Mulyadi Mulyadi ◽  
Endah Nawangsasi
Keyword(s):  
Central Government ◽  
Capital Expenditure ◽  
Sampling Technique ◽  
Capital Expenditures ◽  
Regional Government ◽  
Local Revenue ◽  
Central Java ◽  
Analysis Technique ◽  
The Difference

His study aims to analyze the role of Local Revenue, General Allocation Funds, Special Allocation Funds and SiLpa on Capital Expenditures in Districts/Cities in Central Java Province 2016-2017. The population in this study amounted to 35 districts/cities in Central Java. The sampling technique in this study used purposive sampling and obtained a sample of 33 districts/cities in Central Java. The data analysis technique used is multiple linear regression. The  results showed that the Regional Revenue and the Difference in Budget Financing have a positive and significant effect on capital expenditure, then the General Allocation Fund and the Special  Allocation Fund have a positive but not significant effect on capital  expenditure. The results of the determination test show that capital  expenditure is influenced by variables Independent of 79.5% and  the remaining 20.5% explained by variables outside this study. So the highest contribution is PAD in contributing to Capital Expenditures, because the contribution of the Balancing Fund, namely the General Allocation Fund and the Special Allocation Fund, is relatively small, meaning that the dependence on the Central Government is small,so the conclusion is that the higher the Regional Original Revenue, the greater the authority of the regional government in implement policies so that the region can be independent.

scholarly journals Network governance in value chain management of traditional fisheries industry

2020 ◽  
Vol 86 ◽  
pp. 01033
Author(s):  
Nur Choirul Afif ◽  
Lusi Suwandari
Keyword(s):  
Value Chain ◽  
Sampling Method ◽  
Coastal Region ◽  
Sampling Technique ◽  
Network Governance ◽  
Standard Of Living ◽  
Value Chain Management ◽  
Central Java ◽  
Governance Model

Indonesia is one of the countries having the longest coastlines in the world. However, the productivity in fishing industry less contributes to the Gross Domestic Product (GDP). Besides, fishermen along the coastlines in Indonesia have a relatively very low standard of living. This study aimed to determine the role of network governance in the value chain of traditional fisheries industry on the coastal region of Cilacap, Central Java.This research was an exploratory study with the objective of exploring the concept of network governance in the traditional fisheries along the offshore Nusa Kambangan coast, Cilacap, Central Java. The sampling method used in this study was non-probability sampling with purposive sampling technique. The data collection techniques were observation, interviews, questionnaires, and documentation.The results of this study were expected to be able to get the actual value chain of wild fisheries off the coast of Nusa Kambangan, so that they can provide suggestions on the network governance model in the value chain of the traditional fisheries industry.

scholarly journals The effect of Facebook users’ satisfaction and trust on stickiness: The role of perceived values

2021 ◽  
pp. 245-256 ◽  
Author(s):  
Mahmoud Maqableh ◽  
Mohammad Abuhashesh ◽  
Laila Dahabiyeh ◽  
Mohammad K. Al Nawayseh ◽  
Ra'ed Masa'deh
Keyword(s):  
Customer Value ◽  
Online Survey ◽  
Sem Analysis ◽  
Social Value ◽  
Quantitative Methodology ◽  
Hedonic Value ◽  
Perceived Values ◽  
Emotional Value ◽  
The Impact

This study aims to explore the impact of satisfaction and trust on stickiness to Facebook. Also, it proposed that hedonic value, emotional value, and social value act as critical antecedents to Facebook stickiness. A quantitative methodology is used to examine the research questions. The research model was tested with data from 511 university students and five academic professors using an online survey. The proposed hypotheses were tested using regression analysis. Furthermore, Data were collected from targeted participants with Facebook experience, among the 511 participants, 353 were females (69.1%), and 158 were males (30.9%). The SEM analysis showed that satisfaction positively and significantly did affect stickiness, where trust did not. Also, results showed while hedonic value affected satisfaction, it did not impact trust. Hence, the results confirmed that hedonic value served as important value concerns for Facebook users. Nevertheless, the study found that both emotional value and social value impacted satisfaction and trust. The current research has enriched the existing study in the fields of customers’ satisfaction and trust on stickiness to Facebook. Moreover, this research is one of the earliest studies that proved that customer value creation serves as an important driving factor for customer satisfaction to generate stickiness to SNS. This study’s results help policymakers and designers of SNS to understand what value factors affect users’ stickiness to Facebook. Their marketing plans and decisions can be accordingly adjusted. This study suggests that marketers need to pay full attention to social value by adding more interactive features such as comments, likes, and shares in order to build social image and increase one’s social influence.

scholarly journals PENDIDIKAN AGAMA ISLAM DALAM KELUARGA ISLAMIC RELIGIOUS EDUCATION IN FAMILY

2016 ◽  
Vol 14 (3) ◽  
Author(s):  
M. Munawiroh
Keyword(s):  
Religious Education ◽  
Random Sampling ◽  
Sampling Technique ◽  
Older Parents ◽  
Central Java ◽  
Economic Background ◽  
Housing Complex ◽  
High Level ◽  
Better Than

This writing is a result of research onReligious Education in Family performed in 16 Districts in Banten Province, West Java, Central Java, DI Yogyakarta and East Java. The research respondents are Moslem families, residing at housing complex and having children not older than 16 years old. The sampling is performed by Non-Random Sampling technique. The research method uses quantitative approach, with a purpose to obtain data related to Islamic religious education in family within community. The research questionnaires are filled out by Family Heads or the Mothers of the families. This research more focuses on role of the parents themselves in religious education, and its relation to economic condition, education and age of the respondents. Basic conclusion obtained from this research is parents who have significant role in educating their children. The conclusion refuses or denies a statement that youth and child delinquency is occurred due to religious education in family which has not been conducted completely. Among other conclusions that older parents who have a better strategy in religion education if compared to younger parents regardless their economic background. However, the parents with a high level economic background are still better than parents with a low level economic background.tulisan ini merupakan hasil penelitian tentang Pendidikan Agama pada Keluarga di 16 Kabupaten di wilayah Propinsi Banten, Jawa Barat, Jawa tengah, DI yogyakarta dan Jawa timur. Responden penelitiannya keluarga muslim, yang bermukim di komplek perumahan dan memiliki anak maksimal berusia 16 tahun. sampel penelitian, dilakukan dengan teknik Non Random sampling. metode penelitian bersifat kualitatif, dengan tujuan untuk memperoleh data terkait dengan pendidikan agama Islam pada keluarga dalam masyarakat. Kuesioner penelitian diisi oleh Kepala Keluarga atau Ibu dari keluarga tersebut. Penelitian ini lebih difokuskan pada peran orang tua itu sendiri dalam pendidikan agama, dan dalam hubungannya dengan kondisi ekonomi, pendidikan dan usia responden. Kesimpulan mendasar yang diperoleh dari penelitian ini bahwa, orang tua memiliki peran yang tinggi dalam mendidik anak-anaknya. Ini berarti menggugurkan atau menolak pernyataan bahwa, kenakalan remaja dan anak yang terjadi disebabkan karena peran pendidikan agama dalam kelurga belum sepenuhnya dilakukan. Di antara kesimpulan lainya yaitu bahwa, orang tua dengan usia tua memiliki strategi yang lebih baik dalam pendidikan agama, dibanding dengan orang tua yang usianya masih muda dengan latar belakang ekonomi apapun dari orang tua tersebut. Demikian juga orang tua yang berlatar belakang ekonomi tinggi tetap lebih baik dari orang tua yang latar belakang ekonominya rendah.

scholarly journals From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community

2021 ◽  
Vol 13 (2) ◽  
pp. 625
Author(s):  
Miao Li ◽  
Ying Hua ◽  
Junxuan Zhu
Keyword(s):  
Social Comparison ◽  
Brand Management ◽  
Social Value ◽  
Brand Preference ◽  
Brand Community ◽  
Perceived Interactivity ◽  
Emotional Value ◽  
The Impact ◽  
Informational Value

The main purpose of the paper is to examine whether and how perceived interactivity in a virtual brand community affects brand preference to realize the sustainable development of the brand. In this study, we propose and empirically test a theoretical model by analyzing data collected from online brand community members in China. The study confirms that (1) perceived interactivity has a positive effect on social value, emotional value, and informational value; (2) social value, emotional value, and informational value positively influence brand preference; (3) upward social comparison positively moderates the impact of perceived interactivity on social value, while downward social comparison negatively moderates the impact of perceived interactivity on social value. This study has highlighted the role of perceived interactivity in a brand community in promoting brand preference. We believe that the findings offer reliable and important insights for research and practice of brand management.

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