Iconography of Saint John of Rilla through the Eyes of Pilgrims
Iconographic abundance of images of Saint John of Rilla for a long time attracts scholarly interest in regard of preservation, presentation, and digitalisation of the rich cultural heritage of Rilla stavropigial monastery as a monument of culture of international value and central pilgrimage sacred site in Bulgaria. Images, church symbols, and prayer processions as element of tourist branding reach the border of secular and religious cultural practices that represent live Eastern Orthodox Christian heritage. Exploration of the visual representation of the image of Bulgarian patron saint in artistic-theological details deserves interest in the context of the hierotopy of the cult of saints, their relics and icons, and other objects related to their veneration. Keywords:Pilgrimage, Saint John of Rilla, Iconography, Perception of Church Art, Tourist Branding