scholarly journals Issue Management in Digital Health Communication from the Perspective of Public Relations: A Review for Hospitals on the Website of Şikâyetvar

Author(s):  
Banu Kumbasar
2019 ◽  
Vol 46 (2_suppl) ◽  
pp. 30S-36S ◽  
Author(s):  
Gastón de los Reyes

This commentary highlights the challenges and opportunities facing institutional entrepreneurship in the digital public health realm. The institutional entrepreneurship of public health researchers concerns the opportunity to improve the norms regulating social media companies by engaging the public and private sectors. Beyond the clarification of concepts, the contribution of the commentary is to demonstrate why public health researchers committed to institutional entrepreneurship should mind the mental model they employ to think about business regulation. The popular Chicago School model negates the legitimacy of corporate policy making that trades profits for public health. Thinking this way obscures the relevance of institutional entrepreneurship by stipulating that corporations should answer to shareholders and government but not civil society. Though digital health communication is consistent with the Chicago School picture, the alternative public–private model reinforces opportunities for digital health communication as well as institutional entrepreneurship. The commentary proposes a toolkit for public health researchers to consciously open up to opportunities for institutional entrepreneurship in digital public health.


2020 ◽  
pp. 000276422091024
Author(s):  
Alessandro Lovari ◽  
Valentina Martino ◽  
Nicola Righetti

This article aims at exploring a case of information crisis in Italy through the lens of vaccination-related topics. Such a controversial issue, dividing public opinion and political agendas, has received diverse information coverage and public policies over time in the Italian context, whose situation appears quite unique compared with other countries because of a strong media spectacularization and politicization of the topic. In particular, approval of the “Lorenzin Decree,” increasing the number of mandatory vaccinations from 4 to 10, generated a nationwide debate that divided public opinion and political parties, triggering a complex informative crisis and fostering the perception of a social emergency on social media. This resulted in negative stress on lay publics and on the public health system. The study adopted an interdisciplinary framework, including political science, public relations, and health communication studies, as well as a mixed-method approach, combining data mining techniques related to news media coverage and social media engagement, with in-depth interviews to key experts, selected among researchers, journalists, and communication managers. The article investigates reasons for the information crisis and identifies possible solutions and interventions to improve the effectiveness of public health communication and mitigate the social consequences of misinformation around vaccination.


EDUTECH ◽  
2017 ◽  
Vol 16 (1) ◽  
pp. 38
Author(s):  
Icha Bella Widawati ◽  
Feliza Zubair ◽  
Centurion C. Priyatna

Abstract. discourse Analysis of Coverage in the Online Media Liputan6.com. Regarding to Establishment Issue of New Subsidiary PT. Jasa Layanan Operasi ( PT . JLO ). The research is about coverage analysis to see the implementatiom issue management through me-dia relations activations at online media by Jasa Marga’s Public Relations Officer. This study aims to determine the discourse analysis of coverage regarding to establishment issue of new subsidiary PT. JLO in the online media and to see how Jasa Marga’s public relations of-ficer exercises issue management through media relations activations to handle the issues. Using the discourse analysis method with Halliday model of analysis. The results showed that the discourse in the news are based on fact that really happened. News content is served with a different point of view and very objective. The Media shows its position as a netral posi-tion between two sides of subjects, objective, and reporting the truth to the public. it shows that media relations activations is not bring much influence to the emerging issues and nega-tive news in the media. The conclusion of this study is the coverage was experiencing news balance between negative tone and positive tone after PRO did the media relations activations. But does not eliminate the negative news regarding the issue of the establish-ment of a subsidiary JLO.Abstrak. artikel ini merupakan sebuah analisis wacana pemberitaan di Media Online Liputan6.com mengenai Isu Pendirian Anak Usaha Baru PT. Jasa Layanan Operasi (PT. JLO) serta melihat Implementasi Manajemen Isu Melalui Media Relations pada Media Online yang Dilakukan Oleh Humas Jasa Marga dengan. Penelitian ini bertujuan untuk menge-tahui analisis wacana dari Informasi pemberitaan mengenai isu pendirian anak usaha baru Jasa Marga, PT. Jasa Layanan Operasi (JLO) di media online Liputan6.com dan melihat bagaimana manajemen isu melalui kegiatan media relations dilakukan untuk mengatasi isu pendirian PT. Metode yang digunakan dalam penelitian ini adalah metode analisis wacana dengan model dari M.A.K. Halliday. Hasil penelitian menunjukkan bahwa wacana dalam beri-ta berisikan fakta – fakta yang benar terjadi, walaupun dengan tone yang berbeda-beda, positif-negatif-netral. Konten berita yang disajikan dari media online ini memiliki sudut pandang yang berbeda – beda dan objektif. Media menunjukkan posisinya sebagai posisi yang netral, ob-jektif, dan pelapor kebenaran kepada khalayak, sehingga menunjukkan upaya media relations yang dilakukan oleh humas Jasa Marga tidak begitu membawa pengaruh banyak terhadap berkembangnya isu dan pemberitaan negatif yang dimuat. Kesimpulan dari penelitian ini ada-lah pemberitaan mengalami keseimbangan tone antara positif dan negatif setelah dilakukannya upaya media relations, namun tidak menghilangkan pemberitaan negatif mengenai isu pendirian anak usaha JLO.


2019 ◽  
Vol 46 (2_suppl) ◽  
pp. 124S-128S ◽  
Author(s):  
Robert S. Gold ◽  
M. Elaine Auld ◽  
Lorien C. Abroms ◽  
Joseph Smyser ◽  
Elad Yom-Tov ◽  
...  

Despite widespread use of the Internet and social media platforms by the public, there has been little organized exchange of information among the academic, government, and technology sectors about how digital communication technologies can be maximized to improve public health. The second Digital Health Promotion Executive Leadership Summit convened some of the world’s leading thinkers from across these sectors to revisit how communication technology and the evolving social media platforms can be utilized to improve both individual and population health. The Summit focused on digital intelligence, the spread of misinformation, online patient communities, censorship in social media, and emerging global legal frameworks. In addition, Summit participants had an opportunity to review the original “Common Agenda” that emerged and was published after the inaugural Summit and recommend updates regarding the uses of digital technology for advancing the goals of public health. This article reports the outcomes of the Summit discussions and presents the updates that were recommended by Summit participants as the Digital Health Communication Common Agenda 2.0. Several of the assertions underlying the original Common Agenda have been modified, and several new assertions have been added to reflect the recommendations. In addition, a corresponding set of principles and related actions—including a recommendation that an interagency panel of the U.S. Department of Health and Human Services be established to focus on digital health communication, with particular attention to social media—have been modified or supplemented.


The pandemic has shown the importance of health organizations adapting rapidly to teleconsultation services, investing in e-health with quality criteria and monitoring outcomes. Through a literature review and gathering research already carried out on e-health communication and with practical examples it is verified that, if the requirements of proximity, quality and interpersonal relationship are met, better health results can be obtained. When communication is established in health via mobile phone, with image, sound, voice, text, it is thus possible to work the memory and health instructions of patients and obtain better health outcomes. These strategies must be personalized and adapted to the patient's age and context.


2021 ◽  
Vol 236 ◽  
pp. 04055
Author(s):  
Yi Ding ◽  
Jian Du

In this research, an empirical investigation is made to analyze the operation mode, effect, and feedback of digital health communication, which is based on China’s new media, and the result shows that: firstly, although the common new media’s means of communication are diverse and the profit mode is varied, traditional means such as articles and videos still prevail. Yet, new media has a heavy dependence on the profit mode based on network advertising and online shopping, while the operation mode profiting by outputting high-quality content requires a further improvement; secondly, on the whole, no obvious difference is found in the effect of communication between people of different ages and genders, but the main difference is observed between people having health problems and those not. If an in-depth analysis is respectively conducted for different kinds of new media, some specific differences can be found in the communication effect; thirdly, although many audiences may concern about the risks brought by new media’s credibility and commercial factors, commercial operation in a standardized way is acceptable to a large number of audiences. Therefore, effort shall be made to propel the development of new media-based health communication from such perspectives as optimizing the operation mode, deepening the user research and regulating the commercial operation, etc.


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