scholarly journals New Media-based Health Communication in China-An empirical investigation aimed at innovation of new media

2021 ◽  
Vol 236 ◽  
pp. 04055
Author(s):  
Yi Ding ◽  
Jian Du
Keyword(s):  
New Media ◽  
Health Communication ◽  
Empirical Investigation ◽  
Digital Health ◽  
Operation Mode ◽  
User Research ◽  
Depth Analysis ◽  
Commercial Operation ◽  
The Common ◽  
Profit Mode

In this research, an empirical investigation is made to analyze the operation mode, effect, and feedback of digital health communication, which is based on China’s new media, and the result shows that: firstly, although the common new media’s means of communication are diverse and the profit mode is varied, traditional means such as articles and videos still prevail. Yet, new media has a heavy dependence on the profit mode based on network advertising and online shopping, while the operation mode profiting by outputting high-quality content requires a further improvement; secondly, on the whole, no obvious difference is found in the effect of communication between people of different ages and genders, but the main difference is observed between people having health problems and those not. If an in-depth analysis is respectively conducted for different kinds of new media, some specific differences can be found in the communication effect; thirdly, although many audiences may concern about the risks brought by new media’s credibility and commercial factors, commercial operation in a standardized way is acceptable to a large number of audiences. Therefore, effort shall be made to propel the development of new media-based health communication from such perspectives as optimizing the operation mode, deepening the user research and regulating the commercial operation, etc.

scholarly journals The ‘3CE2CE’ Framework—Change Management Towards a Circular Economy: Opportunities for Agribusiness

2021 ◽  
Author(s):  
Nan-Hua Nadja Yang ◽  
Ana Carolina Bertassini ◽  
Jéssica Alves Justo Mendes ◽  
Mateus Cecílio Gerolamo
Keyword(s):  
Content Analysis ◽  
Literature Review ◽  
Change Management ◽  
Circular Economy ◽  
Agricultural Sector ◽  
Implementation Process ◽  
Managerial Practices ◽  
Depth Analysis ◽  
The Common ◽  
Transformation Processes

AbstractFor the transition towards a circular economy (CE), organisations have to be prepared to adapt to major changes. Thus, the concept and implementation of change management (CM) will be essential to an organisation’s success during this transformative period. Studies have shown that organisational CE barriers were more significant than individual CE barriers. To overcome such obstacles, the most appropriate set of managerial practices should be carefully considered. These barriers also have the potential to influence the agricultural sector, which seeks to adopt more sustainable ways of production. The goal of this paper is to propose a solution framework based on CM strategies to overcome organisational challenges posed by a CE, especially for agribusinesses. To accomplish this objectively, a systematic literature review and a content analysis were conducted. The common errors in CM within the implementation process and the main CE barriers were identified and classified. An in-depth analysis of the issue’s roots led to a solid understanding of how to tackle such CM problems. This paper presents an overview of organisational CE barriers verified in the agricultural context, the common errors in CM, and the correlation between these findings. The two areas were then combined in a matrix that shows the connection between common errors in CM errors and CE barriers. Based on this result, a solution framework called 3CE2CE was developed that provides a step-by-step guide on how organisations can successfully undergo transformation processes towards a CE with the principles of CM.

Intermedia – (Not Only) The Visual in the Hypertext of Contemporary Art

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Mladen Mladenov ◽  
Keyword(s):  
New Media ◽  
Contemporary Art ◽  
Social Engagement ◽  
Artistic Expression ◽  
Social Phenomenon ◽  
Distinctive Features ◽  
Aesthetic Practice ◽  
The Common ◽  
The 1950S

The article presents some historical and theoretical aspects defining intermedia as an aesthetic, cultural and social phenomenon. Its appearance in the 1950s and 1960s was triggered by the changed attitude towards art in the conditions of growing technology in society and the blurring of boundaries between different arts. The concept of intermedia is created by a group of artists who unite under the common name Fluxus, meaning „ flow of life“. Group Manifesto – Dick Higgins, composer, poet, publisher - formulates intermedia as a merger into a „ flow“ of different ways of artistic expression and means of communication. The most important distinctive features of intermedia – accessibility, non-commerciality, freedom, social engagement, compliance of modern lifestyle and the new media in it are traced. It explains the role of this aesthetic practice as an instrument in creating the hypertext of contemporary art.

scholarly journals HEALTH COMMUNICATION STRATEGIES EMPLOYED BY THE MEDIA DURING THE COVID-19 CRISIS: CASE OF ZIMBABWE BROADCASTING CORPORATION TELEVISION (ZBC –TV)

2021 ◽  
Vol 6 (6) ◽  
Author(s):  
Kimberley Sarah Muchetwa ◽  
Ephraim Maruta ◽  
Hilda Jaka ◽  
Joyman Ruvado ◽  
Evans Chazireni
Keyword(s):  
New Media ◽  
Health Communication ◽  
Communication Strategies ◽  
Secondary Data ◽  
Analysis Data ◽  
Freedom Of Information ◽  
The Public ◽  
Secondary Sources ◽  
The Media ◽  
The Government

The paper reports findings from a study that explored health communication strategies employed by the media on the state of preparedness by the Zimbabwean government during the COVID 19 crisis by the Zimbabwe Broadcasting Corporation Television (ZBC-TV). The study adopted secondary data analysis. Data were collected using secondary sources. The study was influenced by the framing theory. The study found out that ZBC-TV used songs, road shows, commercial ads, dramas, musical shows on reporting the pandemic. The archival documents also revealed that ZBC-TV have used periodical updates as health communication strategies to educate the public about COVID 19. ZBC-TV also used Facebook showing staff from the Office of the President and Cabinet receiving the Covid 19 vaccine at the same time applauding positive response from Harare Metropolitan Province as front line workers surpassed the target under the first phase of Covid-19 vaccine roll out plan. The study concluded that the health communication strategies employed by ZBC-TV have been effective in increasing the societal awareness about health issues. ZBC-TV managed to reach out to the masses using both the television and by making use of the new media communication technologies. However, press censorship has been a challenge in publishing information concerning COVID 19 as the media house is not allowed to publish anything that tarnishes the image of the government. It is based on such evidence that the study concludes that ZBC-TV at some point distorted information to paint the picture that the government is doing all it can to contain the spread of COVID 19 and ensuring the safety of the public. The study recommends that the ministry should ensure freedom of information publicity, in which media houses, including ZBC-TV is not controlled by any political party of government. The government should also privatise ZBC-TV so that it will be answerable to the public and not few government officials. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0895/a.php" alt="Hit counter" /></p>

scholarly journals Media skills for daily life: Designing a journalism programme for graduates of all disciplines

2011 ◽  
Vol 17 (1) ◽  
pp. 141-156
Author(s):  
Lee Duffield
Keyword(s):  
New Media ◽  
Community Of Practice ◽  
Academic Discipline ◽  
Journalism Education ◽  
Preliminary Conclusion ◽  
Media Audiences ◽  
The Subject ◽  
The Common ◽  
Media Work ◽  
Journalism Students

This article in the journalism education field reports on the construction of a new subject as part of a postgraduate coursework degree. The subject, or unit will offer both Journalism students and other students an introductory experience of creating media, using common ‘new media’ tools, with exercises that will model the learning of communication principles through practice. It has been named ‘Fundamental Media Skills for the Workplace’. The conceptualisation and teaching of it will be characteristic of the Journalism academic discipline that uses the ‘inside perspective’—understanding mass media by observing from within. Proposers for the unit within the Journalism discipline have sought to extend the common teaching approach, based on training to produce start-ready recruits for media jobs, backed by a study of contexts, e.g. journalistic ethics, or media audiences. In this proposal, students would then examine the process to elicit additional knowledge about their learning. The article draws on literature of journalism and its pedagogy, and on communication generally. It also documents a ‘community of practice’ exercise conducted among practitioners as teachers for the subject, developing exercises and models of media work. A preliminary conclusion from that exercise is that it has taken a step towards enhancing skills-based learning for media work.

scholarly journals Shaping the Common Ground: State-Building, the Railway Network, and Regional Development in Finland

2020 ◽  
Vol 51 (2) ◽  
pp. 267-296
Author(s):  
Eduard J. Alvarez-Palau ◽  
Jordi Martí-Henneberg
Keyword(s):  
Rural Areas ◽  
Common Ground ◽  
Empirical Investigation ◽  
Metropolitan Areas ◽  
Transport Infrastructure ◽  
Combine Data ◽  
Railway Network ◽  
Local Networks ◽  
The Common ◽  
Municipal Level

Transport infrastructure played a key role in redefining Finland’s economic geography. An empirical investigation involving new gis databases that combine data about railways, population, and administrative boundaries at the municipal level between 1870 and 2000 permits the identification of three main phases of railway expansion: The first phase was a concentration of railways around Helsinki; the second, the construction of a grid-based national railway network, which coincided with a spread of the population into rural areas; and the third, an expansion of the railway into local networks when Finland’s industry began to coalesce around metropolitan areas.

scholarly journals Institutional Entrepreneurship for Digital Public Health Promotion: Challenges and Opportunities

2019 ◽  
Vol 46 (2_suppl) ◽  
pp. 30S-36S ◽  
Author(s):  
Gastón de los Reyes
Keyword(s):  
Public Health ◽  
Health Communication ◽  
Digital Health ◽  
Chicago School ◽  
Institutional Entrepreneurship ◽  
Public And Private ◽  
Media Companies ◽  
Business Regulation ◽  
Challenges And Opportunities ◽  
Public Health Promotion

This commentary highlights the challenges and opportunities facing institutional entrepreneurship in the digital public health realm. The institutional entrepreneurship of public health researchers concerns the opportunity to improve the norms regulating social media companies by engaging the public and private sectors. Beyond the clarification of concepts, the contribution of the commentary is to demonstrate why public health researchers committed to institutional entrepreneurship should mind the mental model they employ to think about business regulation. The popular Chicago School model negates the legitimacy of corporate policy making that trades profits for public health. Thinking this way obscures the relevance of institutional entrepreneurship by stipulating that corporations should answer to shareholders and government but not civil society. Though digital health communication is consistent with the Chicago School picture, the alternative public–private model reinforces opportunities for digital health communication as well as institutional entrepreneurship. The commentary proposes a toolkit for public health researchers to consciously open up to opportunities for institutional entrepreneurship in digital public health.

Oral Language Assessment from an Ecolinguistic Perspective. An Empirical Investigation of Symbolic Competence

2016 ◽  
Vol 2 (2) ◽  
pp. 12-43
Author(s):  
Evangelia (Evelyn) Vovou
Keyword(s):  
Foreign Language ◽  
Construct Validity ◽  
Oral Language ◽  
Intercultural Competence ◽  
Large Scale ◽  
Empirical Investigation ◽  
Language Assessment ◽  
Social Nature ◽  
Educational Environments ◽  
The Common

Abstract Although today's educational environments are to a great extend multilingual, large-scale foreign language examinations test heterogeneous groups with homogeneous examination practices, without taking all ecolinguistic parameters into consideration. Trying to minimize this limitation by calibrating examinations to the sociolinguistic and intercultural competence definitions of the Common European Framework of Reference for Languages (CEFR), secures to an extend construct validity. However, the question still arises, if “one test fits all”. This paper focuses on oral foreign language assessment discourses, where discursive coconstruction and social nature of performance prevail. Adopting the ecolinguistic approach (Fill, 1996) the paper investigates the notion of symbolic competence (Kramsch & Whiteside, 2008) in the context of oral language examinations. By analyzing oral data the paper seeks to address, how ecolinguistic parameters concur in examination discourses and to what extend this effects the validity of measurement.

Marketing strategies for electroacoustics and computer music

2004 ◽  
Vol 9 (3) ◽  
pp. 305-313 ◽  
Author(s):  
ROSEMARY MOUNTAIN
Keyword(s):  
New Media ◽  
Computer Music ◽  
Performing Arts ◽  
Electronic Computer ◽  
Marketing Strategies ◽  
The Internet ◽  
Visual And Performing Arts ◽  
The Common ◽  
And Function ◽  
Aesthetic Preferences

This article explores possible strategies for appraising electroacoustic and computer music to enhance ‘marketability’. It is proposed that the specific aesthetics, characteristics and function of a work may be more salient features than those of the medium of composition (e.g. computer) to many listeners. It is suggested that the common practice of focusing on chronology, geography and specific schools is becoming less relevant due to a proliferation of home studios, the internet, and an increasing saturation of electronic sounds in new media contexts. On the other hand, aspects of form, mood, timbral palette, rhythmic complexity, etc., may become very useful bases for choosing works for a compilation CD or concert programme. The inadequacies of musicians' discourse for describing such attributes leads to the incorporation of analogies from visual and performing arts as well as a discussion of other possible approaches to ‘labelling’ and the inherent dangers in such a task. In conclusion, it is proposed that the time is ripe for shuffling the categories and regrouping composers' works according to aesthetic preferences, regardless of the percentage of electronic/computer content.

‘There is no alternative’: How Italian and Spanish leaders’ discourse obscured the political nature of austerity

2017 ◽  
Vol 28 (3) ◽  
pp. 241-261 ◽  
Author(s):  
Arthur Borriello
Keyword(s):  
Economic Policies ◽  
Hegemonic Discourse ◽  
Political Actors ◽  
Discursive Strategies ◽  
Economic Decisions ◽  
Depth Analysis ◽  
The Common ◽  
National Governments ◽  
Heads Of Government ◽  
Shed Light

The Eurozone crisis and the remarkable convergence of national governments towards austerity policies draw scholars’ attention to the discursive strategies that they have used in order to legitimate their economic decisions. This article studies the common features of austerity discourse beyond national and partisan boundaries. It relies on an in-depth analysis combining lexicography and the study of metaphors in speeches of the Italian and Spanish heads of government between 2011 and 2013. While drawing on recent work addressing the legitimation of economic policies, this research takes a step back in order to shed light on the broader discourse on which austerity policies rely and in order to explain the common patterns in various political actors’ discourse. Rooted in a post-foundational approach, it identifies several discursive strategies for depoliticising economic issues (e.g. the construction of an economic common sense, the appeal to external constraints and the metaphorical naturalisation of economics), thus unveiling their political nature. The ‘restructuring’ and ‘rescaling’ of social practices are identified as the main mechanisms pertaining to the articulation of such a broader hegemonic discourse.

scholarly journals Research on the Current Situation and Development Strategy of Health Communication in a Short Tiktok Video: The “Dingxiang Doctor”

2021 ◽  
Vol 3 (3) ◽  
pp. 144-149
Author(s):  
Nan Li ◽  
Jinying Yan ◽  
Fei Wu
Keyword(s):  
New Media ◽  
Health Communication ◽  
Development Strategy ◽  
Social Life ◽  
Global Economy ◽  
Current Situation ◽  
Optimization Strategy ◽  
Communication Mode ◽  
Fertile Ground ◽  
Short Video

With the development of global economy and network technology, the new media era is accelerating, which has changed the channels and ways of social information transmission. As a new media carrier, short video platforms, represented by Tiktok, Kuaishou and Tencent Micro, have developed rapidly in their fields. They resort to the communication mode of audio-visual painting, which updates the way people receive and disseminate information and social life, and also provides a new platform and development fertile ground for health communication. This article takes the Dingxiang doctor’s Tiktok video as an example to explore the current situation of health communication in the short video area and further explore its future optimization strategy.

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