Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media

2013 ◽  
pp. 101-118 ◽  
Author(s):  
Brian G. Smith
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Health Communication ◽  
Use Of Social Media

PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)

2021 ◽  
Vol 6 (2) ◽  
pp. 156
Author(s):  
Suci Sitoresmi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Image ◽  
Media Communication ◽  
Brand Association ◽  
Use Of Social Media ◽  
Social Media Communication ◽  
Business To Business

Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals DETERMINATION OF ADOLESCENT WORLDVIEW: COMBATING NEGATIVE INFLUENCE OF SOCIAL MEDIA

2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Case Study Research ◽  
Negative Influence ◽  
Number Of Factors ◽  
Depth Interview ◽  
Negative Impacts ◽  
Use Of Social Media

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.

scholarly journals Social media supports tourism development in the COVID-19 normal era in Bandung

2021 ◽  
Vol 5 (3) ◽  
pp. 600-616
Author(s):  
Herpita Wahyuni ◽  
Eko Priyo Purnomo ◽  
Aqil Teguh Fathani
Keyword(s):  
Social Media ◽  
Tourism Development ◽  
Tourism Planning ◽  
New Era ◽  
Tourism Marketing ◽  
City Culture ◽  
Twitter Account ◽  
Use Of Social Media ◽  
Health Regulations

This research focuses on social media. We were using Social Media in Supporting Tourism Development During Covid-19: Case Study a New Era Policy in Bandung. This study uses descriptive qualitative research methods with data sources through the Twitter account of the Bandung City Culture and Tourism Office @DisbudparBdg assisted by the NVivo 12 Plus software. We are utilising Social Media to Support Tourism Development During Covid-19: A Case Study of New Era Policy in Bandung by measuring the use of social media in tourism planning, creation, integration, and marketing strategy. This research shows tourism planning in a new standard era by directing outdoor tourism and implementing health protocols. The Tourism Promotion Board integrates cooperation between the Bandung City Culture and Tourism Office and PT Kereta Api Pariwisata. Tourism marketing by providing tourist information can give tourists confidence that Bandung is an attractive and robust destination city in improving health regulations and strictly following health protocol rules during recreation.

scholarly journals The Central Arizona Conservation Alliance Programs: Use of Social Media and App-Supported Community Science for Landscape-Scale Habitat Restoration, Governance Support, and Community Resilience-Building

Land ◽  
2022 ◽  
Vol 11 (1) ◽  
pp. 137
Author(s):  
Aireona B. Raschke ◽  
Jeny Davis ◽  
Annia Quiroz
Keyword(s):  
Social Media ◽  
Habitat Restoration ◽  
Positive Impact ◽  
Community Resilience ◽  
Open Spaces ◽  
Awareness Raising ◽  
Use Of Social Media ◽  
Community Science ◽  
Central Arizona

Land managers are currently faced with a nexus of challenges, both ecological and social, when trying to govern natural open spaces. While social media has led to many challenges for effective land management and governance, the technology has the potential to support key activities related to habitat restoration, awareness-raising for policy changes, and increased community resilience as the impacts of increased use and climate change become more apparent. Through the use of a case study examining the work of the Central Arizona Conservation Alliance’s social media ambassadorship and its app-supported community science projects, we examine the potential and realized positive impact that technology such as social media and smartphone apps can create for land managers and surrounding communities.

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