scholarly journals Evaluating a Group-Based Sustainability Intervention  Using the Theory of Planned Behaviour

2021 ◽  
Author(s):  
◽  
Morgan Geddes Davie

<p>Meeting the challenge of anthropogenic climate change will require widespread adoption of more sustainable behaviours. However, although attitudes towards sustainable behaviours are positive, actual change is lagging behind. Three studies explored the success of a classroom intervention programme that was intended to support individual change towards more sustainable behaviour in the domains of energy conservation and consumer responsibility. It was expected that identification with the small action groups used in the programme would have a positive effect. The theory of planned behaviour (TPB) (Fishbein & Ajzen, 1977) and the social identity perspective (Turner, 1999) were used as a framework for analysis. Studies one and two examined the success of the intervention programme across two iterations. Behaviour measures used in study one were inadequate but effective measures were developed for the second study. The intervention programme was very successful in achieving behaviour change and improving attitudes towards and intentions to perform sustainable behaviour. The TPB was supported by both studies, although there were unexpected inconsistencies in the variables predicting intent. Contrary to expectations, there was no effect found for group identification. Differences were also found between those participants who chose to focus on energy conservation and those with a focus on consumer responsibility, suggesting that the consumption group approached environmental behaviour in a more holistic way. Study three was a qualitative analysis of diary entries by participants in study one. A participant narrative of sustainable behaviour was constructed and related to attribution theory, particularly the Martinko and Thomson (1998) synthesis model. The narrative substantially matched the TPB but some problematic aspects of the intent construct in the TPB were identified. There was also evidence of a positive effect of group membership that had not been captured by the group identification variable. Potential interpretations and consequences of these findings were discussed.</p>

2021 ◽  
Author(s):  
◽  
Morgan Geddes Davie

<p>Meeting the challenge of anthropogenic climate change will require widespread adoption of more sustainable behaviours. However, although attitudes towards sustainable behaviours are positive, actual change is lagging behind. Three studies explored the success of a classroom intervention programme that was intended to support individual change towards more sustainable behaviour in the domains of energy conservation and consumer responsibility. It was expected that identification with the small action groups used in the programme would have a positive effect. The theory of planned behaviour (TPB) (Fishbein & Ajzen, 1977) and the social identity perspective (Turner, 1999) were used as a framework for analysis. Studies one and two examined the success of the intervention programme across two iterations. Behaviour measures used in study one were inadequate but effective measures were developed for the second study. The intervention programme was very successful in achieving behaviour change and improving attitudes towards and intentions to perform sustainable behaviour. The TPB was supported by both studies, although there were unexpected inconsistencies in the variables predicting intent. Contrary to expectations, there was no effect found for group identification. Differences were also found between those participants who chose to focus on energy conservation and those with a focus on consumer responsibility, suggesting that the consumption group approached environmental behaviour in a more holistic way. Study three was a qualitative analysis of diary entries by participants in study one. A participant narrative of sustainable behaviour was constructed and related to attribution theory, particularly the Martinko and Thomson (1998) synthesis model. The narrative substantially matched the TPB but some problematic aspects of the intent construct in the TPB were identified. There was also evidence of a positive effect of group membership that had not been captured by the group identification variable. Potential interpretations and consequences of these findings were discussed.</p>


Author(s):  
Winnie Wing Mui So ◽  
Irene Nga Yee Cheng ◽  
Lewis Ting On Cheung ◽  
Yu Chen ◽  
Stephen Cheuk Fai Chow ◽  
...  

Abstract This study aimed to explore the relationships between situational and psychological factors and Hong Kong citizens’ plastic waste management (PWM) intentions based on an extended theory of planned behaviour model with situational factors. A total of 996 Hong Kong permanent residents were surveyed, and data were analysed using structural equation modelling. The results revealed that situational factors had a direct and positive effect on PWM intention, but also affected PWM intention indirectly through their significant effects on attitude and perceived behavioural control regarding PWM. The implications for environmental education and policy are discussed.


Buildings ◽  
2021 ◽  
Vol 11 (9) ◽  
pp. 401
Author(s):  
Qian-Cheng Wang ◽  
Ke-Xin Xie ◽  
Xuan Liu ◽  
Geoffrey Qi Ping Shen ◽  
Hsi-Hsien Wei ◽  
...  

The hospitality industry is an important energy consumer and carbon emitter. Behaviour-driven energy conservation is a strategy with great promise to strengthen the energy efficiency of hotel buildings. The aim of this study is to explore the driving psychological factors of hotel guests’ energy-saving intentions and behaviours. This paper constructs two extensions of the theory of planned behaviour (TPB) with personal norms, past behaviours, and self-determined motivation to explain the guests’ energy-saving behaviour in hotel buildings. This research compares the explanatory power of the original TPB and two extensions with structural equation modelling. The analysis is based on 530 valid, self-reported data from 827 surveyed hotel guests in Shanghai. The analysis suggests that the extended model gains greater explanatory power in predicting the behaviour patterns by employing the above three additional factors. In addition, self-determined motivation presents a more significant impact than other more developed TPB predictors, such as intention and perceived behaviour control. Aside from that, past behaviour replaces attitude as the most critical predictor of hotel energy-saving intention in the extended models. In addition to the existing interventions in office and residential buildings, the research highlights the role of self-determination in hotel energy conservation and further emphasises the long-term benefit of encouraging pro-environmental behaviours in hotel guests. The findings expand the existing research on pro-environmental behaviours and will contribute to energy-saving behaviour intervention in hotel buildings and policy formulations for sustainable hotel operation and maintenance.


2018 ◽  
Vol 9 (2) ◽  
pp. 122 ◽  
Author(s):  
Nikolaos Satsios ◽  
Spyros Hadjidakis

The following study uses the Ajzen’s Theory of Planned Behaviour as a theoretical framework with the purpose of extending a model which examines the saving behaviour of the Pomak households. The aim of this research is to identify factors that influence the saving behaviour of Pomak households in Greece. For the collection of data from households, a structured questionnaire was designed and distributed. The data of the study were obtained from a survey applied in 600 households in the prefectures of Xanthi, Rodopi and Evros. A path analysis was applied in order to confirm the proposed model and the results of the hypothesis tested. Findings show that attitude, subjective norm and perceived behavioural control have a direct positive effect on intention towards saving and final saving behaviour. The understanding of the Pomaks’ saving behaviour can have a significant contribution in the pursuit of a healthy household’s financial life.


2020 ◽  
Vol 5 (SI3) ◽  
Author(s):  
Muhammad Fauzan Abu Bakar ◽  
Clement anak Jimel

This research investigates consumers’ attitude towards the acceptance of a sustainable product (SP). The current research on consumers’ behaviour mainly focuses on “determinants” or “factors” affecting attitudes, while; this research offers a parallel shift, focusing on consumers’ attitude influencing the acceptance of a sustainable product. Three main variables undergo in-depth examination: consumers’ attitudes (CA), consumers’ persuasion (CP) and consumers’ ethics (CE). This study develops a model of sustainability, considering the strengths and limitations of existing models. The theoretical framework for this study is based on the theory of reasoned action (TRA), the theory of planned behaviour (TPB), the attribution theory (AT) and the Thompson & Barton environmental attitudes model (EAM)


Author(s):  
Rosima Alias ◽  
Zalina Hashim ◽  
Nur Farzana ◽  
Siti Mariam

Objective- One of the major challenges derived from preserving the global sustainability is on how to cope with the rising of energy demand. Methodology/Technique Review of literature suggests that to overcome environmental pollution and reduce the threat to energy sustainability, effective action needs to be taken to reduce the higher energy consumption. Human behaviour could be one way to tackle this issue. Findings It is also supported by previous research that human can result a significant reduction in energy use. Novelty - Using Theory of Planned Behaviour, this paper aims to discuss how knowledge can play a role in encouraging energy conservation behaviour among university students. Type of Paper Empirical paper Keywords: , Energy Conservation Behaviour, Energy Sustainability, Theory of Planned Behaviour, World Energy Threat


2021 ◽  
Vol 72 (2) ◽  
pp. 157-184
Author(s):  
Tamara Jovanov Apasieva ◽  
Edo Rajh ◽  
Jelena Budak ◽  
Ljupčo Davčev

This paper investigates the entrepreneurial potential among students at private universities in two transition countries through the analysis of students' entrepreneurial intentions (EI). Empirical analysis is based on survey data we collected in 2017 and 2018 from over 400 students of economics and business at private universities in North Macedonia and Croatia. The theory of planned behaviour and a set of other antecedents are employed in order to examine the effect of both personal-level and contextual variables on entrepreneurial intentions. Assessing the students’ image of an entrepreneur and how they evaluate the entrepreneurs’ social and economic roles in society, as well as the prestige of an entrepreneur when compared to other professions, offer valuable inputs for policy makers aiming to improve the entrepreneurial potential and business climate in developing economies. This study provides empirical evidence of the positive effect of two variables from the theory of planned behaviour (personal attitude towards entrepreneurship and subjective norm) on entrepreneurial intent of business students at private universities in transition countries. The most striking result of the study is the positive effect of perceived barriers (as a contextual variable) on entrepreneurial intent, a finding that is contrary to past research and literature review.


2017 ◽  
Vol 14 (2) ◽  
pp. 221-236
Author(s):  
Balu Ramoo ◽  
Chong Yee Lee ◽  
Cheng Ming Yu

Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs were identified. The elicitation of the engineers’ salient beliefs is essential in developing appropriate behavioural intervention programmes to reduce their intention to migrate abroad. The methodology developed in this study can also assist future researchers to identify the salient beliefs of people who have high intention to migrate abroad.


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