scholarly journals Toward Marketing as a Discursive Practice: Rethinking the Discipline's Philosophical Foundations

2021 ◽  
Author(s):  
◽  
David Murray Stewart
Keyword(s):  
Practical Wisdom ◽  
Added Value ◽  
Discursive Practice ◽  
Marketing Theory ◽  
New Paradigm ◽  
Useful Knowledge ◽  
Philosophical Foundations ◽  
Knowledge Based ◽  
Practice Marketing

<p>It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis of marketing' s philosophical foundations the thesis argues that the discipline should instead seek to build upon the 'linguistic' or 'postmodern' turns in the philosophy of science: a turn that has already been embraced by seemingly related disciplines like sociology, history and anthropology, for example. By connecting to this development, and the approaches that it has engendered such as narrative theory, neo-pragmatism and the notion of a discursive practice, marketing will be better able to develop more useful knowledge or practical wisdom ('phronesis'). A new approach to the generation of marketing knowledge based on praxis will enable three problems that have become apparent in the field over the past decade to be overcome. First, the debate whether marketing is an art or a science can be resolved. Second, the gap between the marketing discipline and practitioners can be closed. Third, the stagnant state of marketing theory can be  invigorated. An exemplary case study, which explores the launch of Air New Zealand's 'Domestic Express' service, demonstrates how such an approach to marketing might be operationalised and the added value that it could provide, both to marketing theorists and marketing practitioners.</p>

scholarly journals Toward Marketing as a Discursive Practice: Rethinking the Discipline's Philosophical Foundations

2021 ◽  
Author(s):  
◽  
David Murray Stewart
Keyword(s):  
Practical Wisdom ◽  
Added Value ◽  
Discursive Practice ◽  
Marketing Theory ◽  
New Paradigm ◽  
Useful Knowledge ◽  
Philosophical Foundations ◽  
Knowledge Based ◽  
Practice Marketing

<p>It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis of marketing' s philosophical foundations the thesis argues that the discipline should instead seek to build upon the 'linguistic' or 'postmodern' turns in the philosophy of science: a turn that has already been embraced by seemingly related disciplines like sociology, history and anthropology, for example. By connecting to this development, and the approaches that it has engendered such as narrative theory, neo-pragmatism and the notion of a discursive practice, marketing will be better able to develop more useful knowledge or practical wisdom ('phronesis'). A new approach to the generation of marketing knowledge based on praxis will enable three problems that have become apparent in the field over the past decade to be overcome. First, the debate whether marketing is an art or a science can be resolved. Second, the gap between the marketing discipline and practitioners can be closed. Third, the stagnant state of marketing theory can be  invigorated. An exemplary case study, which explores the launch of Air New Zealand's 'Domestic Express' service, demonstrates how such an approach to marketing might be operationalised and the added value that it could provide, both to marketing theorists and marketing practitioners.</p>

Cyberphysical Design Automation Framework for Knowledge-based Engineering

2013 ◽  
Vol 1 (1) ◽  
pp. 158-178
Author(s):  
Urcun John Tanik
Keyword(s):  
System Design ◽  
Design Process ◽  
Design Automation ◽  
Design Theory ◽  
Knowledge Bases ◽  
Knowledge Based ◽  
Knowledge Based Engineering ◽  
Cyberphysical System ◽  
Automation Framework

Cyberphysical system design automation utilizing knowledge based engineering techniques with globally networked knowledge bases can tremendously improve the design process for emerging systems. Our goal is to develop a comprehensive architectural framework to improve the design process for cyberphysical systems (CPS) and implement a case study with Axiomatic Design Solutions Inc. to develop next generation toolsets utilizing knowledge-based engineering (KBE) systems adapted to multiple domains in the field of CPS design automation. The Cyberphysical System Design Automation Framework (CPSDAF) will be based on advances in CPS design theory based on current research and knowledge collected from global sources automatically via Semantic Web Services. A case study utilizing STEM students is discussed.

scholarly journals Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James

Land ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 724
Author(s):  
Alicja K. Zawadzka
Keyword(s):  
Small Towns ◽  
Urban Life ◽  
Added Value ◽  
Development Policies ◽  
Quality Of Urban Life ◽  
Size Criterion ◽  
The Town ◽  
Modern Technologies

The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and BALANCE (solutions that implement modern technologies). This method enables identification of places that are important to the inhabitants, where urban life takes place and which are often created with the involvement of the inhabitants. These are often the same spaces as those that attract tourists and perhaps stimulate them the desire to visit the town again (BRB—be right back). The aim of the BRB method is shown the attractiveness of small towns. The study has shown that the characteristic feature of Polish Cittaslow towns is their diversity: the architectural attractiveness of three towns is high both to tourists and natives. On the other hand, the urban attractiveness of the examined towns is an insufficient.

Slow scholarship for social work: A praxis of resistance and creativity

2021 ◽  
pp. 147332502199086
Author(s):  
Stéphanie Wahab ◽  
Gita R Mehrotra ◽  
Kelly E Myers
Keyword(s):  
Domestic Violence ◽  
Social Work ◽  
Knowledge Production ◽  
Relational Ontology ◽  
Research Project ◽  
Useful Knowledge ◽  
Time Space ◽  
Rapid Production ◽  
Time Frames

Expediency, efficiency, and rapid production within compressed time frames represent markers for research and scholarship within the neoliberal academe. Scholars who wish to resist these practices of knowledge production have articulated the need for Slow scholarship—a slower pace to make room for thinking, creativity, and useful knowledge. While these calls are important for drawing attention to the costs and problems of the neoliberal academy, many scholars have moved beyond “slow” as being uniquely referencing pace and duration, by calling for the different conceptualizations of time, space, and knowing. Guided by post-structural feminisms, we engaged in a research project that moved at the pace of trust in the integrity of our ideas and relationships. Our case study aimed to better understand the ways macro forces such as neoliberalism, criminalization and professionalization shape domestic violence work. This article discusses our praxis of Slow scholarship by showcasing four specific key markers of Slow scholarship in our research; time reimagined, a relational ontology, moving inside and towards complexity, and embodiment. We discuss how Slow scholarship complicates how we understand constructs of productivity and knowledge production, as well as map the ways Slow scholarship offers a praxis of resistance for generating power from the epistemic margins within social work and the neoliberal academy.

scholarly journals Semantic and knowledge based support to business model evaluation to stimulate green behaviour of electric vehicles’ drivers and energy prosumers

2021 ◽  
Author(s):  
Beniamino Di Martino ◽  
Dario Branco ◽  
Luigi Colucci Cante ◽  
Salvatore Venticinque ◽  
Reinhard Scholten ◽  
...  
Keyword(s):  
Business Model ◽  
Model Evaluation ◽  
Business Models ◽  
Real Case ◽  
Sustainable Mobility ◽  
Semantic Framework ◽  
Knowledge Based ◽  
Survey Results ◽  
Energy Prosumers

AbstractThis paper proposes a semantic framework for Business Model evaluation and its application to a real case study in the context of smart energy and sustainable mobility. It presents an ontology based representation of an original business model and examples of inferential rules for knowledge extraction and automatic population of the ontology. The real case study belongs to the GreenCharge European Project, that in these last years is proposing some original business models to promote sustainable e-mobility plans. An original OWL Ontology contains all relevant Business Model concepts referring to GreenCharge’s domain, including a semantic description of TestCards, survey results and inferential rules.

Knowledge transfer roles of subsidiaries in MNCs’ networks

2019 ◽  
Vol 29 (4) ◽  
pp. 329-346 ◽  
Author(s):  
Cigdem Baskici
Keyword(s):  
Knowledge Transfer ◽  
Single Case ◽  
Research Question ◽  
Hierarchical Structures ◽  
Knowledge Flows ◽  
Consumer Electronics ◽  
Knowledge Network ◽  
Content Type ◽  
Knowledge Based

Purpose Although there have been a considerable number of studies regarding subsidiary role typology in multinationals’ management literature, there appear to be few studies that consider knowledge-based role typology from the network-based perspective. The purpose of this study is to fill this gap and extend the study of Gupta and Govindarajan (1991). Thus, the study focuses on answering the following research question: Do subsidiaries have different roles in terms of knowledge flows within a multinational company (MNC)? Design/methodology/approach This empirical study has been carried out as an explorative single case study. An MNC with 15 foreign subsidiaries headquartered in Turkey, which operated in the manufacturing of household appliances and consumer electronics, has been selected as the case. Knowledge transfer is analyzed in this MNC from the network perspective. Findings Four role typologies are detected for subsidiaries of the MNC: collector transmitter, collector diffuser, converter transmitter and converter diffuser. Research limitations/implications Findings of this study are specific to this case. Testing the findings in a sample consisting of subsidiaries of MNCs producing transnational products may contribute to the generalizability of these roles. Practical implications This study offers potentially important findings for MNC managers to use. First, in this study, knowledge flows' route could be defined within MNCs’ dual network. Second, role typologies could inform MNC managers to design their MNCs’ knowledge network. Originality/value The suggested typologies are expected to more accurately define the roles of subsidiaries within contemporary MNCs which are accepted to be transformed from hierarchical structures to network-based organizations.

scholarly journals Investigating temperature breaks in the summer fruit export cold chain: A case study

2013 ◽  
Vol 7 (1) ◽  
Author(s):  
Heinri W. Freiboth ◽  
Leila Goedhals-Gerber ◽  
F. Esbeth Van Dyk ◽  
Malcolm C. Dodd
Keyword(s):  
Temperature Variation ◽  
South African ◽  
Temperature Data ◽  
Added Value ◽  
Cold Chain ◽  
The South ◽  
Export Supply ◽  
Cold Store ◽  
Summer Fruit

There is concern in the South African fruit industry that a large amount of fruit and money is lost every season due to breaks in the fruit export cold chain. The possibility of a large percentage of losses in a significant sector of the economy warranted further investigation. This article attempted to highlight some of the possible problem areas in the cold chain, from the cold store to the port, by analysing historic temperature data from different fruit export supply chains of apples, pears and grapes. In addition, a trial shipment of apples was used to investigate temperature variation between different pallets in the same container. This research has added value to the South African fruit industry by identifying the need to improve operational procedures in the cold chain.

DEVELOPMENT OF A KNOWLEDGE-BASED INTELLIGENT CAD SYSTEM FOR AUTOMOTIVE PANEL DIE

2008 ◽  
Vol 07 (01) ◽  
pp. 51-54 ◽  
Author(s):  
HUI-XIA LIU ◽  
WEI WEI ◽  
XIAO WANG ◽  
LAN CAI
Keyword(s):  
Die Design ◽  
Design System ◽  
Working Process ◽  
Cad System ◽  
Knowledge Based ◽  
Working Principle ◽  
Panel Die ◽  
Automotive Panels ◽  
Automotive Panel

A knowledge-based intelligent die design system for automotive panels is developed by UG software platform. This system can accomplish design intelligently and automatically through engineering rules in the knowledge base. The framework and implementation of the system are discussed. Finally, a case study of the panel die design of car trunk in the system is implemented, which illustrates working process, working principle, implement method and practicability of the system, and validates the advanced design conception proposed in this paper.

A Systematic Function Recommendation Process for Data-Driven Product and Service Design

2017 ◽  
Vol 139 (11) ◽  
Author(s):  
Zhinan Zhang ◽  
Ling Liu ◽  
Wei Wei ◽  
Fei Tao ◽  
Tianmeng Li ◽  
...  
Keyword(s):  
Subjective Experience ◽  
Vital Role ◽  
Data Driven ◽  
Design Parameters ◽  
Sound Design ◽  
New Paradigm ◽  
Senior Managers ◽  
Product Service ◽  
Target User

This paper presents a systematic function recommendation process (FRP) to recommend new functions to an existing product and service. Function plays a vital role in mapping user needs to design parameters (DPs) under constraints. It is imperative for manufacturers to continuously equip an existing product/service with exciting new functions. Traditionally, functions are mostly formulated by experienced designers and senior managers based on their subjective experience, knowledge, creativity, and even heuristics. Nevertheless, against the sweeping trend of information explosion, it is increasingly inefficient and unproductive for designers to manually formulate functions. In e-commerce, recommendation systems (RS) are ubiquitously used to recommend new products to users. In this study, the practically viable recommendation approaches are integrated with the theoretically sound design methodologies to serve a new paradigm of recommending new functions to an existing product/service. The aim is to address the problem of how to estimate an unknown rating that a target user would give to a candidate function that is not carried by the target product/service yet. A systematic function → product recommendation process is prescribed, followed by a detailed case study. It is indicated that practically meaningful functional recommendations (FRs) can indeed by generated through the proposed FRP.

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