Workshop (Pelatihan) Pembuatan Proposal “Penelitian Quasi Eksperimen” Bagi Guru dan Calon Guru dan Budidaya Ikan Lele bagi Masyarakat Rangka meningkatkan Pendapatan untuk Kesejahteraan di Kel. Mekarsari, Kec. Jatisari, Kab. Karawang, Prov. Jawa Barat

(10pt) The purposes of devotion to the community activities are to develop teacher and teacher candidate ability to create research draft proposals, also Catfish cultivation using biofloc technique. Proposal making workshop activities consist of providing information, practice, and intensive consultation. Catfish cultivation activities consist of cultivation practice, marketing, and simple accountancy record, also evaluation. Based on those activities proposal making workshop was able to improve teacher and teacher candidates ability to create a quasi-experiment proposal final draft. Activity documentation and material were published on the YouTube platform https://www.youtube.com/watch?v=ogfgRQJUE7w.While catfish cultivation with biofloc technique is able to to improve community income because catfish could be harvested after three months and sold. Catfish cultivation can increase community prosperity in the COVID-19 pandemic because it could produce alternative income through the primary sector (food). Activity documentation was published on the YouTube platform https://m.youtube. com/ watch?v=G542rOJuzrc. Abstrak Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan guru/ calon guru dalam membuat draft proposal penelitian quasi eksperimen dan pengenalan budidaya lele sistem bioflok. Pelaksanaan workshop pembuatan proposal dilakukan melalui pemberian informasi, praktek dan pendampingan konsultasi yang intensif. Budidaya ikan lele sistem bioflik diaksanakan melalui berbagi pendapat dan praktik budidaya yang diikuti dengan kegiatan pemasaran, pembukuan sederhana, dan evaluasi kegiatan. Berdasarkan hasil pengabdian dapat disimpulkan bahwa workshop/ pelatihan pembuatan proposal penelitian Quasi eksperimen dapat meningkatkan kemampuan guru/ calon guru dalam membuat proposal penelitian. Dokumentasi kegiatan dan QR Code materi pembuatan proposal dapat dilihat pada platform YouTube https://www.youtube.com/watch?v=ogfgRQJUE7w. Setelah itu, budidaya ikan lele teknik bioflok dapat meningkatkan pendapatan masyarakat karena dalam waktu + tiga bulan ikan dapat dipanen, dan dijual. Hal ini akan berdampak pada peningkatan kesejahteraan di masa pandemi yang identik dengan tingginya angka PHK. Berdadarkan hal tersebut penghasilan alternatif dapat menjadi solusi menjaga kesejahteraan ekonomi di tengah masa pandemi. Dokumentasi kegiatan dan langkah budidaya lele dapat dilihat pada platform YouTube https://m.youtube.com/watch?v=G542rOJuzrc..

Toward Marketing as a Discursive Practice: Rethinking the Discipline's Philosophical Foundations

<p>It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis of marketing' s philosophical foundations the thesis argues that the discipline should instead seek to build upon the 'linguistic' or 'postmodern' turns in the philosophy of science: a turn that has already been embraced by seemingly related disciplines like sociology, history and anthropology, for example. By connecting to this development, and the approaches that it has engendered such as narrative theory, neo-pragmatism and the notion of a discursive practice, marketing will be better able to develop more useful knowledge or practical wisdom ('phronesis'). A new approach to the generation of marketing knowledge based on praxis will enable three problems that have become apparent in the field over the past decade to be overcome. First, the debate whether marketing is an art or a science can be resolved. Second, the gap between the marketing discipline and practitioners can be closed. Third, the stagnant state of marketing theory can be invigorated. An exemplary case study, which explores the launch of Air New Zealand's 'Domestic Express' service, demonstrates how such an approach to marketing might be operationalised and the added value that it could provide, both to marketing theorists and marketing practitioners.</p>

Toward Marketing as a Discursive Practice: Rethinking the Discipline's Philosophical Foundations

<p>It has been claimed that marketing needs to create a new 'paradigm'. Following a critical analysis of marketing' s philosophical foundations the thesis argues that the discipline should instead seek to build upon the 'linguistic' or 'postmodern' turns in the philosophy of science: a turn that has already been embraced by seemingly related disciplines like sociology, history and anthropology, for example. By connecting to this development, and the approaches that it has engendered such as narrative theory, neo-pragmatism and the notion of a discursive practice, marketing will be better able to develop more useful knowledge or practical wisdom ('phronesis'). A new approach to the generation of marketing knowledge based on praxis will enable three problems that have become apparent in the field over the past decade to be overcome. First, the debate whether marketing is an art or a science can be resolved. Second, the gap between the marketing discipline and practitioners can be closed. Third, the stagnant state of marketing theory can be invigorated. An exemplary case study, which explores the launch of Air New Zealand's 'Domestic Express' service, demonstrates how such an approach to marketing might be operationalised and the added value that it could provide, both to marketing theorists and marketing practitioners.</p>

Historical Marketing Research – Barriers to Conducting it and its Importance

Subject and purpose of work: The article is devoted to historical marketing research. Its purpose is to identify barriers to conducting historical marketing research and to characterize the significance of this type of research. Materials and methods: The observations contained in the article were formulated on the basis of a review, analysis, synthesis and critical evaluation of the literature in the field of marketing. Results: The article highlights the ahistorical attitude of marketing discipline also with reference to research in the area of marketing. Barriers to conducting this type of research were discussed and the significance of historical research was pointed out.. The barriers were characterized based on the properties of historical research as well as the features of practice and marketing theory. The problem is discussed from the point of view of marketing practice, marketing theory, the status of marketing as a science, the role of historical research as a critical approach in the science of marketing, and historical analysis of phenomena as a social perspective. The significance of historical marketing research for teaching marketing issues is underlined. Conclusions: The main conclusion of the analysis is that historical research on marketing plays a particularly significant role, despite the fact that it is found on the margins of currently undertaken issues and does not belong to the mainstream marketing. As a result, it is rarely discussed in marketing textbooks.

“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland

Purpose This study aims to investigate the historical antecedent of baranda practice, marketing strategies of Onibaranda, as well as the benefits and challenges associated with baranda practice. Design/methodology/approach Using exploratory research design, primary data were collected from 27 interviewees in two purposively selected markets in Ibadan. Responses were audio-taped, transcribed, proofread, categorized into themes and, finally, content analyzed to decrypt the underlying thought patterns and processes. Findings The findings showed that the origin of the age-long practice of baranda was unknown. It was also discovered that Onibaranda used various, dynamic and situational marketing strategies to carve a niche for themselves, in response to the demand of the markets in which they operate. Lastly, the results showed that while some stakeholders see Onibaranda as useful and necessary marketing agents that uniquely connect sellers and buyers, others outline the ignoble role that Onibaranda play in their bid to create valuable exchanges between sellers and buyers. Practical implications Knowledge of this study is germane to informal market stakeholders both in Yorubaland and across the globe. Social implications Unless baranda practice is properly regulated, various ills associated with it might discredit the numerous benefits inherent in the practice. Concerted effort by all market stakeholders is, therefore, highly imperative so as to provide rules and regulations that will guide and check the excess practices of Onibaranda in the study locations, as this will enhance customer satisfaction, sellers’ profits and smooth continued operation of Onibaranda. Originality/value This empirical study represents the first attempt to examine the structure and praxis of Onibaranda in Ibadan.

Bisnis Multi Level Marketing Pada PT. K-Link Nusantara Di Tinjau Dari Hukum Bisnis Islam

The purpose of this research is to discuss the multi level marketing (MLM) business in terms of Islamic business law, as well as to find out how the business practices carried out by PT. K-LINK and whether K-Link's MLM business practices are in accordance with the DSN-MUI fatwa No 75 / DSN-MUI / VII / 2009. This study used descriptive qualitative method. The data collection techniques used interviews and documentation. Based on the research results it is known that the Multi Level Marketing business practices at PT. K-Link Nusantara, starting from its direct selling practice, marketing and recruiting, bonus distribution and prices have followed the existing Islamic law rules and can be said to be in accordance with the basic principles of the Islamic religion which refers to the Al-Quran, Hadith, and Ijma '. And the MLM business practices of PT. K-Link Nusantara is protected from something that is forbidden such as maisir, ghoror, haram, usury, indecency, dzulm and immorality. The aqad uses aqad al-bai '/ murabahah, aqad wakalah, aqad ju'alah, and aqad ujroh. All of these aqads are adjusted to the contents of the DSN-MUI fatwa Number 75 / DSN-MUI / VII / 2009 concerning the Guidelines for Direct Selling in Sharia Level, so the practice can be said to be in accordance with the DSN-MUI fatwa Number 75 / DSN-MUI / VII / 2009.

Tinjauan Prinsip-Prinsip Ekonomi Islam dalam Praktik Memasarkan Ikan Asin (Studi Kasus di Desa Lambur Luar Kecamatan Muara Sabak Timur)

This research is motivated by the writer's anxiety regarding the Review of Islamic Economic Principles in Marketing of Salted Fish (Case Study in Lambur Luar Village, Muara Sabak Timur District). The purpose of this research is how are the factors that hinder the marketing of Salted Fish in Lambur Luar Village. What are the obstacles marketing Salted Fish in Lambur Luar Village. In general, the result is from the analysts, the practice of buying and selling salted fish in Lambur Luar village where a seller sells salted fish which is still wet and has damaged fish is also not in accordance with the initial words. There are those who consider it a normal thing, but there are also those who feel disadvantaged. Those who think it is normal are justified because their goal is for the buyer to eat and be delicious or satisfied. The view of Islamic law on the practice of buying and selling salted fish in Lambur Luar village has two legal conclusions. Namely: first, the law is permissible because the buyer and seller have a willing heart, while the second is haram because in the heart, there is no willingness from the buyer of the salted fish Keywords: practice; marketing; salted fish

Marketing Communication Tools in Food Industry: A Case Study on Cukurova Region in Turkey

In this study, it is aimed to examine which level marketing communicating tools are used in the food industry in Çukurova Region, Turkey. For this purpose, a survey was applied to 92 enterprises which process milk and dairy products, meat and meat products, fruit juice industry in both Adana and Mersin. Also, face to face interview was conducted to gather data from 400 consumers who were determined via simple random sampling, living in Adana province. It was found out that enterprises used the marketing communication tools (sales promotion, advertisement etc.) to increase sales and reduce inventory, even if they are not mostly aware of the concept of marketing communications. They also indicated that they do not practice marketing communication programs at all. The most used tools by the enterprises are personal sales, direct marketing, sales promotions and advertisement. Also, as a result of correlation analysis showed that there is an effect between the enterprises’ use of marketing communication tools and brand and market performance. Consumers stated that the sales promotions are the most effective marketing communication tools on their preferences not only buying food products but also changing the brands. Consumers mostly decide what to buy and which brand while they are in the market. In this case, advertisement, promotion and to the content of the product were the most important factors regarding consumers’ choices. It was found out that consumers’ gender, age, education and income levels were also effective on their preferences on buying different food products. Consumers attitude was different about marketing communication tools; such as young people mostly affected by media and primary and secondary school graduates mostly influenced by additional gifts provided free of charge with the main product.