scholarly journals Annotated bibliography of selected themes on New Zealand rugby literature 1967-2003

2021 ◽  
Author(s):  
◽  
Rodrey Chan

<p>New Zealand has always prided itself as being the premier rugby nation. Rugby has been a major influence that has shaped the way we see ourselves. It is more than simply our national sport. Rugby has been a mirror reflecting the state of our society, our national character. Currently New Zealand rugby is experiencing a relative lean time and in any time of hardship it is common to look back and reflect on the good times while also analysing the not so good times. During the period 1998-2002 the success of the national rugby team had waned, no Bledisloe Cup which had previously been considered a given, no World Cup since 1987 and narrow last minute losses and it has been suggested by writers, supporters, talk back callers and former players that players may have attained a state of softness, greed and lack of initiative, removing them from the environment which supposedly made them strong and which they are meant to represent. The unexpected defeat by France at the semi final stage of the 1999 World Cup and the loss of sub-host status for the 2003 World Cup dealt hammer blows to its confidence in the New Zealand game and those running it. Those in charge were found guilty and vilified. In the first stage of this national enquiry the team was accused of cowardice and capitulation to the enemy. Rugby journalists and former greats described the All Blacks as spineless, clueless, leaderless, gutless, panic stricken, lacking in skills and perhaps worst of all soft up front. Embittered kiwi fans wanted a cruel and protracted revenge for what they seemed to regard as a personal betrayal. Either through gross incompetence or dereliction of duty (All Black coach) Hart had let them down (Thomas 2003, 79). These suggestions began a series of debates that continue to this day. However upon closer examination it appears that some of these concerns have been articulated before, particularly in times of disappointments and defeat. Even in times of great success there have still been voices that cry out for change or re-evaluation. Overreaction to a rugby defeat has been a common reaction within New Zealand society as we reflect inwards and feel the need to apportion blame. The increased commercialisation that led to the success of the World Cup in 1987, the return from isolation of South Africa in 1992, the dramatic entry of professionalism in 1995 and the harsh reality of player drain are just a few issues that have enlivened or (depending on your standpoint) threatened the standing of our national sport. Some rugby literature seeks to help illuminate and understand how rugby came to be an important nation builder with reference to Imperialism and making our way in the Commonwealth. The 1905 Originals intensified the belief of colonial physical and mental superiority. Other themes that have shaped our history have been race relations, rugby violence and its rationalization of its place in rugby, the pre-eminence of the rugby hard man and how these perceptions have changed through the era of amateurism to the age of professionalism. Many of these themes are intertwined and have influenced the style in which we have played, which in turn have influenced how we perceive ourselves through rugby, and how the rest of the world sees us through rugby.</p>

2021 ◽  
Author(s):  
◽  
Rodrey Chan

<p>New Zealand has always prided itself as being the premier rugby nation. Rugby has been a major influence that has shaped the way we see ourselves. It is more than simply our national sport. Rugby has been a mirror reflecting the state of our society, our national character. Currently New Zealand rugby is experiencing a relative lean time and in any time of hardship it is common to look back and reflect on the good times while also analysing the not so good times. During the period 1998-2002 the success of the national rugby team had waned, no Bledisloe Cup which had previously been considered a given, no World Cup since 1987 and narrow last minute losses and it has been suggested by writers, supporters, talk back callers and former players that players may have attained a state of softness, greed and lack of initiative, removing them from the environment which supposedly made them strong and which they are meant to represent. The unexpected defeat by France at the semi final stage of the 1999 World Cup and the loss of sub-host status for the 2003 World Cup dealt hammer blows to its confidence in the New Zealand game and those running it. Those in charge were found guilty and vilified. In the first stage of this national enquiry the team was accused of cowardice and capitulation to the enemy. Rugby journalists and former greats described the All Blacks as spineless, clueless, leaderless, gutless, panic stricken, lacking in skills and perhaps worst of all soft up front. Embittered kiwi fans wanted a cruel and protracted revenge for what they seemed to regard as a personal betrayal. Either through gross incompetence or dereliction of duty (All Black coach) Hart had let them down (Thomas 2003, 79). These suggestions began a series of debates that continue to this day. However upon closer examination it appears that some of these concerns have been articulated before, particularly in times of disappointments and defeat. Even in times of great success there have still been voices that cry out for change or re-evaluation. Overreaction to a rugby defeat has been a common reaction within New Zealand society as we reflect inwards and feel the need to apportion blame. The increased commercialisation that led to the success of the World Cup in 1987, the return from isolation of South Africa in 1992, the dramatic entry of professionalism in 1995 and the harsh reality of player drain are just a few issues that have enlivened or (depending on your standpoint) threatened the standing of our national sport. Some rugby literature seeks to help illuminate and understand how rugby came to be an important nation builder with reference to Imperialism and making our way in the Commonwealth. The 1905 Originals intensified the belief of colonial physical and mental superiority. Other themes that have shaped our history have been race relations, rugby violence and its rationalization of its place in rugby, the pre-eminence of the rugby hard man and how these perceptions have changed through the era of amateurism to the age of professionalism. Many of these themes are intertwined and have influenced the style in which we have played, which in turn have influenced how we perceive ourselves through rugby, and how the rest of the world sees us through rugby.</p>


Author(s):  
Philip Steer

Does New Zealand matter to the rest of the world? For various reasons the question has always seemed important here, a kind of hollow echo bouncing around national politics, economics and culture, and reflecting back most strongly from concrete measures of overseas recognition: a seat on the United Nations Security Council; an Oscar or a Booker Prize; a World Cup; a global milk auction. For scholars working on New Zealand studies, a version of this question is prompted by the rise of institutional incentives such as the Marsden Fund and the PBRF, which frame “research excellence” in large part in terms of global visibility. It’s a challenge, perhaps, of speaking to two audiences at the same time: a local readership familiar with a narrow but deep national archive, and an international readership who must be persuaded of its relevance to their more “mainstream” concerns. Yet the question can also be asked another way: Does the study of New Zealand have to be framed solely in national terms? Shaped for so long by the ethos and aesthetics of mid-twentieth century cultural nationalism, humanistic inquiry in New Zealand still tends to use the nation as its unquestioned unit of measurement.


2017 ◽  
Vol 7 (1) ◽  
pp. 1-20
Author(s):  
Luisa Mazinter ◽  
Michael M. Goldman ◽  
Jennifer Lindsey-Renton

Subject area Marketing, Sports marketing and Social media marketing. Study level/applicability Graduate level. Case overview This case, based on field research and multiple secondary sources, documents the 12-month period since early 2014 during which Cricket South Africa (CSA) developed the Protea Fire brand for their national men’s cricket team, known as the Proteas. In mid-2014, Marc Jury, the Commercial and Marketing manager of CSA set up a project team to take the previously in-house Protea Fire brand public. With the 2015 Cricket World Cup in Australia and New Zealand less than a year away, Jury worked with a diverse project team of Proteas players, cricket brand managers and external consultants to build a public brand identity for the national team, to nurture greater fan affinity and to mobilize South Africans behind their team for the World Cup. The project team developed a range of Protea Fire multimedia content as the core of the campaign. These included video diaries, scripts which were written by the Proteas players themselves, player profile videos, motivational team-talk videos and good luck video messages featuring ordinary and famous South Africans. Having invested in creating this content, the project team faced the difficult task of allocating a limited media budget to broadcast and amplify the content. Another significant challenge was to ensure that the Proteas team values were authentically communicated across all content, including via the social media strategy using Twitter, Instagram and YouTube. As the World Cup tournament kicked off on February 14th 2015, South Africa was well placed to overcome their previous inability to reach a final, although Jury wondered whether another exit in the knockout round would weaken the strong and positive emotions the Protea Fire campaign had ignited. With the last two balls remaining in South Africa’s semi-final game against New Zealand on March 24th 2015, and the home team requiring just five runs to win, Jury joined 60 million South Africans hoping that Protea Fire was strong enough. The case concludes with South Africa losing the semi-final game and Jury turning his attention to how the #ProteaFire campaign should respond. Expected learning outcomes This study aimed to analyse the development of a sport team brand and a megaevent campaign; to assess the efficiency and effectiveness of a marketing campaign; and to consider appropriate brand responses to the team’s failure to deliver on expectations. Subject code CSS 8: Marketing.


2018 ◽  
Vol 30 (1) ◽  
pp. 3-23 ◽  
Author(s):  
Alwin C Aguirre ◽  
Allan Bell

Hosting the Rugby World Cup in 2011 offered a chance for New Zealand to showcase itself on the world stage, but also provided immigrants to the country an opening to assert their legitimate place in the nation. We present the particular case of Leslie, a Filipina migrant, and her Facebook activities during the tournament. Approaching these texts through the frameworks of liminality and timescale-differentiated identity construction along with Social Actor Network Analysis, we unravel the discourses of national belonging facilitated by the interaction of social media and a sporting mega-event. Our analysis shows that Facebook’s semiotic affordances, interconnectivity and ability to bridge time and distance allowed Leslie to be part of the collective by performing an emerging identity as a New Zealander. As a result, she transcended the identity of being an other in New Zealand to – at least for this period – take on one of national belonging.


2015 ◽  
Vol 3 (3) ◽  
pp. 5
Author(s):  
Dr. Neha Sharma

Language being a potent vehicle of transmitting cultural values, norms and beliefs remains a central factor in determining the status of any nation. India is a multilingual country which tends to encourage people to use English at national and international level. Basically English in India owes its presence to the British but its subsequent rise is not fully attributable to the British. It has now become the language of wider communication which is now spoken by large number of people all over the world. It is influenced by many factors such as class, society, developments in science and technology etc. However the major influence on English language is and has been the media.


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