scholarly journals MESSAGE CONTENT IN PERSUASIVE COMMUNICATION AND ADOPTION OF ROUTINE IMMUNIZATION OF CHILDREN AGED 0-5 YEARS IN BOMET COUNTY

2021 ◽  
Vol 1 (11) ◽  
Author(s):  
MARY AMATU ◽  
HELLEN MBERIA ◽  
KAYLO WA NGULA
Keyword(s):  
Routine Immunization ◽  
Persuasive Communication ◽  
Message Content

scholarly journals Faktor-Faktor Komunikasi Persuasif Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta Dalam Jakarta Museum On Social Media Competition

2019 ◽  
Vol 1 (1) ◽  
pp. 51-84
Author(s):  
Elvio Tamara ◽  
Dini Safitri
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Environmental Influences ◽  
Quantitative Approach ◽  
Persuasive Communication ◽  
Young Generation ◽  
Message Content ◽  
Four Dimensions ◽  
Descriptive Research

DKI Jakarta Tourism and Culture Office utilizes social media to invite millennial generations to love museums. This was done, because of the lack of interest of the young generation to visit Mueseum. In addition, the Office of Tourism and Culture (Disparbud) of DKI Jakarta Province makes the Jakarta Museum On Social Media Competition. The purpose of this study was to determine the Persuasive Communication Factors of DKI Jakarta Tourism and Culture Office in inviting millennial love museums through the Jakarta Museum On Social Media Competition. Research uses variable factors - persuasive communication, which has four dimensions, namely source credibility, environmental influences, messages, and continuity of understanding of a message. The approach in this study is a quantitative approach, with a type of descriptive research. The population and sample were 38 people, who were participants in the vlog category competition. The results of the study show that there are some things that are lacking in the factors of persuasive communication carried out by the Department of Tourism and Culture of DKI Jakarta Province. This can be seen in the lowest mean, namely the influence of the environment with time setting indicators and message content settings. Respondent Mayortias considered the DKI Jakarta Tourism and Culture Office to be less than optimal in utilizing the time in the Jakarta Museum On Social Media Competition, which resulted in a minimal number of participants.

scholarly journals Influence of Message Content in Persuasive Communication on Adoption of Routine Immunisation of Children Aged 0-5 years in Bomet County, Kenya

2021 ◽  
Vol 8 (1) ◽  
pp. 185-201
Author(s):  
Mary Amatu ◽  
Hellen Mberia ◽  
Kaylo Wa Ngula
Keyword(s):  
Health Workers ◽  
Good Practice ◽  
Medical Officer ◽  
Positive Influence ◽  
Persuasive Communication ◽  
Mixed Method Research ◽  
Message Content ◽  
Routine Immunisation ◽  
Vaccine Preventable Diseases ◽  
Client Communication

An estimated two to three million annual deaths from vaccine preventable diseases (VPDs) are prevented through immunisation. Currently about 19.5 million infants miss out on routine immunisation globally. We carried out a study on the role of message content in persuasive communication on adoption of routine immunisation services. The study employed a mixed method research design. A sample of 384 caregivers was used. Data was collected using interviewer administered questionnaires and Key Informant Interviews. The key informants interviewed were taken with sub-county medical officer of health, health promotion officer and EPI coordinator. Both descriptive and inferential statistics were applied in the analysis. The study findings were that message content had positive influence on adoption of routine immunisation. The study recommended that routine immunisation messages be made frequently available, targeted and tailored to the caregivers. Secondly, the community should be involved in advocacy towards adoption of routine immunisation, to create ownership and adoption sustainability. Additionally, health workers should be motivated towards good practice in health worker-client communication, specifically, persuasive communication to build trust from the caregivers. The researcher recommends comparative studies should be conducted, comparing the well performing counties with Bomet County, Kenya.An estimated two to three million annual deaths from vaccine preventable diseases (VPDs) are prevented through immunisation. Currently about 19.5 million infants miss out on routine immunisation globally. We carried out a study on the role of message content in persuasive communication on adoption of routine immunisation services. The study employed a mixed method research design. A sample of 384 caregivers was used. Data was collected using interviewer administered questionnaires and Key Informant Interviews. The key informants interviewed were taken with sub-county medical officer of health, health promotion officer and EPI coordinator. Both descriptive and inferential statistics were applied in the analysis. The study findings were that message content had positive influence on adoption of routine immunisation. The study recommended that routine immunisation messages be made frequently available, targeted and tailored to the caregivers. Secondly, the community should be involved in advocacy towards adoption of routine immunisation, to create ownership and adoption sustainability. Additionally, health workers should be motivated towards good practice in health worker-client communication, specifically, persuasive communication to build trust from the caregivers. The researcher recommends comparative studies should be conducted, comparing the well performing counties with Bomet County, Kenya.

scholarly journals PERSUASIVE COMMUNICATION: THE ROLE OF CAREGIVER CHARACTERISTICS ON ADOPTION OF ROUTINE IMMUNIZATION SERVICES OF CHILDREN AGED 0-5 YEARS IN BOMET COUNTY

2021 ◽  
Vol 6 (1) ◽  
pp. 45-60
Author(s):  
Mary Amatu ◽  
Professor Hellen Mberia ◽  
Dr. Kyalo Wa Ngula
Keyword(s):  
Health Workers ◽  
Routine Immunization ◽  
Persuasive Communication ◽  
Unique Contribution ◽  
Mixed Method Research ◽  
Cross Sectional ◽  
Level Of Education ◽  
Primary Level ◽  
Vaccine Preventable Diseases

Purpose: An estimated two to three million annual deaths from Vaccine preventable diseases (VPDs) are preventable through immunization. Currently about 19.5 million infants miss out on routine immunization globally. The study examined the role of caregiver characteristics in persuasive communication on adoption of routine immunization of children aged 0-5 years in Bomet County – Kenya. Methodology: This study self-funded, was a cross-sectional hospital based study, employing a mixed method research design. A sample of 384 caregivers participated in the study.Cronbach's alpha and confirmatory factor analysis tests was conducted to ascertain the reliability and validity of study instruments. Chi-square test was done to establish the relationship between caregiver characteristics and adoption of routine immunization. Data was collected using interviewer administered questionnaires and KII guide. Findings: The response rate was 95.1% with majority of the respondents in the age bracket of 19-25 at 42.2% and 61.4% were married with 36.9 % of the respondents reporting to be housewives. Majority of the respondent had primary level of education at 53.7 %, followed by secondary level those had attained only primary level of education with only 8.8% having attained tertiary level of education and those who had no level of education were 1.9%. On caregiver knowledge, 93.4% did not know any vaccines given to children. However, out of those that had knowledge on the vaccines, 66.3% agreed vaccines have side effects, though majorly they were mythical. Caregiver attitude on routine immunization was found to be negative. Unique contribution to theory, practice, and policy: The optimal model indicated that for every unit of Caregiver characteristic, the value of adoption changed by 0.386. The study concluded that caregiver characteristics had positive influence on adoption of routine immunization. The study recommended that routine immunization messages be made frequently available, targeted and tailored to the caregivers. Secondly, the community should be involved in advocacy towards adoption of routine immunization, to create ownership and adoption sustainability. Additionally, health workers should be motivated towards good practices in Healthworker-client communication specifically, persuasive communication to build trust from the caregivers. Contribution to practice and policy: Adoption of the study findings by the policy makers, will contribute to achieving the recommended 90%, fully immunized coverage. This in turn will reduce vaccine preventable diseases both in the study area and can be generalizing to settings with similar challenges in adoption of routine immunization.

What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michael Volgger ◽  
Claudia Cozzio ◽  
Ross Taplin
Keyword(s):  
Design Methodology ◽  
Eating Behaviour ◽  
Food Choices ◽  
Theory And Practice ◽  
Persuasive Communication ◽  
Natural Setting ◽  
Message Content ◽  
Persuasive Messages ◽  
Content Type ◽  
Simultaneous Influence

PurposeThe effectiveness of a message to persuade tourists to consume healthier and more ecological food may be influenced by (1) the message content, (2) the message sender and (3) the receiver of the message. This study analyses effective persuasion of tourists by simultaneously investigating how these three characteristics influence tourists' healthy and ecological food choices at hotel buffets.Design/methodology/approachA randomised 4 × 2 between-subject experimental design, replicated in two hotels, collected perceptions of 329 participants on four persuasive messages aimed at increasing food consumption in a realistic and natural setting at hotel buffets. The eight treatments included four persuasive messages (placebo appeal, health appeal, environmental appeal, local origin appeal), each with and without endorsement (i.e. with/without a specific sender).FindingsMessage content, in particular health and local provenance-related messages, and the characteristics of the receiver (tourists' attitudes and habits) influence food choices on holiday while the sender (endorsement) was found to be less influential. This implies that appropriate messages can persuade tourists to eat in a considerate manner from hotel buffets, especially for tourists with favourable attitudes and everyday behaviours.Originality/valueThis paper contributes to theory and practice in persuasive communication to encourage healthier and more ecological choices in hedonistic consumption. Specifically, this paper is the first to present an integrated empirical analysis on the simultaneous influence of (1) message content, (2) presence of an identifiable sender and (3) receiver characteristics, on healthy and ecological eating behaviour of tourists.

Effects of the Binding Communication Paradigm on Attitudes

2012 ◽  
Vol 71 (4) ◽  
pp. 227-235 ◽  
Author(s):  
Fabienne Michelik ◽  
Fabien Girandola ◽  
Robert-Vincent Joule ◽  
Amandine Zbinden ◽  
Lionel Souchet
Keyword(s):  
Persuasive Communication ◽  
Favorable Attitude ◽  
Persuasive Message ◽  
Communication Paradigm ◽  
Communication Condition ◽  
Communication Approach

The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only a preparatory act involving commitment or only a persuasive message. In Study 2, we replicated the results of Study 1 and examined the effect on attitudes of performing a preparatory act with a strong versus weak level of commitment when this was preceded versus not preceded by a persuasive message.

Efektivitas Komunikasi Pendamping Corporate Social Responsibility (CSR)

2020 ◽  
Vol 4 (6) ◽  
pp. 894
Author(s):  
Yara Falmira Dianira
Keyword(s):  
Statistical Tests ◽  
Rank Correlation ◽  
Communication Effectiveness ◽  
Message Content ◽  
Sources Of Information ◽  
Source Information ◽  
Spearman Rank Correlation ◽  
Level Of Understanding ◽  
Corporate Social

ABSTRACT An important factor for the success of a CSR program is effective communication. Communication will be effective if it has an impact. If the information is conveyed based on the needs, then the communication will be effective. This study aims to analyze the factors which are related to the effectiveness of CSR communication. This study used a census method to approach 37 participants who received CSR programs. The Data analysis used the Spearman rank correlation for the statistical tests. The results showed that there was a correlation between factors that have the strength of CSR companion communication (level of attractiveness of the companion, quality of message content, and sources of information) which have real communication at the level of understanding of the participants of the Kertajaya Creative Destination (KCD) CSR program. In addition, there is a real correlation the factors that have the strength of CSR companion communication (the level of credibility of the companion, the source information, and the level of the recipient) and having communication at the level of attitudes of participants in the Kertajaya Creative Destination (KCD) CSR program. However, there is no real correlation between CSR companion communication factors and participant actions.Keywords :communication effectiveness, CSR, elements of communication. ABSTRAK Faktor penting dari keberhasilan program CSR adalah komunikasi yang efektif. Komunikasi dikatakan efektif jika menimbulkan dampak. Bila informasi tersampaikan sesuai dengan kebutuhan, maka komunikasi yang dijalankan efektif. Penelitian ini bertujuan untuk menganalisis efektivitas komunikasi pendamping CSR. Penelitian ini menggunakan pendekatan sensus terhadap 37 orang peserta penerima program CSR. Analisis data menggunakan uji statistik korelasi rank Spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan nyata antara faktor efektivitas komunikasi pendamping CSR (derajat daya tarik pendamping, kualaitas isi pesan, dan sumber informasi)  dengan efektivitas komunikasi pada tingkat pemahaman peserta program CSR Kertajaya Creative Destination (KCD). Selain itu, terdapat hubungan nyata antara faktor efektivitas komunikasi pendamping CSR (tingkat kredibilitas pendamping, sumber informasi, dan tingkat penerima) dengan efektivitas komunikasi pada tingkat sikap peserta program CSR Kertajaya Creative Destination (KCD). Namun, tidak terdapat hubungan nyata antara faktor efektivitas komunikasi pendamping CSR dengan tindakan peserta. Kata Kunci : CSR, efektivitas komunikasi, unsur-unsur komunikasi.

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