Effects of sources, placement of sources, and persuasive communication on attitude, reason giving, and action intentions

1966 ◽  
Author(s):  
Walter Weiss ◽  
Henry Solomon
Keyword(s):  
Persuasive Communication

Effects of the Binding Communication Paradigm on Attitudes

2012 ◽  
Vol 71 (4) ◽  
pp. 227-235 ◽  
Author(s):  
Fabienne Michelik ◽  
Fabien Girandola ◽  
Robert-Vincent Joule ◽  
Amandine Zbinden ◽  
Lionel Souchet
Keyword(s):  
Persuasive Communication ◽  
Favorable Attitude ◽  
Persuasive Message ◽  
Communication Paradigm ◽  
Communication Condition ◽  
Communication Approach

The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only a preparatory act involving commitment or only a persuasive message. In Study 2, we replicated the results of Study 1 and examined the effect on attitudes of performing a preparatory act with a strong versus weak level of commitment when this was preceded versus not preceded by a persuasive message.

PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

Political bullshit receptivity and its correlates: a cross-cultural validation of the concept

2020 ◽  
Author(s):  
Vukašin Gligorić ◽  
Allard Feddes ◽  
Bertjan Doosje
Keyword(s):  
The Netherlands ◽  
Political Ideology ◽  
Voting Behavior ◽  
Free Market ◽  
Meta Analysis ◽  
The United States ◽  
Persuasive Communication ◽  
Lower Probability ◽  
Left Wing ◽  
Total N

Frankfurt defined persuasive communication that has no regard for truth, knowledge, or evidence as bullshit. Although there has been a lot of psychological research on pseudo-profound bullshit, no study examined this type of communication in politics. In the present research, we operationalize political bullshit receptivity as endorsing vague political statements, slogans, and political bullshit programs. We investigated the relationship of these three measures with pseudo-profound bullshit, ideology (political ideology, support for neoliberalism), populism, and voting behavior. Three pre-registered studies in different cultural settings (the United States, Serbia, The Netherlands; total N = 534) yielded medium to high intercorrelations between political bullshit measures and pseudo-profound bullshit, and good construct validity (hypothesized one-factor solution). A Bayesian meta-analysis showed that all political bullshit measures positively correlated with support for the free market, while only some positively correlated with social (political statements and programs) and economic conservatism (programs), and populism (programs). In the U.S., higher receptivity to political bullshit was associated with a higher probability that one voted for Trump (vs Clinton) in the past and higher intentions to vote for Trump (vs Biden and Sanders). In the Netherlands, higher receptivity to political bullshit predicted the intention to vote for the conservative-liberal People's Party for Freedom and Democracy. Exploratory analyses on merged datasets showed that higher receptivity to political bullshit was associated with a higher probability to vote for right-wing candidates/parties and lower probability for the left-wing ones. Overall, political bullshit endorsement showed good validity, opening avenues for research in political communication, especially when this communication is broad and meaningless.

CONVINCING COMMUNICATION IN THE FORM OF COMIC INFORMATION INFLUENCE IN JUDICIAL SPEECHES A.F. KONY

2020 ◽  
pp. 31-42
Author(s):  
MARIA MUSIYCHUK ◽  
SERGEY MUSIYCHUK
Keyword(s):  
Persuasive Communication ◽  
Legal Basis ◽  
Judicial Rhetoric

the problem of the research is to resolve the question of the philosophical and legal basis of judicial speeches in persuasive communication in a comic form. The purpose of the study: to identify the specifics of argumentation in the comic form in the judicial speeches of A. F. Kony. Currently, the problem of the need to strengthen the humanitarian component of training lawyers, including on the basis of judicial rhetoric, is being comprehended. This is due to the need to strengthen the persuasive communication in judicial speeches, mainly in processes with participation of a jury.

Social Science Theory for Environmental Sustainability

2018 ◽  
Author(s):  
Marc J. Stern
Keyword(s):  
Social Science ◽  
Environmental Sustainability ◽  
Persuasive Communication ◽  
Practical Applications ◽  
Social Science Theory ◽  
Science Theory ◽  
The Social ◽  
Communication Conflict ◽  
To Come ◽  
Sustainability Challenges

Social science theory for environmental sustainability: A practical guide makes social science theory accessible and usable to anyone interested in working toward environmental sustainability at any scale. Environmental problems are, first and foremost, people problems. Without better understandings of the people involved, solutions are often hard to come by. This book answers calls for demonstrating the value of theories from the social sciences for solving these types of problems and provides strategies to facilitate their use. It contains concise summaries of over thirty social science theories and demonstrates how to use them in diverse contexts associated with environmental conflict, conservation, natural resource management, and other environmental sustainability challenges. The practical applications of the theories include persuasive communication, conflict resolution, collaboration, negotiation, enhancing organizational effectiveness, working across cultures, generating collective impact, and building more resilient governance of social-ecological systems. Examples throughout the book and detailed vignettes illustrate how to combine multiple social science theories to develop effective strategies for environmental problem solving. The final chapter draws out key principles for enhancing these efforts. The book will serve as a key reference for environmental professionals, business people, students, scientists, public officials, government employees, aid workers, or any concerned citizen who wants to be better equipped to navigate the social complexities of environmental challenges and make a meaningful impact on any environmental issue.

The Pre-Sentence Report as a Persuasive Communication

1978 ◽  
Vol 20 (1) ◽  
pp. 18-27
Author(s):  
T. Gabor ◽  
C.H. S. Jayewardene
Keyword(s):  
Persuasive Communication

An Empirical Procedure to Evaluate Misinformation Rejection and Deception in Mediated Communication Contexts

2021 ◽  
Author(s):  
Ryan S Paquin ◽  
Vanessa Boudewyns ◽  
Kevin R Betts ◽  
Mihaela Johnson ◽  
Amie C O’Donoghue ◽  
...  
Keyword(s):  
Experimental Study ◽  
Cognitive Process ◽  
Empirical Studies ◽  
Test Procedure ◽  
Process Models ◽  
Persuasive Communication ◽  
Mediated Communication ◽  
Persuasive Message ◽  
Empirical Procedure ◽  
Deceptive Advertising

Abstract Although misleading health information is not a new phenomenon, no standards exist to assess consumers’ ability to detect and subsequently reject misinformation. Part of this deficit reflects theoretical and measurement challenges. After drawing novel connections among legal, regulatory, and philosophical perspectives on false, misleading or deceptive advertising and cognitive-process models of persuasive communication, we define deception and misinformation rejection. Recognizing that individuals can hold beliefs that align with a persuasive message without those beliefs having been influenced by it, we derive empirical criteria to test for evidence of these constructs that center on yielding or not yielding to misinformation in mediated contexts. We present data from an experimental study to illustrate the proposed test procedure and provide evidence for two theoretically derived patterns indicative of misinformation rejection. The resulting definitions and empirical procedure set the stage for additional theorizing and empirical studies on misinformation in the marketplace.

Peran Media Relations dalam Mempublikasikan Program Kedinasan melalui Pendekatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 41-60
Author(s):  
Putri Vidiarti
Keyword(s):  
Content Management ◽  
Persuasive Communication ◽  
Personal Contact ◽  
Regional Government ◽  
Media Relations ◽  
Entertainment Media ◽  
Service Programs ◽  
Qualitative Approaches ◽  
The Media ◽  
Informal Approach

Media Relations merupakan salah satu kegiatan seorang Humas dalam menciptakan dan menjaga hubungan baik dengan media. Kegiatan ini sangat diperlukan untuk mempermudah dalam mempublikasikan informasi kepada masyarakat luas. Upaya yang ditempuh PEMDA Purwakarta yaitu dengan menggunakan pendekatan informal. Penelitian ini bertujuan untuk mengetahui bagaimana proses media relations dilihat dari konsep proses media relations yang terdiri dari perencanaan, implementasi dan evaluasi (Iriantara:2011). Penelitian ini menggunakan paradigma konstruktivime, Pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukkan bahwa perencanaan media relations dilakukan dengan beberpa cara yaitu memetakan program dinas, membentuk hubungan personal, mengelola relasi, memberikan pelayanan kepada media, memberikan fasilitas kepada media, melakukan proses koordinasi berita, mengadakan pelatihan jurnalistik, dan melakukan kegiatan media relations. Implementasi dilakukan menggunakan komunikasi persuasif, koordinasi dengan pihak terkait, pengelolaan konten dan mengacu pada peraturan yang telah disepakati. Evaluasi dilakukan dengan cara briefing internal, meminta klarifikasi terhadap kesalahan yang dilakukan media, bekerjasama membuat tim media monitoring, dan mengupdate database media. Proses media relations guna menunjang keberhasilan dalam pencapaian publikasi melalui pendekatan informal ini dirasa efektif karena hasil dari proses media relations sesuai dengan apa yang diharapkan Pemda Purwakarta, namun kurang efisien karena memerlukan waktu yang tidak bisa ditentukan. Media Relations is one of the activities of a PR in creating and maintaining good relations with the media. This activity is very necessary to make it easier to publish information to the wider community. The efforts taken by the Purwakarta Regional Government are using an informal approach. This study aims to find out how the media relations process with the selection of the concept of media relations process consisting of planning, implementation and evaluation (Iriantara: 2011). This concept was chosen because it can construct reality in accordance with the interpretation of media relations activities carried out by the Purwakarta Regional Government. This study uses constructivism paradigm, qualitative approaches and case study methods. Data collection techniques used are passive participatory observation, in-depth interviews and documentation. The results showed that media relations planning was carried out through eight activities, namely, mapping service programs, forming personal relationships, managing relationships, providing services to the media, providing media facilities, conducting news coordination processes, conducting journalistic training, and conducting media relations activities such as personal contact or press calls, press releases, press conferences, press interviews, press gatherings, media facilitators, media visits, and entertainment media. Implementation is carried out using persuasive communication, coordination with related parties, content management and referring to agreed rules. Evaluation as the final stage of the media relations process was carried out based on four activities namely internal briefings, asking for clarification of errors made by the media, collaborating to make media teams monetize, and updating media databases. The media relations process to support success in achieving publications through this informal approach is felt to be effective because the results of the media relations process are in accordance with what the Purwakarta government hopes, but it is less efficient because it requires an indefinite amount of time.

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