scholarly journals Development and Validation of a Model to Investigate the Impact of Individual Factors on Instructors’ Intention to Use E-learning Systems

10.28945/1123 ◽  
2010 ◽  
Vol 6 ◽  
pp. 001-021 ◽  
Author(s):  
Bilquis Ferdousi ◽  
Yair Levy
Author(s):  
Kwame Ansong-Gyimah

Higher institutions are steadily advancing in facilitating teaching and learning on e-learning systems. Google Classroom is a very popular e-learning system that is been adopted by many African universities. Yet, compared to others, relevant studies with regards to Google Classroom is inadequate. This quantitative survey paper examines the predictors of continuous intention to use Google Classroom. Responses from 749 students in three Ghanaian universities were analyzed using both descriptive and Partial Least Square Structural Equation Modelling techniques. From the findings, Attitude towards Use mediated the impact of Perceived Usefulness and Perceived Ease of Use on Continuous Intention to Use Google Classroom. Computer literacy courses for adult learners as well as enhanced usability features for visually impaired users has been recommended to relevant stakeholders.


2021 ◽  
Vol 9 (2) ◽  
pp. 167-173
Author(s):  
Shagufta Shaheen ◽  
Mubasher Muhammad Kamran ◽  
Saira Naeem ◽  
Tahir Mahmood

The study's primary purpose is to explore the factors affecting the students' intention to use e-learning systems in the COVID pandemic. The model of the “Unified theory of acceptance and use of technology” (UTAUT) was used as a theoretical underpinning. The Independent variables include “performance expectancy, effort expectancy, social influence, facilitating condition,” and the dependent variable is the intention to use e-learning systems. The quantitative data were collected from the postgraduate and undergraduate students of the public universities of Lahore. A total of n=411 students were approached, out of which the responses of only 399 were considered valid and were used for Multiple linear regression through SPSS 25. It was a cross-sectional study. It was found that almost all constructs of the model have a significant positive impact on intention to use e-learning systems.  The study's main contribution is exposing the factors that affect the acceptance and use of e-learning systems. This study has several policy implications for policy experts of higher education”.


2016 ◽  
Vol 11 (2) ◽  
pp. 299 ◽  
Author(s):  
Ra'ed (Moh'd Taisir) Masa'deh ◽  
Ali Tarhini ◽  
Ashraf Bany Mohammed ◽  
Mahmoud Maqableh

<p>This study seeks to explore the factors that influence students’ usage behaviour of e-learning systems. Based on the strong theoretical foundation of the TAM, UTAM and using structural equation modeling (SEM) via AMOS 20.0, this research paper examines the impact of performance expectancy, effort expectancy, hedonic motivation, habit, social influence, and trust on student’s behavioural intention, which is later examined along with facilitating conditions on student’s usage behaviour of e-learning systems. Data was collected from students at two universities in Beirut (capital of Lebanon) using a cross-sectional questionnaire survey between January and March 2015. The results revealed direct positive effect of performance expectancy, hedonic motivation, habit, and trust on student’s behavioural intention to use e-learning explaining around 71% of overall behavioural intention. Meanwhile, behavioural intention and facilitating conditions accounted for 40% with strong positive effects on student’s usage behviour of e-learning systems. However, both effort expectancy and social influence did not impact student’s behavioural intention.</p>


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ratan Kumar ◽  
Vibhava Srivastava

Purpose The purpose of this study is to extend and contribute to the evolving phenomenon of social media usage by business-to-business (B2B) salespersons. It draws on the interactional psychology model and extended technology acceptance model to explore the said phenomenon. Design/methodology/approach A survey-based quantitative study was carried out. Responses were gathered through a self-administered and structured questionnaire, from 218 B2B salespersons who were pooled in using purposive and snowball sampling. The final data set was subjected to partial least squares-based structural equation modelling using WarpPLS 7.0. Findings This study found that individual factors, namely, salesperson’s social media competence and sales capabilities; organizational factors, namely, organizational commitment and organizational competence; and social factors, namely, image, result demonstrability and subjective norms, contribute positively and significantly towards social media usage by B2B salespeople. The study also found that the impact of individual factors on intention to use social media was partially mediated by its perceived usefulness, while in the case of organizational and social factors, the impact was fully mediated by its perceived ease of use. Research limitations/implications This study provides a valuable addition to the existing literature on sales and social media; however, the contextualization cannot be ignored. Practical implications This study enables firms to understand various factors affecting salespeople’ perception of social media and to make them appreciate its usage in improving sales performance and customer satisfaction. Originality/value It is the first study that models the factors of salespeople’s usage of social media in their job at three levels, namely, individual, organizational and social, and establishes the link between B2B salespersons’ perceived usefulness of social media, sales capabilities, social media competence and intention to use social media.


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