scholarly journals The Autonomy of Digital Native Generation in Building Nation Branding

2022 ◽  
Author(s):  
Agung Eko Budiwaspada ◽  
Fadilah Fadilah
Keyword(s):  
Nation Branding ◽  
Digital Native

Designing a coherent land registration system for rural Portugal

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Tiago NUNES ◽  
Miguel COUTINHO
Keyword(s):  
Satellite Images ◽  
Field Research ◽  
Digital Native ◽  
Web Based ◽  
Registration System ◽  
Land Registration ◽  
Daily Rate ◽  
Property Owners ◽  
Property Identification

After almost a century of several attempts to establish a coherent land registration system across the whole country, in 2017 the Portuguese government decided to try a new, digital native approach to the problem. Thus, a web-based platform was created, where property owners from 10 pilot municipalities could manually identify their lands’ properties using a map based on satellite images. After the first month of submissions, it became clear that at the current daily rate, it would take years to achieve the goal of 100% rural property identification across just the 10 municipalities. Field research during the first month after launch enabled us to understand landowners’ relationships with their land, map their struggles with the platform, and prototype ways to improve the whole service. Understanding that these improvements would still not be enough to get to the necessary daily rate, we designed, tested and validated an algorithm that allows us to identify a rural property shape and location without coordinates. Today, we are able to help both Government and landowners identify a rural property location with the click of a button.

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

Nation Branding:

MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7
Author(s):  
Gisela K. Cánepa
Keyword(s):  
Economic Growth ◽  
National Identity ◽  
Cultural Identity ◽  
Social Contract ◽  
The State ◽  
Nation Branding ◽  
Great Opportunity ◽  
National Community ◽  
Neoliberal Governmentality ◽  
Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

Big Data Analyses of Korea's Nation Branding on Google and Facebook

2020 ◽  
Vol 51 (1) ◽  
pp. 151-174
Author(s):  
Chung Joo Chung ◽  
Yunna Rhee ◽  
Heewon Cha
Keyword(s):  
Big Data ◽  
Nation Branding ◽  
Data Analyses

INTERNET-BASED PROJECT WORK// Social Sciences: Achievements and Prospects Journal 4(12), 2019/ OEAPS Inc.(Open European Academy of Public Sciences); Chief Editor Mark Freeman - Barcelona, Spain. 16.05.2019: OEAPS Inc., 2019. - pp. 34-40.

2019 ◽  
Author(s):  
Zhanna Borisovna Erzhanova ◽  
Zhanna Borisovna Erzhanova
Keyword(s):  
Social Sciences ◽  
New Technology ◽  
Chief Editor ◽  
Computer Users ◽  
Project Work ◽  
The Internet ◽  
Digital Native ◽  
Negative Attitudes ◽  
New Developments ◽  
European Academy

Some words about attitudes to technology: many people are afraid of new technology and, with the increasing presence of the Internet and computers, the term technophobe has appeared to refer to those of us who might be wary of these new developments. More recently, the term digital native has been coined to refer to someone who grows up using technology, and who thus feels comfortable and confident with it there is a tendency to call computer users either technophobes or technogeeks ( a term for a technology enthusiast) the truth is that most of us probably fall somewhere between the two extremes. A large part of the negative attitudes teachers have towards technology is usually the result of a lack of confidence, a lack of facilities or a lack of training, resulting in an inability to see the benefit of using technologies in the classroom. It is also often the case that teachers may not be fully in control of their work situations. A teacher may want to use more technology in their teaching, but the school may not have the facilities, or, on the other hand, a teacher may be instructed to start using technology for which they feel unprepared or untrained.

A narrativa irlandesa no Eurovision Song Contest 2018

2019 ◽  
Vol 7 (16) ◽  
Author(s):  
Sanio Santos da Silva ◽  
Monique Pfau
Keyword(s):  
Nation Branding ◽  
Eurovision Song Contest

O Eurovision Song Contest é um concurso musical realizado desde 1956, quando teve o intuito de fortalecer os vínculos entre as nações europeias após a II Guerra Mundial. Atualmente, cerca de quarenta países enviam canções ao certame, que é realizado em três noites – duas semifinais e uma final. A Irlanda ainda guarda o recorde de sete vitórias, porém, nos últimos anos, os concorrentes irlandeses não conquistaram bons resultados. Em 2018, depois de quatro edições, o país retorna à final com Ryan O'Shaughnessy, que interpretou Together e explorou a temática LGBT em palco. Essa empreitada pode estar ligada a uma estratégia de nation branding, um processo que edita e exibe a identidade nacional em forma de mídia. O intuito é atrair turistas e apresenta o país como um parceiro econômico interessante. O objetivo do presente trabalho é investigar aspectos relacionados à participação da Irlanda no Eurovision 2018, através de uma análise de conteúdo, observando eventos que precederam e sucederam a apresentação no festival e os possíveis interesses no uso da temática LGBT.

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