Nation Branding:

MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7
Author(s):  
Gisela K. Cánepa
Keyword(s):  
Economic Growth ◽  
National Identity ◽  
Cultural Identity ◽  
Social Contract ◽  
The State ◽  
Nation Branding ◽  
Great Opportunity ◽  
National Community ◽  
Neoliberal Governmentality ◽  
Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

Nation Branding:

MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7-18 ◽  
Author(s):  
Gisela K. Cánepa
Keyword(s):  
Economic Growth ◽  
National Identity ◽  
Cultural Identity ◽  
Social Contract ◽  
The State ◽  
Nation Branding ◽  
Great Opportunity ◽  
National Community ◽  
Neoliberal Governmentality ◽  
Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

The Erotic Vaṭan [Homeland] as Beloved and Mother: To Love, To Possess, and To Protect

1997 ◽  
Vol 39 (3) ◽  
pp. 442-467 ◽  
Author(s):  
Afsaneh Najmabadi
Keyword(s):  
National Identity ◽  
Social Contract ◽  
Social Relations ◽  
Social Order ◽  
Male Bonding ◽  
Nationalist Discourse ◽  
National Community ◽  
The Social ◽  
Identity Based ◽  
Nationalist Sentiment

Modern nations have often been explicitly imagined through familial metaphors. In particular, the construction of the national community as a brotherhood (a fraternity) has pointed both to the centrality of male bonding in the production of nationalist sentiment and to the exclusion of women from the social contract. Within that contract not only were women “subject to men's power; it also implied complementary bonds between men;… women had no place in the new political and social order except as markers of social relations between men.”Hunt's observation recalls Sedgwick's analysis of how male bonding is mediated through the figure of woman. In nationalist discourse representing the homeland as a female body has often been used to construct a national identity based on male bonding among a nation of brothers.

Algerian Heritage Associations: National Identity and Rediscovering the Past

Algeria ◽  
2017 ◽  
Author(s):  
Jessica Ayesha Northey
Keyword(s):  
National Identity ◽  
Cultural Identity ◽  
The State ◽  
External Funding ◽  
The Past ◽  
External Actors ◽  
The City ◽  
The Eu

This chapter explores the work of Algerian heritage associations. It focuses on a number of associations seeking to challenge, to redefine or to promote new conceptions of Algerian history and identity. From associations promoting Berber cultural identity, to those in Oran seeking to re-explore the colonial past of the city, it looks at the confrontations and negotiations which take place between associations, the state and external actors. It asks how Algerian perceptions of the past, as seen by associative actors, influence current debates about which Algerian culture and heritage is important to protect and promote. With increasing external funding to the heritage sector from actors such as the EU it explores how external or transnational perspectives are integrated into this process.

scholarly journals Regional co-operation in the field of protection and preservation of cultural heritage

2014 ◽  
Vol 66 (3-4) ◽  
pp. 353-375
Author(s):  
Vidoje Golubovic
Keyword(s):  
National Identity ◽  
Cultural Identity ◽  
Cultural Heritage ◽  
The State ◽  
Ethnic Policy ◽  
Fundamental Values ◽  
Protection Of Cultural Heritage

Regional co-operation in the field of preservation and protection of cultural heritage is one of fundamental values of tolerance and peace among the nations in the region and within maintanenance of national identity. It becomes especially significant at the time of globalisation and proclaimed multiculturalism. At the same time, this also includes the question of (non)achievement of rights and obligations of the state in preserving and protecting cultural heritage. In this way, one's own cultural identity is defended, what includes a comprehensive cultural heritage (tangible and non-tangible) beyond every country and the region. Generally, we can define - observe the protection of cultural identity through the establishment of ethnic policy of every state in the region, this including Serbia, too.

Dialogue or Confrontation?

2012 ◽  
Vol 3 (1) ◽  
pp. 93-116 ◽  
Author(s):  
Ringo Ringvee
Keyword(s):  
National Identity ◽  
Religious Identity ◽  
The State ◽  
Religious Movements ◽  
New Religious Movements ◽  
Religious Traditions ◽  
Neoliberal Governance ◽  
Religious Associations ◽  
Liberal Attitude

The article focuses on the relations between the state , mainstream religions and new religious movements in Estonia from the early 1990s until today. Estonia has been known as one of highly secular and religiously liberal countries. During the last twenty years Estonian religious scene has become considerably more pluralist, and there are many different religious traditions represented in Estonia. The governmental attitude toward new religious movements has been rather neutral, and the practice of multi-tier recognition of religious associations has not been introduced. As Estonia has been following neoliberal governance also in the field of religion, the idea that the religious market should regulate itself has been considered valid. Despite of the occasional conflicts between the parties in the early 1990s when the religious market was created the tensions did decrease in the following years. The article argues that one of the fundamental reasons for the liberal attitude towards different religious associations by the state and neutral coexistence of different traditions in society is that Estonian national identity does not overlap with any particular religious identity.

Macedonia Faculties’ Students - “Chrisi Avgi” (Right Party) Followers’ Critique on the Greek Educational Policy

2014 ◽  
Vol 2013 (1) ◽  
pp. 3-14 ◽  
Author(s):  
Kalerante Evagelia
Keyword(s):  
National Identity ◽  
Cultural Identity ◽  
Educational Policy ◽  
Educational System ◽  
Political Party ◽  
Moral Values ◽  
Political Issues ◽  
The Past ◽  
Research Findings ◽  
History Books

AbstractThe present paper is involved with the Pedagogical faculties’ students’ critique on the current educational system as it has been altered after 1981. The research was carried out utilizing both quantitative and qualitative tools. Students-voters participated in the interviews whereas active voters were difficult to be located to meet the research requirements. The dynamics of the specific political party is based on a popular profile in terms of standpoints related to economic, social and political issues. The research findings depict the students’ strong wish for a change of the curricula and a turn towards History and Religion as well as an elevation of the Greek historic events, as the History books that have been written and taught at schools over the past years contributed to the downgrading of the Greek national and cultural identity. There is also a students’ strong belief that globalization and the immigrants’ presence in Greece have functioned in a negative way against the Greek ideal. Therefore, an overall change of the educational content could open the path towards the reconstruction of the moral values and the Greek national identity.

Internet of Things as Engine of Economic Growth in Indonesia

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Bambang Widagdo ◽  
Mochamad Rofik
Keyword(s):  
Economic Growth ◽  
Internet Of Things ◽  
Industrial Revolution ◽  
The Internet ◽  
Economic Diversification ◽  
Great Opportunity ◽  
Economic Basis ◽  
Network Quality ◽  
The Internet Of Things

The economic diversification concept gives hope for a country with rich natural resources to strengthen its economic basis. Thus industrial revolution era of 4.0 provides great opportunity to fasten the process. A study by McKensey in 2011 proved that the internet in the developing country contributes around 3.4% towards its GDP which means that the internet has become a new hope for the economy in the future. Indonesia is one of the countries that is attempting to maximize the role of the Internet of Things (IoT) for its economic growth.� The attempt has made the retail and tourism industries as the two main sectors to experience the significant effect of IoT. In the process of optimizing the IoT to support the economic growth, Indonesia faces several issues especially in the term of the internet network quality and its distribution, the inclusive access of financial access and the infrastructure

Problems Of Investment Attractiveness In The Economy Of Uzbekistan

GIS Business ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 241-245
Author(s):  
Khamrakulova O.D. ◽  
Bektemirov A.B.
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Private Property ◽  
Economic Reforms ◽  
The State ◽  
Structural Reforms ◽  
The Development Strategy ◽  
Macroeconomic Stability

The deepening of economic reforms in Uzbekistan is closely linked to the strengthening of macroeconomic stability and the maintenance of high rates of economic growth and competitiveness, the continuation of institutional and structural reforms to reduce the presence of the State in the economy, and the further strengthening of the protection of rights and the priority role of private property, as reflected in the Development Strategy for 2017-2021.

TANTANGAN DAN PENGUATAN IDEOLOGI PANCASILA DALAM MENGHADAPI ERA REVOLUSI INDUSTRI 4.0

2019 ◽  
Vol 2 (02) ◽  
pp. 66-78
Author(s):  
Nurul Fadilah
Keyword(s):  
Content Analysis ◽  
National Identity ◽  
Data Analysis ◽  
Data Collection ◽  
Human Resources ◽  
Research Method ◽  
Industrial Revolution ◽  
Qualitative Approach ◽  
The State ◽  
Way Of Life

The ideology of Pancasila as a way of life, the basis of the state, and national identity has a various challenge from time to time so that the existence of Pancasila as an Ideology must be maintained, especially in industrial revolution 4.0. The research method used is a qualitative approach by doing study of literature. In data collection the writer used documentation while in techniques data analysis used content analysis, inductive and descriptive. Results of the research about challenges and strengthening of the Pancasila Ideology in facing the era of the industrial revolution 4.0 are: (1)  grounding Pancasila, (2) increasing professional human resources based on Pancasila’s values, (3) maintaining the existence of Pancasila as the State Ideology.

Ivan Cankar’s National Narrative and Its Role in the Formation of the Slovenian Cultural Identity

2018 ◽  
Vol 13 (3-4) ◽  
pp. 108-117
Author(s):  
Anna G. Bodrova
Keyword(s):  
National Identity ◽  
Cultural Identity ◽  
Symbolic Order ◽  
National Narrative ◽  
Cultural Space ◽  
Slavoj Zizek ◽  
Slavoj Žižek ◽  
The Subject

Ivan Cankar (1876–1918), who occupies an honorable place in the Slovenian cultural canon, once changed the course of development of Slovenian literature and influenced the formation of national identity. The national narrative of Cankar was based on contradictions: living far from his people, he sometimes glorified them and sometimes attacked them with heavy criticism; he correlated his homeland with his mother, the mother though being dead. Cankar’s concentration on the subject of mother and homeland is interpreted here in the framework of psychoanalysis. Following Slavoj Žižek, the author develops the idea that it was the mother who became the Symbolic Order representative or Super-Ego for the writer. The concept of “Cankar’s mother”, which became a symbol of self-sacrifice and at the same time repressiveness in the Slovenian cultural space, is considered.

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