A narrativa irlandesa no Eurovision Song Contest 2018

2019 ◽  
Vol 7 (16) ◽  
Author(s):  
Sanio Santos da Silva ◽  
Monique Pfau
Keyword(s):  
Nation Branding ◽  
Eurovision Song Contest

O Eurovision Song Contest é um concurso musical realizado desde 1956, quando teve o intuito de fortalecer os vínculos entre as nações europeias após a II Guerra Mundial. Atualmente, cerca de quarenta países enviam canções ao certame, que é realizado em três noites – duas semifinais e uma final. A Irlanda ainda guarda o recorde de sete vitórias, porém, nos últimos anos, os concorrentes irlandeses não conquistaram bons resultados. Em 2018, depois de quatro edições, o país retorna à final com Ryan O'Shaughnessy, que interpretou Together e explorou a temática LGBT em palco. Essa empreitada pode estar ligada a uma estratégia de nation branding, um processo que edita e exibe a identidade nacional em forma de mídia. O intuito é atrair turistas e apresenta o país como um parceiro econômico interessante. O objetivo do presente trabalho é investigar aspectos relacionados à participação da Irlanda no Eurovision 2018, através de uma análise de conteúdo, observando eventos que precederam e sucederam a apresentação no festival e os possíveis interesses no uso da temática LGBT.

Eurovision song contest and identity crisis in Moldova

2015 ◽  
Vol 43 (2) ◽  
pp. 233-247 ◽  
Author(s):  
Julien Danero Iglesias
Keyword(s):  
Critical Discourse Analysis ◽  
Historical Context ◽  
Nation Branding ◽  
Discursive Construction ◽  
Analysis Methodology ◽  
Local Newspapers ◽  
Eurovision Song Contest ◽  
The Republic ◽  
The Moment ◽  
The One

The Eurovision Song Contest (ESC) was created for strengthening the development of a European soul. But generally speaking, one can say it has been used as a tool for nation-branding, and as a means for Central and Eastern countries to “return” to Europe, in particular after the fall of their Communist regimes. In the difficult social, economic, political, and historical context of the Republic of Moldova nowadays, the ESC furthermore allows the discursive construction of the nation and the building of a particularself.Accordingly, based on a method inspired by the Critical Discourse Analysis methodology applied to three local newspapers, the research demonstrates how the ESC acts as a sound box when building the Moldovanself.The Moldovan identity that emerges from the articles seems to be an identity in crisis which proves much different from the usual political constructions of the nation. This bottom-up identity put forward by journalists has indeed to be related to the twofold crisis in which Moldova is at the moment: social and economic, on the one hand, and linked to a permanent struggle between a separate Moldovan or an integrated Romanian identity, on the other.

Branding Nordic indigeneities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Carina Ren ◽  
Kirsten Thisted
Keyword(s):  
Place Branding ◽  
Nation Branding ◽  
Indigenous Identity ◽  
Destination Branding ◽  
Global Identity ◽  
Content Type ◽  
Capital Cities ◽  
Nation States ◽  
Indigenous Groups ◽  
Eurovision Song Contest

Purpose The study aims to explore the concept of the indigenous and how Greenlandic and Sámi indigeneities is expressed, made sense of and contested within a Nordic context by using the Eurovision Song Contest as a branding platform. Design/methodology/approach Initiating with an introduction of the historical and political contexts of Sámi and Greenlandic Inuit indigeneity, the study compares lyrics, stage performances and artefacts of two Sámi and Greenlandic contributions into the European Song Contest. This is used to discuss the situated ways in which indigenous identity and culture are branded. Findings The study shows how seemingly “similar” indigenous identity positions take on very different expressions and meanings as Arctic, indigenous and global identity discourses manifest themselves and intertwine in a Greenlandic and Sámi context. This indicates, as we discuss, that indigeneity in a Nordic context is tightly connected to historical and political specificities. Research limitations/implications The study argues against a “one size fits all” approach to defining the indigenous and even more so attempts to “pinning down” universal indigenous issues or challenges. Practical implications The study highlights how decisions on whether or how to use the indigenous in place or destination branding processes should always be sensitive to its historical and political contexts. Originality/value By focusing on the most prevalent European indigenous groups, the Sámi from the Northern parts of Norway and Greenlandic Inuit, rather than existing nation states, this study expands on current research on Eurovision and nation branding. By exploring the role of the indigenous in place branding, this study also contributes to the existing place branding literature, which overwhelmingly relates to the branding of whole nations or to specific places within nations, such as capital cities.

Douze point: Eurovisions and Euro-Divisions in the Eurovision Song Contest – Review of two decades of research

2018 ◽  
Vol 22 (5-6) ◽  
pp. 1013-1029 ◽  
Author(s):  
Gad Yair
Keyword(s):  
Nation Branding ◽  
Academic Field ◽  
Academic Literature ◽  
The Past ◽  
Political Conflicts ◽  
European Unity ◽  
Eurovision Song Contest ◽  
Productive Area ◽  
European Civilization ◽  
The Ideal

The Eurovision Song Contest is an annual international competition held by the European Broadcasting Union. The present article provides an updated review of the academic literature devoted to the study of the Eurovision Song Contest which in the past two decades developed into a serious and rich academic field with four main areas: (1) studies of imagining a unified Europe – wherein I review research devoted to cosmopolitan European visions and nation branding; (2) studies focusing on gender and what is often referenced as gay or ‘camp’ features in the Eurovision Song Contest; (3) studies of Euro-Divisions which focus on political bloc voting and cultural alliances – exposing consistent and persistent rifts and coalitions in the celebration of European unity; and (4) studies making use of Eurovision data as a cultural seismograph for explaining external phenomenon like economic trade and political conflicts. Two decades of study of the Eurovision reveal that the ideal of unity is persistently challenged by national and cultural commitments. While commentators often deem the Eurovision Song Contest to be a silly kitsch show of musical mediocrity, this review proves it to be an appealing and productive area for the serious study of European civilization and its discontents.

Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

2016 ◽  
Vol 4 (2) ◽  
pp. 84-99 ◽  
Author(s):  
Evinc Dogan ◽  
Goran Petkovic
Keyword(s):  
Nation Branding ◽  
Place Marketing ◽  
Brand Positioning ◽  
Country Branding ◽  
Tourism Marketing ◽  
Nation Brand ◽  
Emerging Themes ◽  
Tourism Organization ◽  
The Impact ◽  
People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning.  The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

Nation Branding:

MedienJournal ◽  
2017 ◽  
Vol 37 (3) ◽  
pp. 7
Author(s):  
Gisela K. Cánepa
Keyword(s):  
Economic Growth ◽  
National Identity ◽  
Cultural Identity ◽  
Social Contract ◽  
The State ◽  
Nation Branding ◽  
Great Opportunity ◽  
National Community ◽  
Neoliberal Governmentality ◽  
Entrepreneurial Spirit

Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska  released as part of the Nation Branding campaign Marca Perú  in May of 2011, constitutes a great opportunity to: (i) argue about the way in which audiovisual advertisement products, designed as performative devises, operate as technologies of power; and (ii) problematize the terms in which it founds a new social contract for the Peruvian multicultural national community. This analysis will allow me to approach neoliberalism as a cultural regime in order to discuss the ideological nature of the uncontested celebratory discourse that has emerged in Perú and which explains the economic growth of the last decades as the outcome of a national entrepreneurial spirit that would be distinctive of Peruvian cultural identity.

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